Mocktails with Marina

In this episode of Mocktails with Marina, we're diving into the 8 critical phases of building a successful non-alc business. From discovery to mastery, I'll walk you through each stage and break down the challenges, opportunities, key areas of focus, and common pitfalls to avoid along the way.

Whether you're working on your first non-alc venture or scaling your 15th revenue stream, this episode is packed with insights to help you navigate each step thoughtfully and effectively.

Think of your business as an octopus—each "arm" may be in a different phase, and that's okay! I'll explain how to give each part of your business the attention it deserves, whether you're a bar or bottle shop owner, CPG creator, influencer, consultant, or educator in the non-alc industry. By understanding each phase, you'll be better prepared to build a business that's both sustainable and impactful.

Ready to dive in? And if you're looking for personalized guidance, The Modern Mocktail offers group programs and 1:1 support for every phase of your business journey. Reach out at [email protected] to learn more.

Tune in, and let's build something great together!

In this episode of Mocktails with Marina, we dive into a nuanced discussion on kratom and its role in the kava bar culture. I address why kratom is often misunderstood in smoke shops, where a lack of education and serving recommendations can lead to misuse.

I also examine how some irresponsible kava bars misrepresent kratom by failing to educate customers. Drawing from my personal experiences, I explore the balance between advocating for kratom's benefits while promoting safe and informed usage.

Tune in for an honest, thought-provoking conversation on this controversial plant!

Mentioned in episode: https://www.leilowholesale.com/blogs/kava-industry/how-kava-bars-shaped-the-non-alc-movement

Questions, comments, stories? Send me an email: [email protected]

In this episode, we're joined by Megan Klein, the CEO and founder of Little Saints, to explore her unconventional journey in the non-alcoholic CPG industry. Megan shares the story of how Little Saints came to be, highlighting the unique process behind their delicious and functional formulations.

We dive into the beliefs that guide Megan as she navigates the challenges of running a fast-growing company like the non-negotiables that keep her grounded and the renegade mindset fueling Little Saints' impressive growth (600% year over year!). With numbers like $70k in 2021 to $5.5M and counting in 2024, Megan opens up about what it takes to scale successfully in this emerging space.

From her day-to-day life as CEO to her vision for the future of the non-alc industry, Megan offers insights and inspiration for aspiring entrepreneurs. Plus, she shares the advice she'd give her younger self and reveals what opportunities she's excited to explore next.

https://littlesaints.com/

Get ready to learn, be inspired, and discover what makes Little Saints' journey so extraordinary. Tune in now!

Learn more about us: https://www.marinamars.com/themodernmocktail

In this episode of Mocktails with Marina, we dive into the exciting and transformative Discovery Phase of building your business. Whether you're just starting out in the non-alc industry or reimagining your current venture, this phase is all about exploration, connection, and taking that all-important first step. We discuss the power of community, authentic list building, and creating a solid foundation for your vision, while sharing actionable strategies to help you turn ideas into reality.

But let's be honest—stepping into the unknown can be daunting. That's why we also tackle common business fears and how to overcome them. From worrying about perfection to the fear of putting yourself out there, this episode is packed with motivation, real talk, and practical advice to help you move forward with confidence.

Ready to turn your dream into a tangible plan? Join us and take the first step toward building something incredible, one sober, intentional action at a time.

Key Takeaways:

• What the Discovery Phase is and why it matters
• Building a community and engaging your audience authentically
• Effective list building as a powerful tool for connection
• Strategies for overcoming fears and taking action in your business journey

More info on the Discovery Phase Launchpad: www.marinamars.com/discoveryphaselaunchpad

Tune in, get inspired, and let's take this journey together! Questions, comments, concerns, curiosities? Send an email to [email protected]

From Burnout to Purpose: Building a Soulful, Sustainable Business

In this episode, Marina reflects on her journey from running fast-paced, high-energy businesses to building a meaningful, purpose-driven venture in the non-alcoholic space. She shares how her first two businesses, though successful on paper, left her feeling empty and burnt out. After finding sobriety, faith, and her husband, she discovered a new mission: helping others create non-alcoholic spaces that foster connection and healing.

