MobileGroove

If it seems like every brand is marketing on TikTok these days, that’s because it works. But more interest, massive returns, and eye-popping virality have created a complex and crowded space. Fierce competition calls for brave measures and that is where Yoke Network has made its mark with an easy way to connect the right influencers with the right app. The outcome is a robust ecosystem that links app marketers to influencers, and influencers to more apps. In practice, the  platform allows brands to post project briefs. Influencers then create content, promote it, and get paid by their performance. In this episode, our host Peggy Anne Salz talks with co-founders  Mustafa Mohamed and Jidè Maduako, the dynamic duo behind Yoke Network. They talk about  how influencers can join their talent pool (2,000 and counting), the mainstream appeal of TikTok, and tips brands can follow to get surprising results. 

If you’ve ever ordered food delivery or hailed a ride in Venezuela, Bolivia, Peru, Chile, Ecuador, or Panama, then you know how ubiquitous Yummy is. They boast a 2,860% year-over-year growth in completed orders. It’s quick and quality service that keeps customers loyal and caught the attention of fast food chain KFC, which has negotiated an exclusive deal with Yummy in Venezuela. What are their secrets to this massive growth? How does Yummy map events in the app to drive repeat purchase and high performance? In this episode, part of our Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz talks with Ignacio Carrillo-Batalla, CTO at Yummy, on what it takes to achieve super app status in Latin America.

After being driven to build a great app, how do you know it’s a commercial success? And if it is, when and how do you make the call to exit? BlueThrone has a valuable checklist and calculator to help you quantify the value of your app, so you can be ready to sell it off should you decide to cash in and move on. In this episode, our host Peggy Anne Salz talks with Idan Waller, the Co–founder and CMO of BlueThrone, about exit strategies, app aggregators, and why selling might just help you get back to what you do best.

Can an app that emphasizes authenticity and being straightforward actually succeed in such a crowded space as online dating? Apparently, when you focus on creating a safe experience for women, success comes flying at you. In this episode, part of our Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz talks with Edward Chen, Founder & CEO at HUD, a dating app that’s been growing leaps and bounds by building a delightful—and non-swiping—customer experience for women. Turns out when you build a safe space for your target market, they end up wanting to stay. For HUD, the outcome is an increase in customer retention that would make any marketer envious.

What does it take to design a user experience that captures the attention of gamers and keeps them coming back? And how does one pivot from a design and UI background to building the complete user experience in a game? In this episode, our host Peggy Anne Salz catches up with Jasmin Dahncke, Senior UX Designer at Mainframe Industries, an independent, venture-backed game developer with studios in Helsinki and Reyjavik. Jasmin shares tips for thriving and busting KPIs in the games industry. 

The obstacles that marketers now face in a privacy-first world are tremendous. But forcing marketers to get back to the basics of customer-centricity in both product and communication is a great thing. In this episode, part of our Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz catches up with Adam Broitman, Associate Partner at McKinsey & Company, the global management consulting firm that helps organizations grow sustainably. What they talk about sheds light on the path forward for digital marketing: providing an excellent customer experience alongside a superior product.

The race is one for fitness companies to become next-gen personal wellness providers. But teaching this goal demands marketers harness personalization, recommendations and well-timed notifications to build audience and drive loyalty. In this episode, part of the Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz talks with Kim Adams,  Director of Marketing, Client Manager, at Muuv Labs, a Vi Company. Kim shares the playbook she follows to segment users based on their intent and inspire them to work out and reach high. She also reveals the golden rule of retention marketing and why recommendations are a marketing must.

Social apps and platforms thrive and grow when the communities they power are enabled to create and share. But how can marketers encourage creators to create? What are the incentives that trigger action, drive loyalty and fuel the fandom that brings creators and audiences close together? In this episode, part of our Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz talks with Rory Geoghegan, Head of Product at YouNow, a live streaming platform where anyone can stream, meet people and interact in real-time. Rory shares how deep personalization, honest feedback and catering content and “broadcast reports” to individual creators drove a double-digit increase in the number of weekly active users on the platform. He also talks about what users expect from social apps and the metrics that tell marketers their campaigns are hitting important engagement and retention targets.

The gender gap can't be solved at the corporate level alone. Research suggests that when young girls are able to see themselves in women who rise to the top of their fields, or understand that no career path or topic of study is off-limits, it can have a ripple effect that shapes the rest of their lives.

Maya Sharma, a high school student from Washington State, is already paying it forward to the next generation of female leaders. She's the author of "Paving," a new book featuring 25 interviews with a remarkable list of inspiring women, from New Zealand prime minister Jacinda Ardern to Pulitzer Prize-winning White House reporter Ashley Parker. In this interview, Maya shares some of her reasons for undertaking this effort, her biggest takeaways from the wide range of interviews, and the importance of activism among younger generations.

The demise of identifiers such as third-party cookies presents both challenges and opportunities for publishers. Neither diversifying revenue nor maintaining a healthy ad business will prove to be easy tasks in the years ahead. In this episode, Peggy Anne Salz talks to Sheri Bachstein, global head of IBM Watson Advertising and GM of The Weather Company. Bachstein has overseen a wildly successful pivot to paid as part of a larger move to diversify revenue at the IBM-owned property, approaching one million paid subscribers and seeing double-digit growth every quarter. Bachstein shares her step-by-step journey to subscription success, including insights on tailoring the product to the consumer, targeting potential subscribers and building a winning customer service team. She also reveals her take on the future of advertising and a call to action for the media industry at large.