Mom Founder Imagination Hub

Ever wonder why networking events feature few mothers starting businesses? I have been thinking about this for the past 13 years and am ready to explain why it is so important to me. Often feeling like the lone mother in the room, I started to wonder why more amazing mother entrepreneurs weren't out there networking?

Here's what I've heard:

"The kids are getting ready for bed, and happy hours are as sleazy as a meat market," is what I've overheard. 🧐 "I don't have time to schmooze, and as an introvert, I stick to the hors d'oeuvres table." 🧐 "Networking feels awkward, and I never follow up with people I meet." Send me a DM https://www.instagram.com/melissallarena/ if you've ever had one of those thoughts stop you from going to a networking event?

These incredible moms are running businesses with a purpose, and they want to change the world through the products they sell, the organizations they support, and the lives they touch. They are, however, passing up networking chances that may prove invaluable to the development of their businesses.

I go into detail on how networking has changed my career trajectory. Networking has done wonders for my business, opening doors to virtual coffee conversations, podcast guest spots, and public relations chances. I'll share personal stories about how connecting with new people and stepping out of my comfort zone made a huge difference for me—and why I believe you can experience the same benefits. Join me as I explore ways to make networking easier, more enjoyable, and more effective for all you amazing mom founders out there!

In this episode, you will hear:

• Why conventional networking events often feel impractical and inauthentic for mom entrepreneurs balancing business and family.

• Insights into alternative networking approaches that resonate more with mom founders, such as virtual coffee chats.

• The journey to pure authenticity and its pivotal role in effective networking.

• Power of stillness, playful interactions, and creative expressions in reawakening imagination for genuine connections.

• A compelling story of a powerful attorney who overcame her networking insecurities through personalized strategies.

• Concept of the "lifetime value of a connection" and its importance for mom founders.

• Strategies for fostering non-transactional, mutually beneficial relationships over time.

• A heartwarming case study of a relationship that evolved from a simple survey response to a lasting friendship.

• Advantages and challenges of being an introvert in the world of networking.

• How introverts can effectively leverage their unique strengths to build true connections.

• Significance of reconnecting with old acquaintances who share similar business goals.

• Encouragement for mom founders to confidently reach out and establish connections, even if they feel they have little to offer at the moment.

• Practical advice on creating your own networking opportunities and embracing your authentic self in business interactions.

This episode is brought to you by Fertile Imagination to Networking Success, my 9-week group coaching program for visionary mom founders who have decided they are going to become power strategic networkers because they do not want to miss out on one more opportunity for maximum business growth! A program for a founder who wants a step-by-step process that works. My approach which I have used over and over and helped my client use too is called the Imagination to Impact and Income Method ™ and it will help you connect with right people, lead the right conversations, and swing open the right doors to success.

If you want to learn more, then schedule a free call on www.melissallarena.com/sessions today.

DM me on Instagram @melissallarena just type the word SESSION and I'll share the link if that's easier to see my calendar availability for this free call where you will get all the details you'll need to know if this program is the perfect fit for you and to hear about the extra bonuses available only this summer to the first mom founders who join. Here's that link: https://www.instagram.com/melissallarena/

About Melissa Llarena

I'm a bestselling author (learn more on www.fertileideas.com), imagination coach behind the Fertile Imagination to Networking Success Group Coaching Program, consultant, speaker, contributor to ForbesWomen articles that have garnered 4 million-plus views, and the podcast host of the Mom Founder Imagination Hub. Featured guests include GaryVee, Beth Comstock, Suzy Batiz, David Meltzer, and hundreds of other unconventional thinkers. Melissa has been featured in the WSJ, Business Insider, Fox Business, CNN Money, The Huffington Post, and other publications. She holds a psychology degree from NYU, an MBA from the Tuck School of Business at Dartmouth, and a Transformational Coaching Academy certificate and is training to become a meditation practitioner. Melissa lives in Austin, Texas, with her husband and three sons (one singleton and a set of identical twins).

Quotes from Melissa , that can change your perspective:

"Genuine connections. I think that's what a lot of mom founders are striving for."

"More than that, they're also open to having a sincere conversation with the real you."

"So when it comes to forging a genuine connection, and it comes to making networking work for you as a mom. Really, it's about bringing your personality and your enthusiasm beyond your business' capabilities but including your mom-side too."

"So the spark for me to think how I could introduce myself to then create a genuine connection, it comes from a place of expansive thinking and that is step one as it relates to the networking that actually works for a mom founder."

"If you feel like you're getting hugs from people, if you feel like you're yourself, you're going to make it a habit. A recent client was met with HUGS at a networking conference and it took all the nerves out for her. Imagine what's possible for you if you applied some of the pre-networking research and outreach guidance in this episode?" - Melissa Llarena

"Your relationship, because again, if you're going to be reimagining it as less about you and more about others is going to be long-term and that's the beauty. You can create a genuine connection today that can even help your kids later. This reframe is why I want more mom founders to intentionally network." -Melissa Llarena

"If you feel that networking is sleazy and transactional, you're freaking right." -Melissa Llarena

SHARE this episode and schedule a free session with me this week if you believe your mission deserves more. Discover how to turn your networking struggles into opportunities that can transform your business and life.

In our 30-minute call, you'll gain insights into how you might be approaching networking incorrectly and how to improve. Learn how to own your networking approach, be bolder, and feel confident.

Visit melissallarena.com/sessions to book your complimentary session and start making impactful connections today!

Supporting Resources:

Schedule a free call to see if Fertile Imagination to Networking Success my signature program is the right fit: https://www.melissallarena.com/sessions/

Podcast: Mom Founder Imagination Hub: https://www.melissallarena.com/podcast/

Instagram: https://www.instagram.com/MelissaLlarena/

Or, grab for free your copy of the "From Contact to Connection: The Mompreneur's Go-First Networking & Follow Up Playbook": https://witty-thinker-2643.ck.page/21e52edb87

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TRANSCRIPT

00:00:00 Melissa: This relationship is going to be long term and the sort of value that you might add up front might not be the same as what you can add later on. So don't cut yourself out of those opportunities and also don't stop yourself because you don't think you have anything to contribute.

00:00:00 Melissa: Welcome to the Mom Founder Imagination Hub, your weekly podcast to inspire you to dream bigger. Plan out how you're going to get to that next level in business. Find the energy to keep going and make sure your creative juices are flowing, so that this way you get what you really want rather than having to settle. Get ready to discover how mom founders have re-imagined entrepreneurship and motherhood. Ever wonder how they do it?

00:00:40 Melissa: Tune in to find out and stretch yourself by also learning from diverse entrepreneurs, who might not be moms, but who have lessons you can tailor about how you can disrupt industries and step way outside of your comfort zone. I believe every mom's superpower is her imagination. In this podcast, I'm gonna give you the mindset, methods and tools to unleash yours. Sounds good? Then keep listening.

00:01:09 Melissa: Genuine connections. I think that's what a lot of mom founders are striving for. I was talking to a mom founder the other day. I think she's been in business for like 15 years and I mentioned the word Networking. And for her, it was like something that was sleazy, it was transactional, inauthentic, and it just didn't align with why she had a business. She was led by a mission, she had an ambitious mission, she also had a lot of, you know, heart and soul in terms of the message that she wants to put out in the world. And so there was a conflict there, right?

00:01:45 Melissa: So let's talk about in this episode, specifically for you, a mom founder, someone who nurtures her family, someone who nurtures her business, someone who absolutely has opted to create something that is deeply meaningful because again, it is time away from your kids. So it has to reach a certain criteria. Let's talk about how networking is getting a bad rap and how what I help mom founders do is nothing like traditional networking. I mean, it is the reason why I got into this.

00:02:19 Melissa: Here's a story, and let me know if this resonates because I think a lot of us as we go out there and go to these happy hours, there's so much that is just left to the imagination; hoping was actually there. One of them is authenticity. That is what I've noticed in a lot of happy hours, just like the regular run of the mill, after work situations, right? So you know, when it comes to what I have been doing over the last 12 years as a coach to mom founders, ones that I want to really get good at building connections with the right people faster while skipping gatekeepers and not relying on warm intros, which tend to take a ton of time, is this.

00:03:04 Melissa: I have been, you know, in attendance of, a lot of these happy hours. I have been really scouring the earth, it feels like it, since I lived in Australia and now I live in Austin, that, you know, there are communities for just about everyone when it comes to physical in-person real life events. But when I go to these events, which are amazing, there are not a lot of mom founders there, and here are the reasons why a lot of us are not out there. Some of them are, like, so obvious, and that is why I wanted to approach networking in a totally different way, where we're using our imagination, hence the name of this podcast.

00:03:45 Melissa: So here are some of the excuses or reasons, again, they're just valid. They're totally valid if you're limited by what you've heard about networking. So here's one, it's my kids' bedtime and happy hours are just meat markets. I totally get it and I totally, been there. Here's the other thing, I don't have time to schmooze and as an introvert, I just stick around with the hors d'oeuvres all night. I get that too. I know a lot of introverts personally. I'm an ambivert, which I talk about in my group coaching program, which is someone who can adjust according to situations.

00:04:26 Melissa: But I understand how you might want to prefer staying home than being around people that you don't know, and that you have no idea are going to actually help you. Here's the other reason why a lot of mom founders do not network in the traditional sense. So again, I'm thinking about going to golf courses or going to BNI meetings or attending whatever other, you know, local community events that there might exist. So networking feels awkward and I never follow up with the people I meet.

00:04:57 Melissa: Have you ever dropped the ball? I wanna say that in like, this like blast format because I feel like a lot of us, myself included, so I'm imperfect when it comes to traditional networking, you know, really, we drop the ball sometimes, right? You meet all these people, maybe you didn't bring a pen, you didn't bring a pad, maybe you didn't figure out a way to actually get all those QR codes synced up with LinkedIn or whatever other database you use. And then you just don't follow up with really amazingly interesting people.

00:05:27 Melissa: I get that, and that is the reason why over these last 12 years, I was like, there has got to be a different way, a better way, a way for me, for you as a mom founder, to use our imagination so that we can find another pathway to talk to the right people who could really help us take our business to the next level, so that this way, we can not miss out on those opportunities that are happening out there in the field.

00:05:54 Melissa: Instead, what about creating your own opportunity? What about inviting someone to your little office or little kitchen corner and having a coffee chat over Zoom? And that is a lot of what I do. And oftentimes people are so surprised that people who are, and it feels like above your weight category, are open to those sincere conversations. More than that, they're also open to having a sincere conversation with the real you.

00:06:28 Melissa: I know a lot of people who have launched businesses because when they worked for corporate or they worked for someone else, they were slapped on their wrists for being themselves, for bringing that loud laugh, for bringing that belly laugh, for being someone who, you know, just was themselves, right? And I wanna be sure that now that you have a business, my goodness, you have a business! It's your own business. Your name might be on the shingles outside metaphorically, that there's an alignment like you have never experienced in your past.

00:07:00 Melissa: So again, when it comes to networking, I really want to just drill deep into the fact that traditional networking, you're right, does not work for mom founders. Those excuses, they're real, they're legit. For a mom, as an example, if you're gonna network at a conference and you have to take a flight, and you have to then get a hotel, you also have to, almost like, run your family through a telephone call here, there, and everywhere. So there's a lot of nuance and the bar is higher when it comes to deciding whether or not to network traditionally for you.

00:07:41 Melissa: And so I get it, and that's why I wanna fix it. I wanna be sure that you are in a position of power and maximum creativity to actually find your own way to network. Even if you're an introvert, even if you're someone who, you know, doesn't have all the outfits because you just had a baby, even if you feel like, you know, you don't even know where your iron is because you lost it or something, I mean, I want there to be a way. And when there is a will, there is a way.

00:08:08 Melissa: So here we go, okay! So why is networking so important to a mom founder very, very specifically? So here's what I have realized. I have had conversations with mom founders who are in different incubators, who are out there, you know, creating products, could be a skincare line that is natural because they found some sort of need for that in the market. And they have shared with me that they hate networking and that they feel like it's a boys club and they feel like all the opportunities, you know, to get funding are given to men and all they have to do is draw a little, you know, icon or whatever, or a business model on a napkin, right? Think about Southwest Airlines.

00:08:54 Melissa: And then, I thought to myself, well, I don't believe that to be true. I don't believe it to be true that there's this like, captive audience that is privy to opportunities, that a mom founder cannot figure out a way with the use of her imagination and my method, into even before those conversations or those beautiful napkin drawings. And I think it takes a lot of persistence.

00:09:20 Melissa: So I'm not going to lie about that. I do know that it also takes a lot of creativity and you cannot leave your personality out the door. Because when you are at your most stressed out moment, the real you is going to come out. So you want to be sure that up front you introduce yourself as the real you.

00:09:38 Melissa: So let's talk about networking and let's talk about how through my process and the way that I approach networking, you can have those genuine connections that are not transactional, not sleazy and actually produce a lot of fruit.

00:09:53 Melissa: So here we go, I was scouring LinkedIn the other day, and I noticed that a wonderful person, his name is [Vinny] and I'll share why I named his name in a bit. He basically was celebrating his birthday and on LinkedIn, he decided to do something that was so, so, so generous. And so his act of generosity was inviting all his contacts to just list in the comments on the day of his birthday what it is that they needed and maybe, someone in their network could help them.

00:10:22 Melissa: And when I saw that, I saw that as an opportunity to network. And when I say network, what I mean by that is to talk to the right people, have the right conversations, and see if there's some sort of alignment between what that person wants and what I have to offer. And so I decided, again, this was all proactive, all taking the initiative, a lot of you, mom founders do the same thing in different categories of your life.

00:10:51 Melissa: And I decided to introduce myself to this complete stranger. So happens that he has a podcast, doesn't so happen because I looked at his profile on LinkedIn, but he has a podcast that is for small businesses, and it is by Experian. And so you may have heard Experian, and he was basically not actively looking for guests on that small business podcast. However, I presented myself and I basically said I would like the opportunity to be a guest on your podcast.

00:11:21 Melissa: And that was all because, a shared connection, the guy named [Vinny] had put on his birthday on LinkedIn, this opportunity, you know, chime in and say what you need on LinkedIn. And when I saw that, I acted upon that. So that is part of the networking that I teach my [mom founder] clients. It is not like, let me talk to this person totally from nowhere and absolutely not say why I think they're like, so, so cool.

00:11:48 Melissa: So this is how I approached this guy from Experian. And the reason why I'm gonna share this story with you is because that person I have a podcast interview with in like the next half hour. And he pointed out my process in a way that I had not realized before. It was this. So again, the guy was [Vinny] that we both knew and my outbound email to this person, this podcast, included the following. We both know [Vinny] and know he is not my cousin. That was a joke, right?

00:12:21 Melissa: That is how I led the conversation with someone that works for an organization, who is not an entrepreneur, but with whom I would like to do business. How is it that I had the confidence to be myself in that initial interaction? Here is how. Having partnered with so many mom founders in the past, I know the sort of email spammy pitches we get on places like LinkedIn. I also know being a podcaster, how a lot of these like top notch head honcho people, our approach on different, you know, channels, right?

00:12:55 Melissa: So for example, when I interviewed Beth Comstock, the former CMO of GE, I know that the prior emails that she got on LinkedIn were super spammy and authentic. So I knew that I could cut through that noise and be myself. And as a mom, as someone who's so genuine in her at-home life, it is so hard and so much extra energy to play someone that you're not just because traditional networking would have you be someone that you're not. And I don't want that for you.

00:13:29 Melissa: So when it comes to forging a genuine connection and it comes to making networking work for you as a mom, really it's about bringing your personality and your enthusiasm, not just for what you sell, but for that person that you're reaching out to, and it's gotta be legit. Otherwise people smell b*llshit and you don't want to have that out there.

00:13:51 Melissa: Okay, so let me share with you a little bit about my method because I think it's gonna really help frame the entire context. So in my method, it is called the imagination to impact to income method. And so it's a step-by-step solution that is gonna help you create genuine relationships consistently and quickly for mom founders, just like you. And so when it comes to imagination, that is where your personality comes into play right? So you want to be yourself. How can you get to that place of pure authenticity?

00:14:26 Melissa: Well, sometimes when it comes to, like reawakening my imagination, which for a lot of us, it's a sleep because we've got a lot going on and we're distracted. For me, sometimes it's a moment of stillness. Sometimes it's just, you know, singing in my shower. Sometimes it is playing with my child and explaining to my child who I am, what I do in very, very simple terms, so the spark for me to think how I could introduce myself to then, create a genuine connection, it comes from a place of expansive thinking. And that is step one, as it relates to the networking that actually works for a mom founder, right?

00:15:05 Melissa: So for someone who's so passionate about her product or service, to then follow this like, totally like predictable, conventional way of introducing yourself and being super boring and not distinguishing yourself, it doesn't make sense. And it's not going to work, and it's why you won't do it consistently, because oftentimes you think to yourself, this doesn't feel right. This feels sleazy, but there's another way. And through my method and with my support, I can help you actually figure out how to use this new way of networking, which is about being authentic and being super intentional and thoughtful and planning it out based on the real you.

00:15:43 Melissa: Because again, as a mom founder, you are very specifically stretched, stretched beyond capacity oftentimes. The bandwidth that we have that we're operating with, is very limited, and if you have to pretend to be someone you are not, that is taking up your bandwidth and you don't have enough to go around. So you want to be sure that you optimize your approach, whether it is in networking, business development, going and pitching yourself to media. The same concept applies and I could help you throughout any of those scenarios.

00:16:15 Melissa: So let me share with you this other idea. So I love this. This is when, like there's like the mom difference in how to approach networking and make it not sleazy at all, like totally warm and fuzzy, but so effective and very profitable. So a client of mine was really, really thinking about this whole idea. Okay, I'm going to a conference. I really don't know, kind of, how to approach it. I feel a little insecure in terms of, like the outfits I'm wearing, I haven't gotten out in a bit and I am just like not knowing what to expect, this is the first time away from my family. So that was the scenario.

00:16:51 Melissa: And what we did was, I applied a multi-step process. So before you actually attend a conference, go to an event or talk to someone, there is certain research that needs to be done so that you don't waste your time, so that you can squeeze the juice out of that situation, right? And again, this is so tailored for a mom founder. You have limited energy and when you go somewhere, it needs to actually prove out an ROI for you. So you wanna be sure you do all this research upfront.