Drawing from nearly a decade of experience working with successful clients and businesses, Marina now has nine months of consulting under her belt in this emerging space. She explores the key lessons learned along the way highlighting the importance of creating authentic experiences, setting boundaries, and making thoughtful decisions that align with long-term growth rather than chasing quick wins.

Join Marina as she dives into how these insights, combined with her faith and commitment to slow, sustainable growth, have led to more success and fulfillment than ever before proving that building a soulful business is the real victory.

Learn more: https://www.marinamars.com/themodernmocktail

In this episode of Mocktails with Marina, we sit down with Kayla Lewis, founder of NAPS Chicago (Non-Alc Party Scene), to dive into the world of non-alcoholic social events and the growing demand for more engaging, alcohol-free spaces. Kayla shares her journey, from recognizing the need for better social options for non-drinkers to organizing creative themed events like her upcoming Taylor Swift party in collaboration with Generation NA.

We also discuss the challenges of navigating societal pressures around drinking, the slow acceptance of non-alcoholic options in bars and restaurants, and how Kayla is working to create an inclusive community that provides fun, connection, and support. Marina and Kayla explore the role of Gen Z in driving the NA movement, the importance of market research, and the realities of running a business in this evolving industry.

Learn more about NAPS: https://www.napschicago.com/

Follow NAPS Chicago on IG: https://www.instagram.com/napschicago/

Tune in for a conversation packed with inspiration, community-building strategies, and a peek into the future of the non-alcoholic social scene!

Did the Discovery Phase Launchpad sound appealing? DPL is tailored for non-alc entrepreneurs to kickstart a new venture or revenue stream, providing essential support for business planning, funding, lifestyle integration, and operational setup for your first 90 days, proven to increase the likelihood of success.

Learn more here: https://www.marinamars.com/discoveryphaselaunchpad

In this enlightening episode, we dive into the creative and inspiring journey of Derick Santiago, the mastermind behind @MocktailWiz. Derick shares his personal story of transformation from using alcohol as a coping mechanism after the loss of his mother in 2020, to becoming a pioneer in the mocktail industry. Listen as he recounts the inception of his first mocktail, a spicy pineapple margarita, and how a single Instagram reel in July 2022 catapulted him into the spotlight, eventually leading to a book deal with Simon & Schuster. The Mocktail Club: https://www.amazon.com/Mocktail-Club-Classic-Recipes-Favorites/dp/1507221630 Derick discusses the nuances of sobriety, the art of mocktail creation, and his mission to redefine social drinking with 'The Mocktail Club'. He sheds light on the challenges and misconceptions surrounding non-alcoholic beverages, from the pricing debates to the terminology used in the industry. Moreover, Derick provides insights into his collaborations with small businesses, his approach to content creation, and his ongoing efforts to educate and promote an alcohol-free lifestyle. Connect with Derick on IG: https://www.instagram.com/mocktailwiz Join us for a conversation filled with creativity, resilience, and the quest for inclusivity in the world of beverages, as Derick Santiago aims to make every social gathering enjoyable with sophisticated, alcohol-free options. Learn more about non-alc business: www.marinamars.com/themodernmocktail Derick Santiago is a mixologist based in Southern California. He is the author of the recipe book "The Mocktail Club" and the newly-released "Make it a Mocktail" recipe deck. He is also the creator of @MocktailWiz, an Instagram page and website dedicated to craft mocktail recipes and mindful mixology techniques. He has worked as a mocktail recipe designer, photographer, and video creator with leading brands in the non-alcoholic beverage industry. Find out more at MocktailWiz.com

In this special behind-the-scenes episode, your host Marina takes you on a personal journey through the creation of Bula Boss, a groundbreaking program designed to empower non-alc business owners to thrive, not just survive. Marina explores the concept of burnout, sharing real-life experiences and strategies to avoid the entrepreneurial trap of overworking. She introduces the philosophy behind Bula Boss, explaining how it's not just about business growth but about fostering a community, promoting well-being, and empowering visionaries in the non-alcoholic space. This episode isn't just about pitching a program; it's a narrative of how Bula Boss was born from the need for a new approach to executive support, cutting costs by 95% while enhancing business outcomes. Marina discusses the cultural inspiration behind the term "Bula Boss," drawing from the spirit of kava culture to define what it means to be a leader in the non-alc industry.

Whether you're a seasoned entrepreneur or just dipping your toes into the non-alcoholic business world, this episode provides a unique blend of inspiration, strategy, and community spirit. Tune in to discover how Bula Boss could be the key to unlocking your business's full potential, all while maintaining your health, relationships, and sanity. More info on Bula Boss: www.marinamars.com/bulaboss More info on the Discovery Phase Launchpad: www.marinamars.com/discoveryphaselaunchpad Stay tuned for more episodes where we'll explore kava culture, business strategies, and more with special guests from the Kava Coalition. Mocktails with Marina - where your business journey meets a healthier, more connected lifestyle.

In this engaging installment of "Mocktails with Marina," Marina sits down with Brandon and Steve Rivero, the dynamic father-son duo behind Tea Time Drinks. This episode takes a deep dive into the world of kratom-infused beverages, exploring the inception and ethos of their family-run enterprise.

Brandon and Steve share the heartwarming story of how Tea Time Drinks was born from a personal quest for wellness and a shared family passion for non-alc options. They discuss the unique challenges and joys of working together as family, offering a candid look at how they navigate business decisions while preserving their close-knit relationship.

The conversation shifts to the intricacies of CPG (Consumer Packaged Goods) formulation, where the Riveros reveal their commitment to quality and innovation. They explain why they've chosen the path of bootstrapping over seeking external funding, highlighting the freedom and control it gives them over their brand's direction and integrity.

After all, when you create something so personal, why put the fate of that hard work in someone else's hands? This discussion on keeping a guiding light in your business is ESSENTIAL.

Throughout the episode, Brandon and Steve emphasize the importance of authenticity and maintaining family values in business. They provide insights into how they manage to keep their personal and professional lives intertwined yet balanced, offering valuable lessons for anyone looking to start or sustain a family business.

"Slow and steady wins the race," Steve Rivero reminds us throughout the episode, and it's a lesson really worth taking to heart.

Join Marina for this refreshing episode of "Mocktails with Marina," where the essence of entrepreneurship, family legacy, and innovative health beverages blend seamlessly. It's an inspiring tale of how personal values can steer a business venture to success while staying true to one's roots.

For more about Tea Time Drinks and to explore their kratom-infused offerings, visit www.teatimedrinks.com and continue the conversation at www.marinamars.com/themodernmocktail for additional insights and community interaction.

In this insightful episode of "Mocktails with Marina," host Marina welcomes Kristi Tanner, the visionary founder behind Sober Social Shop, a platform dedicated to fostering a vibrant community for those embracing a sober lifestyle. Kristi shares her personal journey and the motivations that led her to create Sober Social Shop, emphasizing the importance of building a business around strong personal values and boundaries. The conversation delves deep into the challenges and rewards of being a sober entrepreneur. Kristi discusses how maintaining sobriety influences her business decisions and interactions, offering listeners a rare glimpse into the delicate balance of managing personal life with professional commitments, especially when authenticity is key. A significant portion of the episode is dedicated to exploring the concept of service in entrepreneurship. Kristi sheds light on what truly motivates her to serve her community, touching on the profound impact that helping others in their sobriety journey can have. This part of the discussion resonates with anyone looking to make a meaningful difference in the world through their work. Listeners will also gain valuable insights into setting healthy boundaries within business operations. Kristi shares practical tips on how to establish and maintain these boundaries, ensuring personal well-being without compromising the growth and integrity of the business and also mentions that realistically, you're also just figuring it out for yourself along the way. Moreover, the episode tackles the essence of authenticity in entrepreneurship. Kristi opens up about the challenges and strategies of showing up authentically in both personal and professional spheres, especially when balancing the demands of family life and the responsibilities of running a business. Throughout the episode, Kristi's passion for her mission shines through, making it a must-listen for aspiring entrepreneurs, those interested in sobriety, and anyone looking to blend personal ethos with professional endeavors. "Mocktails with Marina" once again delivers a heartfelt and informative dialogue, leaving listeners inspired and equipped with new perspectives on sobriety and business. Visit Sober Social Shop at www.sobersocialshop.com and www.marinamars.com/themodernmocktail for more resources and community support.