Moms 40+ Made for More! Start and Grow a Business you LOVE after 40

Moms 40+ Made for More! Start and Grow a Business you LOVE after 40

By Allison Marketti, JD Business Growth Tips, Business Coach, Moms over 40, Life CoachBusinessEntrepreneurship
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Moms 40+ Made for More! Start and Grow a Business you LOVE after 40 episodes

  • How to Get Clients on Instagram (Even With Less Than 500 Followers) Ep6

    Moms 40+ Want to Make Starting or Growing your Business Simple? Follow me on Instagram @allisonmarketti

    Feel like you need thousands of followers to get clients? Think again.
    So many moms hold themselves back from starting a business because they think they need a huge audience first. But that’s simply not true.
    When I started, I had no Instagram. No audience. . And yet, I made my first $2,000 with a small, engaged community.
    In this episode, I’ll show you:
    ✅ Why you don’t need a big audience to start making money
    ✅ The two simple steps you can take today to start getting clients
    ✅ The biggest mistake I see moms making when trying to grow their business
    If you’re waiting for more followers before you start, this episode will change the way you see things.
    👉 Hit play now!
    Have Questions about selling, starting or growing your business? Message me on Instagram @allisonmarketti

    9 min
  • Stuck on What to Post? 5-Minute Instagram Hack to Help You Show Up & Stand Out (for Moms 40+) Ep 5

    Moms 40+ Want to Make Starting or Growing your Business Simple? Follow me on Instagram @allisonmarketti Ever sat down to post on Instagram and thought… ‘What do I even say?’ You’re not alone. So many moms over 40 feel stuck when it comes to content—like they have something valuable to share but don’t know how to put it into words. Here’s the truth: Despite what you hear, Content doesn’t have to be complicated. You don’t need to be a marketing expert, you need something different. In this episode, we’re breaking down: ✅ Why you should stop focusing on follower count, likes, and views (and what to focus on instead) ✅ The easiest way to create content that feels natural and actually brings in the right people ✅ A super simple 5 minute hack to know EXACTLY what to post today—without overthinking it If creating content has ever felt frustrating, an energy drain or overwhelming, this episode will change the way you look at it. 👉 Hit play now! Have Questions about selling, starting or growing your business? Message me on Instagram @allisonmarketti

    11 min
  • Soulful Selling for Moms 40+: Master Authentic Sales in Just 8 Minutes (Without Feeling Pushy) Ep 4

    Moms 40+ Want to Make Starting or Growing your Business Simple? Follow me on Instagram @allisonmarketti

    Ever feel like selling makes you cringe? Like you’re bothering people or being salesy?
    You’re not alone. So many moms tell me, “I love what I do, but I hate the idea of selling.”
    But here’s the truth—selling doesn’t have to feel that way! And when you shift your perspective like we discuss in this episode, selling starts to feel easy and good!
    In this episode, we’re talking about:
    • Why selling doesn’t have to feel awkward or sleazy (if it does your doing it all wrong)
    • How to think of selling in a new way! (this will change everything)
    • Simple ways to invite people in—without feeling pushy
    If selling has ever felt weird or uncomfortable, this episode is going to give you a whole new way to approach it.
    Have Questions about selling, starting or growing your business? Message me on Instagram @allisonmarketti

    8 min
  • 3: How to Build a Business in Just 15 Minutes a Day (Yes, Even if Your a Super Busy Mom)

    Laundry, dinner, carpool, hockey practice—life as a mom is full. And carving out time to start a business? It can feel impossible.

