Pizza and Beer. We take the pairing for granted…despite it being a must-have at any party and a marriage ingrained in our gastronomic culture. The simple and humble combination of pizza and beer represents more than the sum of its parts…which is especially true when we look at it through a recently announced bold co-branding lens. Nestlé-owned pizza brand Tombstone is teaming up with New Belgium to create pizza-flavored Voodoo Ranger IPA. Without a doubt this product collab is awesome…but how do we make the tie-up even more impactful? I’d utilize Tombstone as the anchor by securing an end cap in the frozen foods section. Then, I’d add a flashy (but small) floor display with the pizza-flavored beer next to the coolers. And for good measure…offer customers a coupon when they buy both products together. Now enjoy!

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