I’ve said it once and I’ll say it again...not all indulgent snack brands need a “better for you” makeover! Earlier this year, Pringles launched a new version with blended multigrain and sweet potato ingredients. And I’m not Pringles guy…so I wasn’t ready to die on that hill. But now I’m hearing that PepsiCo’s Frito-Lay division is “vowing to increase its use of nutritionally diverse ingredients.” Now…if you want to enrobe Rold Gold pretzels with a sweet protein-rich icing…sounds fun. Maybe use a micro-filtered milk in Tostitos cheese dips…sounds proteintastic! But if you try putting chickpea flour in my Spicy Nacho Doritos…nah! I won’t let my beloved childhood snack violate the “Law of Line Extension” and I make it my new life’s work to stop you! 😉

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