There are rules that need no introduction. They're not documented in books nor authorized by law, and still, they govern our daily lives. The problem with unwritten rules is they’re unwritten…and that leads to misunderstandings, especially in a constantly changing world! Take the supplement industry…there was this unwritten rule that children were generally off limits. That is unless that brand was owned by Big CPG. Then, the “Great Lockdown” happened in 2020! A LOT of converging forces produced a perfect storm of opportunity within the kid’s health supplement market. In the last almost three years, the supplement subcategory has grown by almost 50 percent…and that demand is not expected to slow. What’s next? I expect more kid supplements geared towards brain health and stress support…and don’t be surprised if you start seeing pre-teen health influencers!

FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS