Just when you thought Amazon couldn’t up its artificial intelligence game any further, the retailing giant introduced one of its most influential resources yet. No, Autofac…I mean Amazon isn’t letting the machines lose yet, but they did introduce generative AI to one of the oldest and most important features on Amazon…customer reviews! To see this in action, let’s look at Optimum Nutrition Gold Standard Whey. The first generative AI layer you’ll notice is with an overall review summary, which is super helpful when a product has over 200K customer reviews. The second generative AI layer summarizes reviews tied to a specific common trait and then allows you to easily see the positive vs. negative customer sentiment. For supplement brands selling on Amazon, don’t get caught sleeping because this will undoubtedly affect your conversion rates.

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