In this episode of the ModeX podcast, we are joined by Shani Shoham, tech startup investor, advisor, and CRO of Kubiya.ai. Shani shares his journey from engineering to the business side, his experience in scaling sales and marketing organizations, and his successes and failures in the startup world. He also discusses his role as an advisor and investor in various startups.
We've really picked apart the GTM journey, where to find your first customers from, when to go to market, and who to hire. Shani offers an honest insight into his personal struggles and hardships, how these experiences have shaped him, and how he's overcome them.
Shani recommends 'Who Says Elephants Can't Dance? by IBM CEO Lou Gerstner
https://www.linkedin.com/in/shanishoham/
https://twitter.com/shohams
Timestamps
[00:03:01] Finding your first customers.
[00:06:20] Scaling your first customers.
[00:10:23] Hiring for different personas.
[00:14:38] Finding the right people.
[00:20:55] Challenging experiences in startups.
[00:23:40] Lou Gerstner turning around IBM.