mojoMakers

100 years. So much changes in 10 decades. New leaves, new plants, a revamped plantation in the same old estates. But how does a 100-year-old business change?

Much before the birth of Oh Cha, a boutique tea brand, the Kanoi Tea Estates in Kolkata  supplied different types of tea across India.  Big  and small tea companies sourced tea from these estates and branded them to their private lables. But 3 years ago, founder Pallavi Kanoi wanted to start something that would give this 100-year old business a makeover.

A modern plan for the most traditional drink - tea.

Moving away from conventional tea blends, and having experimented with various herbs and spices, Pallavi has successfully created numerous flavours with distinct aromas and delectable tastes.  Think Blueberry Cheesecake tea! Or Whisky tea!

These teas are great for gifting, for the health conscious, and for everyone that needs to pause from the hustle-bustle of life for a refreshing sip.

In this episode, we talk to Pallavi about her vision for OhCha, what it was like to reroute a 100-year-old business and her learnings from this ambitious yet exciting project.

You can find Oh Cha on:

• Instamojo - https://www.instamojo.com/OhCha/
• http://ohcha.in/
• https://www.instagram.com/oh_cha_/

Did you know 5 lakh+ Indians apply for the IAS exams of which only 180 are selected every year? Whats the burden of broken dreams and failures like?

When Alex Andrews George, founder of ClearIAS, couldn't clear his IAS exams and lost by just 2 marks (twice!), an alternate career path opened up. He knew passing the IAS exams was tough but he believed preparing for it shouldn't be.

ClearIAS helps IAS aspirants with free and reasonably priced study material including mock tests, Interview series, and more. Aspirants can buy self-study packages on ClearIAS Instamojo online store and pay for mock test enrolment series with Instamojo links.

This unique self-study platform records over a million users per month. The ClearIAS app also has 9 lakh+ downloads. Alex, with his small team, has helped give flight to hundreds of IAS aspirants.

In this episode we talk to Alex about how he went about building ClearIAS, what makes a business stand apart in a crowded market, and how the goal of any business should always be about providing value to the customer. He also talks about how ClearIAS is built on a unique self study concept that is closely linked to the #aatmanirbhar campaign much before it became a thing.

Tune it to find some real gems of advice on failure, resilience, and success in this episode.

You can find ClearIAS on:

• https://www.facebook.com/ClearIAS/
• Google Play Store - ClearIAS app
• https://imjo.in/dqWh2v
• Join the Telegram Group - ClearIAS

On the Sangeetha Kalamkari Studio LIVE facebook show, Sangeetha shows her viewers beautiful sarees and gives her audience a LIVE demo. Soon after, bids start coming in. On a show, quote, and fastest-finger-first basis, the sarees start selling like hotcakes.

In a matter of 2 hours, Sangeetha sells 100+ sarees to over 80,000 viewers on Facebook LIVE video. The sarees range from ₹5000 to ₹30,000.

Sangeetha Rajesh, founder of Sangeetha Kalamkari Studio and the design label Sangeetha Rajesh, travels to the wholesale market with her team to shoot and sell these expensive sarees. She gives her viewers the best rate for the exquisite garments because she connects the merchant market directly to the buyer!

In a candid conversation with Sangeetha, we discover how things changed for her during COVID-19, how she got special permits and travelled to the weavers homes to procure stock, what keeps her going, and how she managed to influence hundreds of Indian women that are starting saree businesses on Facebook.

Tune in to listen to Sangeetha's incredible entrepreneurial journey.

Find Sangeetha's business on the below links:

• https://www.facebook.com/sangeethasonline
• https://www.instagram.com/sangeethastudio
• https://imjo.in/UEw6tc