00:17:21 Melissa: Part of that, and this is such a sneak peek into my group coaching program. So Fertile Imagination to Networking Success is the group coaching program that I run. But what I do is I have my clients look at, like, the speaker list at an event or like the people that are going to be on panels. And also, you know, if there's an app for the event, look to see who's going to go there, but I have my clients pre-introduce themselves to the people that make sense, given the alignment with their goals or just your curiosity because you're human. There are some people that are really interesting and why not, like pre-introduce yourself.

00:18:02 Melissa: So she attends this event and I had not seen this because I had not attended events with my clients. But I saw that, like people wanted a hugger. People wanted a hugger. People felt like they already knew her. And you know what it did for the client? She used to be scared of attending these networking events. And I wanna just add some context here. She was a powerful attorney, so she was scared. What does that tell you? That tells you that when you are mission-driven, when your business is so personal to you, even if you have, like, the world's fanciest degree, or you might have, like, all the money in the world for whatever reason, like, some of these little insecurities, they pop up and they could hold you back.

00:18:45 Melissa: So imposter syndrome, it is real. Even if you have, like, a JD, LLM, MBA, whatever sort of alphabet you wanna put after your name. And so for her, she was getting hugs. Like how is that traditional networking? It's not, it's not. It's what I teach my mom founders through my group coaching program, and one-on-one coaching programs too. And I love it, I love it because if you feel like you're getting hugs from people, if you feel like you're yourself, you're going to make it a habit. You're gonna be more consistent because it's gonna feel more like, with ease.

00:19:18 Melissa: And I think that's a big difference because I know a lot of times you start networking. You're like, all right, I'm getting really good at it. I'm doing it, I'm doing it, I'm doing it. And then you stop. And why is it that you saw? Because it's taking extra energy, because it's outside of your comfort zone, because you have to now think of things that you never thought about before. I get it, and that's why I wanted to fix it for mom founders. You know why? Mom founders, the ones that I've helped and I supported, they have the most wonderful products and services. And oftentimes it comes out of a need that I'm in alignment with.

00:19:50 Melissa: For example, if you go and build out a TV show that is to help children eat more nutritiously, like I am all for you. Or if you go and you decide to do a nonprofit because you see that there's a challenge in the world, like I am so there. Like it's really interesting. The bar is high when it comes to a mom who decides to actually lay the foundation of a business, because it's time away from your kids. So oftentimes, the degree of fulfillment that you seek in terms of your business is super, super high.

00:20:24 Melissa: And in those cases, I want to help you because that means that you want to make an impact. That means that you're not just selling something that's a throwaway item, you're selling something that means something to you, means something to the person that's purchasing it or donating. And I want to be part of that. And so that's why I was like, you know what, I'm not seeing enough moms in these situations; and whether or not they're right for you or you can do it in this season of motherhood, there's always another way.

00:20:48 Melissa: The other day I was talking to a mom who is a bookkeeper and she has this wonderful agency and she's like so streamlined. And what I thought was really fascinating was, there was an event that was happening at a particular time. She's a single mom and she could not attend the event. And so that invited me to then tell her, well, is there another way that you could get in touch with those event organizers? Is there another way that you can get that information? There is another way.

00:21:14 Melissa: And again, that's where the imagination piece of my method comes into play. So what is that other way for you? And I gave her a, insight. If you wanna hear that insight, a little bit about that more later. Okay, so here's the whole thing. You're different. You're just different. You just are, you have all these obligations and you have a lot of things that are outside of your control. So what does that mean? That means that when you're gonna go and build a relationship, for you, it has to be a high value relationship.

00:21:42 Melissa: And let me explain exactly what that means. You know how a lot of businesses, they have the lifetime value of a customer, or you know, how they have, you know, this notion of like one person can keep shopping, you know, your products and services. Well, I have taken that concept and I've turned it around. And for me, it's really about the bond or the connection. So instead of the lifetime value of a customer, the lifetime value of a connection. And I think that is how a mom can make networking work for her. What does that mean?

00:22:13 Melissa: That means that when you are there and making a… forging a connection with a human being one time, the idea is that you're gonna stick around for a long time, right? So it's not just, like, transactional. Right now you're gonna help me and I'm gonna say, peace out, thank you for the help. That's not it at all. That is not how you're gonna optimize all that effort it takes to even like, find the right people and make the right connection and have the right conversations. Instead, you have to consider the long view, the long term, right? So how is it that you're going to increase the value of that bond?

00:22:47 Melissa: And that's what I call, this idea of having a relationship with someone when you start to network with them. What does that mean? So that means that, I want to be sure that partnering with me, being with me, hanging out with me is better for the two of us than us being apart, right? And so I say that in my group coaching program, Fertile Imagination to Networking Success. It's really about thinking to yourself, okay, so here we are, it's, you know, 2024, and I might not yet be like this, like, fancy schmancy entrepreneur. And I might not be able to reciprocate or pay you back for whatever favor or situation that we're in right now, but I've got the long-term view in our relationship.

00:23:27 Melissa: Again, it's about being genuine, not sleazy, not transactional, not one-time. And I have a sense that I'm going to be able to help you later on in time, and that should give you some confidence, right? A lot of times people are hesitant to reach out to people that are outside of their weight category, so to speak, in terms of networking, because you don't feel like you have enough to contribute right now. But if like a mom, you started thinking about every situation that you're in and relationship that you have in the long term, you will always be able to make it up in the long term. Let me share a case study with you.

00:24:00 Melissa: So this was early, maybe like 2013 or so. I put out a survey to my newsletter and I asked questions pertaining to entrepreneurship, very long time ago. And I got a survey result back that was like mind blowing. It was so detailed, so helpful that I had to get on the phone with the person who filled it out. Here's the best part. I think I was, yeah, this was like my kid, my first kid was a baby and I was not sleeping still. But I was like, you know what? I have to talk to this person. So I got on the phone, her name was Shadiah, and I wanted to just find out more about her. I didn't know her.

00:24:39 Melissa: And at the time she wasn't an entrepreneur, but she had the guts to reach out to me. She knew, she was like, you know what? I'm probably gonna stay in touch with Melissa, right? And I felt the same way about her. So when I was in San Francisco, I decided to see her in person. Again, this was after her filling out a survey, being super helpful, getting on the phone, and then me going to San Francisco. So, building upon the sincere, genuine relationship. And so I went, and Shadiah, just to kind of update that. So Shadiah, I met with her in San Francisco. And again, she was at that time launching HoneyBook, I believe, and you may have heard of it. And she was amazing, right?

00:25:18 Melissa: So I made the time to meet her in person, again, building that relationship, that bond. So slowly but slowly. She was speeding up in her entrepreneurial journey and I was slowing down at the time because I was then gonna have identical twins. And so it kind of felt like the roles were a little turned, right? So now she starts, like increasing her perceived value even though as humans we always come into this world with value, but from a business perspective right? The relationships that she had, the conversations that she was having, her success entrepreneurial. So it was changing.

00:25:48 Melissa: Then recently, I noticed that she now has a company called Kinside and she is on the ink list of top 100 most inspiring companies out there. And I know she's funded and there's some sort of valuations out there that are like over a billion dollars. So at this point, you know, I say this because, you know, Shadiah early on had the guts to reach out to me, right? We were in different situations at the time. Now she's a mom, and now we get to talk about mom stuff. And I also want to just say that your relationship, because again, if you're going to be taking networking and you're going to be flipping it around for yourself, and I can teach you how to do it, this relationship is going to be long term.

00:26:34 Melissa: And the sort of value that you might add up front might not be the same as what you can add later on. So don't cut yourself out of those opportunities. And also don't stop yourself because you don't think you have anything to contribute. So there are lots of ways that networking can be reframed for you, a mom founder.

00:26:53 Melissa: And I wanna invite you to the very next step, which I would welcome a conversation to get to know you. I wanna hear on a free 30 minute consultation, just go to MelissaLlarena.com/sessions. This is gonna be in the show notes, wherever you're listening, it's gonna be in the description on YouTube as well. I invite you to go ahead and apply for a free consultation. They're 30 minutes, they're exclusively for mom founders. And I want to hear what your networking plan is for the rest of this year.

00:27:24 Melissa: I want to know, like, how you're also embodying the real you when it comes to networking. I also want to know where there might be a little hesitation, right? So I feel like I could totally help you clear that out during that 30 minute session so that this way you could be a lot more enthusiastic about talking to strangers as you are about the product and service that you're bringing into the world.

00:27:48 Melissa: On this session, 30 minutes, complimentary, but there is that application. I also want to hear from you in terms of, you know, what do you struggle with, like specifically when it comes to putting yourself out there and networking? What relationship do you have with that word? Is it something that's really hard for you to do consistently? Have you been told maybe in the past that you shouldn't be, you know, that loud or you're a little too much, or you know, maybe you're some sort of undesirable characteristic that you're insecure about going out there, or if you're an introvert. If you're an introvert, we have got to talk.

00:28:26 Melissa: So go and head to the link, MelissaLlarena.com/sessions. If you're driving or running or moving around, just take notes when you have an opportunity. It'll be in the show notes, as I mentioned. And if you're on YouTube, you get to see my hat. I feel like I have, like a networking hat, which is a really fun tip. If you do go out there and network, have something that distinguishes you and is memorable, just like a visual cue. That's this hat I'm wearing, this beige hat. Some people that know me have seen me before with it.

00:28:57 Melissa: But for sure, I wanna have a conversation with you, a mom, founder, especially if you really think that networking is sleazy because it hasn't worked for you and you haven't been consistent with it because it doesn't feel authentic. The way that I can teach you to break free from that is through my method, the imagination impact income method. In that method, I also want to just leave you with this thought.

00:29:25 Melissa: I get that you might feel insecure about putting yourself out there with people that you don't have a warm intro to, or I get that you might think that, you know, being stopped by a gatekeeper is going to be part of your path. But with my method, I figured out a way around both. I also want to just leave you with this thought. The way that you feel is the way that you feel. I don't want you to feel wrong or bad about the way that you feel.

00:29:54 Melissa: So if you feel that traditional networking is sleazy and transactional, you're freaking right. Or if you feel that being an introvert is not advantageous for being, you know, a networker, then I actually wanna question you there because I know differently. I know that there's some superpowers that introverts have when it comes to networking that an ambivert like myself, and I could totally share that definition if we get on the 30 minute session, or an extrovert might not have.

00:30:23 Melissa: And so I am actually going to make that an episode on this podcast. So be sure that you follow me officially on whatever podcast platform you're listening to, this or subscribe here on YouTube. Either way you slice it, I want to hear from you. So go ahead, MelissaLlarena.com/sessions.

00:30:45 Melissa: Thank you. And until next Tuesday, be sure to share this, if this was of value. And you know what? It's a great excuse to reconnect with someone, maybe someone that you haven't spoken to in years, but who's going in the same direction as you are in terms of business. So I invite you to take this as your opportunity. So next step, let's hop on that free 30 minute consultation. Signing off, Melissa Llarena.

Feeling stretched thin as a mom and entrepreneur? Let's talk about burnout and how to beat it! For me, finding that sweet spot between work and family fun is a game-changer. Imagine shooting hoops with your kids or diving into books you all enjoy—it's all about blending joy and quality time.

Next up, we're super excited to have Liz Tenety join us! She's the brilliant co-founder of Motherly and the mastermind behind Founding Women. As a mom of five, Liz knows all about balancing the chaos of a big family with the grind of running a venture-backed startup. She's here to drop some major wisdom on managing your energy, why it's crucial to prioritize your well-being before chasing profits, and how to get creative with childcare and household support.

Liz is all about a holistic approach to avoid burnout. She cautions that focusing solely on work and parenting can lead to neglecting friendships and personal wellness. Her advice? Blend work and home life seamlessly, involve the kids in chores, and don't hesitate to get help when needed.

We'll also explore how to balance life and business, with Liz sharing tips on building a support team, from hiring a virtual assistant to arranging childcare swaps with other entrepreneur moms. Ready to learn from the best? Let's dive in!

In this episode, you will hear:

• Actionable insights on managing energy and aligning family and business needs.

• Methods to keep burnout at bay, including investing in well being and child care before turning a profit.

• Creative ways to blend personal interests with parenting through enjoyable activities.

• Exploration of energy management techniques and the balance between narrow focus and holistic well being.

• Hiring resources early and fostering a collaborative family environment to reduce personal burnout.

• Liz's experience in creating supportive communities for female founders and translating business skills into effective motherhood.

• Identifying and managing daily parenting tasks and logistical challenges to prevent burnout.

• Ideas for reimagining work-life balance and parenting to create a sustainable and fulfilling life.

• Encouragement to build a support network and invest in well being for a successful business and family life.

This episode is brought to you by a LIVE free masterclass How to Craft a Focused Year-End Networking Strategy to Build Profitable Relationships in 30 Days Without Draining Your Mom Energy. Back to school for moms? Join me on September 23, 2024 or September 24, 2024! Add your name to my newsletter HERE: https://fertileideas.com/ - this will do two things: you'll instantly receive my free networking playbook and be the first to know when the doors to my masterclass officially open!

Be the first to hear when the DOORS officially open to this FREE masterclass for mom founders. As when they do, you'll get a workbook upon signing up so you can start to warm up your profitable relationship building skills before you need them and for showing up LIVE you'll get my very own plug-and-play 30-day networking planner! How's that for a gift?

More about this LIVE free masterclass: How to Craft a Focused Year-End Networking Strategy to Build Profitable Relationships in 30 Days Without Draining Your Mom Energy.

You want to build profitable relationships without draining your energy for family and business. Imagine if family time and business could fuel each other rather than deplete you. Maybe you've been filling your cup instead of depleting it?

I faced the same challenge. I learned to balance being a great business owner and mom while building profitable relationships in my 13-year career. I can help you make this a reality.

Hi, I'm Melissa Llarena, bestselling author, podcaster, mom of three boys (including twins), and CEO of a coaching business in Austin, TX. I started my business with my firstborn at six months and, later with twins, struggled with distractions.

I discovered that while some founders might reach goals faster, I didn't need to sacrifice my vision. I focused on building profitable relationships, a more consistent path to income than ads or social media algorithms. This approach expanded my reach, boosted my message, and increased my credibility. Plus, my method saves time by skipping gatekeepers, eliminating the need for warm intros or happy hours. This is what sets my method apart.

I created a repeatable networking strategy for moms using my "Imagination to Impact to Income Method™." This strategy transformed how I manage time and energy and will be the focus of my LIVE masterclass entitled How to Craft a Focused Year-End Networking Strategy to Build Profitable Relationships in 30 Days Without Draining Your Mom Energy.

My mission is to help moms creatively build their business while embracing motherhood. Profitable relationships align with both your business and family goals. I'll show you how in the masterclass to close the year strong.

Attend LIVE and get a 30-day Profitable Networking Planner™! No more guessing how to connect with the right people.

By the end of the class, you'll learn to:

- Reimagine your company vision to energize you.

- Find a clear relationship-building focus for your business's potential.

- Overcome impostor syndrome to become unstoppable.

Learn a proven plan to turn contacts into connections, even if you're an introvert. It helped me land GaryVee on my podcast, write books, and secure major sales, including a collaboration with the world's first IVF baby. I'll share this in the masterclass.

Ready to add this to your calendar! Sign-up to be the first to know when the doors OPEN for this LIVE free masterclass! https://www.melissallarena.com/masterclass/

Let's turn ON your superpower LIVE!

-Melissa Llarena

About Liz Tenety

Liz Tenety is a dynamic founder, digital entrepreneur, and transformation coach dedicated to empowering ambitious women. As the co-founder of Founding Women, she supports female founders through expert-led small groups and accelerators. Liz previously served as the Chief Digital Officer and co-founder of Motherly, where she played a key role in growing the venture-backed startup to 30 million monthly users and significant revenue. With nearly 20 years in media and startups—including a decade at The Washington Post—Liz now leads Growth Mode, her growth consulting firm, and coaches at Blue Engine Collaborative and Georgetown University. Her passion lies in using design thinking, storytelling, and data to uplift women and mothers in business.

Quotes, that can change your perspective:

"Not having friends is actually a recipe for me for burnout, not focusing on pleasure and rest and play." - Liz Tenety

"I realized, okay, wait a minute, instead of paying someone to watch my kids so I can clean, I should hire house help with that extra funds that I might have so that I could spend that time with my kids." - Liz Tenety

"I don't know how to keep up with the competition if I'm not up front hiring resources before I make one dollar. Any other mom found a better way?." - Melissa Llarena

"I feel your pain, and it's not easy to make these numbers work." - Liz Tenety

"No great company is built alone. And in a lot of ways for me, I learn better how to run my family and think about what it means to lead a family by running a company" - Liz Tenety

"You might get so much energy from hanging out with your loved ones. And why would you avoid that source of energy? You're a mom, there's finite energy." - Melissa Llarena

SHARE this episode with anyone who's juggling the demands of motherhood and entrepreneurship! Whether you're seeking tips on avoiding burnout, balancing work and family, or building a support network, Liz Tenety's insights are gold. Let's spread the wisdom and help each other thrive—don't miss out!

Supporting Resources:

Website: https://foundingwomen.co

Instagram: @liztenety

Subscribe and Review

Have you subscribed to my podcast for new moms who are entrepreneurs, founders, and creators? I'd love for you to subscribe if you haven't yet.

I'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast for writer moms.

About Fertile Imagination – www.fertileideas.com

You can be a great mom without giving up, shrinking, or hiding your dreams. There's flexibility in how you pursue anything – your role, your lifestyle, and your personal and professional goals. The limitations on your dreams are waiting to be shattered. It's time to see and seize what's beyond your gaze. Let's bridge your childhood daydreams with your grown-up realities. Imagine skipping with your kids along any path – you, surpassing your milestones while your kids are reaching theirs. There's only one superpower versatile enough to stretch your thinking beyond what's been done before: a Fertile Imagination. It's like kryptonite for impostor syndrome and feeling stuck when it's alert!

In Fertile Imagination, you will awaken your sleeping source of creative solutions. If you can wake up a toddler or a groggy middle schooler, then together with the stories in this book – featuring 25 guests from my podcast Unimaginable Wellness, proven tools, and personal anecdotes – we will wake up your former playmate: your imagination!

Advance Praise

"You'll find reality-based strategies for imagining your own imperfect, fulfilling life in this book!" —MARTHA HENNESSEY, former NH State Senator

"Melissa invites the reader into a personal and deep journey about topics that are crucially important to uncover what would make a mom (and dad too) truly happy to work on...even after the kids are in bed."

