During marathon sessions, gamers are only interested in unhealthy snacks and caffeinated drinks. I mean that was the long-held stereotype, right? Hey…don’t snipe the messenger though, I’m simply attempting to triangulate what the heck Bodybuilding.com is thinking with its recent move! Most functional CPG products do not arrive out of nowhere; they’re remixes of existing ones. And in a few rare cases, remixed CPG product innovations don’t have “easy to understand lineages.” Like when Bodybuilding.com remixes its sports nutrition private label that’s called REMIX Nutrition. Back in August 2020, REMIX Nutrition launched a collection of protein powders with officially licensed Hostess snack flavors like Twinkies, Zingers, and Cupcakes. Now…you guessed it, REMIX Nutrition has been remixed into a gamer-focused supplement line. So, maybe it’s a cheeky way to pay homage to that debunked stereotype?

FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS