Modern Marketing Made Simple with Lori Ervin

Sometimes the biggest business transformation has nothing to do with strategy, and everything to do with healing the version of yourself that has been stuck in survival mode for years.

In this episode of Modern Marketing Made Simple, I sit down with Tammy Perrin to talk about the powerful personal journey that completely changed the way she lives, works, communicates, and connects with others.

Tammy shares how she went from working multiple demanding jobs in the trucking industry while trying to build a side business in Network Marketing - to realizing she had become disconnected from her emotions, her body, and even her ability to feel empathy.

What started as a search for better business skills unexpectedly became a deep healing journey involving therapy, nervous system regulation, subconscious work, and learning how to finally feel safe in her own body again.

Now, Tammy helps women uncover limiting beliefs, regulate emotional triggers, and reconnect with themselves through a combination of nervous system tools, unconscious mind work, and life coaching techniques.

We talk about:
→ What it actually means to regulate your nervous system
→ Why emotional triggers happen in the body before the mind
→ The simple breathing technique Tammy uses to calm anxiety quickly
→ The connection between childhood experiences and limiting beliefs
→ Why suppressing emotions often creates bigger problems later
→ How healing can completely change the way you show up in business and relationships
→ Building safe communities for women who feel alone in their healing journey
→ The power of feeling your emotions instead of avoiding them

This episode is such an important reminder that sometimes the growth we are chasing externally starts with the work we are willing to do internally.

Connect with Tammy:

Facebook: Tammy Perrin
Instagram: www.instagram.com/tammyperrinslife
Facebook Group: Our Porch - https://www.facebook.com/groups/1600426917658778 

If you’ve ever felt disconnected from yourself, emotionally exhausted, constantly triggered, or simply curious about nervous system healing and personal growth, this conversation will leave you with practical tools and a whole new perspective on emotional wellness.

AI doesn't need to run your business to make running your business a whole lot easier. The real opportunity is learning how to use it to save time, simplify your workload, and still sound like you.

In this episode of Modern Marketing Made Simple, I sit down with Kim Stirling, AI strategist and entrepreneur, to talk about how small business owners can use AI practically without getting caught up in all of the noise, complicated systems, and promises that AI can do everything for you.

Kim shares how her 20-year career in corporate operations taught her to look for efficiencies and smarter ways of getting things done, and how an unexpected change in her family life eventually led her to leave corporate and build a business of her own.

As AI began gaining traction, Kim saw an opportunity to take what she had spent years doing in the corporate world and help entrepreneurs use tools like Claude to save time, reduce overwhelm, and make running their businesses easier.

We talk about why most small business owners don't need all of the AI bells and whistles they're being sold online, why the way you set up your AI matters more than finding the perfect prompt, and how Kim's "Business Brain" helps AI understand your business, offers, goals, brand, and voice so it can actually become a useful tool in your day-to-day work.

We also dive into:

→ What a Business Brain is and why Kim believes it's the best place to start with AI

→ Why most small business owners don't need complicated AI systems or agents

→ How to use AI for content creation without sounding like AI

→ Using AI to simplify client onboarding, SOPs, proposals, agreements, invoices, and emails

→ How Kim turns discovery call transcripts into client proposals in minutes

→ Why AI should support the work you do instead of replacing the human parts of your business

→ How setting up your AI properly can make delegating to a VA or growing your team easier

→ Why giving AI context about your business produces better results than constantly searching for new prompts

→ Finding the tasks in your business that AI can make faster and easier

→ Using AI as an assistant rather than expecting it to run your business for you

Whether you've barely started experimenting with AI, you've been using it but aren't loving the results, or you're feeling overwhelmed by everything you're being told you "should" be doing with it, Kim offers a much simpler way to think about what AI can actually do for your business.

You don't need AI to do everything.

You need it to help you do the right things more efficiently, while keeping you and your expertise at the centre of your business.

Connect with Kim:

Instagram: @thekimstirling

TikTok: @thekimstirling

YouTube: @thekimstirling

If you want to use AI to save time without losing your voice, personality, or the human side of your business, you're going to love Kim's practical approach.

In a world where almost anyone can sell the same thing, your client experience becomes your greatest competitive advantage. 

In this episode of Modern Marketing Made Simple, I sit down with Helen King, founder of The Small Ship Collective, which specializes in a high-service approach to small ship ocean, expedition, and river cruising.

