What is the "Mona Lisa Effect," and how can it help you build an irresistible brand? 

In this moment, Samantha delves into the unique process of finding your authentic story with her guest, Gair Maxwell. Inspired by Steven Pressfield's concept from The War of Art and the fascinating story behind the Mona Lisa's fame, this episode offers plenty of insights on how to stand out and captivate your audience.

Explore how to draw attention to your brand just like the Mona Lisa, and learn why your unique experiences are enough to create a powerful and authentic story. 

Listen to the full episode here

Apple - https://podcasts.apple.com/us/podcast/how-everyday-leaders-can-build-irresistible-brands/id1378772801?i=1000547019056 

Spotify - https://open.spotify.com/episode/1GhTkdZMOsWsOyeIEnhWSh