—KEN HONDA, best-selling author of Happy Money

"This book is a great purchase for moms in every stage of life. Melissa is like a great friend, honest and wise and funny, telling you about her life and asking you to reflect on yours." —MAUREEN TURNER CAREY, librarian in Austin, TX

TRANSCRIPT

00:00:00 Liz: I try to set up opportunities for play with my kids that I enjoy. I don't like board games. I just like, I don't like that. And I don't like terrible cartoon character books, the little books with Paw Patrol. Like aesthetically, like it offends me. So I try to like play a basketball. I love playing basketball with my son. So I'll try to do something with my child that I enjoy and read choose the book that is going to bring me pleasure to read with my kid.

00:00:33 Melissa: Welcome to the Mom Founder Imagination Hub, your weekly podcast to inspire you to dream bigger. Plan out how you're going to get to that next level in business. Find the energy to keep going and make sure your creative juices are flowing so that this way you get what you really want rather than having to settle. Get ready to discover how mom founders have reimagined entrepreneurship and motherhood. Ever wonder how they do it? Tune in to find out and stretch yourself by also learning from diverse entrepreneurs who might not be moms, but who have lessons you can tailor about how you can disrupt industries and step way outside of your comfort zone. I believe every mom's superpower is her imagination. In this podcast, I'm going to give you the mindset, methods, and tools to unleash yours. Sounds good? Then keep listening.

00:01:25 Melissa: Welcome, beautiful mom founder. So in today's episode, we're gonna go through burnout. Is there a way to avoid it? Is there a way to keep it at bay through energy management solutions that work for you and your family? Also, we're gonna go through building a business and how that might actually make you a more empowered mom who can design a family life that is almost like run like a business with heart, of course. We're also gonna go through investing in your wellbeing and why you might want to pay for the child care, pay for the VAs before you turn a profit. So the conversation today is something that I personally really needed. Today's guest is none other than the co-founder behind Motherly, current founder of Founding Women, a career community supporting female founders through expert led small groups and accelerators. The name of today's guest is Liz Tenety.

00:02:21 Melissa: I am thrilled to have her perspective. She's a mom of five and she knows what it takes in order to run a venture backed startup. She also knows what it takes in terms of the requirements that having a big family have on our energy levels and sources. So enjoy the conversation. Definitely. Let me know what you think in terms of the possibilities for you to almost piece together your own childcare solutions, piece together your own resources so that you can have that opportunity to invest in your wellbeing upfront, so that you can actually launch your business, build your business, scale your business, and make whatever vision you have for your business turn into a reality that you are better off for, you and your family. That's what it's about here. So enjoy the conversation.

00:03:17 Melissa: This episode is brought to you by a masterclass I want to formally and cordially invite you to on September 23rd. We're gonna go through a focused 30 day networking strategy that is gonna help you end the year strong. It is about having a company vision that energizes you. It is about, and we're gonna go through how to focus, where to apply your finite focus as a mom, and also how to actually navigate feeling like an imposter at times so that you get billed and really enhance the profitable relationships that are going to take your business to the next level. This is happening on September 23rd. I know, I know, right now we are just getting our kids back to school and that might not be on your top of mind list, but I want to just give you some of the details that we're going to run through. And I want to invite you to sign up today for my newsletter so that you're the very first to hear of when I opened the doors for this masterclass that will be live for one hour on September 23rd, which is a Monday. So just go to fertileideas.com. Go ahead and grab my free networking playbook while you're at it, and that will instantly put you on the list. So on September 23rd, here's what you're in for.

00:04:45 Melissa: You are going to 100% have a really good idea on how to make your company vision, which a lot of you might call your origin story or that description on your website that describes what you do, who you are and why, and have it work for you. Have it energize you, have it feel more aligned and have it almost like contribute to that pep in your step. The second thing we're going to do is we're going to narrow your focus. And here's what I mean by that. It is not about, you know, not, it's not about being in monk mode. It's not about going to a retreat in some cottage in Canada. No, it is about understanding what you need to accomplish to make the end of this year, 2024, align with what you had originally intended this year to look like in terms of your revenue, in terms of your business, in terms of whatever creative endeavor you have out there. And the third point, which I mentioned a little earlier is, you know, on a path to building a business, there are moments where you might start second guessing yourself. You might encounter self doubt that mental chatter that I don't know if I'm ready might pop up. I want you to have a proactive plan this year so that the end of the year, you don't have regrets. I wish I would have, I wish I would have pressed send. I wish I would have published my book. I wish I would have, you know, launched my podcast, I wish I would have asked for, you know, bigger donation dollars for my nonprofit. I don't want you to have that on your heart.

00:06:11 Melissa: I want you to be totally prepared and ready for a strong end to 2024. So quick, quick, quick to do go to fertileideas.com. That'll be in the show notes and sign up. Get the playbook while you're at it. I have a networking playbook that also helps you start to build profitable relationships and it is so useful whether you are an introvert or an extrovert or somewhere in between There's such a thing as an ambivert. So go ahead to fertile ideas comm get the playbook. Here's the thing I'm gonna be pricing it about $14.99 so you could totally wait and get it later, but today right now it is free for mom founders to go to fertileideas.com, that is how you get in my email newsletter and that is also how you have first persons access to the details around this masterclass that will be live will be on September 23rd and will be all for mom founders who want to end the year strong.

00:07:09 Melissa: So go ahead right now. I'll give you a second hit pause and sign up for the playbook. So you get on the newsletter and you're the first to know about this masterclass is going to change the way you end 2024. I look forward to seeing you there and enjoy the conversation with Liz Tennedy. I'm so excited that she joined me on The Mom Founder Imagination Hub. So Liz, I am so excited to have you here on the mom found her imagination hub. I love that you're putting on chapstick. That is so mom of you in the morning. How are you?

00:07:41 Liz: I'm great. I slept well last night and kids are healthy. The babysitter's here. We're nearing the end of summer break. So I'm feeling hopeful about the future, even the next couple of weeks.

00:07:56 Melissa: Yeah, I think they call it summer break, but I feel like we end up kind of breaking, if we don't have everything like structured out and our resources in place. And so I get it. I get it. But here's here's something that I would love to speak with you about in great depth, right? For as long as we have the time. Burnout. Let's let's like dive deeply into burnout. I mean, in terms of your experiences and now with what you're doing with Founding Women, I know that it's top of mind. I know that it's part of, you know, wellness as a solution, but here's kind of my thought on burnout and I wanna hear what you think. So I feel like having a narrow focus is one way to kind of proactively address burnout or not get to that place. But then I also think, so I have lots of thoughts, but I'll just share my second and I'll stop there. I also think that we have different points at which we reach burnout. So I might reach burnout after X hours of work sitting down at my computer, whereas someone else might have a different burnout point. So here's the question I asked myself legit. How can I work really hard and long right before my burnout point so I don't get to that place where it's hard to get back?

00:09:22 Liz: I mean, it's such a huge, huge topic. I think something I always personally love to do is to zoom way out. And by that, I don't just mean for my own life. I actually mean like on the horizon of time and human history, how are humans doing work and life in other cultures, in other times, like a hundred years ago, 10,000 years ago? Because my own like little life hypothesis is that we're living in unbelievably unprecedented times, particularly for mothers in the West who, you know, live these nuclear family lives. They have less sort of social support than ever, right? And we also have in its place no structural support, no political support, no corporate culture support for motherhood to kind of put my own struggles and the struggles of other parents, but especially moms that I encounter like in this context of, sure, by a lot of measures, we have things better than in human history.

00:10:36 Liz: But if you look at other groups of measures like social support, belonging, meaning, I think we're actually really struggling. And so just knowing that helps me not feel so alone and feel like the struggle is real, like it's not just all up in my head. So that helps. And I'm always zooming out for my own problems and the daily struggles, because it really helps to put things in perspective for me. You mentioned narrow focus, which I find really interesting. And I don't know that I have like one answer. And frankly, I think any productivity guru who's giving you one answer or one framework is lying to you in different seasons of life. And I think that's particularly true for women and those who bear children that there's literally seasons that happen in your body and we need to respect them, but there's also seasons throughout the year. Capitalism acts like everything is always upward on the trajectory and it's not. We do need those seasons of rest and recovery that are just natural to being a human, especially being a woman, especially being a mother. So pushing back on that idea that it's always, you know, upwards. Anyway, get back to narrow focus. When I heard you talk about narrow focus, it reminded me of Greg McEwen's book, Essentialism, which I read, let's see, six years ago, and I found it so helpful, and I found it like such a relief.

00:12:10 Liz: I was running my startup at the time or venture back startup, we were in total growth mode. I mean, it was so intense every single day. I read it on vacation that I took. And one of the one of the anecdotes in that book is about a large family. I think I think it was a stay at home mom and like a traditional working, you know, in the office dad. I remember that they had six kids. And the story was that that couple had decided that for that season of life, they did not need to focus on their friendships, their social lives, okay? And they went really narrow. It's about raising the kids and running this household. Again, I get that. And that was so logical. So I kind of bought it into this idea of narrow focus, right? The only thing I told myself at that time that I had capacity for, the only things were taking care of my kids and running my startup. And I bought in on that. And what happened was I burned out. And I realized why.

00:13:12 Liz: And actually, Greg McEwen has written a follow-up book called Effortless, like critiquing his own framework here because then I realized, you know, in the pandemic and in the years that followed, as I approached 40, not having friends is actually a recipe for me, for burnout, not focusing on pleasure and rest and play. That I got so narrow that I didn't even allow myself to do things that were actually holistically good for me as a human being. So, and yeah, I'm attracted to the idea of like going narrow and not and letting certain things fall by the wayside. I do think depending on your season of life though, really looking holistically at like, what do I, what do I actually need to be refueled for this journey?

00:14:03 Liz: And kind of doing that 360 view of it is really critical. And I think for me, being too narrow and saying, oh, I don't have time for friends. I don't have time to work out. I don't have time for wellness. I'll prioritize that in a different season. That's actually ironically the thing that led me to burnout and then decide like, okay, I need a hard break with what, you know, the life that I've been living in a big reset, which is what I did about three years ago.

00:14:29 Melissa: Yeah. And it's interesting because when I talk about focus, what I mean is focusing on what gives you energy. And it doesn't necessarily mean taking everything off your plate. You might actually want to add things to your plate that energize you, like in your case, friendships, right? Or playing with your child, you know, playing pretend and things like that. That magical moment and experience can make you more excited when you're out there marketing, you know, your solution. And so I totally get what you're saying. I think our focus for what helps us avoid burnout.

00:15:11 Melissa: It's different. It's different from me. It's different for you, you know, like maybe, maybe I have social anxiety. I know some clients of mine, they suffer with that. And so the thought of them like going out in the world and such is draining on them, you know, but like virtual coffee chats as an example, might be really uplifting and helpful. So I think your point is perfect. Absolutely perfect. So let me ask you this question, because I feel like it's like the elephant in the room, right? For a lot of moms that found a business. So you mentioned two big, big, big things that were going on in terms of mothering your children, of which you have five, right? You have five. And running a business. So those two things, like I feel like the other side of it is, okay, how do you prevent burnout? I think we also have to be honest about the things in our lives that contribute to burnout that are not just you know, pitching clients or getting investors, but also untangling fights between siblings or schlepping someone from point A to point B and you know, there being traffic. And I don't have a spreadsheet that says, here are all the things that I think about that drain me from a family perspective, but I do have a list of to-dos from a business perspective.

00:16:34 Melissa: So looking at both sides, would you say that you have found in talking to founding women and learning about moms, through motherly and other means, have you found that maybe we're not being honest enough with the things that are really on our list? There are some invisible things that are not on our list that drain us.

00:16:54 Liz: I love that. Yeah, that makes so much sense. I love your framework around energy management and I think it's sort of surging as a concept and people are growing in their awareness of this idea of focusing on what you have energy for and the sources of energy drain so that you can be in that zone of genius more frequently. And also, you know, you mentioned playing with your kids. I got some great advice a decade ago from a friend and I've tried to practice it, which is that I try to set up opportunities for play for kids that I enjoy. I don't like board games. I just like, I don't like that.

00:17:36 Liz: And I don't like terrible cartoon character books, you know, the little books with like Paw Patrol, like aesthetically, like it offends me, you know? So I try to like play a basketball. I love playing basketball with my son. So I'll try to do something with my child that I enjoy and read, choose the book that is going to bring me pleasure to read with my kid.

00:18:00 Liz: So even in parenting, looking, taking inventory of how do I use that, even in the car. I want to put music on that I'm going to enjoy, that I'm going to get energy from. And, you know, they're kind of whining in the background because, like, they don't like my weird music. Like, I'm fine with that. I, you know, I am the driver. I am the parent. I'm going to decide that, you know, we're listening to music that I enjoy. You know, you also are reminding me of. Something that I talk to my husband about all the time, which is that we're trying to build a life for ourselves and an integrated work and life work business family that we haven't quite seen modeled in our you know, micro communities.

00:18:44 Liz: You know, we've seen it kind of out there vaguely with like influencers who kind of live that more integrated family lifestyle. And by that I mean like family businesses or having a unique work family blend or being digital nomads and that kind of thing, which we're not, but I find that general concept interesting. And that is this, that if we want to live a little bit more intentionally, a little bit more unconventionally, we are going to have to find solutions for our family that we haven't seen modeled. And so something I love about your work is just your appreciation for creative genius and outside of the box solutions.

00:19:30 Liz: But to get very specific, I realized a few years ago that I was hiring babysitters at nights or on the weekends so that I could catch up on housework or paperwork, you know, all the like logistics. So I realized, okay, wait a minute, instead of paying someone to watch my kids so I can clean, I should hire house help with that extra money. funds that I might have so that I could spend that time with my kids. And similarly, I recently hired a VA, a virtual assistant, right? So it's 600 bucks a month. I don't pay my bills anymore. They get paid, but my VA pays the bills, plans activities, buys tickets and airfare for trips.

00:20:18 Liz: Anything that's like weighing on me, even something this week I asked her to do was make sure the kids were signed up for the right bus for their school, all of that long, long, long, long list. I think of it like building scaffolding around our family where there's that long family list and I'm able to get support in things that aren't bringing me energy and that are taking away from my capacity to be focused on my kids at that time or on my work. The last part of where we are as a family with this I have to give my husband a lot of credit. We're working really hard in this season of life to get our kids much more actively involved in like solving the problems or the work of the family.

00:21:05 Liz: So having a heavier chore list for them, having them make sure they're doing their own laundry, having very clear assignments. In fact, last night my daughter was working on the meal plan and adding the ingredients to our grocery card on my phone. And so we think of it like a team. And when we think of our family as a team and as your kids get older, I'm finding it helpful and instructive and good for them to be more involved in making this team like function as a group. So those are some of the creative ways that I found to over time make this all work in a way that decreases my personal burnout.

00:21:49 Melissa: That makes sense, a lot of sense. I mean, I've definitely had someone that was talking about fair play and just, you know, making sure that everybody picks up different responsibilities and the mom, for the most part, doesn't feel so like, you know, out of control. So I totally hear what you're saying. I have to ask this question. It's something that is really pressing on my mind because a lot of the clients that I've supported.

00:22:14 Melissa: It's almost like they wait until a certain magic number from a revenue perspective or a certain magic age of their kids to start hiring any resources. Yeah. Right. So I heard and this could be totally fictional, but I heard one mom say, oh, I had a coach that said, you know, before, like, make $100,000 in your business and then hire a VA, for example. And so she split it in half. She said, how about $50,000 and then I hire a VA. Here's the chicken and egg question. It's like, as a mom, to be very brutally honest, I don't know how to keep up with the competition if I'm not upfront hiring resources before I make $1. Like help me untangle this.

00:23:11 Liz: I couldn't agree more and I don't presume to speak for other people's budgets and you know people have a wide variety of needs and things that they're paying for. I will say that you know as we've become parents, we were 27 when we became parents, we're about to turn 40 this year. So we make significantly more money today than we did you know when we were 27 and we had our first child and the vast majority of that income, the extra income that we made has been reinvested in quality childcare that makes our lives easier as parents in some housekeeping support. We have less now than we've had in the past because our kids are more capable.

00:23:53 Liz: But when I was working at the start or running my startup full-time, you know, I was not doing any housework. That was like a weekly job and or someone was coming in to do the laundry. We have looked at like school budgets, right? Like our kids haven't necessarily gone to the preschool that we really wanted them to go to because literally my husband showed me if you choose this preschool, we choose this preschool, like we can't have housekeeping support. So we chose like the more affordable option so that we could put that money back into having a housekeeper and help us with the laundry and the maintenance of our home.

00:24:34 Liz: So, and we don't take many vacations, if any, will go travel to visit our families. We've even started driving 10 hour trips, 12 hour trips to go visit family to cut down on the cost of our vacations because I truly believe that early investment in my wellbeing is the thing that's gonna allow me to build my next business and kind of align my professional life with the integrated family life that I really want.

00:25:03 Liz: That being said, like it's so, so hard out there for working moms. We lack affordable childcare. We lack maternity leave policies. So I have nothing but empathy and I want people to know that if they are just truly looking at their budgets and saying like, I can't make this work, it's not your fault. You know, we, we have to pay, is it in some cities, you know, twice the cost of housing for our childcare. And there's no other country on earth that asks this of families.

00:25:34 Liz: So, you know, I feel your pain and it's not easy to make these numbers work. That being said, reinvesting yourself is absolutely the best thing that you can do and, you know, do it flexibly. I've had certain VA services that didn't work out and I no longer work with them. The one that I'm using now is phenomenal and I'm recommending them to others. But there's a book called Design Your Life, which is out of the Stanford D school and this whole idea of using prototypes, right? Lightweight prototypes to find solutions is one that I think my husband and I have tried and applied. And we keep trying different solutions to make this work in our various stages of life.

00:26:15 Melissa: Yeah. I mean, I, it's so interesting because I think so much great thinking comes out of these world-class institutions, right? I know you're at Georgetown and for me, I have relationships with Tuck but what I will say the one really big missing piece of the puzzle is okay. So that's nice if you wanna work in a big corporate environment, go up the ranks, et cetera, or have a startup, I'm thinking about Stanford, right? With its entrepreneurial leanings. But then what happens when you've had no sleep? Or what happens when you have one child and then you have five, you know, there's all these changes that are not just logical spreadsheet solutions, but they're emotional conversations that a lot of founding moms have in our heads that take up our finite energy.

