Maybe making beer that uses vaginal yeast as one of its key ingredients isn’t going to take off anytime soon, but that doesn’t mean sex no longer sells within the CPG industry. We’ve come a long way from gas station boner pills, as the once-taboo sexual wellness space is booming…with the category now widely available at mainstream retailers. From a CPG strategist point-of-view, this is the time for entrepreneurs to remix sexual wellness products that do not meet modern-day consumers’ expectations. Whether that’s in any of the subcategories from sexual performance to reproductive health, remember that having a great product is only the entry fee to compete in today’s CPG market. Embrace the fact that although more consumers are becoming comfortable discussing these intimate topics, you can enhance your brand experience by helping navigate these difficult conversations and leaning into community building strategies.

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