More than 40,000 convenience store owners have spoken, and they shared some interesting takes surrounding the growing energy drinks category. And even if you aren’t familiar with every insight regarding this beverage category, I’m sure you intuitively recognize that convenience is the most important sales channels for energy drinks in the U.S. market. But here are my top 3 biggest “categorical” takeaways from the recent Goldman Sachs Beverage Bytes survey. The first is a market reaction to decelerating volume growth, with most c-store owners expecting energy drink brands to increase promotional activity soon. The second is that c-stores, witnessing the insane CELSIUS growth story, are reducing soda and beer shelf space to increase room for energy drinks. And finally, Bang Energy is back baby! After more than a year of straight declines, Bang Energy grew mid-single-digits YoY.

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