Have you ever wondered what it might be like to pitch your furniture design to a major iconic design manufacturer and have them say ‘Yes’?
Adam Goodrum www.adamgoodrum.com is one of Australia’s top furniture designers and he shares with us his best ever design story in which he successfully pitches the Stitch Chair to legendary design furniture manufacturer Cappellini https://www.cappellini.com . In this podcast we hear of the origins of the Stitch chair design back in the late 90’s and how I came to be involved (in a small way) in the early development of the project. We learn of the journey from the first introduction to Giulio Cappellini to the launch of the chair at the Milan Furniture Fair.
We analyse the impact of this career changing commission and how it opened doors to dozens of opportunities. Adam also talks about working with Alessi www.alessi.com , Cult www.cultdesign.com.au and Tait www.madebytait.com.au
We also delve into Adam’s design process and he shares his advice to the next generation of designers trying to make their name.
Danny’s connection to the development of Stitch Chair (3:04)
Adam is introduced to Giulio Cappellini (4:06)
Every designer’s dream (4:30)
Giulio sits and breaks Adam’s only prototype (6:05)
Honoring the designer’s intent - the Italian way (10:23)
After the Cappellini commission - opening doors (13:06)
Why Adam stayed in Australia (13:27)
Like being signed to the best soccer team (13:51)
Doors opened in Oz (14:44)
Australian Architects specifying Australian Designers (15:17)
A little luck goes a long way (16:08)
The new way - self manufacturing (17:01)
New generation equipped to go solo (18:00)
Proud to be furniture designer (18:50)
Do you ever get sick of furniture? (20:01)
Adam’s design process (21:51)
Adam’s one off projects (23:07)
Design formulas and styles (23:46)
Not smart enough to have a plan! (24:08)
Adam and the Alessi commission (25:41)
The dilution of iconic design manufacturer’s catalog (27:03)
Impact of Chinese manufacturing on Design Manufacturers (28:11)
How Australian Design Landscape changed (28:51)
Italian spirit and culture (31:32)
Furniture as a feasible outlet for creativity (32:41)
Australia has more design mags per capita bar NZ (35:04)
Still competitive to be a designer (36:00)
You make your own luck (37:50)
The Commission Adam would covet over all else (38:15)