00:27:04 Melissa: Okay, so here's something else that I was super curious to hear your thoughts on. So asking for help and just, you know, resources. I was having this like conversation with a mom, you know, over me with the margarita, her with the tea, and she said, you know, I've met all these like moms that have these fabulous businesses and they have legions of support, legions. And that's not what I heard you say right now. I heard that it's quite the adjustable team building setup. Say more on maybe the first step. Like how can somebody just incrementally build a team so that they don't have to like go all out and think, oh, it's all or nothing. But you know, there's this one resource and second and third.

00:27:51 Liz: So I guess over the decade of that, I've been a mom and an entrepreneur, I've learned how to think really creatively about time. And you know, all like working moms know that all of a sudden we can get a whole day's worth of work done in just a few hours. And that kind of may have seemed impossible before motherhood, but we just get this incredible focus. So I have been there. I mean, when I was a first, when I was a new working mom, I could not afford full time childcare. So I had four hours in the morning, I had lunch with my son, and then I worked as hard as I could during his two hour nap, right. So I kind of got to seven hours of work, working that way, just working around nap time.

00:28:36 Liz: I also have joined gyms where there's two hours of childcare and a little cafe that you can sit in. And so for like 200 bucks a month, you get two hours of childcare a day, whether or not you work out, which is a pretty great deal. You know, YMCAs have free childcare and are really affordable in a lot of communities. So I would think, you know, I would not bat an eye at doing that. I've also heard of entrepreneur moms setting up childcare swaps with other entrepreneurs. So one mom takes the kids one day, another mom, the next.

00:29:13 Liz: I also just, you know, encourage people to think about what they really need help with. Cause sometimes I think, do I really need more childcare and to spend a thousand dollars next week on full-time childcare or do I need to assign this project? To my VA or hire someone on Upwork to get this job done, right? I also think looking at the weekends, which I can often get taken over by kid activities, but my husband and I are working hard now to make sure that we each have designated time on the weekends to ourselves so that we can recover a little bit from the week and be able to be more intentional with, with our kids. So I guess not that I have an easy answer, but trying to think really creatively about your team, your time, where to find really dedicated pockets of time.

00:30:06 Liz: Lastly, I work from home. I've worked full-time from home for 12 years since becoming a mom. But this afternoon, I'm going to a cafe because talk about the space-time continuum. I can somehow be so much more creative and productive and I can put my headphones on and get a latte and sit down and crank workout in a cafe environment. Like that energy is really good for me creatively. And so again, it's like, it is about energy, it is about time, it is about money and all those things kind of intersect and just encouraging people to use their creativity.

00:30:41 Liz: Also, ChatGPT is blowing my mind every single day. And so when I have like thorny questions of how do I solve this weird problem that I've never even talked to someone about? ChatGPT is surprising me with what it's able to suggest. So even AI tools and things like that are able to kind of introduce serendipity into our lives when we realize that, you know, no great company is built alone. And in a lot of ways for me, I learned better how to run my family and think about what it means to lead a family by running a company and seeing no one can, I can't scale a startup by myself. I need talent to be in their zone of genius and we need to work together on a shared mission. And that over time is how I've tried to operate our family more and more intentionally, learning from running my company.

00:31:32 Melissa: I love that. That's the opposite direction or the other direction that Zibby Owens suggested. So Zibby Owens was on Mom Founders Imagination Hub. And she was saying how being a stay at home mom has helped her build out her business and the Zibby verse. Right. So that's like one direction. And then now you are sharing how it helps in the opposite direction too. Right. So founding the business, building the business, being a mom. And I feel like I'm kind of in between because I literally launched my business with my firstborn on my chest. Like I went to that first sales meeting with my baby in my Ergo baby. And he had a diaper blowout and I closed the sale. But Manhattan is all the better for that experience.

00:32:25 Melissa: [unclear] I love this. I love this. And you know what? You have a fertile imagination to say the least. And I think that is, it's huge. It's one worthy that anyone listening should totally check you out. Totally check out Founding Women, go to the website. And just use that expansive thinking to figure out the best solution for yourself, because your energy needs might be different than Liz's energy needs and my own. And so we need to each do our due diligence to see what works best for us and our family. So thank you so much, Liz. And so I appreciate you so much, Liz, for this conversation. And I would love to just hear more about where listeners can... follow you and learn more about what you're building for us.

00:33:15 Liz: Sure, well, thank you for that. My husband went to Stanford Business School and I did not attend but I did start motherly while he was in business school. And I'm on a list serve with all these women who are moms coming out of Stanford GSB, right? So high powered business women and they're about seven years post MBA right now, seven to ten years post MBA. And all of these high powered women are wrestling with this exact thing. So it's just really interesting to have like a sneak peek into that.

00:33:44 Liz: I am building a new support community for female founders. It is the community that I did not have. I think, you know, there's awesome career communities out there for ambitious women. Chief is, you know, the big famous one among them. But in my experience, founders, entrepreneurs are... much more motivated by this idea of freedom, of building an asset, of controlling your schedule. And the challenges that we face are quite different as female founders trying to build in that way. So people can go to foundingwomen.co. You can also look me up on LinkedIn, where I share more information about our community and also just supportive resources for female founders. So my name is Liz Tenety, T-E-N-E-T-Y. I'm hoping eventually to launch my own personal Instagram.

00:34:34 Liz: But I'm also the co-founder of Motherly. So if you are a mom and kind of in the midst of intense, you know, motherhood seasons, we provide expert support and resources on Instagram and our website, and you can find us at @mother.ly.

00:34:49 Melissa: Here are the three things that you will want to really think through pertaining to how to make your life better, how to feel more energized, more enthusiastic about what's ahead. Point number one, investing in your wellbeing before you turn a profit, understanding that everyone's budget is going to be different, and also understanding that you might feel uncertain in terms of what is coming up in the markets, et cetera. It is still a choice that you can make if you already are using some dollars for other sort of components of your childcare experience, right?

00:35:24 Melissa: So what I loved about Liz was that she didn't necessarily come up with some extra magic money. She instead with her husband made a decision. Either the kids go to childcare or go to a preschool that is higher priced, or we figure out a more affordable solution for their childcare or for their preschool and use the remainder or what's leftover or the extra for whatever it might be, cleaning the house. And so that is very inventive in the sense that it's not so much like asking for more, but doing different with the dollars that you intended to spend anyways.

00:36:03 Melissa: Second point, and again, this is before turning a profit if that is available to you. It is an investment. It's a different way of seeing things. The second point that I think is really worth thinking through for yourself is that burnout is not necessarily about being in monk mode, going to a retreat and being secluded from family and friends. You might get so much energy from hanging out with your loved ones. And why would you avoid that source of energy? You're a mom, there's finite energy. And if that is important to you, it is important for you to include that in terms of your, you know, avoid burnout plan.

00:36:43 Melissa: Here's the third point in terms of building a business. Zibby Owens actually in another podcast, which I will link in the show notes. She said that she learned how to build her business and be a team leader from being a stay at home mom. Here, Liz provides the opposite. She shares how building her business, so co-founding Motherly and now founding Women, is helping her really navigate motherhood and build a lifestyle and family life experience that is quote unquote sustainable and I don't know, maybe scalable if that's the right word in that instance. Either way, I would encourage you to really reimagine how you approach your life experience and how you intend to build up or scale your business given this conversation with Liz.

00:37:34 Melissa: I think there was a lot here that can be shared with other moms. I think anyone that is starting or thinking about launching a business needs to hear this conversation. So go ahead and share this episode with them today. You could share it either on iTunes or right here. Be sure that if you do share it on YouTube, which I would love, be sure that you share it with them and you just give them a heads up that they're about to change their perspective on whether or not it's possible to avoid burnout with few or limited resources. I think this conversation offered enough food for thought.

00:38:12 Melissa: So thank you so much. And until next Tuesday, did you subscribe? Did you actually hit the notification bell on YouTube? And if you're listening on iTunes or anywhere else this podcast is heard, did you hit follow? You just have the tiny little things that make a really big difference and encourage me to continue to pump content out like this for other moms. Moms who we have to use our imagination in order to carve a path that we may have never seen laid out for us before. Thank you so much.

Ever feel like you're running at full capacity and still not getting everything done? We've all been there! This back-to-school season will also come with new things to consider adding to your already full plate. If you've had a business for more than three years, you know it's coming… opportunities to fill up your calendar with new trainings, activities for the kids, and business trips to plan and close out your year. Given this common fall flurry of evaluations and additions to your already full plate, I wanted to share with you my personal filter system. There are three things that I have been asking myself over the last 13 years that have helped me decide for myself based on my priorities: what to participate in, purchase, or remove from my plate. There are so many examples.

However, before I share my three filters for evaluating what to add to my plate or remove, I want to give you one heck of an opportunity today that ends on Monday, August 12, 2024, at 5 p.m. CST. You have a chance to enter to win a guest spot on this podcast! Sign up for my newsletter, and you will be entered!

Imagine being a guest on the Mom Founder Imagination Hub, sharing your story, and inspiring thousands of fellow mompreneurs. This week, I'm offering you a chance to win a spot on my podcast!

All you have to do is visit www.fertileideas.com and sign up for my newsletter between today and the next six days. By signing up, you'll not only stay updated with the latest tips and strategies to grow your business, but you'll also be entered into a drawing for a guest spot on my show.

There are a host of sections where you can sign-up on my website from the networking playbook, to grabbing a chapter of my book fertile imagination, or taking 5 minutes if you are stuck to take the quiz.

Don't miss out on this amazing opportunity to elevate your brand and reach a wider audience. I'll announce the lucky winner in next week's episode. So head over to www.fertileideas.com right now and sign up. Rules apply: listen to the episode for those rules to win.

Let's jump into this episode. Today, I share a personal story from my book Fertile Imagination about the time I invested in Tony Robbins' Business Mastery live event. It was a big investment—$10K for five days, plus travel to Florida and time away from my three kids. But the chance to feel reinvigorated was worth it, so I jumped on the early bird discount.

I'm diving into the idea of having a "full plate" and how, as mom founders, we can navigate the flood of opportunities that come our way. I'll share three key filters – alignment, better way, and transferability which I use to decide whether to take on new opportunities, even when things feel overwhelming.

So, before you say, 'I have too much on my plate,' consider these filters. It might not be about adding more, but about replacing what doesn't align with your current goals with something that does.

Tune in to hear how these filters can help you make informed decisions, prioritize what's important, and grow both personally and professionally. Whether you're navigating a busy schedule or looking to seize new opportunities, these insights are here to help you thrive!

In this episode, you will hear:

• How you can enter a drawing to be a podcast guest on the Mom Founder Imagination Hub i.e. sign-up for any of the free resources on www.fertileideas.com by August 12th, 2024 by 5pm CST to be eligible to win this drawing. Winners will be emailed. Listen to details today. You can be my next podcast guest! Mom founders you want visibility. Enter the contest by simply signing up for anything on www.fertileideas.com

• Using specific filters to evaluate new personal and professional growth opportunities, such as urgency, alignment, and growth potential.

• How to periodically reassess what's on your plate to ensure it reflects your current priorities and goals.

• Ideas on creatively rearranging commitments to manage time zones and deadlines effectively which requires expansive thinking i.e. your imagination.

• Ways to see whether new business growth strategies can enhance your current methods and whether they are justified to go on your plate.

• The key to determining if learning a new skill is worthwhile especially if you have lots of other options available to you i.e. are there key skills that are higher value like networking?

• An easy decision-making framework Melissa has used over the last 13-years to determine whether to invest in a particular course, community, or event when her plate has been busy i.e. three kids, global relocations, and life.

Imagine being a guest on the Mom Founder Imagination Hub, sharing your story, and inspiring thousands of fellow mompreneurs. This week, I'm offering you a chance to win a spot on my podcast!

All you have to do is visit www.fertileideas.com and sign up for my newsletter between today and the next six days. By signing up, you'll not only stay updated with the latest tips and strategies to grow your business, but you'll also be entered into a drawing for a guest spot on my show.

There are a host of sections where you can sign-up on my website from the networking playbook, to grabbing a chapter of my book fertile imagination, or taking 5 minutes if you are stuck to take the quiz.

Don't miss out on this amazing opportunity to elevate your brand and reach a wider audience. I'll announce the lucky winner in next week's episode. So head over to www.fertileideas.com right now and sign up.

About Melissa Llarena

I'm a bestselling author (learn more on www.fertileideas.com), imagination coach behind the Fertile Imagination to Networking Success Group Coaching Program, consultant, speaker, contributor to ForbesWomen articles that have garnered 4 million-plus views, and the podcast host of the Mom Founder Imagination Hub. Featured guests include GaryVee, Beth Comstock, Suzy Batiz, David Meltzer, and hundreds of other unconventional thinkers. Melissa has been featured in the WSJ, Business Insider, Fox Business, CNN Money, The Huffington Post, and other publications. She holds a psychology degree from NYU, an MBA from the Tuck School of Business at Dartmouth, and a Transformational Coaching Academy certificate and is training to become a meditation practitioner. Melissa lives in Austin, Texas, with her husband and three sons (one singleton and a set of identical twins).

Quotes, that can change your perspective:

"Networking is so transferable and it is not going away and it is how deals are done." -Melissa Llarena

"Your capability is constant. But how much of it you use depends upon who you think you really are." - Tony Robbins

"I know that you're going to have a lot on your plate. This is not going to change. There are ways however to reimagine what gets to be on your plate and what doesn't." - Melissa Llarena

"I don't want you to miss out on an opportunity that makes sense just because you have a lot on your plate. THIS is where you can use your superpower --- your fertile imagination." - Melissa Llarena

SHARE this episode and head over to fertileideas.com and sign up for our newsletter within the next six days. You'll gain access to valuable insights, a chance to participate in our raffle, and the opportunity to be featured on the podcast. Don't miss out—act now to unlock your next big opportunity!

Supporting Resources:

Schedule a free call to see if Fertile Imagination to Networking Success my signature program is the right fit: https://www.melissallarena.com/sessions/

Podcast: Mom Founder Imagination Hub: https://www.melissallarena.com/podcast/

Instagram: https://www.instagram.com/MelissaLlarena/

Or, grab for free your copy of the "From Contact to Connection: The Mompreneur's Go-First Networking & Follow Up Playbook": https://witty-thinker-2643.ck.page/21e52edb87

Subscribe and Review

Have you subscribed to my podcast for new moms who are entrepreneurs, founders, and creators? I'd love for you to subscribe if you haven't yet.

I'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast for writer moms.

Are you feeling trapped in the cycle of perfectionism, preventing you from sharing your work with the world? If so, you're not alone in your struggle. Discover how to embrace imperfection and unlock your true potential as we explore an eye-opening conversation with Dr. Kathy Zhang at Podcast Movement. With her background in end-of-life care, Dr. Zhang provides a unique perspective on embracing authenticity and imperfection. As a certified life coach, hypnotist, and host of The Purpose Filter podcast, she offers valuable insights on overcoming perfectionism to lead a more fulfilled and meaningful life.

Drawing from her hospice care experience, Dr. Zhang highlighted that end-of-life regrets often stem from not being genuine, not from failing to achieve perfection. Our discussion emphasized overcoming perfectionism and embracing authenticity for greater personal and professional growth. Tune in to learn how letting go of perfection can help you execute your business ideas and focus on what truly matters.

If you have an important project saved on your laptop that you've been meaning to start or complete but haven't gotten around to, I want to hear from you! DM me on Instagram at MelissaLlarena with details about your project, and let's work together to bring it to life. Your ideas deserve to be shared, and I'm here to help you make it happen!

In this episode, you will hear:

• Impact of near-death experiences on perspectives and actions
• Finding inspiration and motivation from external sources
• Pattern interruption and transformative change
• Avoiding pain and seeking pleasure on behaviors
• Making peace with doing things imperfectly
• Impact of perfectionism on taking action
• Authenticity in relationships, mental and emotional health, and physical well-being

This episode is brought to you by Fertile Imagination: A Guide For Stretching Every Mom's Superpower For Maximum Impact – My book is now available on Amazon in its paperback version and Kindle format. Grab a free chapter on www.fertileideas.com.

DM me on Instagram @melissallarena just type the word FERTILE and I'll share the link if that's easier to get to fertileideas.com for all the details you need to celebrate your own Fertile Imagination! Here's that link: https://www.instagram.com/melissallarena/

Hey there, welcome back to another episode of the Mom Founder Imagination Hub podcast! Today, we're diving into three super common mistakes that mom founders often make when they're reaching out to prospective investors, partners, alliances or even internal sponsors of their business ideas. Trust me, these are totally avoidable!

So, let me tell you about this one mom founder I know. She had this amazing idea for a TV show, but when she pitched it, she made a few missteps that could have been easily avoided. First off, she didn't really understand who the decision maker was. Big no-no! It's so important to know who you're talking to and what makes them tick.

Next, she didn't take the time to figure out what actually mattered to the person she was pitching to. You gotta know what their priorities are! And finally, she didn't contextualize her pitch. You can't just throw your idea out there without showing how it fits into the bigger picture i.e. how does your solution fit into your target audience's portfolio or performance goals.

Being a mom founder comes with unique challenges, especially when balancing entrepreneurship and family life. I understand completely. That's why I'm here to provide practical advice and support to ensure your next pitch gets you to the bargaining table (vs. is ignored).!

In this episode, you will hear:

• Understanding the decision maker and contextualizing the pitch

• Unique challenges faced by mom founders in balancing entrepreneurship and family life

• Challenges of navigating family life while pursuing entrepreneurship

• Failure to consider the perspective of the person being pitched to

• Lack of understanding of what matters to the person being pitched to

• Contextualizing the pitch to fit the specific industry or sector

• Need for thorough research and due diligence before reaching out to potential partners or investors

• Thoughtful and strategic communication in building successful business relationships

In the car driving? Pause this episode and write this down. Book a free consult with Melissa this week. Go to www.melissallarena.com/sessions. Let's role-play one conversation you intend to have this week. You are a founder with a baked idea and you are currently in the pitching process whether it's for investment dollars or after you've gotten investment dollars and now you are on the hook for speeding up your business development efforts!

You can tell me who I should be in this role-play, and I'll tell you what red flags I hear and whether a VIP day is right for you.