Helen shares how a 30-year corporate career, a love of travel, and one impulsive decision to explore the travel industry led her to building a highly specialized travel business in just four years. Instead of competing on price, Helen has built a business around personalization, proactive service, and creating an exceptional experience for her clients from the moment they begin planning their trip.

We talk about how systems have transformed her business, why automation can actually allow you to provide a more personalized experience, and how she's using AI behind the scenes to save time without sacrificing authenticity.

We also talk about:

→ Why premium businesses should focus on experience over price
→ Building systems that reduce overwhelm and improve the client experience
→ Creating automated workflows that allow you to deliver high-touch service
→ How AI can support your business without replacing your authentic voice
→ Why your email list is one of the most valuable assets in your business
→ Using real client conversations to create content that actually generates sales
→ The difference between viral content and content that converts
→ Creating CEO time so you can work on your business instead of constantly working in it
→ Building a business that continues to market even while you're travelling or serving clients
→ Why investing in yourself and your business is often an important part of growth

Whether you're a coach, consultant, service provider, social seller, or small business owner, this episode is filled with practical ideas for creating a business that feels more organized, delivers a better client experience, and continues to grow without requiring you to do everything manually.

Connect with Helen:
Instagram: www.instagram.com/thesmallshipcollective

Website: www.thesmallshipcollective.com

You don't need the perfect business plan before you start. Sometimes you need to put the idea into the world, pay attention to what happens, and be willing to change the plan as you go.

In this episode of Modern Marketing Made Simple, I sit down with Kim Rusyn, founder of The Milkstains Collective, a curated social community helping moms with young children make connections, discover local businesses, and ultimately find their village.

Kim shares how the idea began during her own maternity leaves, when she found herself craving more opportunities to get out, connect with other moms, and spend time in spaces that actually felt welcoming to women with babies and young children.

What started as an idea she worked on in small pockets of time eventually became The Milkstains Collective, and within just a few months, Kim has built a growing community alongside a network of local businesses and partners.

We talk about what it looks like to launch before everything is figured out, why Kim isn't afraid to change her original business model, and how listening to what her members actually want and watching how they behave has helped her make better decisions about what to build next.

We also dive into:

→ Turning a problem you've personally experienced into a business idea
→ Why you don't need everything figured out before you launch
→ Using customer behaviour and feedback to shape your offers
→ Why your original business model doesn't have to be your forever model
→ Creating strategic partnerships that benefit everyone involved
→ How collaboration can introduce your business to highly relevant new audiences
→ Why the growth strategy you expect to work isn't always the one that does
→ Creating a community where people participate instead of simply consume
→ Staying connected to your original vision while allowing the plan to change
→ Why listening to your customers can be one of your most valuable business strategies

Whether you're sitting on a business idea, building something new, or realizing that what you've already created might need to evolve, Kim's story is a great reminder that you don't have to know exactly what the finished version of your business will look like before you begin.

Start with the vision, listen to the people you're serving, and be willing to build the rest as you go.

Connect with Kim:

Instagram: www.instagram.com/milkstainscollective 

Some business pivots are planned. Others are born from pain, unexpected change, and learning how to rebuild yourself one step at a time.

In this episode of Modern Marketing Made Simple, I sit down with Leanne Huegel to talk about her journey from network marketing into building a deeply personal brand centered around fibromyalgia, holistic wellness, and helping women feel less alone.

Leanne shares how losing her longtime company forced her into a new chapter, and how she slowly began using social media to openly share her experience living with chronic pain. What started as simple conversations online evolved into coaching, community building, wellness resources, and a mission to support other women navigating invisible illness.

We talk about what it looks like to build a business around your real life, how personal branding creates freedom beyond a company, and why purpose can become such an important part of healing.

We also talk about:

→ Living with fibromyalgia and invisible illness
→ The emotional impact of losing a business unexpectedly
→ Building a personal brand around your own journey
→ Why positivity and encouragement matter in chronic illness spaces
→ Learning to work within new limitations instead of fighting them
→ Creating coaching offers and digital resources from lived experience
→ The power of video and authentic connection online
→ How small habits and gradual progress create long-term change
→ Why personal brands are becoming more important in network marketing

Connect with Leanne:

Struggling with fibromyalgia, or simply want to check out everything Leanne is building?

Instagram: www.instagram.com/leannechuegel
Facebook Group: Thriving with Fibro
Email: [email protected]

If you’ve ever felt like life forced you into a new chapter you didn’t ask for, this conversation is a reminder that purpose, growth, and connection can still exist inside the pivot.

