Welcome to "Moksha Insights," where Shuja Khan, PR
Head of Moksha, engages in illuminating conversations with industry experts. In this episode, join the exploration of "The Psychology of Brand Creation" with Aarti Thakur, AVP Sales at Moksha Media Group.
Psychology of Brand Creation with Aarti Thakur
Delve into the fascinating world of brand psychology as Shuja Khan and Aarti Thakur unravel the intricacies of creating powerful brands. Beyond logos and slogans, discover how brands become a blend of emotions, experiences, and
perceptions. Explore the transformative impact of the digital era on branding and the crucial role perception plays in shaping consumer behavior.
• Understand why brands are more than visual elements, representing emotions and expectations.
• Explore how the digital era revolutionizes branding through direct engagement and personalized approaches.
• Learn about the critical role perception plays in influencing consumer behavior.
• Uncover the psychology behind building brand loyalty and the strategic use of cognitive biases.
Whether you're a business owner, marketer, or simply intrigued by the world of branding, this episode provides actionable insights and real-world examples. Join the conversation to enhance your understanding of the psychology that
drives successful brand creation.
Shuja Khan, PR Head of Moksha, brings expertise in public relations and brand communication. Aarti Thakur, AVP Sales at Moksha Media Group, shares insights into brand psychology and her experiences in building successful brand
connected with Moksha on our website: moksha.in
📌 Read Along: For a deeper dive into today's discussion, check out the full blog post on our website: www.moksha.in/blog/the-psychology-of-brand-creation/
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Aarti Thakur: LinkedIn- Aarti Thakur
