Model FA Podcast

My guest today is Carl Richards. He is a Certified Financial PlannerTM, the creator of The Behavior Gap, and has been the Sketch Guy columnist for the New York Times since 2010. Through his simple sketches, Carl makes complex financial concepts easy to understand. His sketches serve as the foundation for his two books, The One-Page Financial Plan: A Simple Way to Be Smart About Your Money and The Behavior Gap: Simple Ways to Stop Doing Dumb Things with Money (Portfolio/Penguin). 

In this conversation, we discuss how to establish trust in an industry with a lot of bad actors, and how to make certain you’re on track to be, what Carl calls, “A real financial advisor”...  You’ll walk away with practical steps to rediscover the humanity in our industry — and learn how to be an advocate for your clients’ needs.

Looking for more ideas about authentic communication? Join the Model FA advisor community, where you will find expert advice on how to launch, grow, scale, and transform your firm. 

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In this Part 2 of our conversation with Michael Kitces,  we discuss the evolving methods and strategies for marketing your firm. Michael is a financial planner, commentator, speaker, blogger at Nerd’s Eye View, and educator.

In this episode, we discuss how this business is a human to human business, that "you can take your personal self out of the brand if you really want to, because you're concerned about being too personal brand centric, but you can't take the human out of the brand." We need to understand that in the current marketplace clients are looking for "real stuff" and  how your firm having a niche can help you better build and scale a business that is authentic and successful.

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Looking for more ideas about growing your firm?
Join the Model FA advisor community, where you will find expert advice on how to launch, grow, scale, and transform your firm. 

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My guest today is Michael Kitces of The Nerd’s Eye View. Michael is a lifelong learner with a passion for sharing what he’s learned with others. Michael is a financial planner, commentator, speaker, blogger, and educator. He holds multiple certifications and designations, including MSFS, MTAX, CFP, CLU, ChFC, RHU, REBC, and CASL.

Our conversation with Michael covered so much ground that we decided to split it into two separate episodes.

In this Part 1, we discuss client acquisitions cost, and the steps an advisor can take to measure how much money he or she should be willing to pay for a client given the lifetime value of that client. We also discuss the importance of aligning your client experience and service level with your fees to ensure that you practice remains sustainable.

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Looking for more ideas about scaling your firm?
Join the Model FA advisor community, where you will find expert advice on how to launch, grow, scale, and transform your firm. 

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My guests today are Eric and Kali Robergo. Eric and Kali are the founders of Beyond Your Hammock, a fee-only financial planning firm; and Creative Advisor Marketing, a company that helps financial advisors use compelling content to communicate their value. 

In this episode, Eric and Kali explain how knowing who you do not want to work with, and how you’d like someone to view their money, can help you determine and clarify your ideal audience. They also discuss strategies for using client location and content driven referrals, and how to best use your content in marketing your business.

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Looking for more ideas about content marketing?
Join the Model FA advisor community, where you will find expert advice on how to launch, grow, scale, and transform your firm.


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My guest today is Stephanie Bogan. Stephanie she is the CEO and Founder of Educe Inc. and Limitless Advisor, an organization that helps advisors create wildly successful businesses — and a life they love. 

In Stephanie’s typical manner, the conversation gets deep quickly as we jump into the big questions. What does the future look like for the Fiduciary Advisor? What does Artificial Intelligence mean for this industry — and how might it expose the importance of human connection?

Stephanie also shares what she has learned about success through the lens of scientific research, and why understanding your mindset and belief systems will increase your lifestyle gains, positively impact your client relationships, and boost your success.

Don’t miss one of our favorite moments, when Stephanie talks about the importance of reframing, and how this powerful practice can take your view of sales from “smarmy” to being of service to others. We hope you will find some practical ideas to try — and walk away inspired.

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Looking for more ideas about elevating your sales process?
Join the Model FA advisor community, where you will find expert advice on how to launch, grow, scale, and transform your firm. 

Connect with The Model FA

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Today’s conversation is with Barry LaValley. Barry is the President of The Retirement Lifestyle Center, an organization that helps “pretirees”, their financial advisers, their coaches, and other professionals they work with better understand the non-financial aspects of retirement. Barry is also a global speaker, a coach, and a true model of what being a “modern elder” looks like.

In this episode, we dive deep into client experience. Barry shares some effective communication strategies and expands on the five areas where a Fiduciary Advisor can add life-changing value to clients. We talk about the impact of women in the world of finance, and what makes retirement needs of women different.

Don’t miss one of our favorite moments, when Barry shares his belief that a good advisor of the future is going to be more like a coach.  How are you preparing yourself to be a coach — and training your team to do the same? We hope you will find some practical ideas to try — and walk away inspired.

Resource Links

Looking for more ideas about client experience?
Join the Model FA advisor community, where you will find expert advice on how to launch, grow, scale, and transform your firm.

Connect with The Model FA

Web   Social