    But I’m here to tell you—it’s not. It’s possible. And it’s so worth it.
    For me, and for the moms I work with, building simple, aligned businesses has been one of the most empowering things we’ve ever done. We feel happier. Healthier. More motivated. We’re better moms, better partners, and just better humans overall.
    Because when your cup is full, it spills over into every part of your life.
    In this episode, I’m pulling back the curtain on what it really looks like to build a business in tiny pockets of time. I’m sharing how I started my business from parking lots during hockey practice and why those small, messy steps were 100% worth it.
    You’ll walk away knowing:
    • How just 15 minutes of focused action can change everything
    • Why you don’t need to be everywhere online (and where to focus instead)
    • The truth about building an audience (hint: it doesn’t have to be big!)
    • Why messy action is still action—and why it’s the secret to building momentum
    If you’re dreaming of something more but feel stuck in the busyness of mom life, this episode will show you that it’s possible to start small and build something real.
    Because it’s not about finding more time—it’s about using the time you already have.
    What You’ll Walk Away With:
    • How to find and use small pockets of time to build your dream business
    • Why 15 minutes of focus is more powerful than you think
    • How to show up online in a way that feels easy and authentic
    • Why you don’t need a big audience—just real conversations
    • The truth about messy action and how it leads to momentum and growth
    Quick Takeaways You Can Use Today:
    1. You don’t need hours a day—just 15 minutes of focused action. Think of how fast you clean your house when someone’s on their way over. That’s the kind of energy you need to bring to your business.
    2. Show up where it feels natural. If you love talking, make a quick video or send voice messages. If you love writing, stick to posts and captions. Your strength is your superpower.
    3. You don’t need a big audience—just real conversations. Imagine 50 people showing up at your house. That’s a lot of people paying attention. Focus on who’s already engaging with you.
    4. Messy action is still action. Every awkward post, every scary step adds up. That’s how confidence is built.
    My Simple Challenge for You:
    • Carve out one 15-minute block this week to work on your business.
    • Post one simple offer or talk about how you can help.
    • Focus on one real conversation with someone already engaging with your content.
    You don’t need to overthink it. Just show up and take one tiny step. That’s how momentum starts.
    Loved This Episode? Here’s How to Keep Going:
    1. Share it with a friend who’s dreaming of starting a business but feels stuck in the busyness of mom life.
    2. Leave a quick review—your words help this show reach more moms who need to hear this encouragement.
    3. DM me on Instagram @allisonmarketti and tell me your biggest takeaway. I love hearing from you and cheering you on.
    What’s Next?
    Make sure you hit subscribe because next week we’re talking about soulful selling—how to sell in a way that actually feels good. No sleazy tactics. No pushy conversations. Just selling in a way that feels authentic, natural, and aligned with who you are.
    You won’t want to miss it.

    7 min
  • 2: How to Start a Business as a Mom 40+ (No Tech, No Overwhelm)

    Starting a business at 40 can feel… overwhelming.

    Is it too late? Where do you even begin? How do you start something new without it taking over your entire life? And is it even realistic when you only have a few minutes a day to spare?
    If you’re sitting there thinking, “I have an idea, but I’m stuck,” this episode is for you.
    I’m breaking it down into real, doable steps—no fluff, no complicated strategies. I’ll show you how to start a business in the little pockets of time you already have, like 15 minutes during hockey practice or nap time. And yes, I’ll share the mistakes I made too, so you don’t have to repeat them.
    In this episode, we’re covering:
    • How to create a simple offer that sells (without a website or logo)
    • Why you should sell it before you build it (this will save you so much time)
    • The simplest way to start showing up online and talking about what you do
    • Why messy action is the key to momentum (and how to get comfortable with it)
    If you’ve been feeling stuck, overwhelmed, or like starting a business is just too complicated, this episode will show you that it’s simpler than you think.
    Because every business starts with one tiny step. And it’s time to take yours.
    What You’ll Walk Away With:
    • How to create your first simple offer without overcomplicating it
    • Why you don’t need a website or fancy tech to get started
    • How to start selling before you build (and why this is the smartest move)
    • Easy ways to show up online and start conversations that lead to clients
    • Why starting messy is better than not starting at all (and how to embrace it)
    Episode Highlights:
    00:00 – Why starting a business at 40 can feel overwhelming (and how to simplify it)
    03:15 – The mistake I made when I started (and what I wish I had done instead)
    05:42 – Step 1: How to create a simple offer that solves one clear problem
    08:30 – Step 2: Why you should sell it before you build it (and how to do that)
    11:25 – Step 3: The simplest way to start showing up and talking about your offer
    14:15 – Step 4: Why messy action is still action (and how it leads to momentum)
    18:00 – How to start today—even if you only have 15 minutes
    Quick Takeaways You Can Use Today:
    1. Start with one simple offer. What’s one problem you can solve today?
    2. Sell it before you build it. Talk about your idea, ask questions, and see if there’s interest first.
    3. Keep it simple. Show up where your people are. Post once. Start a conversation.
    4. Embrace the messy. Your first post, first sale, and first offer don’t have to be perfect. Just take action.
    Don’t wait for it to be perfect. Just start. Because messy action is still action—and it’s how momentum is built.
    Loved This Episode? Here’s How to Keep Going:
    1. Share it with a friend who’s thinking about starting a business too. Let’s make starting feel simple and doable.
    2. Leave a review—your words help this show reach more women who need it.
    3. DM me on Instagram and tell me your biggest takeaway. I’d love to hear from you and cheer you on, message me @allisonmarketti
    What’s Next?
    Hit subscribe because next week we’re talking about the reality of starting a business as a mom over 40.
    Because let’s be honest—it’s a whole different game when you’re building a dream in the middle of motherhood, homework, and hockey practice.
    Let’s talk about what it really takes—and how to make it work for you.
    Listen Now and Take the First Step Toward Your Dream Business.

