On the first episode in the Modern-day Marketer Miniseries, Jonathan and Brett discuss sobering up from “attribution intoxication.” Rather than generating as many leads as possible by any means necessity, the modern-day marketer measures success with their North Star metric. Jonathan is more metric and numbers-driven and Brett is driven by creativity, but they both agree on quality over quantity when it comes to producing valuable content. 

0:00 Intro 
1:26 Episode begins 
4:50 Attribution intoxication 
7:30 Cookie cutter metrics 
11:30 Attribution and content syndication 
13:08 Direct competition 
15:55 Relevancy vs volume 
18:25 Intent behind content 
23:44 North Star metric 
27:08 Outro 

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