There’s SO MANY business lessons from the “rise and fall” of Bang Energy, some of which are still emerging years later. In October 2022, I stated within my original bankruptcy content that “it’s hard to separate Bang Energy the brand (and product) from its founder…which will arguably become its biggest Catch-22 challenge.” And that statement personifies the legal battle over the personal social media accounts of Jack Owoc. The court ruling stated that “ownership of accounts is based on the existence of documentation or the basis if an individual has exclusive control of the account. If unable to reach a conclusive determination on those criteria, the next question is what the account is used for.” So, it could establish a legal precedent for all CPG brand founders to prioritize ownership of accounts in documentation (or risk losing them during a breakup).

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