Here's what you can expect during your VIP day and I want to be transparent. Spots for my VIP Days are extremely limited. I'm offering just 3 spots this month, and after that, this opportunity may never come around again. This is your chance to fast-track your connections and propel your business forward in just 3 hours.

Here's what you can expect:

Tailored Strategy Session: Before the VIP Networking Day, you'll receive a simple questionnaire. This prework is designed to optimize our time together, ensuring every minute counts. We'll dive deep into your business goals, target investors, potential podcast guests/partners, or media contacts, and current networking challenges, setting the stage for maximum productivity.

Real-Time Guidance: Once we're live on Zoom, it's all about action. Together, we'll roll up our sleeves and dive into the heart of networking. I won't just talk strategy; we'll implement it in real-time. Using the insights gathered from your prework, we'll identify and reach out to potential investors, podcast guests/partners, or media giants on the spot. You'll witness firsthand how to craft compelling outreach messages and make meaningful connections that matter.

Strategic Outreach: Cold outreach can be daunting, but not anymore. With my guidance, you'll confidently reach out to potential investors, podcast guests, or media contacts during our session. Whether it's through email, LinkedIn, or other channels, you'll have a clear plan of action and the confidence to execute it in real-time.

Follow-Up Mastery: The conversation doesn't end with the initial outreach. I'll equip you with a follow-up strategy designed to nurture relationships and keep investors, podcast guests/partners, or media contacts engaged. From timely follow-up emails to strategic touchpoints, you'll have all the tools you need to move prospects closer to funding, secure podcast appearances, or establish relationships with influential media personalities.

By the end of our VIP Networking Day, you'll feel empowered, energized, and ready to conquer the world of networking. Say goodbye to wasted time and missed opportunities. With our tailored approach, you'll unlock the door to funding success, captivating podcast episodes, or media exposure and propel your business forward.

Because this is SO important and so easy to fix….the elevator pitch itself…for starters…..I want you to sign up for the 30-minute complimentary session before you step out there and start pitching yourself to anyone…..let me give you quick tips that can be the difference between getting to pitch your idea or being totally shut out and ignored…..so go to www.melissallarena.com/sessions today....the VIP day are limited and may not be right for you right now but the free sessions are available today…no reason not to share your pitch with me.

About Melissa Llarena

I'm a bestselling author (learn more on www.fertileideas.com), imagination coach behind the Fertile Imagination to Networking Success Group Coaching Program, consultant, speaker, contributor to ForbesWomen articles that have garnered 4 million-plus views, and the podcast host of the Mom Founder Imagination Hub. Featured guests include GaryVee, Beth Comstock, Suzy Batiz, David Meltzer, and hundreds of other unconventional thinkers. Melissa has been featured in the WSJ, Business Insider, Fox Business, CNN Money, The Huffington Post, and other publications. She holds a psychology degree from NYU, an MBA from the Tuck School of Business at Dartmouth, and a Transformational Coaching Academy certificate and is training to become a meditation practitioner. Melissa lives in Austin, Texas, with her husband and three sons (one singleton and a set of identical twins).

Quotes, that can change your perspective:

"First impressions happen one time, and yes, you can totally turn it around, but you're a mom founder. The time you spent making that first impression, the guts it took to put yourself out there, is something that you're now going to have to work up to yet again."

"When it comes to being a mom founder or being a mom with a business, it is urgent that you really, really stay sharp in terms of coming up with unexpected or new or shortcut ways to reach out to everyone and anyone."

"If you want to do business on your own terms as you have opted to as a mom founder, you don't want to not be yourself when you're doing business. That was part of the purpose of owning your own thing along with solving a challenge, being mission-driven, and heart-centered."

"I know the effort it takes to think through a product, I know the effort it takes to see a product market fit, and I know the effort it's going to take to implement whatever it is that you promise to the people on your list."

SHARE this episode and elevate your business! Master effective networking and pitching by avoiding common mistakes and adopting personalized communication strategies. Make a lasting impression and build meaningful connections and start transforming your pitch today!

Supporting Resources:

Schedule a free call to see if Fertile Imagination to Networking Success my signature program is the right fit: https://www.melissallarena.com/sessions/

Podcast: Mom Founder Imagination Hub: https://www.melissallarena.com/podcast/

Instagram: https://www.instagram.com/MelissaLlarena/

Or, grab for free your copy of the "From Contact to Connection: The Mompreneur's Go-First Networking & Follow Up Playbook": https://witty-thinker-2643.ck.page/21e52edb87

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TRANSCRIPT

00:00:00 Melissa: First impressions happen one time. And yes, you can totally turn around, but you're a Mom Founder. And what distinguishes you versus someone that might not have kids is the fact that that time you spent in making that first impression, the guts it took to put yourself out there, that is something that you're now gonna have to work up to yet again. And it is way harder to constantly fall down and get back up, fall down and get back up when you're navigating family life in parallel.

00:00:39 Melissa: Welcome to the Mom Founder Imagination Hub, your weekly podcast to inspire you to dream bigger. Plan out how you're going to get to that next level in business, find the energy to keep going, and make sure your creative juices are flowing so that this way you get what you really want rather than having to settle. Get ready to discover how mom founders have reimagined entrepreneurship and motherhood.

00:01:01 Melissa: Ever wonder how they do it? Tune in to find out and stretch yourself by also learning from diverse entrepreneurs who might not be moms, but who have lessons you can tailor about how you can disrupt industries and step way outside of your comfort zone. I believe every mom's superpower is her imagination. In this podcast, I'm going to give you the mindset, methods and tools to unleash yours. Sounds good? Then keep listening.

00:01:32 Melissa: Hey there, it's Melissa Llarena, your host of the Mom Founder Imagination Hub. So we're gonna tackle today three avoidable mistakes that often mom founders make right when they begin to outreach their network or talk to complete strangers so that their business can grow. So three avoidable mistakes. Let me share a story first.

00:01:57 Melissa: I had a wonderful conversation the other day with a mom who was so psyched about this TV show that she wants to put out into the world. And she has an outreach list of organizations and different individuals in those organizations that she wants to pitch her idea to. So she's thinking companies like Lego, companies like Hasbro, you get the drip. And here's the thing. She was so excited about her elevator pitch. I mean, she was just so ready to roll with it, and I wanted to hear it.

00:02:32 Melissa: So of course, she went ahead, she memorized it, and I can tell that she spent probably hours upon hours really refining it with her peers. And she said it, and then I kind of felt these like internal crickets. And that brings me to today's episode. I don't want you to make the same mistakes that this super excited, well-intentioned Mom Founder made.

00:03:00 Melissa: The mistake was the following. Once I heard her pitch, I was like, okay, first of all, who was I supposed to be? Like there's some key questions that as you are putting yourself out there, pitching your business idea to potential investors or partners, that you've got to ask yourself. And if you don't actually think about what you're going to say and whether or not is going to resonate with the other person, then you've completely failed. So that was point number one.

00:03:32 Melissa: Who was I supposed to be? I had no idea. I was just listening to the pitch and I was like, wow. My hair felt like wind was blowing, but it was kind of like hot air because I wasn't sure what I was supposed to prioritize in terms of the information that she shared. The other question was, okay, so now that I'm this person in her case, marketing director, let's imagine, then what do you perceive to be so important to me? And in terms of the pitch that this person shared, I didn't really catch that. I wasn't able to discern what she perceived to be important to me.

00:04:08 Melissa: Some other questions. Why would I, someone working for an organization, want to bring on or support a TV show that's not addictive? Now, this was super specific to the sort of content that she had worked really hard on. However, you have to understand, there might be one or two words in your pitch to an investor or a partner that simply don't make sense given that person's key performance indicators. I would want a TV show that's addictive so that this way kids watch it over and over again.

00:04:46 Melissa: But again, if you hadn't done your homework prior to pitching, you might miss that point. And here's something else that came up when her and I were on a 30-minute complimentary session where I was listening to her pitch, this idea. So what problem are you trying to solve in my company? And I think that is something that we often do not think or consider prior to working on our super fancy put together pitches. It is so contextual. And that's why we are here today.

00:05:20 Melissa: So the three avoidable mistakes that you will want to be mindful of if you are pitching a business idea to an organization or to someone that you admire, begin in this very, very clear manner. Know the decision maker. That's one of the three mistakes. So I originally began sharing a bit about the questions I was asking myself after she shared her pitch and I shared with her and I helped guide her.

00:05:51 Melissa: But at the same time, that is the most important thing. You might think to yourself that, okay, my product is amazing, my service is compelling, but at the end of the day, you're talking to a human being that has a filter that is quite precise. Now, if you've pitched an organization, and you have considered an investor profile as like your go-to, who am I pitching sort of document. That's amazing. It's a start, but every single human being with whom you interact is going to have a completely different set of priorities. And you want to be mindful of that.

00:06:32 Melissa: So you want to really know what are the job titles that you're going to encounter pertaining to this pitch? What's common. For example, is this someone that's going to be in a job for two years, 10 years, or six months? You can tell really depending on the functional area of expertise, there's some functions like marketing where the timeframe is really low. What might that mean? That might mean that whatever outcome or whatever sort of impact you intend to make has to be in the very near short term. All of this is to be considered in your pitch. And all of this is to be considered as you go through an outreach networking list.

00:07:15 Melissa: Now, I might be calling it networking. You might call it biz dev. You might call it sales, looking for strategic partnerships. I really see it as one in the same. Why is that? Because you want to find someone with whom you're almost going the same way. It's almost like a hitchhiker. Not to say you do that and that is not safe, but let's just imagine that you're there and you're on a highway. Think locally, wherever you might be, and you're heading in one direction. You're heading north. You want to be sure that you figure out who else is heading north. You would not want to get into a car and start chatting with the driver and saying, oh, hey, why are we going south? I want to go north. That is a lot of effort.

00:08:05 Melissa: So what does that mean? That means that you have to know the person that you are reaching out to on that long list that you probably spent hours trying to put together as a Mom Founder, which i.e. is time away from the kids. And you want to be sure that you're both going in the same direction and you are speaking their language. That brings me to the third big mistake I have noticed when it comes to going through a list of contacts that you would like to pitch your business idea, whether it is for funding or it might be for media placement.

00:08:40 Melissa: It's really interchangeable in terms of the people that you are going to reach out to. But at the end of the day, every single person has something that matters to them that might not be so obvious to you, especially. And this is what I've noticed so much because these are the mom founders that I have partnered with through these years. It's folks that are entering a brand new market, folks that for them, maybe you know, their background was working in one sector, and this is a new sector.

00:09:11 Melissa: So what does that mean? That means that you have to understand what matters to that person and what matters in that market. And what does that mean? That means that if you're talking to someone in procurement, they have a different set of words that they use to quantify success versus if you're talking to someone in finance, versus if you're talking to someone that is at a different level.

00:09:37 Melissa: So I think it's really important that not just knowing who the decision maker is and actually looking up whether it's LinkedIn, and that's just surface level. There's a lot more research that needs to go into this if you're going through a list where you're asking for thousands of dollars or millions of dollars in investment, but asking at least, let me look at their career background to have a good sense of how they might approach this particular project. Right?

00:10:07 Melissa: Okay, so knowing the decision maker, the second mistake is not understanding what matters to that person. And it could really rely on their functional area of expertise. Again, you're the mom founder, you're an expert in your product or service. However, here's the thing, the person that you're talking to, they have a lot of priorities and they have a lot of different ways of calling success and you need to speak the same language. Otherwise it is like straight up a tower of babble situation.

00:10:37 Melissa: And you do not want that because we all know what happened. Things crumbled and things did not go so well. Okay, so again, what does this person really care about? Right, so knowing what really matters, what do they care about? What is it that they actually call what they care about? So that is mistake number two.

00:10:58 Melissa: So these are the three mistakes that I want you to avoid. And I'll get to number three. When you have a list of contacts that you're going through because you just came up with an invention or you have a business solution or offering that you are ready for funding or to get funding, right? Okay, so mistake number three, contextualizing your pitch. So back to the first story.

00:11:22 Melissa: So there I was listening to this beautiful pitch. I mean, we're talking about perfection. The words were exciting. Everything that she said was compelling to the right person in the right context. However, this person didn't have the expertise of a particular industry. So as you go through your list of contacts and you're there pitching your idea to different organizations or people, there's different things that are going on in different sectors.

00:11:55 Melissa: For example, let's just imagine that you are pitching to one sector and in that sector, you have no idea that this concept that your TV show would not be addictive is absolutely not going to work and not at all the key to success when right now you have a lot of people who's attention is disparate, right? Is in a lot of different places. So here you are saying that, yeah, they're gonna get like one hit of my TV show and that'll be enough and it won't be addictive. Meanwhile, let's imagine as an industry, you need to get people to keep coming back because that is how you organize your ad campaigns with your advertisers, then it's not gonna lay quite right.

00:12:46 Melissa: Okay, so let me get to the point as clearly as possible. Here's the third mistake, so contextualizing your pitch. I wanna share something with you that I learned back in advertising. So I used to work in ad agencies. This was now at least 13 years ago. And I remember working on the IBM account, working on the SAP account, and I remember being told back then, you need to know more about what's happening and what's important to IBM and the tech space than your clients. Same thing with SAP.

00:13:18 Melissa: What does that mean to you, a Mom Founder who has this glorious list that you want to go through but you don't want to burn because you just spent so much time figuring out who the right people might be to shepherd your idea in a big organization. So what does that mean? That means that you need to understand if you need to understand what the drivers are in that sector. You need to understand if there's like new competitors that are just really eroding or just really eating into a market share. You need to also understand how to contextualize what it is that you're offering in the context of their existing portfolio of offerings.

00:14:03 Melissa: Okay, so I said a lot there. There's a lot that needs to happen before you start calling people. I totally get that you might have an investor profile. I get that you have partners that believe so much in your product that they've desired and they've worked for free till this point. But you're going to waste your time, waste your effort and your energy. And I know as a Mom Founder, particularly, you don't got a lot of energy if you do not do this due diligence to a point where at nauseam, you know more about someone's business than they might.

00:14:41 Melissa: However, back to my advertising days, you don't want to show up as arrogant because we always would say, you know more about your business than we do. But that wasn't always the case if I'm being really honest about it. And in your situation, if you're looking to really make a great impression on an organization because you want to partner with them, again, you both have to be going in the same direction. You need to totally understand who you're talking to in terms of how long they're going to be there, how you might want to angle the value that you bring to the table and where you fit in terms of the context of their portfolio.

00:15:20 Melissa: But at the same time you just want to be sure that you have done your homework to a point where again you feel confident and competent that working with you is gonna leave them better off than not working with you in whatever capacity that might be and It takes a lot of practice and I wanted to just kind of go to the very top, your elevator pitch might not be enough. It might not be what is necessary. Every single person that you're talking to, it might completely throw someone off because they'll think that you're talking into some sort of recording, especially if you've recorded it.

00:15:57 Melissa: So you want to be sure that you also bring some stories because oftentimes those resonate a lot more than just statistics and having the right leadership team in place, which I tend to hear a lot. Okay, so here's the story. So risks of not doing your homework. This is personal in the sense that as a podcaster, I'm sure you can imagine how many times I am pitched in terms of podcast guests. And the other day I was looking in my inbox and I noticed someone was pitching me. They were a PR professional so they should have known better. However in terms of time budget, etc., they provided a very generic pitch.

00:16:43 Melissa: So imagine in your situation, right? Again, back to you being a Mom Founder, having a list, having finite time and energy, having spent so much effort upfront, trying to figure out who you're gonna reach out to, but not having done enough effort in terms of researching the three things that I shared with you in terms of the actual people that you're talking to, what actually matters to them, and then also how you fit in the context of like a company's portfolio as an example, and why partnering with you is better than not.

00:17:19 Melissa: Let's imagine this, with this person, this PR person, she was pitching me, again, this is the Mom Founder Imagination Hub podcast. She was pitching me a guy, which 100% I have had men on this podcast, like James Altucher, Gary Vee, et cetera. But she was pitching me a guy that was really all about financial market solutions, having nothing to do with entrepreneurship. And I was just like, what the heck is this? Like, is this even for me? Like you don't want to be that person that emails someone a pitch or jumps on the phone, I know old school, but hey, it still works, and you completely are talking, but the person on the other side is like, why are you calling me?

00:18:08 Melissa: So that is what was happening to me. And that story basically wants to just like reaffirm in you the fact that don't waste your time by not knowing who you're reaching out to at the individual level. And I know it takes a lot of work, a lot of effort. But here's the thing, if you don't do it, this is what happens. All that money, right? And if you think about your time as money, is wasted in terms of the effort that you put to just creating that outreach list. That's one.

00:18:41 Melissa: Here's the other thing, you're gonna burn a bridge because it's going to show that you're not as thoughtful as you truly are. And if you're a Mom Founder, one thing I know about the ones I've worked with, like you are so thoughtful. I mean, when it comes to like the logistics of your family and how you went about, you know, doing market research for your product or figuring out market product fit, I know you're thoughtful. So you wanna be sure that that reputation precedes you, right? So again, you've gotta do that extra research. You wanna be sure that you are resonating with the person. So you don't want to burn through that contact list if you don't have to.

00:19:21 Melissa: Here's the other idea. Let's imagine that you make that mistake, kind of like that PR agency, right? That was sending me a very random podcast guest proposal. You're gonna have to then, if you're really interested in partnering with a Lego or with a Hasbro, et cetera, you're gonna have to then go back and do some triage. And it's not always possible to like resurrect from some blow paw like that.

00:19:44 Melissa: So I wanna just say, here's the other thing. First impressions happen one time. And yes, you can totally turn around, but you're a Mom Founder. And what distinguishes you versus someone that might not have kids is the fact that that time you spent in making that first impression, the guts it took to put yourself out there, that is something that you're now gonna have to like work up to yet again. And it is way harder to constantly fall down and get back up, fall down and get back up when you're navigating family life in parallel. Just this morning to give you an example.

00:20:27 Melissa: So I have all these podcast episode recordings today. And my son then says to me at 5:00 AM, mind you, mom, I think I have a fever. And I looked at him and I was like, please do not have a fever. That's just like one of the ups and downs. We'll call that a down that is so natural to you that other people might not experience, but your business has to keep going on. So, you know, we have finite energy and finite abilities to get back down and get back up, figure out new ways, different patterns, right? Use our imagination and try other or alternative paths forward.

