While it doesn’t happen often, duality can be a powerful force when considering the impact of a CPG industry trend. As an example, the decline in brain function is most often associated with the final third of your life. So, that’s why you typically see cognitive health supplement commercials featuring testimonials from older consumers. But spin around and you’ll see the other market opportunity. Purchase intent for cognitive health supplements is nearly the same between Millennial consumers and Baby Boomers. The simple fact that something exists that can give consumers a possible mechanism to achieve “more” within their daily lives is highly desirable. So, the next time someone mentions the cognitive health trend…think just as much about me drinking an energy drink containing Cognizin as you do your grandpa taking those jelly fish supplements.

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