Brett and Jonathan agree that modern-day marketers are community-driven. Luckily, that doesn’t mean having to build a community from scratch; it’s about finding awesome communities that already exist and getting involved in a meaningful way. The Juice has made themselves a part of many of these groups, including Superpath. Why scuba dive in a pool, when there’s already an ocean?

0:00 Intro
1:03 Conversation with JG
3:24 Community
4:57 Account-based marketing
6:10 Scuba dive metaphor
8:10 Superpath
11:05 Leaders of community
14:15 Content
16:40 The old way
18:38 Dark funnel
20:50 Outro

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