00:21:08 Melissa: If you've got to do the same thing for being a mom as you do an entrepreneurship, you've got to be sure that you are somehow preventing all of that struggle where you can. You need to be a sane mom. That's what I'm saying. So again, this is avoidable. That's why I have it in this episode. And I really hope that you take it to heart because there's so much that's at stake. If you don't actually consider those three mistakes that I share.

00:21:40 Melissa: So I don't wanna leave you hanging. I think this is so important. I wanna be of service to you because I think that it takes so much guts to just like leave your job, for example, or start a business, especially as a mom. It also is absolutely beautiful that you want to do something that's mission driven. Those are the moms that I work with and I help in terms of really navigating networking and building relationships so that you're in the right rooms, having the right conversations, getting the money that your business idea deserves, that I wanna do this for you. So hear me out.

00:22:17 Melissa: Okay, now let's just imagine that you are in a car right now, so you're driving. So what I will have you do is absolutely bookmark this conversation, but write this down when you have an opportunity in the event that you're on the move. So I offer something called a VIP day. It's a three-hour Zoom session during which time we are going to work through your contact list. But here's the thing. It's even better than that.

00:22:45 Melissa: Not only are we going to work through your contact list, but prior to jumping on Zoom, I'm going to give you some homework that's going to help you thoughtfully not just put together that contact list, but approach your research so that this way you can avoid these three mistakes. I'm also going to make sure that as you approach the different people during our time, that three-hour Zoom time frame, that you're leading with what is going to resonate the most based on a number of criteria that for me and in use with my clients have worked in the past.

00:23:24 Melissa: I mean, it's so predictable in terms of some of the priorities that people actually have, but it's not always obvious on LinkedIn because sometimes people are not that upfront in terms of their agendas. And I'm not using that in a negative way, but I'm sure you get what I'm saying. So there's other sources of research that I will share with you also on that three hours Zoom session. It's a VIP day. Also, it's really about making sure that we have woken up your imagination. That is the name of this podcast. And I stand on that.

00:23:58 Melissa: When it comes to being a Mom Founder or being a mom with a business, it is urgent that you really, really stay sharp in terms of coming up with unexpected or new or shortcut ways to reach out to everyone and anyone. And again, relationships is absolutely critical when it comes to building your business and making sure that your message gets out to as many human beings as possible. So you wanna be sure that you're doing it from a place of expansive thinking. You're doing it from a place of, okay, this person is gonna expect me to reach out to them on, as an example, Instagram, but I'm gonna come in through this side door, right? Which has worked for me and my clients as well.

00:24:44 Melissa: So let me share an example. I had a client that actually wanted to reach out to insurance companies. And it was really interesting because this was completely new to her. She owns a nonprofit. And so she reached out to an insurance company and she was baffled that the person on the other side of the email got back to her almost like in an hour, okay? He got back to her in an hour. Why was that? It was because she realized that this person would be, A, in a position of power.

00:25:13 Melissa: So people do want to be helpful. So you want to make sure you're asking the right people who can help you. But then at the same time, her email was personal. It resonated, and it was thoughtful. It was in alignment with what's important to an insurance organization. And she had to do some research in order to uncover precisely what that was in this market. Sorry to say, but sometimes different times of the year, different things are important and different trends will influence whether or not what was important, you know, last trend is in season this trend.

00:25:45 Melissa: So again, there's a lot that needs to happen, but we can cover that during the three hours together over Zoom. Here's what else happens during that three hour session, the VIP session with me for Mom Founders. So you and I are gonna roll up our sleeves. Like literally, if I have long sleeves, or metaphorically, if I do not, we're going to actually start emailing and reaching out to people live because I need to see, like, what do your subject lines actually say? Are they generic or compelling? How is it that you're positioning what you intend behind the conversation with that contact, right?

00:26:20 Melissa: So it's about authenticity, but it's also about being direct and infusing your personality. Because if you wanna do business on your own terms, as you have opted to as a mom founder, you don't want to not be yourself when you're doing business. Like that was part of the purpose of owning your own thing, along with solving a challenge, along with being mission driven and heart centered and wanting to see impact in the slice of the world that matters to you.

00:26:51 Melissa: So here we go. Call for you to reach out to me so I can help you so that you do not make those mistakes. You do not burn through a list of contacts if you have a business idea or already a business in market that you want to get funding for, or you want to leverage some sort of strategic partnership, be sure that you take advantage of this. And it is the following. So I do have those VIP days, but this offer right now is for free.

00:27:20 Melissa: Go to melissallarena.com/sessions. You will have an opportunity to apply for a 30-minute complimentary session, during which time I'm going to help you by role playing and hearing what you have to offer in terms of your business pitch, in terms of your origin story, in terms of what you intend out of a conversation with a decision maker, right? All pertaining to your business. So go ahead to melissallarena.com/sessions. There is an application and here's the reason why an application is going to be absolutely helpful to you.

00:28:02 Melissa: When you start to put pen to paper or technically type out your answers in the application, you also start to clarify what you need to happen in terms of the people that you wanna talk to, in terms of your very best next steps. And in terms of your own business, putting pen to paper has been the absolute life-giving solution for me when it comes to ironing out my thoughts. And it's better for you to do that on my application than to do it in front of someone that can give you money.

00:28:38 Melissa: So go ahead, melisallarena.com/sessions, and you will see the link here. What I invite you to really consider is, okay, bring forth your story, bring with you your idea in terms of the investor profile. Be sure that you tell me who I'm supposed to be. I want you to know also what is going to be important to me and how whatever it is that you've got is going to help me and fix in my existing portfolio. So have that already in mind, be prepared. It is going to be a great session. And that is for free. That is 30-minute session for free.

00:29:20 Melissa: At that time, at the very end, after you have your answers, I will absolutely invite you to join me during one of the VIP sessions. Those VIP sessions, I only do three spots every single month. I'm sure you can understand as a mom with kids yourself, what I do is really, really important in terms of helping moms specifically as flexibly as possible. So it could be an evening time or a weekend time or chunk of time. And for me, three hours each month is what I can do in terms of VIP days.

00:29:58 Melissa: You get to choose if it's the right fit, I get to choose if you're the right fit and I can help you and we will take it from there. So I'm really excited about these VIP sessions, but more than that, I wanna hear from you and I don't want you to make a mistake in terms of burning through a contact list. I know the effort it takes to think through a product. I know the effort it takes to see a product market fit. And I know the effort it's going to take to implement whatever it is that you promise to the people on your list.

00:30:29 Melissa: So be sure that you take advantage of the 30-minute session with me. It is complimentary. You'll have the link here. It'll also be in the show notes if you are just listening to this conversation. And then we could certainly talk about whether a VIP day is the right next step for you. No strings attached. You are very welcome to attend a 30-minute session with me. I want to be sure that we avoid as many mistakes as possible when it comes to working through an outreach list. I want you to have so much success.

00:31:03 Melissa: And until Tuesday, let me know what you got out of this conversation, you are more than welcome to leave some comments. If you're watching this on YouTube, you're also welcome to share this with a friend, because here's the thing, Mom Founders know other Mom Founders. And if anyone is interested in actually pitching investors or securing strategic partnerships with people in different organizations or different organizations, you want to be sure that they have the greatest odds of success.

00:31:31 Melissa: So go ahead and share this episode. It's also in audio. And if you're interested in that 30-minute consult, it is available to you. And no strings attached, as I mentioned. So thank you for this conversation. And thank you. Until next Tuesday, go ahead and subscribe. Follow me officially, because next Tuesday, we're going to go through an actual interview with an investor. Stay tuned. Signing off, Melissa Llarena.

In this episode, we dive deep into the secrets of a balanced, harmonious family life with our special guest, Tami Hackbarth. Tami introduces us to the Fair Play method, inspired by Eve Rodsky's transformative book "Fair Play," offering practical strategies to manage household duties equitably and ease the mental load, especially during the chaotic summer months.

Join us as Tami shares her powerful journey from burnout to well-being through guilt-free self-care practices like regular exercise, meditation, and setting healthy boundaries. Learn how these changes not only improved her personal well-being but also had a profound impact on her professional life and those around her. Explore the dynamics of implementing the Fair Play method within relationships and family structures through Tami's real-life examples, from managing summer activities to everyday chores.

In this episode, you will hear:

• Importance of equitable distribution of household duties.

• Strategies to manage household logistics for a balanced environment.

• Setting healthy boundaries and prioritizing self-care.

• The concept of domestic labor and its unequal distribution.

• Encouraging partners to take initiative in household management.

• Dividing tasks and involving children in decision-making.

• Open communication about household responsibilities.

This episode is brought to you by Fertile Imagination: A Guide For Stretching Every Mom's Superpower For Maximum Impact – My book is now available on Amazon in its paperback version and Kindle format. Grab a free chapter on www.fertileideas.com.

DM me on Instagram @melissallarena just type the word FERTILE and I'll share the link if that's easier to get to fertileideas.com for all the details you need to celebrate your own Fertile Imagination! Here's that link: https://www.instagram.com/melissallarena/

How to network with confidence for mom founders..... ever been disappointed in yourself that you missed an opportunity to talk to someone you admire or to put yourself out there and introduce yourself to a major investor or prospective client? If you said yes, then this is the episode for you! Come this fall, are you going to be ready to do this with confidence, or are you at risk of disappointing yourself because you didn't feel ready or didn't do everything you could when you had the opportunity? If you do not want to feel in-ept as a former client told me, she originally felt then this is the episode for you!

I had cold feet myself when I first saw Shelly Lazarus and Beth Comstock however... I knew what to do once I was in front of GaryVee. I rehearsed my stories, questions, and asked. There was prework, follow-through, and strategy. No PR team, no big following, no former c-suite position. I knew how to work with my impostor syndrome.

What was different? What did I do that produced different results in me? How did I build my own confidence to have the guts to perform when the time came? How do you get your podcast guests? This is the number one question I'm asked by podcasters who know how hard it is to land a guest like GaryVee, much less as your tenth guest! The second question I get often came most recently from a client in the fitness industry who asked: how did you have the confidence to interview GaryVee? My answer to both is my three-step method.

In this episode, you will hear:

• Importance of shifting from transactional to genuine connections.

• How genuine connections lead to more meaningful and lasting relationships.

• Understanding your goals and the value you bring to the table.

• Building relationships based on genuine interest and mutual benefit.

• Research and rehearsal to build confidence.

My Imagination to Impact to Income Method ™ gives me a reliable process to identify who to talk to, where to find them, and what to do once we connect. It helped my client like yourself go from feeling intimidated to talking to people like GaryVee, Beth Comstock, Suzy Batiz, Zibby Owens to saying hi to them and pitching your ideas without hesitation. The method is your step-by-step solution to networking anxiety. When you join now as a member of the five mom founders this summer I will be offering an exclusive one-on-one session role-playing their biggest encounter! I'll look for their elevator pitch, see if their stories would resonate with their contact, and even help them with their delivery! You want to look confident around confident people.

This unexpected approach to networking will change your life just like it has for this doting parent in North Carolina

"At the core of it, for me, it was about re-building and projecting confidence. I doubted myself. This program was critical to re-build my confidence and realize that I was not doing the right things to stand out. With this confidence, rejection has not been an issue, and now I am looking at opportunities without any hesitation. Melissa knows how to motivate people to make those things happen. I will continue building my brand and networking. This new habit will allow me to continue growing and reaching my potential." -J. Hernandez, Artificial Intelligence at Sales Factory

Inside of Fertile Imagination to Networking Success you get access to:

• 9 weeks of live networking coaching and community

• Value-packed on demand curriculum on everything from navigating impostor syndrome to who to network with, how to find them, what to say, and on planning your fall and winter 2024 networking calendar focused on your business growth goal.

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• Lifetime access to tools and resources built for mom founders including meditations and unexpected ways to let go of mom guilt and overwhelm

• Exclusive opportunity for the first five mom founder participants including a multimedia podcast guest feature, two private bonus sessions, and a 30% discounted investment Special extras: Daily Wins Workbook, Impostor Syndrome Journaling, and Networking Email Templates and More!

I'm also offering an exclusive bonus for the first five mom founders only which is a guide on how to boost your productivity as a solopreneur and/or delegate or farm out things in your business so you can easily fit this into your summer calendar.

Click HERE to schedule a 30-minute call with me to learn more about Fertile Imagination to Networking Success for Mom Founders and jump in on this exclusive summer offer for the first five mom founders. Join this cohort now and get your productivity bonus and your free role-playing private session when you are in. Class starts very soon and will be capped this summer to only 5 mom founders.

About Melissa Llarena

I'm a bestselling author (learn more on www.fertileideas.com), imagination coach behind the Fertile Imagination to Networking Success Group Coaching Program, consultant, speaker, contributor to ForbesWomen articles that have garnered 4 million-plus views, and the podcast host of the Mom Founder Imagination Hub. Featured guests include GaryVee, Beth Comstock, Suzy Batiz, David Meltzer, and hundreds of other unconventional thinkers. Melissa has been featured in the WSJ, Business Insider, Fox Business, CNN Money, The Huffington Post, and other publications. She holds a psychology degree from NYU, an MBA from the Tuck School of Business at Dartmouth, and a Transformational Coaching Academy certificate and is training to become a meditation practitioner. Melissa lives in Austin, Texas, with her husband and three sons (one singleton and a set of identical twins).

Quotes, that can change your perspective:

"Intention matters. If you feel shaky on your intention, if you are faking that you intend to have this person on your podcast, to ask this person to invest in your business, if you feel like it's transactional, it is not gonna work. You're gonna flop, it's gonna come through and your insecurities are gonna catch you. And chances are you're not gonna say what you had originally intended to say. So your intention matters."

"I was in an elevator with Shelly Lazarus... I was not the most confident person in the entire building. It was something that I eventually learned and I came up with a method that I teach my clients to also use in their lives so that this way, they network with a lot more confidence than that example right there."

"When I started going outside of my comfort zone, it was something that I had to make a very deliberate choice on doing, and doing a lot, and doing it in parallel with feeling the butterflies in my stomach. It was also something that I had to feel ready before I opened my mouth." - -Melissa Llarena

SHARE this episode with your fellow mom founders and anyone looking to transform their networking skills! Learn how to move from a nervous novice to confidently connecting with influential figures and make networking a natural, effortless habit!

Supporting Resources:

Schedule a free call to see if Fertile Imagination to Networking Success my signature program is the right fit: https://www.melissallarena.com/sessions/

Podcast: Mom Founder Imagination Hub: https://www.melissallarena.com/podcast/

Instagram: https://www.instagram.com/MelissaLlarena/

Or, grab for free your copy of the "From Contact to Connection: The Mompreneur's Go-First Networking & Follow Up Playbook": https://witty-thinker-2643.ck.page/21e52edb87

Subscribe and Review

Have you subscribed to my podcast for new moms who are entrepreneurs, founders, and creators? I'd love for you to subscribe if you haven't yet.

I'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast for writer moms.

In this episode, we delve into the intricate dance of balancing entrepreneurship and motherhood, especially when raising a strong-willed child. Join us as Randi Rubenstein, parent coach, author, and founder of Mastermind Parenting, shares insights on maintaining structure, accountability, and firm yet loving boundaries. Discover how the principles of pack leadership can transform your parenting approach and draw parallels between the challenges of managing a business and raising resilient children.

Embark on the emotional journey of entrepreneurial motherhood, from the lows of failed launches to the highs of tangible success. Reflect on how jealousy can serve as a catalyst for uncovering hidden dreams and transforming envy into motivation and actionable steps. Tune in for expert advice on navigating turbulent times with resilience and grace, and learn how to move beyond talking about change to actually taking action for personal and professional growth. Whether you're dealing with a strong-willed child or running a business during challenging times, this episode offers the mindset, methods, and tools to thrive.

In this episode, you will hear:

• Challenges of juggling business responsibilities while raising children.

• Parallels between managing a business during turbulent times and raising resilient children.

• How mom founders can leverage their superpower of imagination to dream bigger.

• The dynamic relationship between working moms and stay-at-home moms.

• Identity shift and emotional challenges that come with leaving a secure job to start a business

• Self-reflection and turning envy into motivation and actionable steps toward goals.

• Emotional regulation and leadership in both parenting and business contexts.

• Necessity of mental preparation, accountability, and setting clear boundaries.

Quotes, that can change your perspective:

"What if you have a strong-willed kid and then you have another kid or multiple other kids? How are you supposed to get a handle on this? I would say it's the exact same thing, you know. The accountability piece and learning how to have that structure and have those boundaries into and to say what's okay with you as the pack leader."

"A lot of women who are working many, many hours are still the ones responsible for what are we going to eat this week and what about those school forms and we need to go through your closet. You look like you're waiting for a flood."

"You get out what you put into something, but it's doing the reps of whatever it is that you learned, you know, in business or in personal and holding yourself accountable for, okay, I made the investment. You could make the investment or you could have made the investment a decade ago, but you're so capable of still implementing what you learned."

This episode is brought to you by Fertile Imagination to Networking Success, my 9-week group coaching program for visionary mom founders who have decided they are going to become power strategic networkers because they do not want to miss out on one more opportunity for maximum business growth! A program for a founder who wants a step-by-step process that works. My approach which I have used over and over and helped my client use too is called the Imagination to Impact and Income Method ™ and it will help you connect with the right people, lead the right conversations, and swing open the right doors to success.

If you want to learn more, then schedule a free call on www.melissallarena.com/sessions today.

DM me on Instagram @melissallarena just type the word SESSION and I'll share the link if that's easier to see my calendar availability for this free call where you will get all the details you'll need to know if this program is the perfect fit for you and to hear about the extra bonuses available only this summer to the first mom founders who join. Here's that link: https://www.instagram.com/melissallarena/

About Randi Rubenstein

Randi Rubenstein is a renowned parent coach, author, and the visionary founder of Mastermind Parenting. With a deep-seated passion for helping parents navigate the complex journey of raising strong-willed children, Randy has become a trusted voice in the parenting community. Her expertise lies in teaching parents how to implement structure, accountability, and firm yet loving boundaries, all while fostering a nurturing and growth-oriented family environment.

Randi's approach is rooted in the principles of pack leadership, emphasizing the importance of consistency, personal growth, and accountability without resorting to permissive or punitive methods. Her work rejects shame, blame, and spanking, focusing instead on a balanced strategy that combines firmness with love. This philosophy not only helps parents manage their households effectively but also draws insightful parallels to the challenges faced by entrepreneurs in the business world.