Sometimes the biggest breakthroughs in business don't come from doing more - they come from creating simple systems that give you back your time, your energy, and your peace of mind.

In this episode of Modern Marketing Made Simple, I sit down with Lisa Duck, systems strategist, email marketing coach, podcast host, and longtime social seller to talk about what it really looks like to build a business that works for you instead of constantly demanding more from you.

Lisa shares how spending over 20 years in direct sales eventually led her to build a coaching business focused on systems, email marketing, and automation. When the company she had spent 15 years building with unexpectedly closed its doors, the side business she had been quietly growing became the foundation for her next chapter.

What started as a passion for helping entrepreneurs stay organized has evolved into a business that teaches social sellers and small business owners how to simplify their workflows, automate their follow-up, build email lists they actually own, and create businesses that continue working even when they step away.

We talk about why every business needs systems, how email marketing becomes your business insurance policy, the importance of owning your audience instead of borrowing it from social media, and why simplifying your business often leads to greater growth.

Key Takeaways:

→ Why every entrepreneur needs systems - even if they think they're "not organized"

→ How Lisa manages multiple businesses without feeling overwhelmed

→ The follow-up system every social seller should have in place

→ Why email marketing is one of the most valuable assets you can build

→ The difference between owning your audience versus relying on social media

→ How lead magnets help you consistently grow your email list

→ Why automation allows your business to continue working while you're offline

→ The importance of building your own personal brand alongside your company

→ How simplifying your tech stack can save both time and money

→ Lisa's advice for entrepreneurs who feel overwhelmed by all the moving pieces in their business

Connect with Lisa:

Website: www.lisaduck.com

Facebook: Lisa Duck

Podcast: The Other 99%

If you've ever felt like you're constantly juggling too many moving pieces, relying too heavily on social media, or wondering how to create a business that doesn't depend on you being online 24/7, this conversation will remind you that the right systems don't make your business more complicated - they create the freedom you've been working so hard to build.

Sometimes the next chapter of your business starts with giving yourself permission to evolve.

In this episode of Modern Marketing Made Simple, I sit down with Meghan Schrumm, a Registered Social Worker and Certified Holistic Nutritionist, to talk about what it really looks like to reinvent yourself, return to school in midlife, and build a business that reflects who you are becoming.

Meghan shares how her entrepreneurial journey began through network marketing after becoming a stay-at-home mom, and how that experience eventually led her back to a long-standing passion for nutrition. When she turned 40, she made the decision to return to school full-time and earn her diploma in holistic nutrition - a decision that ultimately allowed her to blend her background in social work with her passion for wellness.

What started as a desire to learn more about nutrition evolved into a thriving practice that combines mental health support, nutrition counselling, corporate wellness programs, and menopause education.

We talk about the power of building credibility before you're ready to sell, how sharing your learning journey can create trust and demand, and why sometimes the smartest marketing strategy is simply letting people come along for the ride.

→ Why Meghan chose to return to school at 40 and how it changed her career path

→ The connection between nutrition, stress, sleep, mental health, and overall wellness

→ How sharing her education journey online helped build trust before launching her business

→ The concept of "selling without selling" and creating demand through education

→ Why LinkedIn has become a powerful platform for attracting corporate opportunities

→ How group programs helped her grow her business and reach people beyond Ontario

→ The importance of boundaries, energy management, and avoiding burnout while building something new

→ Why women deserve to pursue goals that fulfill them, even when life feels busy

This episode is a reminder that it's never too late to learn something new, start over, or pursue a passion that keeps calling you. Whether you're considering a career change, building a business, or simply feeling pulled toward something bigger, Meghan's story is proof that growth often begins when we give ourselves permission to take the leap.

Instagram: www.instagram.com/meghanschrumm 
Website: https://meghanschrumm.com/

Website: www.loriervin.com 

Instagram: www.instagram.com/theloriervin

If you enjoyed this episode, be sure to subscribe, leave a review, and share it with a friend who might need the reminder that it's never too late to start something new.

Sometimes the biggest business breakthroughs don't come from working more hours. They come from learning how to make the hours you already have count.

In this episode of Modern Marketing Made Simple, I sit down with Kate Moir, business coach, network marketing leader, and creator of the Coffee Break Formula, to talk about what it really looks like to build a successful business while balancing work, family, and the realities of everyday life.

Kate shares how her entrepreneurial journey began while she was pregnant with her second daughter, working full-time, facing back-to-back maternity leaves, and searching for a way to create more financial stability for her family.

