Brett and Jonathan explain why modern-day marketers are playing the long game. For too long, marketers have been measured by how many leads they can quickly generate, which has resulted in bad leads, transactional interactions, and wasted time. Jonathan says good marketing is a long-term process that actually happens very quickly.

0:00 Intro
0:54 Conversation with JG
3:30 Role of CEO
5:42 “We need more leads”
9:15 Vitamin or pain killer
12:30 Can’t be measured
13:55 Demand activity or brand activity
16:10 Calls to action
18:55 Tracking success
21:00 Advice for stuck marketers
22:58 Outro

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