SHARE this episode and discover strategies to transform your parenting and business, fostering resilience and consistency. Explore entrepreneurial motherhood, turn jealousy into motivation, and learn about our new group coaching program. Enhance your networking skills and navigate challenges with resilience. Tune in now to thrive at home and in business!

Supporting Resources:

Website: https://mastermindparenting.com/ Podcast: MastermindParenting Podcast: https://podcasts.apple.com/us/podcast/mastermind-parenting-podcast/id1362773053

Instagram: https://www.instagram.com/mastermind_parenting/ Facebook: https://www.facebook.com/groups/mastermindparenting

Subscribe and Review

Have you subscribed to my podcast for moms who are entrepreneurs, founders, and creators? I'd love for you to subscribe if you haven't yet.

I'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast for writer moms.

About Fertile Imagination to Networking Success, but first about a recent client…

Michelle founded a non-profit six years ago and has since raised over $1.5M. During our first conversation she told me she spent the first year just getting the word out so she could get families to apply. And now she was shifting to really try to fundraise and grow her program. Michelle knew that this wasn't necessarily her strongest suit, she said it's hard, and I'm not great at asking for money, and I'm not great at all these things. But I knew I had to do it, and I knew I had to network, and I knew I had to do everything.

That was when Michelle decided it was time to ask for help. We spoke on a 30-minute call and Michelle took a leap of faith to partner with me in my Fertile Imagination to Networking Success program.

Fast forward a few weeks Michelle grew bold, bolder, ultimately her boldest self. She had this to say: And then during our time together, I just started putting myself out there saying it. My goal is $50, 000 by the year saying that to people and explaining why that was the case and what that was coming from. There wasn't an arbitrary number. It was a very well thought out plan and in terms of the numbers. That was the boldest thing I did during our time together and ask the first IVF baby to wear our merchandise. Are you at this stage, is it time to grow your business? Is networking not yet your strongest suit?

Join me inside of Fertile Imagination to Networking Success: A LIVE 9-week group coaching masterclass to fast-track making connections with the right people to take your business to the next level.

• 9 weeks of live networking coaching and community

• Value-packed on demand curriculum on everything from navigating impostor syndrome to who to network with, how to find them, what to say, and on planning your fall and winter 2024 networking calendar focused on your business growth goal.

• 3 hours/ weekly investment this summer (2 whenever or wherever you wish) to hit the ground running in the fall and feel ahead for a change

• Lifetime access to tools and resources built for mom founders including meditations and unexpected ways to let go of mom guilt and overwhelm

• Exclusive opportunity for the first five mom founder participants including a multimedia podcast guest feature, two private bonus sessions, and a 30% discounted investment

Special extras: Daily Wins Workbook, Impostor Syndrome Journaling, and Networking Email Templates and More

I'm also offering an EXCLUSIVE bonus for the first five mom founders only which is a guide on how to boost your productivity as a solopreneur and/or delegate or farm out things in your business so you can easily fit this into your summer calendar.

Go to www.melissallarena.com/sessions to schedule a 30-minute call with me to learn more about Fertile Imagination to Networking Success for Mom Founders and jump in on this exclusive summer offer for the first five mom founders. Summer school is starting soon. Be one of the first 5 mom founders to join.

You've joined so many associations, networking associations, maybe even membership groups, you've attended conferences, you experienced networking, quote-unquote, societies, tried happy hours, gone to Toastmasters.

So why is it that just the thought about going to networking events is still scary? Here's something that I've realized. It's because there's something missing. There's something missing from your strategy, and in this episode, I want to share with you exactly what that is. Now, if you're like a lot of my clients, usually you might be in a relationship, for example, where your partner is really good at schmoozing.

They are great at going to events, connecting the dots, connecting people, and you might be a little jealous of that. The simple fact that it comes so naturally to them, but maybe not to you. Yet as a business owner, you might also realize that whether it comes naturally to you or not, it is so important and critical to your business growth.

And this might be exactly what you want to work on and be ready to do and execute upon by this fall. So listen up. Here's the thing. This is how you know that you're not yet prepared to take full advantage of all of these things that I just mentioned. Again, those events that are coming up, those membership opportunities, those associations that you want to be a part of.

This is how you know that you're not really ready and not really going to extract the real value of connecting with people who could accelerate your business. This is how do you still feel like networking is transactional? Have you felt that maybe networking is sleazy? Or do you just feel like there's a lot of pressure?

A lot of pressure when you think about going to networking events. Because if that is where you are right now, then that's not the actual problem. The fact that a networking event is a sleazy place or it's a place of only transactions. That's not the real issue. Going to these events, it's not like exposure therapy that the more you go to them, the better off you'll feel.

Chances are you'll still feel nervous before going to them if you don't yet have a solid strategy. Okay. Let's talk about this strategy. So the solid strategy that you need in order to no longer feel scared or nervous about attending events has to include these things. This strategy must help you prepare.

Before going to events so that this way, when you're at the events, people already know you, this strategy also has to help you feel more confident and be more approachable and armed with topics related to small talk that don't feel random or pointless like the weather. This strategy that I'm talking about also needs to arm you with knowing exactly when and how to follow up without feeling like you're pestering people.

So let me share with you a little bit about my strategy, a little bit about my method. It is called the imagination to impact to income method, and it solves for everything that I just listed out. Imagine this, imagine going to a networking event and already knowing who's going to be there, what stories you're going to share and how you're going to show up in addition to even how you're going to dress.

What if having that pre-thought out and already curated is what it actually takes to no longer have to feel nervous or hesitant or unsure, or like there's a lot of pressure when you attend a networking event, a networking event that you may have already paid for, right? So those conferences that you have to fly to and then figure out the logistics for the kids that you leave behind.

Like, what if you had this method that could help you really, I mean, just like own the room and feel completely like you belonged in the room as the leader of your business. That is what my method helps you do. This method, the imagination to impact income method, that's the centerpiece of my group coaching program for mom founders. And if this episode resonates then let's connect: https://www.instagram.com/melissallarena/

The program is called fertile imagination to networking success, and we could absolutely have a conversation this week. So that this way you have a really clear understanding for how this program can help you completely set yourself up for success come the fall. Once you have these events to attend, once you have these opportunities that you should be emotionally ready for.

And literally ready for, as in like already predetermined on your calendar right now. All of this is covered during the group coaching program with me, during which time you and I and a group of five mom founders will figure this out in time for the fall.

This episode is brought to you by the "Fertile Imagination for Networking Success" Program

Are you tired of attending networking events only to feel overwhelmed and underprepared? Do you crave meaningful connections but struggle to navigate the networking landscape effectively? It's time to revolutionize your approach to networking with our exclusive program designed for mom founders like you.

Imagine stepping into any networking event with confidence, knowing exactly who to connect with, what to say, and how to make a lasting impression. Our program, "Fertile Imagination for Networking Success," is your roadmap to mastering the art of networking and unlocking new opportunities for your business.

Unlike generic networking advice, our program is tailored specifically for mom founders, recognizing the unique challenges and opportunities you face. Led by me (a mom of three with 12-years in business), my comprehensive curriculum combines live coaching sessions, on-demand resources, and a supportive community to ensure your success.

• Strategic Preparation: Discover how to prepare effectively for networking events, ensuring you make the most of every opportunity.
• Confidence Building: Overcome self-doubt and imposter syndrome, empowering you to present yourself confidently and authentically.
• Meaningful Connections: Learn how to forge genuine connections with key individuals, turning brief encounters into valuable relationships.
• Follow-Up Strategies: Master the art of follow-up, ensuring you stay top-of-mind and nurture your network for long-term success.

• Nine Weeks of Live Coaching: Join our expert-led coaching sessions to receive personalized guidance and support every step of the way.
• On-Demand Curriculum: Access our library of resources at your convenience, tackling everything from networking strategies to mindset shifts.
• Exclusive Community: Connect with like-minded mom founders, share insights, and celebrate your successes in our supportive community.

• Exclusive Podcast Opportunity: Be featured as a guest on a top-rated podcast, gaining exposure to a wider audience of industry leaders and influencers.
• Private Bonus Sessions: Receive exclusive one-on-one sessions focused on calming pre-event nerves and implementing your networking strategies effectively.

Enrollment is limited to the first five mom founders, who will receive a 30% discounted rate and access to our exclusive bonuses. Don't miss this opportunity to supercharge your networking skills and propel your business to new heights.

Join us for the "Fertile Imagination for Networking Success" program and discover the power of strategic networking tailored for mom founders like you. Reserve your spot today and take the first step towards unlocking a world of opportunities for your business.

How to Join

Ready to take your business to the next level? Here's how to get started:

1. Visit melissallarena.com/sessions
2. Fill out the application to ensure it's the right fit.
3. Schedule a conversation with me this month to secure your spot.

Remember, only the first five mom founders will receive the exclusive bonuses, including the 30% discount, productivity resource, two private sessions, and the podcast guest spot.

Don't miss this opportunity to grow your business and make meaningful connections. Visit www.melissallarena.com/sessions and apply now!

Do you wish you had mom friends who would push you, who would get you out of a rut? Do you feel like you don't have a community that you belong in? I know this pops up oftentimes during the summer season. And so I wanted this conversation to soothe your soul and give you a chance to change that.

Let's connect if this resonates with you: https://www.instagram.com/melissallarena/

Do you ever feel lonely? I can relate. As a mom in those early days, the feeling of loneliness was all too familiar. I remember nursing my son, waiting for my husband to get home, and feeling the weight of solitude. Similarly, when I launched my business, I found myself at my kitchen table grappling with business challenges without a sounding board. Loneliness is not uncommon for moms or entrepreneurs, but it has certainly been amplified by the pandemic.

However, amidst these challenges, we now have the option to connect online. That's why today's conversation is so important. Allow me to introduce you to Cherie Werner, a proud Austinite for 35 years and the founder and CEO of Fiesta, an inclusive startup community. Cherie brings a wealth of experience and a deep commitment to fostering success and connections.

I'm thrilled to host this conversation because I believe connecting with others who share similar experiences or have advanced perspectives in motherhood or entrepreneurship is crucial for success.

So, enjoy the conversation with Cherie and notice her "fertile imagination", a guide for maximizing every mom's superpower for maximum impact. That's the title of my book, by the way. Cherie exemplifies this imagination by creating unique connections and community, especially when she decided to homeschool her daughters. You'll hear how she achieved this, involving dads, kids, and families in a vibrant community. It's a testament to what's possible when you awaken and stretch your imagination, a process I detail in my book, which you can find at www.fertileideas.com.

Also noteworthy is that this episode is brought to you by: From Contact to Connection: The Mompreneur's Go-First Networking & Follow Up Playbook: https://witty-thinker-2643.ck.page/21e52edb87

Download my step by step networking and follow-up process, as well as out-of-the-box proven ways to build relationships with the busiest of influencers, prospective podcast guests, and mentors! WARNING: this is for ambitious AF moms with growing businesses. AND BONUS: 30-second elevator pitch template included!

The free playbook helps you:

-Write an elevator pitch that will be memorable and distinguish you from everyone else.

-Improve your networking skills, especially if you're a mom founder who can't go out and leave it to chance that she'll meet the business investor, mentor, or partner of her dreams.

-Learn how to become a better networker without feeling like a fish out of water.

-Write your emails to introduce yourself to strangers without overthinking how to begin an email or how to prove in the email that speaking with you will be worth their time.

-Push beyond the fear that often holds you back, thinking "Oh, I can't do that" or "Who am I to approach that person?"

-Think strategically about your outreach goals by considering why you want to talk to specific people, along with what you need to know so you don't get caught out there feeling like a deer in headlights without the right words to say.

-Think ahead about how you intend to make it worth their time and how you can use your platform to feature them as an expert, among other things.

-Calm your networking jitters beforehand by guiding you on how to research the event and its attendees before heading out.

-Gain fresh ideas for follow-ups that will feel good to you and the recipient, instead of just emailing the person over and over again.

-Use a timeframe to conduct your networking or outreach efforts so they become a habit.

-And includes email templates galore!

Official bio for Cherie

I'm Cherie Werner—a native Texan and a proud Austinite for 35 years. As the Founder and (CEO) Chief Empowerment Officer of FIESTA, an inclusive startup community, I bring a wealth of experience and a deep commitment to fostering success and connections. With 38 years of marriage to Jon Werner and our three daughters as my top priorities, my journey in mentoring began in college. It evolved into a rich history of community building, exemplified by the growth of the Austin WholeHearted Home School community (1995-2001). Collaborating on startup ventures like Bones in Motion (2001-2008) and KOYA Innovations (2018-2023) has equipped me with unique insights and empathy into the founder's journey. At FIESTA, we've hosted over 50 events, welcoming 7,000+ attendees since July 2021, and achieved a remarkable 65% growth in 2023 and 2022. As a certified life coach, I am dedicated to creating a dynamic environment where entrepreneurs can thrive, forge meaningful relationships, be seen, and succeed. I am excited to bring this spirit of collaboration, empowerment, and drive to the vibrant Austin Tech community.

Links: https://fiesta.community

https://www.instagram.com/cheriewerner/

https://www.facebook.com/cherie.werner

Transcript:

Cherie, I wanted to just launch the conversation around the idea of seeking connection and community.

So I know that for moms, it feels, it feels lonely, especially those early days when you're a new mom. And when you're just like wondering to yourself, how did I, how am I going to do this? How am I going to survive? And then entrepreneurship is kind of the same thing. At least. At first, it's a lonely endeavor.

And so you're at a different mom stage than me. I have school age kids. You have adults. So first, like, are we going to survive? And then second, share some wisdom that can help us feel connected. And like, we're part of something bigger than ourselves.

Yeah. Wow. Wow. Great question. Yes, you will survive at times.

You might feel like you're not surviving and just remember that it's a season and it too shall pass. And I think the other thing is you never, you're never not a mom. I mean, my adult children have said, yeah, but I need my mom, even though they're adult children. And then I think that you have your biological children, but then you also have the chosen children.

So I'm known in this ecosystem as a startup mama. And I think it's because a lot of these young millennials and startup founders that are coming here to Austin, they, they need a mom. They need someone that they can call or just it sees them and is cheering them on. I think that's the biggest role for moms is that you're involved in your kiddos lives and you're cheering them on and you want the best for them.

One of the mantras that we had and I, and this came later in the teen years was that our ceiling is their floor only as much as we're investing in ourselves and growing our children have higher grounds to stand on.

I love that. I really love that. And so I'm wondering more about your motherhood journey.

So early on, just to give us perspective, because right now a lot of moms are having to make that tough choice between full on entrepreneurship. Let's get some funding. Let's just try to outsource a lot of motherhood so that this way we can like be that at the helm of business. Right. And for some of us, like myself, it's kind of like, well, that's scary.

Like I have these three little boys and I kind of like them and I want to really help shape their, their perspective on a lot of things. I want to be there. I want to be their people leader, you know? And so I'm curious, like when you first became a mom, like what were the decisions that you had to make and looking back, like, how do you feel about them?

Another great question. I was a mom. It seems like so long ago And it was a long time ago because just for perspective my daughters I have three daughters and they're 35 33 and 22 and yes, there's a 10 year gap between the youngest and the middle one and Same marriage i've married going on 38 or 39 years.

I can't remember exactly which one but When we, when I was pregnant with my first child, I always intended to go back to work. We were living up in the D. C. area, and I mean, there was no way we could afford the home that we were in and stuff like that, unless both of us were working. And after having my daughter, I had maternity leave, and once that was over, and I had to go back into work, I didn't anticipate having this strong emotional attachment to my daughter.

I mean, to the point where I'm like, I can't leave her. I don't want to leave her. And my husband and I made a decision that I would stay at home. And, and I really, I mean, like, I was really scared to be a mom. I, I had, I mean, I, I have a good relationship with my mom today, but my mom. Did the best that she could with the knowledge that she had just like I think all moms need to give themselves that grace and you're doing the best that you can with the knowledge that you have at that time, because me as a mom with my older daughters and my youngest completely different.

I was more relaxed with the youngest. But when Karen was was born, I stayed at home and I loved it. And, and then Courtney came along and we moved like two weeks after she was born from Virginia to Austin. Now, something nobody ever told me about, there are high stressors in women's lives and you need to be careful in how many stressors are going off at one time.

And so we were moving, I was leaving this amazing chosen family, like that brought meals over, they cleaned my house, they helped me because I was on bed rest with my Second child and and she came, she was like four weeks premature and so then we take off. We leave Virginia. We drive, we drive to Texas and we're in a house.

My husband goes to work. I'm left alone. And I kind of had what I thought was a breakdown. But like looking back, it was postpartum depression. And uh, Yeah, and I didn't have the support so like moving to a new place and not having support that so that just goes to show you the value and the importance of having that community.

I mean, we all need it from very early on from our family of origin into all these different seasons of life.

Yeah, and I think it's, it's interesting because I think it's something that before I hit record, we were talking about, which is this whole idea of relational poverty. I had never heard of that.

And I know that you do a great job in the Fiesta community in terms of making sure that people know one another. We actually like get to see one another, have like mini little groups together, the breakout sessions. And I appreciate that. And so I'm just wondering, okay. Just to kind of like walk listeners through this.

So you started out, you had a chosen family, you had like what I'm envisioning, like this ideal scenario where somebody brought you food. Like, that's like amazing. And then now you're like driving all the way to Texas. You don't know anyone, but you have two children at the time. And then you land there, your husband goes to work.

And then you're like, Oh my goodness. Like that, that to me does sound a little bit like relational poverty. Is that kind of like in reference to the similar thing? Well, I mean,

relational poverty, as I defined it, it's a deep lack of connectedness with others. So I didn't have the connectedness. I, we knew nobody here in Austin.

John was, took a job with IBM. So he knew the people he was working with. And we need that deep connectedness with other individuals. Like, just to give you a contrast, I knew nobody at first, like for the first month, we were staying in a hotel room with two little ones. And then compared to Virginia, when we were up there, like I said, we, I met together with this group of women and couples and, and we were involved in a church up there at the time.

And so like, it was, it wasn't just going to church. It was like, we had this really intentional community with several of the guys that my husband was working with in, in there. Wives and I was always really nervous about being a mom because my parents divorced early on and my mom Had an aneurysm when I was like eighth grade and I had always wanted to be close I'm I'm I'm I'm a loyalist and eight on the in a six on the enneagram and I just wanted that close nurturing relationship But I remember when she had the aneurysm and she was in the hospital, she kind of drew me close to her.

