Can we blame those “turn ahead the clock” Seattle Mariners uniforms from 1998 for minor league baseball creating a 121st team this year sponsored by Oatly? Because it was that fun (and successful) one-off promotion that led to MLB creating a league-wide version the following year…complete with a corporate advertiser, Century 21, which is why the futuristic uniforms were supposedly based on the year 2021. But the idea behind the Malmö Oat Milkers required a little “outside the carton” thinking for Oatly. See…those one-off food themed jerseys (that Oatly’s marketing team enjoyed) are based on each team’s local culture, but that’s an issue for the Swedish plant-based milk brand. So, their solution was to have every existing minor league baseball team transform into the Oat Milkers for one game this season. So, which CPG brand is up next?

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