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In this episode of Moms Makin’ Dough, host Kendra Hewitt opens up about her life-changing discovery of living with ADHD, diagnosed at 42, and how it’s reshaped her perspective as a mom, entrepreneur, and real estate investor. Kendra shares her raw journey of flipping a million-dollar house while grappling with undiagnosed ADHD, revealing how her brilliant, creative mind; once her greatest asset; also led to struggles with procrastination, perfectionism, and time blindness. Through vulnerability, she connects her challenges in motherhood, like breastfeeding and potty training, to the unique ways ADHD manifests in women, often unnoticed until later in life.
Kendra dives into how ADHD research has historically focused on men, leaving women like her to discover their diagnosis through their children or pivotal life moments. Inspired by podcasters like Jenna Kutcher and Tracy Otsuka, she offers practical strategies for working with ADHD, not against it, by embracing workarounds, delegating tasks, and focusing on her “zone of genius.” This episode is a call for women entrepreneurs to recognize their strengths, reframe their perceived weaknesses, and seek support to thrive in business and motherhood, all while advocating for more research on women with ADHD.
Key Takeaways
Reframe ADHD: View ADHD as a set of superpowers; creativity, hyperfocus, and passion; rather than just deficits.
Workarounds Work: Develop strategies like breaking tasks into smaller steps or delegating to manage ADHD challenges.
Zone of Genius: Spend more time on tasks that bring joy and leverage your strengths to boost confidence and productivity.
Hormones Matter: Understand how female hormones interact with ADHD symptoms, especially post-pregnancy or during menopause.
Give Yourself Grace: Shift focus from weaknesses to strengths, and seek support like coaching or therapy to thrive.
“The same brain that builds your empire can break you if you don’t learn to work with it. Embrace your gifts and find your workarounds.” - Kendra Hewitt
Learn more about Kendra Hewitt by visiting the following links:
Website
Identifying Your Money Blueprint - Free Download
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of Moms Makin’ Dough, host Kendra Hewitt transforms financial check-ins into an exciting, actionable process for working moms and mompreneurs. Kendra shares her refined five-step quarterly review system to track, measure, and reset personal and professional financial goals every 90 days. Moving beyond budgets and spreadsheets, she emphasizes owning the right numbers to build momentum and achieve meaningful results. With candid insights from her own financial journey, including setting up a cash balance plan and navigating cabin searches, Kendra illustrates how to reflect on wins and learnings, review hard facts, feel the emotions behind them, vision cast with intention, and reverse-engineer 90-day sprints. This episode is a game-changer for women ready to take control of their money mindset and create a life they love, using summer to accelerate rather than slow down.
Kendra walks through her personal and business targets, from automating credit card payments to launching her coaching website and filling group programs. She addresses common challenges like shame around debt and the power of group synergy in her upcoming Summer School program. With a downloadable template for tracking wins, learnings, and focus items, this episode equips listeners with practical tools to shift their money mindset and maximize their financial potential. Tune in to make your money work harder so you can work less.
Key Takeaways
Reflect on Wins and Learnings: Start by identifying three wins and three learnings from the past quarter to build momentum without dwelling on losses.
Track Financial Facts: Review key metrics like revenue, overhead, profit, and personal income to make informed decisions, ditching budgets for an alignment plan.
Feel the Feelings: Acknowledge emotions like shame or guilt around numbers to build awareness and shift your money mindset.
Vision Cast with Intention: Reconnect with 12-month goals and set four quarterly focus items per category to move the needle toward your vision.
Reverse-Engineer 90-Day Sprints: Break annual targets into actionable quarterly steps, prioritizing the one that drives the most progress.
