If I was a writer at one of those big clickbait paywalled media companies, this content’s title might read “AI unveils Satan’s new energy drink!” To decode that a bit, and no I didn’t make this energy drink name up, but Europe-based HELL Energy recently decided to let advanced AI systems craft every aspect of its newest product offering. AI started by formulating the perfect (and complaint) performance energy drink. It then digitized three flavor variations, tasted them, and utilized predictive intelligence to select the winning mix of Tutti-frutti & Berry-Blast. Finally, AI used the latest industry trends and sales data to design all packaging elements and various marketing efforts. But while most publicly disclosed AI usage by the largest CPG brands has been well…gimmicky, I can tell you from experience that the disruptive technology is being utilized in very meaningful ways under the hood.

FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS