Fashion collaborations remain a go-to way for CPG marketers to build lifestyle brands by merging culture and commerce. The same younger consumers that hate traditional advertising will have no problem wearing branded merchandise if it says something about who they are. So, maybe the ultimate test of CPG brand equity is not if they know you and ingest your products…but if they would wear you! Then, who’s better to rank the top recent CPG fashion mashups than an industry strategist that dresses in a golf polo, backwards hat, and athletic shorts every day. So, in third place…I must show respect to Crocs because they’ve partnered with so many top CPG brands. Next, Kraft Heinz dropped a vintage drip collection celebrating the iconic ketchup stain. And in my top spot, I think those Jarritos Nike SB Dunk Lows were mouthwatering.

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