“You can’t make, manage, multiply, or maximize your money without shifting your money mindset. Awareness around what’s keeping you stuck is the key to changing your financial reality.” — Kendra Hewitt
Learn more about Kendra Hewitt by visiting the following links:
Website
Identifying Your Money Blueprint - Free Download
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of the Moms Makin Dough Podcast, host Kendra Hewitt shares fresh insights from her coaching calls to help mom entrepreneurs build businesses and lives by design, not default. Reflecting on her client’s transformative journey, Kendra explores the common feelings of being stressed, strained, stuck, and stagnant—and how to shift toward purposeful growth. Using a powerful analogy of business stages mirroring motherhood (from infancy to teenage years), she challenges listeners to identify their business’s current phase and set a bold vision for the future. From taking intentional time off to dreaming bigger (like eyeing a dream home), Kendra inspires you to create a business that supports your ideal lifestyle. Tune in for practical wisdom and a motivational nudge to design your business with intention, ensuring it cascades positively across your health, relationships, and purpose.
Main Points Featured in the Episode:
Business by Design: Avoid default mode by setting intentional business and life goals that align with your vision, not just circumstances.
Stages of Business: Like motherhood, businesses evolve through infancy, toddler, elementary, middle school, and teenage phases—know your stage to grow strategically.
Transformational Coaching: Mindset shifts and soul-level changes are key to overcoming stress, strain, and stagnation, more than tactical fixes alone.
Cascading Impact: Intentional shifts in your business can improve your health, relationships, and spiritual connection.
Dream Big: Kendra shares how stretching your vision (like touring a dream home) sets new standards and fuels motivation for growth.
“Building a business by design means stretching your vision for what’s possible—not just for your business, but for your entire life.” - Kendra Hewitt
Learn more about Kendra Hewitt by visiting the following links:
Website
Identifying Your Money Blueprint - Free Download
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of Moms Makin’ Dough, host Kendra Hewitt tackles the common entrepreneurial pitfall of shiny object syndrome, where the allure of new tools, courses, or equipment promises quick business growth but often leads to distraction and debt. Drawing from her coaching experiences, Kendra shares real-world examples, like a med spa owner with unused equipment and a new entrepreneur overwhelmed by multiple coaching programs. She introduces the "inventory exercise" to assess past purchases, their costs, and revenue generation, helping business owners identify hidden drains. Kendra also explores the "split the truck" concept from Greg Crabtree’s Simple Numbers, Straight Talk, Big Profits!, illustrating how to maximize existing resources before investing in new ones, using her own story of costly business expansions as a cautionary tale.
Kendra offers practical strategies to streamline offerings, reduce overhead, and avoid confusing customers, emphasizing that a confused buyer never buys. By repackaging services or letting go of unprofitable investments, entrepreneurs can clear their path to purposeful profit. This episode is a must-listen for business owners, especially those with a tendency to chase the next big thing, providing actionable steps to stay focused, simplify operations, and boost sales without burnout.
Key Takeaways:
Shiny Object Syndrome: Chasing new tools or programs without integration leads to burnout, debt, and customer confusion.
Inventory Exercise: List past purchases, their costs, and revenue to identify underperforming investments.
Split the Truck: Maximize existing resources before adding new expenses, like repurposing equipment or rethinking space.
Simplify Offerings: Clear, packaged services enhance customer experience and drive sales.
Let It Go: Release unprofitable assets to reduce overhead and refocus on core business goals.
“Clean up your shiny object syndrome to clear your path to purposeful profit.” — Kendra Hewitt
Learn more about Kendra Hewitt by visiting the following links:
Website
Instagram
Identifying Your Money Blueprint - Free Download
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of the Moms Makin’ Dough Podcast, host Kendra Hewitt shares a practical framework for tracking key business metrics that drive growth and profitability. Drawing from her coaching experience, Kendra emphasizes the importance of simplifying metrics to maintain consistency and gain actionable insights. She recounts a client’s recent success, achieving a record-breaking $20,000 month after years in business, by focusing on the right data. Kendra guides listeners through her five core metrics—leads generated, conversion rates, cash collected, overhead, and profit—while addressing common challenges like separating facts from feelings and overcoming discomfort around financial transparency.
Kendra’s approach is both relatable and actionable, offering a step-by-step guide to establishing a baseline for business metrics and customizing them to fit individual needs. She highlights the transformative power of asking better questions to uncover the facts of a business, enabling entrepreneurs to shift from stagnation to sustainable growth. With practical tips and a free tracking template promised to listeners, this episode empowers business owners to measure what matters and align their strategies with their goals of financial and time freedom.
