Moms Do Business Different, The Business Strategy & Sales Coaching Podcast for Christian Mom Entrepreneurs

You need more clients. So you start posting more, creating more content, tweaking your offer, or wondering if you need an entirely new strategy.

But what if you’re starting in the wrong place?

In this episode, I’m breaking down exactly what I do when I need clients—and why creating more content is NOT the first step in my sales process.

Instead, I’m walking you through the simple sales system I use to figure out how many sales I actually need, identify potential clients already in my world, generate new leads, nurture relationships, follow up, make offers, and track what’s actually happening in my pipeline.

We’re talking about:

• How to turn “I need more clients” into an actual sales goal
• Why I start with warm leads before looking for new ones
• How I approach lead generation without cold pitching strangers
• What it actually means to nurture potential clients
• Why following up is part of serving people well
• How to build and work a simple sales pipeline
• The numbers I look at before changing an offer, sales page, or strategy
• Why sales shouldn’t become an emergency every time you need money

Because you don’t need to spend all day selling—and you definitely don’t need to spend all day creating content just to keep your business profitable.

You need a simple, intentional sales process you can return to again and again.

Know the goal. Generate leads. Work your pipeline. Nurture. Follow up. Make offers. Track. Repeat.

You don’t have to spend all day selling.

But you do have to sell on purpose.

If you’re wondering which part of YOUR sales process needs attention right now, start with the 10-Minute Sales Reset. I’ll walk you through your leads, pipeline, sales activity, and numbers so you can identify the gap and know what to focus on next.

Links mentioned / referenced in this episode:

10-Minute Sales Reset: https://momsdobusinessdifferent.com/10minutesalesreset

📩 Join my email list: https://momsdobusinessdifferent.myflodesk.com/l6dm07ftae

💼 Work with me:

• Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/
• Lead Generation Partnership: https://momsdobusinessdifferent.com/leadgenerationsupport

Links mentioned / referenced in this episode:

• Your Next 10 Clients Framework https://momsdobusinessdifferent.myflodesk.com/next10clients
• 100 Leads System https://mkhco.thrivecart.com/100-leads-system/
• Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/

If you’ve been trying to hit consistent income months—$5K, $10K, or more—and it feels unpredictable… this episode is going to shift everything.

Because your business isn’t random.

It’s math.

In this episode, I’m breaking down exactly:

• How many leads you actually need to hit your income goals
• Why more content, followers, or going viral isn’t the real solution
• The simple formula to reverse-engineer your revenue
• How to use your conversion rate to predict sales
• Why most launches fail (and how to fix it)

If you’ve ever thought:

“I just need more visibility…”

or

“I need more followers to make more money…”

This will show you what actually drives consistent revenue.

Honorable Mentions:

• 2026 State of Moms in Business Report: https://themamaceoreview.substack.com/p/the-2026-state-of-business-for-moms
• Advisory Partnership (mentioned as a way to work together): https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view

📩 Join my email list: https://momsdobusinessdifferent.myflodesk.com/l6dm07ftae

💼 Work with me:

Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/

Sales Audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/

• Partnership: https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view

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📩 Join my email list: https://momsdobusinessdifferent.myflodesk.com/l6dm07ftae

------------------------------------------------

💼 Work with me:

Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/

Sales Audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/

Partnership: https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view

Grab the 100 Leads System - A plug-and-play spreadsheet + 10-minute daily action plan that helps you track conversations, follow up consistently, and turn warm connections into paying clients, without creating daily content. https://mkhco.thrivecart.com/100-leads-system/

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💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think!

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Read the show notes here:

You created a solid offer. You showed up. You posted. You launched… and it still flopped.

In this episode, I'm breaking down the real reasons your launch didn’t convert—and it’s probably not what you think.

Most founders blame their content, consistency, or audience size. But in reality, failed launches usually come down to two things:

• Weak messaging and positioning
• A lack of qualified leads (not just visibility)

I’m walking you through how to diagnose what actually went wrong, how to fix it, and what to focus on before your next launch so you can finally see results.

If you’ve ever thought:

“I know my offer is good… so why isn’t it selling?”

This episode is for you.

Links mentioned / referenced in this episode:

• Your Next 10 Clients Framework https://momsdobusinessdifferent.myflodesk.com/next10clients
• Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/
• 100 Leads System https://mkhco.thrivecart.com/100-leads-system/

Honorable Mentions:

• 2026 State of Moms in Business Report: https://themamaceoreview.substack.com/p/the-2026-state-of-business-for-moms
• Advisory Partnership https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view

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📩 Join my email list: https://momsdobusinessdifferent.myflodesk.com/l6dm07ftae

------------------------------------------------

💼 Work with me:

Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/

Sales Audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/

Partnership: https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view

Grab the 100 Leads System - A plug-and-play spreadsheet + 10-minute daily action plan that helps you track conversations, follow up consistently, and turn warm connections into paying clients, without creating daily content. https://mkhco.thrivecart.com/100-leads-system/

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💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think!

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Read the show notes here:

I ran a private podcast for a year… and I loved it.

It was raw, unfiltered, and felt like letting people directly into my thoughts, decisions, and behind-the-scenes moments.

But I stopped.

And not because it failed.

In this episode, I’m breaking down:

• what my paid private podcast actually looked like
• why it worked so well (and why people loved it)
• the real reason I stopped—even though it was successful
• how monetization changed the relationship with my audience
• why consistency and creativity started to clash
• the deeper lesson about intimacy, scalability, and sustainability

Because this isn’t just about private podcasts.

It’s about what happens when you turn something natural into something you “owe.”

If you’ve ever thought about starting a paid private podcast—or you’re trying to figure out how to monetize your content without burning out—this episode will give you clarity.

Links mentioned / referenced in this episode:

• Your Next 10 Clients Framework https://momsdobusinessdifferent.myflodesk.com/next10clients
• Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/
• 100 Leads System https://mkhco.thrivecart.com/100-leads-system/

Honorable Mentions:

• 2026 State of Moms in Business Report: https://themamaceoreview.substack.com/p/the-2026-state-of-business-for-moms
• Advisory Partnership https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view

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📩 Join my email list: https://momsdobusinessdifferent.myflodesk.com/l6dm07ftae

------------------------------------------------

💼 Work with me:

Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/

Sales Audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/

Partnership: https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view

Grab the 100 Leads System - A plug-and-play spreadsheet + 10-minute daily action plan that helps you track conversations, follow up consistently, and turn warm connections into paying clients, without creating daily content. https://mkhco.thrivecart.com/100-leads-system/

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💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think!

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Read the show notes here:

I tried to turn my podcast into a YouTube show… and within 4 episodes, my downloads dropped to levels I haven’t seen since 2019.

In this episode, I’m breaking down exactly what happened—from the strategy I thought would work to the data that proved otherwise—and the deeper lesson every mom building a business needs to hear.

Because this wasn’t just about YouTube.

It was about alignment, capacity, and understanding how your audience actually consumes your content.

We’re talking about:

• The “work smarter, not harder” trap that led me here
• What I thought would happen vs. what actually happened
• The 5 things that quietly broke my content (and my downloads)
• Why your audience won’t always tell you something is off
• The real reason repurposing doesn’t always work
• How to make decisions that actually support your capacity

If you’ve ever felt pressure to be on every platform, repurpose everything, or “do more” to grow—this episode is your permission to simplify.

Links mentioned / referenced in this episode:

• Your Next 10 Clients Framework https://momsdobusinessdifferent.myflodesk.com/next10clients
• Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/
• 100 Leads System https://mkhco.thrivecart.com/100-leads-system/

Honorable Mentions:

• 2026 State of Moms in Business Report: https://themamaceoreview.substack.com/p/the-2026-state-of-business-for-moms
• Advisory Partnership https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view

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📩 Join my email list: https://momsdobusinessdifferent.myflodesk.com/l6dm07ftae

------------------------------------------------

💼 Work with me:

Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/

Sales Audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/

Partnership: https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view

Grab the 100 Leads System - A plug-and-play spreadsheet + 10-minute daily action plan that helps you track conversations, follow up consistently, and turn warm connections into paying clients, without creating daily content. https://mkhco.thrivecart.com/100-leads-system/

------------------------------------------------

💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think!

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Read the show notes here:

Getting people in your DMs? Booking calls? Having real sales conversations?

But still not seeing people buy?

In this episode, I'm answering a commonly asked question and scenario:

“People are interested in my offer, but they don’t end up buying. Does that mean my price is too high?”

And the answer might surprise you. Because most of the time, it’s not a pricing problem. It’s a positioning and messaging problem.

In this episode, I break down:

1. why lowering your price is usually not the first fix
2. how unclear positioning can kill conversions
3. the difference between pricing problems and messaging problems
4. why sales resistance is often about clarity and trust
5. the one exercise to help you spot whether your offer messaging is the real issue

If your offers are getting attention but not converting, this episode will help you diagnose what’s actually going on.

