I’ve highlighted countless shockingly awesome “marketing stunts” created by CPG brands in the past, but what 5-Hour Energy recently did honestly had me questioning reality. And that’s because everyone already knows that portability is the biggest value proposition that small format energy shots have over their energy drink categorical counterparts. But what about in those rare “formal” occasions when it would be uncouth to put a 5-Hour Energy shot in your pocket? And that’s why the brand partnered with a fine jewelry designer to introduce the first-ever refillable 5-hour ENERGY Cufflinks. These 14-carat gold-plated sterling silver, black enamel, and stainless-steel cufflinks are undoubtedly the most stylish (and energetic) fashion accessory ever created…which undoubtedly comes with an equally high-energy price of $1,000 each! But don’t worry…the energy drink brand includes two bottles of 5-Hour Energy to entice you deal seekers!