Coca-Cola and Oreo becoming “best friends” seemed like a lost episode of Golden Girls. We have powerhouse century-old brands…both embarking more intensely of late into limited-time product strategies that get people talking, create excitement, and ultimately generate FOMO. But when this type of collaboration happens…we typically see one brand leading with product and the other supporting and elevating with marketing communications. And that’s what made this collaboration special…as Coca-Cola and Oreo each played leading and supporting actor. The result was that customers got to experience two wild products…a creamy, cookie flavored can of Coca-Cola Zero Sugar and a cola-flavored Oreo cookie (with popping candies). This may all seem absurd (and personally have no appeal to your life), but at the end of the day…I think it reflects a cool trend across pop culture where highly distinctive efforts can get mainstream commercialization.