What started as building a business during 15-minute coffee breaks eventually evolved into a coaching business focused on helping women turn their passions into profit without sacrificing their families or burning themselves out.

We talk about why consistency matters more than long hours, how authentic relationships create loyal customers, and why simple systems often outperform complicated ones.

We also dive into:
→ The Coffee Break Formula and how to build a business in small pockets of time
→ Why customer retention is often more valuable than constantly chasing new customers
→ Simple follow-up systems that make clients feel appreciated
→ The power of handwritten thank-you cards
→ Why authenticity will always outperform perfection
→ How to build trust before trying to sell
→ Creating systems that actually fit your personality and lifestyle
→ Why "done" will always beat "perfect"
→ Building a business around your passion instead of chasing quick money
→ The importance of serving people before selling to them

Whether you're building a business alongside a full-time job, raising young children, or simply trying to create more consistency in your marketing, Kate shares practical strategies that prove you don't need endless hours to create meaningful results.

Connect with Kate:
Podcast: Mama's Making Commas
Facebook: Kate Moir

Sometimes the biggest shift in your business isn't learning another strategy. It's learning who you're meant to serve - and having the confidence to build your business around them.

In this episode of Modern Marketing Made Simple, I sit down with Adriana King, Travel Advisor and founder of King Lux Travel, to talk about what it really looks like to build a business around aligned clients, strong boundaries, and long-term relationships instead of chasing every opportunity that comes your way.

Adriana shares how she transitioned from a successful home staging business into the travel industry after realizing there was an opportunity to deliver a higher level of service than she had personally experienced. What began as saying yes to every inquiry has evolved into a premium travel business built around consultation calls, intentional client selection, and creating unforgettable travel experiences from the very first conversation.

We talk about how implementing better systems has helped her eliminate tire kickers, why charging a research and concierge fee has completely changed the quality of her clients, and the simple marketing strategies that continue to bring her consistent business month after month.

We also talk about:

→ Why identifying your ideal client changes everything

→ Creating boundaries that protect your time, energy, and profitability

→ How consultation calls help you attract more committed clients

→ Why saying no often creates space for better opportunities

→ The power of charging for your expertise instead of giving it away for free

→ Why consistency matters more than perfection in your marketing

→ Building an email list that becomes one of your most valuable business assets

→ Why weekly newsletters continue to generate clients long after you hit send

→ The importance of networking and building real relationships within your local community

→ How showing up authentically helps people trust you long before they're ready to buy

Whether you're a coach, consultant, service provider, social seller, or small business owner, this episode is filled with practical advice on creating stronger boundaries, attracting better clients, and building a business that feels more aligned with the life you want to live.

Connect with Adriana:

Website: https://kingluxetravel.com/

Instagram: https://www.instagram.com/kingluxetravel

Facebook Group: Luxury Vacations by Adriana - Cruises, Group Travel, Europe Travel

Sometimes the biggest breakthrough in your business doesn't come from working harder, it comes from learning when to slow down, listen, and trust yourself.

In this episode of Modern Marketing Made Simple, I sit down with Lauren Spencer, founder of Divine Reality, to talk about feminine leadership, intuition, and why building a successful business isn't just about strategy - it's about learning to balance structure with trust.

Lauren shares how her journey from mental health therapist into yoga, Reiki, women's retreats, Watsu therapy, and Mayan abdominal massage led her to help women reconnect with themselves, regulate their nervous systems, and build businesses from a place of alignment instead of overwhelm.

We dive into what feminine leadership actually means, why intuition often gets confused with fear, how overthinking keeps entrepreneurs stuck, and why the strongest businesses are often built by women who learn to trust both their vision and their ability to take action.

We also talk about:

→ The difference between feminine and masculine leadership

→ Why intuition feels like a gentle nudge instead of fear

→ How to stop overthinking and start taking action

→ The role your nervous system plays in creativity and decision-making

→ Why ideas alone don't build businesses

→ How to balance creativity with structure

→ The connection between personal growth and business growth

→ Why your business will continually ask you to become a new version of yourself

→ How women's monthly cycles can influence creativity, confidence, and productivity

→ Lauren's Women of the Waters retreats and how they help women reconnect with themselves

Whether you're building a business, navigating personal growth, or simply trying to trust yourself a little more, this conversation offers a refreshing perspective on what leadership can really look like.

Connect with Lauren:

Instagram: www.instagram.com/divine_reality

Website: www.divinereality.net