Links mentioned / referenced in this episode:

1. Your Next 10 Clients Framework https://momsdobusinessdifferent.myflodesk.com/next10clients
2. Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/
3. Previous Episode: Stuck at $3K–$5K Months? Here’s What I’d Fix First
4. 100 Leads System https://mkhco.thrivecart.com/100-leads-system/

Honorable Mentions:

1. 2026 State of Moms in Business Report: https://themamaceoreview.substack.com/p/the-2026-state-of-business-for-moms
2. Advisory Partnership https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view

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📩 Join my email list: https://momsdobusinessdifferent.myflodesk.com/l6dm07ftae

------------------------------------------------

💼 Work with me:

Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/

Sales Audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/

Partnership: https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view

Grab the 100 Leads System - A plug-and-play spreadsheet + 10-minute daily action plan that helps you track conversations, follow up consistently, and turn warm connections into paying clients, without creating daily content. https://mkhco.thrivecart.com/100-leads-system/

------------------------------------------------

💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think!

------------------------------------------------

Read the show notes here:

If you’ve been stuck between $3K–$5K months and can’t seem to break through… this episode is for you.

In this episode, I’m answering a question I see all the time from founders:

“I’m posting consistently, I have offers… but nothing is moving my business forward. What do I fix first?”

And the answer might not be what you think.

Because most founders at this stage don’t have an effort problem. They have a clarity problem.

Inside this episode, I break down:

1. The real reason you’re stuck at $3K–$5K months
2. Why more content and visibility won’t fix it
3. The 4 core issues I see in almost every sales audit
4. What to fix first if you want to start signing more clients

If you’re tired of inconsistent months and want a simpler way to grow your business in the margins of motherhood, this will give you a starting point.

Links mentioned / referenced in this episode:

1. Your Next 10 Clients Framework https://momsdobusinessdifferent.myflodesk.com/next10clients
2. 100 Leads System https://mkhco.thrivecart.com/100-leads-system/
3. Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/

Honorable Mentions:

1. 2026 State of Moms in Business Report: https://themamaceoreview.substack.com/p/the-2026-state-of-business-for-moms
2. Advisory Partnership https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view

------------------------------------------------

📩 Join my email list: https://momsdobusinessdifferent.myflodesk.com/l6dm07ftae

------------------------------------------------

💼 Work with me:

Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/

Sales Audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/

Partnership: https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view

Grab the 100 Leads System - A plug-and-play spreadsheet + 10-minute daily action plan that helps you track conversations, follow up consistently, and turn warm connections into paying clients, without creating daily content. https://mkhco.thrivecart.com/100-leads-system/

------------------------------------------------

💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think!

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Read the show notes here:

Have you ever hired help, built a system, or brought someone onto your team… and still felt like everything somehow came right back to you? All the work, decisions, and frustration—right on your back.

In this episode, I’m breaking down the real reason delegation doesn’t always create freedom — and why this is often a leadership gap issue, not a "people on the team" problem.

We’re talking about:

1. why delegation doesn’t remove your responsibility
2. the difference between task delegation and true ownership
3. why your team keeps checking back with you
4. how unclear leadership creates bottlenecks
5. what “decision density” is and how it affects your ability to scale
6. a simple 5-day exercise to help you identify the decisions that are still bottlenecking at you

If you’ve ever felt disappointed after hiring help… this episode is going to help you understand why.

Links mentioned / referenced:

1. 2026 State of Moms in Business Report: https://themamaceoreview.substack.com/p/the-2026-state-of-business-for-moms
2. Partnership: https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view

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💼 Work with me:

Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/

Partnership: https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view

Grab the 100 Leads System - A plug-and-play spreadsheet + 10-minute daily action plan that helps you track conversations, follow up consistently, and turn warm connections into paying clients, without creating daily content. https://mkhco.thrivecart.com/100-leads-system/

------------------------------------------------

💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think!

------------------------------------------------

Grab the FREEE Goods:

1. The Bare Minimum Sales System Challenge: How to Build a Sales System That Works in 5–10 Hours a Week https://momsdobusinessdifferent.myflodesk.com/bmssc
2. Grab a SNAPSHOT to show you exactly where to focus in the next 30-90 days rooted in your capacity in this season: https://momsdobusinessdifferent.myflodesk.com/snapshot

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Get the show notes here:

Links and Resources

1. The Dear MamaCEO Sustack
2. Kay Hillman Photography - Branding or VIP Experience
3. Follow me on Instagram: @mrskayhillman
4. Follow the podcast on Instagram: @momsdobusinessdifferent

Today my client, turned biz bestie, turned life bestie Andria Singletary and I chat about how your marketing can keep working when your capacity changes!

Kay Hillman sits down with podcast strategist Andria Singletary (host of Evergreen Marketing Era) to answer real community questions about evergreen content, podcast marketing, and podcast SEO—especially for moms who want to honor their season of life without sacrificing income or peace.

