The Content Cocktail Hour

Modern Day Marketers #6: Dedicated to distribution


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The conversation on modern-day marketers continues, with Jonathan and Brett discussing content distribution. Modern-day marketers shouldn’t create new content, without ensuring that what they’ve already published is reaching the right audience. The Juice improves the discoverability of content that already exists. 

0:00 Intro 
1:46 Episodic content 
4:20 Content distribution 
7:40 Car selling analogy 
12:48 Distribution is time intensive 
14:40 Don’t hate the player, hate the game 
18:10 Paternity leave story 
21:10 Advice on distribution 
22:50 Outro 

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The Content Cocktail HourBy Jonathan Gandolf

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