Gamers are no longer that stigmatized nerdy and overweight young white male cohort who live in their parents’ basements. With an increasing number of people playing, broadcasting, and watching esports, the multi-billion-dollar gaming ecosystem is without a doubt cementing itself as a straight up cultural phenomenon. So, maybe it’s time to retire the stereotype that gamers are only interested in unhealthy snacks, caffeine drinks, and pizzas for marathon gaming sessions? Nissin Foods, maker of popular instant noodle brand Cup Noodle, is releasing a product in Japan that provides gamers with both sustenance and energy…in the form of caffeinated noodles. What’s Next? Totino’s kicking up its FaZe Clan partnership with a GHOST Energy orange chicken flavored pizza roll?
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