Key Takeaways:
Simplify metrics for consistent tracking and better business insights.
Separate facts from feelings to understand your business’s true state.
Track leads, conversions, cash collected, overhead, and profit as core metrics.
Use data to identify growth opportunities and adjust strategies.
Plan for taxes and employee KPIs to enhance long-term profitability.
"Our facts plus our feelings equal our fruit, and if we want to change our fruit, which is the result we want, then we need to really get dialed in to what are the current facts of our business." - Kendra Hewitt
Learn more about Kendra Hewitt by visiting the following links:
Website
Identifying Your Money Blueprint - Free Download
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of Moms Makin' Dough, host Kendra Hewitt returns from a transformative trip to Spain, where a walk down memory lane in Barcelona sparked reflections on her 20-year journey in marketing. Inspired by her time living in Marbella and her early entrepreneurial adventures, Kendra dives into the power of "old school" marketing strategies that remain effective today. She shares a personal story of how her experiences abroad shaped her passion for marketing and sets the stage to dive into four zero-cost strategies that any business owner can use to generate leads. With her signature blend of storytelling and actionable advice, Kendra breaks down how to implement these timeless techniques to grow your business without spending a dime.
Kendra introduces her "Four R’s" framework, Referrals, Rewards, Reviews, and Reactivation, designed to help entrepreneurs, especially women scaling from $500,000 to $1 million in revenue, boost their lead generation. She explains how to systemize these strategies within your business and get creative with campaigns to make them fun and effective. Drawing from real-world examples, like her husband’s chiropractic practice and a dentist client’s success, Kendra illustrates how to integrate these principles into any business model.
Referrals: Systemize asking for referrals at strategic points in the customer journey to leverage trust and generate high-conversion leads.
Rewards: Implement small, thoughtful gestures like handwritten notes or customer appreciation events to acknowledge and encourage referrals.
Reviews: Consistently request reviews using streamlined systems to boost credibility and improve visibility in search algorithms.
Reactivation: Re-engage past clients with targeted offers to bring them back, especially for digital businesses with no geographic limitations.
Creative Campaigns: Add fun and momentum to your marketing with themed campaigns, like “Christmas in July,” to amplify engagement.
“You don’t need a big budget to grow your business. With the Four R’s - referrals, rewards, reviews, and reactivation - you can create a steady stream of new leads for free by systemizing what works and adding a little creativity to make it fun.” — Kendra Hewitt
Learn more about Kendra Hewitt by visiting the following links:
Website
Identifying Your Money Blueprint - Free Download
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of Moms Makin’ Dough, host Kendra Hewitt walks you through her personal five-part cash injection checklist: offering practical, tactical ways to generate more revenue without burning out or compromising your values. Whether your business is in a season of sustaining, scaling, or shifting, this episode is your mid-Q2 wake-up call to stop tolerating financial plateaus and start making smart, aligned moves.
Kendra blends data-driven insight with a heart for the emotional weight women carry when running a business. She helps you distinguish between feelings and facts, revealing that both are essential to making wise, confident decisions. You’ll hear about the 5 P’s that drive financial growth: Pricing, Product, Packaging, Promotion, and People, with real-world coaching stories and raw reflections from her own entrepreneurial journey.
From reevaluating outdated pricing models and eliminating under-performing offers, to reactivating past customers and running referral campaigns, this episode is full of action-ready strategies. Plus, Kendra doesn’t shy away from the hard stuff, like reviewing your team, having honest conversations with employees, and learning from mistakes when key staff exits unexpectedly.
Key Takeaways:
Your pricing should evolve with your cost of service and market trends: transparency is key.
Sometimes injecting cash means eliminating low ROI offers or adding a new one that reflects your current passion and value.
Repackaging or repositioning an existing offer can unlock new revenue with minimal cost.
Strategic promotion planning should drive your content calendar and ad spend: don’t let stale ads stall your growth.
Your biggest asset? People. Focus on referrals, retention, reactivation, reviews, and consistently review the people who serve you.
"Your business is constantly evolving, and if you're not reviewing these five pillars regularly, you're leaving cash on the table."
If this episode gave you clarity, confidence, or just the right nudge to take action, share it with a fellow mompreneur who needs to hear this. And don’t forget to subscribe, rate, and review the show so more women like you can make dough and build purpose-driven businesses.
Learn more about Kendra Hewitt by visiting the following links:
Website
Instagram
Identifying Your Money Blueprint - Free Download
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Most business owners wear too many hats; marketing, operations, finance, and feel stuck in the daily grind without a clear roadmap to growth. In this episode of Moms Makin’ Dough, Kendra Hewitt breaks down her simple framework: the four essential buckets every business must manage to thrive.
Listeners will learn the core focus of each bucket: Marketing & Sales (profit), Operations (product), Finance & Legal (protection), and CEO Strategy (growth). Kendra shares practical tips to assess which bucket needs your attention now, whether you're launching, pivoting, or scaling, and how to keep your business running smoothly without burning out.
Key Takeaways:
Why most business problems trace back to one neglected bucket.
How to rate your business across the four buckets and find your “domino.”
Tips for balancing growth and sustainability through intentional focus.
Why your CEO role is more than leadership: it’s energy and vision.
Need clarity on your next business move? Book a discovery call with Kendra at the link in the description.
“Knowing your buckets gives you the power to stop reacting, and start leading with strategy.” – Kendra Hewitt
Learn more about Kendra Hewitt by visiting the following links:
Website
Identifying Your Money Blueprint - Free Download
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Many mompreneurs stick with the same financial team for years without realizing their needs have outgrown them. In this episode, Kendra unpacks how to know when it’s time to upgrade or replace key players, both personally and in business, to protect your future and keep scaling.
From her own experience helping her 76-year-old mom update estate plans to navigating business growth shifts, Kendra breaks down the essential people every woman needs: a savvy accountant, estate attorney, financial advisor, tax strategist, business attorney, and bookkeeper. You’ll learn why having the right team at the right time is critical, and how scarcity thinking holds many back from making smart financial moves.
Key Takeaways:
A CPA handles compliance, but a tax strategist saves you money.
Your financial team should grow as your business and assets grow.
Estate planning isn’t optional—it’s a gift to your family.
Scaling your business? It’s time to rethink your financial structure.
Feeling stuck with the wrong team? Book a discovery call with Kendra’s team to map out your next best step.
“You don’t need to do it all, you need the right people in your corner.” – Kendra Hewitt
Learn more about Kendra Hewitt by visiting the following links:
Website
Identifying Your Money Blueprint - Free Download
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of Moms Makin’ Dough, your host Kendra Hewitt dives into a conversation we all need to have: Why does it feel like you're making great money, but still not building real wealth? If you’ve ever looked at your income and wondered, “Where did it all go?” - this one’s for you.
Kendra introduces the concept of being a HENRY (High Earner, Not Rich Yet) and unpacks the hidden money blocks that keep even successful women stuck in cycles of overspending, guilt, and self-sabotage. Through the story of a client (and a few of her own vulnerable confessions), she walks you through how our early experiences shape our money narratives and how rewriting those stories is the real path to freedom.
In this episode, you’ll learn:
Why money mindset matters more than money strategy
How to identify the story behind your financial habits
What it means to be a financial “archeologist” and dig up the root of your patterns
How personal money blocks bleed into business finances
The one key shift that leads to true transformation
Plus, Kendra shares how you can join her FREE 30-Day Money Challenge starting May 1st to get hands-on coaching, accountability, and breakthrough clarity on your own financial story.
This isn’t just about managing money, it’s about healing your relationship with it.
"It’s no longer fun to say, ‘I’m bad with money’ and laugh it off. It’s more fun when you can say, ‘I’m managing my money like a freaking boss.’" - Kendra Hewitt
Learn more about Kendra Hewitt by visiting the following links:
Website
Identifying Your Money Blueprint - Free Download
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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