And she said, this is why I never got close to you and your sister. And I was thinking, like thinking about that. I just think, gosh, that's so sad because we missed out on, on, on this fear of, of what could happen versus being in the moment. And Making the most of that moment and so I think that was like a real pivotal time in my life because I never felt that connectedness with my mom early on and and so I wanted to provide that for my kiddos.

I wanted them to know as a as a family. We had a Oh, I I'm trying to think of, but it's, it's like a thing that we put, these are our models as a family, we will be connected no matter how big or, or far apart we are from each other. And, and, and that is just that intentional intentionality of reaching out, letting them know that, that we're thinking about them.

And we we've done that. I mean, we started the, the Koya company together, which was all about it. Helping to end relational poverty. And this is before COVID, COVID accelerated and, and, and, and really brought that to light, like the importance and what loneliness does to individuals. So if anything good came out of COVID, I think that that's one thing that it's okay to talk about mental health and the need not to isolate and be around other individuals, because it's important.

And we're made that way.

Yeah. I, I, I mean, it's evolutionary, right? So it's like, if you're not in a group, then you are at risk for, for death. So that's, that's a lot of times why people have this like massive fear of abandonment, because it's like you that if you don't have your clan, or you're not in a clan, it's kind of like, wow, there's, there's a lot that you have to do to fend for yourself.

And so it's, it's interesting in the sense that when I think about a mom who has to make, you know, A similar choice now, right? And we're in a different era, but kind of feels familiar in the sense that society is set up in a certain way, granted now internet speeds are fast and everything. But at the same time, you mentioned that whole deep, deep, deep connection.

And I can't really say that when I'm on a Zoom call, I feel like this, like, deep connection. Like, it's like, you, you might meet the person, but on the surface, kind of get to know them, facts and figures, things like that. But there, there is that beauty of like in person events, which I know that you definitely create that atmosphere.

And, and when you were a mom early on in Austin, you still figured out a way to build that sense of community and in person deep connection. And I think it's, it's a good use of your imagination. You have a fertile imagination, which is the name of my book. So why don't you share? With listeners, kind of like how that idea of like connecting with other moms or homeschooling came about and what did you learn about that that maybe you use in Fiesta?

Yeah, so I, I, I'm like, it's so funny, the things that I've done in life, I, I, I, I would say I'm the least likely person to have done that. So when my daughters, we moved from Austin to California. And when we moved to California, my husband took a job and he was traveling a lot. And because of his travel schedule and, and, and also my experience in, in being in school, like, I can remember not really liking school, especially elementary school and being very, I, I was diagnosed with ADD, but that's a long time ago.

And, but people who have ADD, what I realized is that we're super creative, think outside the box kind of folks. And, and one of the, the, the problems with the educational system is that it makes you, it puts you in this box that kind of follows you along and have a hard time seeing yourself outside of that.

It wasn't until I got to college that I could see myself differently. And anyway, while I was in California. My, my daughter's Karen and Courtney, they're so opposite. I mean, Karen came out and I mean, laughing and just bubbly and, and Courtney is more introspective. And at the time was more sensitive. I mean, I can remember if you raised your voice and I I'm, I'm expressive.

So I raised my voice. I it's not yelling, but she would cry. And I thought to myself, and I have no idea why, but I'm like, man, I feel like if she goes to school, who she's created to be is going to be warped. And, and I, I'm like, kids are going to like tear her to pieces if she cries on the playground for everything.

And, and so I started looking into homeschooling and I went to a meeting and when I walked in, unlike here in Texas at the time, the people who homeschooled that I knew, I mean, like, They made their own bread and they wore jumpers and I'm like, I will never homeschool. That's what I remember vividly saying.

I would never homeschool. And, and, and so, but in California. It looked a lot different and, and, and I, because I, nobody was wearing the jumpers and I went to this event and they brought out this big boa constrictor cause it was like a kids zoo day and the kids were all sitting around and families and stuff like that.

And I just thought, wow, that looks, this looks really cool. And so that I started looking more into it and reading about it. And then I came across. A gal named Sally Clarkson, who for moms, I mean, but it's from a, a Christian perspective, her books were, she was my mentor from afar. So people, moms are like, If, if you can't have a in person mentor, books can be your mentor's podcast.

She has an incredible podcast. I mean, she used to do conferences and then I got really involved in that. And I was on, on their board for about 10 years and they were out of Colorado and they would do these conferences in Dallas and Colorado and all over. And. So that's, that was my mentorship into it.

And when I came back to Austin, I'm like, I don't want to be like that as, as a homeschool. I want, I want homeschooling to look exciting and have a way to bring not just the moms together, but couples together and the kids together, like for a PE co op and like a library day. And so I created the wholehearted.

Austin wholehearted homeschoolers, and we had probably 75 families that were part of it over the course of seven years, and it wasn't until 2001 that I stepped away, which is when I was pregnant with my youngest, and the reason being is because I again had some preterm labor type of issues, and, um. And I, I mean, I enjoyed it because it was a way everybody talked about socialization while we were socializing.

I mean, we were like my daughter, Karen, probably wouldn't be the photographer she is, but at the age of 14, we gave her a camera for her birthday and at 15, she and I went to Dallas and she took this. Week long photography course, did her first wedding at 15 and, and, and started her career that way. I think with the kids, they were able to experience life based off of what they were really interested in.

And to this day, I don't know if my daughters would have traveled as much as they traveled, had they not had that experience. So yes, that's how homeschooling came about. I, I, and Kaylee, when she came in, it came time for schooling her. We put her in a private school for like two or three years and she was struggling.

And then I homeschooled her and she continued to struggle. And then we had her tested and we realized that she had something called dyscalculia, which is like dyslexic, but for math. And had she been in a school setting, that would have never been diagnosed, number one, probably, and number two, I, at that point, didn't make math a big issue, because it's like, okay, she's not going to be a mathematician, we're going to figure this out, and I remember going to a counselor and them saying, well, she might not ever go to college, you know, and I'm like, The labels we put on kids and the things that we say about kids really impact them.

And that's one of the problems, like with the school system I had was I saw these kids that were in reading groups and this is the, the advanced reading group. This was the normal reading group, but these were the kids that were behind and that would follow them in elementary school from grade to grade.

So that's why I like the idea of. Just bringing people of all ages, I think together, the one, the one room schoolhouse to me is very appealing. So,

yeah, my, my twins actually had like a one room schoolhouse, but it was Montessori, right? So different years and then there was like a leader and then like they got to choose their own work and practical life was part of it.

So like, I totally understand like the whole, like some of the nuances. And I know people who ironically are actually. Teachers in the school system who homeschool their kids. It's like, okay, wait a minute. Hmm. Why is that? You wonder. I have to share something with you. A lot of moms that I've partnered with, mom founders, have told me that following up after going to networking events tends to be hard, awkward, and a lot of them really don't know how to do it.

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I, I think the thing I've learned is, is I really, I think it really depends on, on you and why you're doing what you're doing. So, as I said early, it was a way for us to be together with my husband when he was home and then when he was traveling and then I really, school became fun for me.

So like, as I prepared and learned things. I was excited about it. The kids really grasped it. They understood it better. But if I didn't like it, they didn't like it for the most part. So teacher really does impact the love that I, I think the most important task is to teach a child to learn, and they will always learn.

As young adults, even now me doing what I do, it involves so much computer stuff that Technology. I didn't have those skills. I've had to kind of teach it my learn it myself and go on and look at videos and stuff. So

Yeah. Yeah. And I think a lot of what you're sharing is the fact that. There's, there's like these like misunderstandings about connection and community.

And I think one misunderstanding, and for me, it's something that I'm getting from this conversation. And it's this, it's like somebody else doesn't have to actually create that community for you. Like, you actually can take ownership. Of creating your own community and in a situation like you just shared, like homeschooling, like I've heard, like, oh, the kids are going to not be socialized and it's so lonely and blah, blah, blah.

But what I heard you say is that even in that situation. When other people specifically were like, Oh, socialization there, there goes that like you still manage to use your imagination to create community and like get the deep connections that you were looking for. And you moved again. Like I didn't, I didn't not notice that I'm like, wow.

Okay. So I think it's, it's interesting because something that I know a lot of moms. Struggle with now is this lack of making mom friends. Like, I know it's a little bit off topic, but it's still like connection and deep, real conversation. Like, so you moved from Virginia to Texas, to California, or something like that.

Virginia,

Texas, Texas, California. And then like two and a half years later came back to Texas. And so like, okay. So that in

my opinion, I'm like, okay. So. Sheree, what is the key to establishing and keeping great mom friends, especially if you're moving around? Yeah,

you know, I, I think there's season. So everywhere I've gone, I've had friendships and, and I mean, I still keep in touch with him.

I tend to be the one that picks up the phone and calls. I think that life. So here's the deal. When I was raising Karen and Courtney, we. There were clear boundaries like in there was those in between moments to be with others and you would drive 30 minutes or whatever to be with a friend like we what was really interesting about our homeschool group was they were from all over Austin and and I had people driving 45 minutes in for events.

I think once technology became more widely used and stuff like that, people like you didn't meet in homes anymore. You met out at restaurants and you were, you never had those boundaries because you had a phone ringing or pinging you or, or, and things like that. And, and those are all distractions. I think two relationships, deep relationships, because time.

Is, is the one commodity that we can't get back. And, and there's so many things competing for our attention. And I know for myself. You have to be super intentional, like how and who are you gonna spend time with? And, and again, right now I'm in a season of life that is really different than most people because we just moved my in law, my husband's an only child, from New Orleans, where they flipped all of their life, 50 years, in the same four bedroom house to a one bedroom apartment, and they're going to be who we invest and spend more time with right now because it's, that's a season of life that we're in.

And, and I have my other obligations. So I think it's better to go deep with one or two people who really get you and understand and put it on the calendar, like that intentionality and say, okay, this is what I want from the relationship, kind of defining it. And I, I, I, I just, there's. Life is so complex, right?

We all need counselors someone to talk to because like when that becomes the focus of a friendship and it's one sided the other person will eventually like I And I, I need something else because it's about giving and receiving. And, and so it's like, make sure that you're comfortable with who you are and that you have something to give to somebody.

And the saying that says, you know why I like you? Because you like me. And then you want to spend that time together. So, I mean, yeah, it's, I mean, You tend to want to find friends that are close by because the idea of having to drive, especially when you have two, three kids is, is hard. I think finding mentors in your life as you're going through these different seasons.

And my husband and I always said, you know, look for the next season of life for you. So if, if you're newly married and know you want to have kids, finding a couple that has kids that you can hang out with and watch them, because that. Hugely impacted my desire to want to have kids for the, for the longest.

I didn't think I wanted kids or children. And then I was around this one couple and I watched them interact with their kiddos. And I'm like, Oh my gosh, is that what parenting looks like? I mean, I just, I, I was mesmerized by how they interacted with their three boys. And it just was like, Wow. Okay. I can do that.

I want to do that.

So that's amazing. I think, I mean, it's, it's important to just kind of have a good sense of what's, what's possible. What's something that maybe you never considered was within your cards and, and might actually bring you joy and happiness, right? You can't tell if you're not in the room and kind of experiencing that laughter, you know, yeah.

It's inviting for sure. So let's imagine that not from a spaceship, although that was the thought that came in my mind, but let's imagine there's like this mom, brand new mom, she just got here to Austin this year and she has a business idea. And she's just like, okay, I'm here. I heard this is where technology is buzzing.

And there's all these like startups and app people. What should she do first so that she starts to kind of get to know what's available to her in terms of support and resources in Austin? Wow.

Well, so part of why I started Fiesta was to make things more easily accessible. I really feel like communities.

I don't know if you've traveled abroad, but I've gone to Germany. And one of the things I love is that you have these town centers and everything centers around this town center. You have your baker, the. Everything and into one another. And so. I mean, Austin is big and trying to find those resources online is, is, is important.

It depends on what type of, I mean, what she's trying to build. Is she wanting to focus more on work type of relationships? Then I would say finding time to network will be important. And, you know, I've created a calendar to help folks find events easy. And there's, there's mom groups, there's co ed groups.

There's so much here in Austin. I mean, I literally, you can be busy almost every night of the week doing stuff. If you're, I mean, finding groups that maybe you're based off of, of cultural interest, I think that's also helpful. And. Meet up event. Right. You can Google it these days. It's so easily accessible.

And then the places that you hang out because I do think that spending time in the car with kiddos that are screaming and not happy that just kind of grates on you as a mom. And it's like, by the time you get there, you're just like, Where, where you're going and it's not so like finding that happy in between place where you don't have to spend hours or in the car because of the crazy traffic here.

And I think that's the case in other places. It's nice. One of the nice things about COVID is that. We're more aware of how to use virtual stuff. So I think using that, if you have a friend from another place, keeping that relationship going, because you get each other in and putting it on the calendar, again, intentionality, you have to be intentional, put it on the calendar because if it's not on the calendars, Likely not to happen, but if you put it on the calendar and something comes up, you can always change it.

So that's why I, I say put it on the calendar and yeah, so, and have a support. I mean, like, I think this is a conversation before having kiddos that couples need to have is, is knowing what. Your desires are because I think some women really are created to be career women. They, they, they've always wanted to be an attorney.

I, I think of this one gal that works over at Perkin and Cooey and she just got a nu some kind of a, a award for what she does. But she just had her fifth child of Alaska. She was at the event we were at on Wednesday night and. She has worked as an attorney all of this time and, and, and her baby is probably two months old.

And I mean, she just flew in and, and, but again, that's a conversation I'm sure she and her husband had that this is what I want to do. This is why I went to school. I want you to. Will you support me in this? And, and what will that look like? So for couples, it could be the husband picking up a lot more of the load, or it could be that you hire folks to come in to help with the childcare and then when they're old enough, I mean, you do childcare.

So those are all decisions I think to make ahead of time as a couple, you know, before you get there. Would help. And then if you have family close by, can they help out? I think I love the conversations we were having on Wednesday that as women are involved in companies in advocating for child care on premise with them, that's things are going to start to change and they are changing.

I mean, it's a lot different than when I Was having kiddos. So, I mean, I think it's only going to get better. And I jokingly say, I think the Barbie movie has done a lot for, for, for that too, like the, the whole stereotyping that, you know, you can work, but can you work and have a family? And I think you can, it's just a discussion that needs to be had.

Yeah, Cherie, thank you for this. I think this is important. A lot of, a lot of moms are, and I, and I find it slightly hilarious, if I'm being honest. It's kind of like, I don't know, I kind of feel like women have always been having babies. Like, this is not new. Yeah. It's like, Why are we still talking about the same thing?

Right. But I mean, there's, there's a lot of things that are involved and a lot of different priorities that have to be decided upon ideally by the woman herself. And then there's also choices. And, and I just want to caveat, like if you're high powered in your field and you have those hours, I think every mom needs to just be really, really honest with herself and understand that.

There's some, there's a support system behind that sister, like, like there's no way on this earth that you could like duplicate yourself yet until AI really gets advanced, but, but I think there's, there's options, there's also options in, in not having to feel lonely, whether you're a mom or an entrepreneur.

And I think as far as. Your experiences early on with like homeschooling, like you, you share the fact that you could use your imagination to really figure out what you need, everybody needs something a little different. Some people don't want to be smothered and some people want a lot of love. And some people want, you know, something with a little bit more.

I don't even know, like something that's a little more defined, for example, in terms of a relationship. So, Cherie, let's say that people want to continue to follow you, learn more about you, learn about Fiesta. Where should they go online? What website should we point them to and social media?

Yeah, so fiesta.

community. com, community. And is the website, if you are an entrepreneur, if you're looking for events and things of that sort, you can find me on Sri Werner on Instagram and Facebook. And it's Sri at Fiesta dot communities, my email, if you want to reach out to me and yeah, those are the big things. And I just want to encourage moms.

I mean, like, remember this is a season and I think that being a mom. Actually best prepared me for what I'm doing today. I learned so much because there's that one image out there that shows if you paid a mom for everything that she does, cause she, she's a caregiver. She, do you know what I'm talking about?

Have you seen that? Okay. Good driver.

Everything. Exactly.

And, and we need to, I mean like we need to remind each other of the fact that we do a lot and we have a lot to offer. And, and instead of judging one another, if we're, this is where it goes back to emotional generosity that we were talking about earlier on.

Like, Pointing out something to a mom and, and encouraging her or a working woman, just saying, Hey, you bring so much to this arena. I'm so glad that you're choosing to work and offering, like, is there anything I can do to help you? Or do you need anything? And, and just being that person to, to ask. And then I think as women, it's okay to vocalize it's hard.

I'm struggling. I, I, I'm not doing a good job. I need help. I mean, like, learn those words and, and use them because that only way that other people can be let in is if you let them in. So to all the moms out there, if, if you need somebody, reach out, let them know. And, and I, I, I mean, we're such a supportive community.

I know. You will find somebody that will step up to be there for you.

Absolutely. Thank you, Cherie. Yeah, thank you. When it comes to some of the first people that I met here in Austin after our time in Australia, Cherie was one of those individuals who had and offered a very warm smile. So here are the three things that I want to share with you as it relates to finding community wherever you are and not feeling so lonely as a mom, nor as an entrepreneur.

So this is what I got from the conversation with Cherie. So the first point is you have to be intentional, be intentional about creating connections, understand what you need from those relationships. But be intentional, put it on your calendar or it won't happen. The second one is go for deep connections.

And if you are just zooming with individuals, then that is going to be pretty surface level unless you've been in the same room and shared a cup of coffee, for example, which is something that here in Austin, we do a lot. And that's actually a little new for me as a New Yorker. So deep relationships really make a difference.

They're awesome and helpful for your mental health. And then the third point is the one that I love about. Finding friends or people to connect with who are ahead of you along your mom stage or motherhood journey. I think having a perspective of what it looks like to be the parent of a teenager or having the perspective of what it looks like, or it can look like to be an empty nester when you're a mom like me with kids in school is a good thing to seek.

So those are the three things that I think are really important as it relates to the conversation with Sheree. And I really invite you to connect with Sheree, go to a Fiesta event. If you're here based in Austin, say hello. Cause I will probably be there too and have a wonderful, wonderful day. Again, you're not alone.

You're totally not alone. If anything, you have me here on the other side of this microphone. So definitely reach out to me, [email protected] And I will say hi back. Pinky promise.