You’ll learn when it actually makes sense to start long-form content, why a podcast can create deeper connection than short-form platforms, and how to build an evergreen marketing system that brings in quality leads and conversions weeks, months, and even years after you hit publish.

1. What “evergreen podcast marketing” really means (and why it doesn’t feel cold or disconnected)
2. The 3 prerequisites before starting long-form content: messaging, audience clarity, validated offer
3. Realistic timelines for results: why 3–6 months is common, and what it can look like over 12 months
4. How podcast SEO keeps your show visible even when you pause
5. “Bare minimum” marketing: what still works when you’re not actively posting
6. How to revive a podcast after a break (without making it a big deal)
7. Faith, ambition, rest, and motherhood: how to prioritize without guilt

This is Part 1 of a two-part Q&A—listen here, then head to Andria’s show (Evergreen Marketing Era) for Part 2. Go listen to part 2 on her podcast The Evergreen Marketing Era Podcast here!

About Andria:

Andria Singletary is a podcast strategist who helps women entrepreneurs step into their evergreen marketing era through podcasting. She works with business owners whose capacity has changed and whose marketing and sales strategies no longer work for how their lives look now. Through podcasting, she helps them build a marketing and sales system that continues to bring in leads and clients weeks, months, even years after they’ve hit publish on an episode. She’s also the host of the Evergreen Marketing Era podcast, where she shares behind the scenes of building an evergreen marketing system through podcasting and building a business that fits your current season of life.

Find her here:

1. Website
2. Evergreen Marketing Era for Women Entrepreneurs Podcast
3. Threads
4. Instagram

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💼 Work with me:

Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/

Sales Audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/

Partnership: https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view

Grab the 100 Leads System - A plug-and-play spreadsheet + 10-minute daily action plan that helps you track conversations, follow up consistently, and turn warm connections into paying clients, without creating daily content. https://mkhco.thrivecart.com/100-leads-system/

------------------------------------------------

💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think!

------------------------------------------------

Grab the FREEE Goods:

1. The Bare Minimum Sales System Challenge: How to Build a Sales System That Works in 5–10 Hours a Week https://momsdobusinessdifferent.myflodesk.com/bmssc
2. Grab a SNAPSHOT to show you exactly where to focus in the next 30-90 days rooted in your capacity in this season: https://momsdobusinessdifferent.myflodesk.com/snapshot

------------------------------------------------

Get the show notes here:

Links and Resources

1. The Dear MamaCEO Sustack
2. Kay Hillman Photography - Branding or VIP Experience
3. Follow me on Instagram: @mrskayhillman
4. Follow the podcast on Instagram: @momsdobusinessdifferent

Do you feel like you can’t take a real break—maternity leave, a sabbatical, a vacation, even a sick week—without your business slowing down or sales dropping?

This episode is for the mom whose business feels too dependent on her presence.

I’m breaking down what’s actually happening when your business can’t move without you, the common traps that keep you stuck (doing more, pushing harder, delegating but micromanaging), and the first practical shift to start rebuilding a business that can run without constant access to you.

In this episode we cover:

1. Why this fear is normal—and what it’s really signaling
2. The signs your business is growing around you (not beyond you)
3. Why execution shouldn’t require access to the founder
4. The key shift: separate the doing from the deciding
5. How to make your business executable (even when you’re unavailable)
6. Why you need a capacity plan as a mom in business

Links mentioned / referenced:

1. 2026 State of Moms in Business Report: https://themamaceoreview.substack.com/p/the-2026-state-of-business-for-moms
2. Partnership: https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view

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💼 Work with me:

Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/

Sales Audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/

Partnership: https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view

Grab the 100 Leads System - A plug-and-play spreadsheet + 10-minute daily action plan that helps you track conversations, follow up consistently, and turn warm connections into paying clients, without creating daily content. https://mkhco.thrivecart.com/100-leads-system/

------------------------------------------------

💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think!

------------------------------------------------

Grab the FREEE Goods:

1. The Bare Minimum Sales System Challenge: How to Build a Sales System That Works in 5–10 Hours a Week https://momsdobusinessdifferent.myflodesk.com/bmssc
2. Grab a SNAPSHOT to show you exactly where to focus in the next 30-90 days rooted in your capacity in this season: https://momsdobusinessdifferent.myflodesk.com/snapshot

------------------------------------------------

Get the show notes here:

Links and Resources

1. The Dear MamaCEO Sustack
2. Kay Hillman Photography - Branding or VIP Experience
3. Follow me on Instagram: @mrskayhillman
4. Follow the podcast on Instagram: @momsdobusinessdifferent