    8 min
  • 1: How to Find Your Purpose at 40 (Even if You Feel Lost Right Now)

    Feeling stuck in midlife as a mom? Wondering if there’s more for you, but no clue what that looks like? You’re not alone. Maybe your kids are getting older, and suddenly you’re thinking, “Now what?” Maybe you feel guilty for wanting something that’s just yours. Maybe it feels selfish. Or like it’s too late to start over. Let me be the friend who tells you the truth: • It’s not too late. • You’re not selfish. • And you don’t need the whole plan to start. In this episode, I’m sharing the exact steps I took to figure out my “what’s next?” when I felt totally stuck. No fluff. No vague advice. Just real, simple actions you can take today to find more clarity, more confidence, and maybe even your next big purpose. We’re talking about: • How to spot the tiny moments that are already lighting you up (even if they feel random) • The one thing people keep asking you for (it’s a huge clue to your purpose) • Why clarity comes from action, not thinking—and one simple step to get started today • Three powerful questions to ask yourself if you’re feeling stuck, lost, or unsure of what’s next If you’re sitting in your car during practice, scrolling your phone and thinking, “Is this it?”—this episode is for you. Because your purpose isn’t hiding. It’s waiting for you to notice it. What You’ll Walk Away With: • How to find your purpose in midlife (without waiting for some magical sign) • The easiest way to stop overthinking and start taking small, doable steps • Why it’s okay to want more—and how to embrace that desire without guilt • The everyday clues you might be missing that can lead you to your next thing • Three simple questions that will give you instant clarity (and maybe a little courage) Episode Highlights: 00:00 – Why wanting more isn’t selfish—it’s human 04:15 – The moment I realized I wanted more (but had no clue where to start) 07:02 – Step 1: How to notice what’s already lighting you up 10:25 – Step 2: The everyday question that reveals your hidden strengths 13:12 – Step 3: Why clarity comes from action, not overthinking 16:40 – The three powerful questions to ask when you’re feeling stuck 20:15 – The truth about perfection (and why it keeps you stuck longer) 24:00 – How to take your first step today (even if it feels small) Quick Takeaways You Can Use Today: 1. Your purpose isn’t something you find. It’s something you notice. Start paying attention to the moments that feel good. 2. People’s questions are clues. What are they already asking you for help with? 3. Clarity comes from action. Do one small thing today to test the waters. You’ll either love it—or learn from it. Either way, you’ll move forward. Don’t wait for the perfect idea. Start messy. Start small. Just start. Loved This Episode? Here’s How to Keep Going: 1. Share it with a friend who’s feeling stuck. Let’s normalize starting over at 40. 2. Leave a quick review—your words help more moms find this podcast and start their own journey. 3. DM me on Instagram and tell me your biggest takeaway. I love hearing from you and cheering you on. What’s Next? Make sure you hit subscribe, because next week we’re diving into how to actually start a business at 40—without it feeling overwhelming or scary. This isn’t about building an empire. It’s about creating flexible, purpose-driven income that fits your life. You in? Let me know @allisonmarketti on Instagram! Listen Now and Start Noticing the Purpose That’s Already Around You!

    6 min
  • Welcome to Moms 40+ Made for More!

    Are your kids getting older, and you’re starting to ask, “What’s next for me?” You feel called for more—more purpose, more freedom, more impact. Maybe you’re figuring out what that looks like, or maybe you’ve already started something but feel stuck on how to grow it and attract customers.


    Welcome to Moms 40+ Made for More—the podcast for midlife moms who are ready to build a purpose-driven business, create flexible income, and make a difference doing work they love.


    I’m Allison Marketti, business coach for moms over 40, and I’m here to help you take simple, doable steps to start or grow a business that feels aligned and fulfilling. Each episode is packed with strategies to help you discover your passion and turn it into income, start a business from scratch even if you don’t know where to begin, and get your first customers with confidence. You’ll learn how to sell in a way that feels natural, not pushy, and show up online—even with a small following—to attract the right people. Most importantly, you’ll learn how to create freedom, flexibility, and fulfillment without sacrificing your family.


    This isn’t about hustle or trends. It’s about building a business that fits your life, feels meaningful, and lets you wake up excited about what you’re creating.


    So if you’re ready to attract customers, grow your business, and build a life you love, this is your space. It’s not too late. You’re made for more. Let’s build it together.

    1 min

About Moms 40+ Made for More! Start and Grow a Business you LOVE after 40

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Feel called for more but not sure how to start or grow a business that feels meaningful? Welcome to Moms 40+ Made for More—the podcast for midlife moms ready to create income, attract customers, and…