Who wins in a fight…Travis Scott or Kylie Jenner? No, this isn’t one of those weird man vs. woman fetish wrestling matches…I’m referring to an alcoholic beverage brand fight. It was recently announced that beauty CPG category mogul and “Kardashians” personality Kylie Jenner is launching Sprinter…a canned vodka soda cocktail. But if you remember…Kylie Jenner’s baby daddy (aka the talented rapper and cultural icon) Travis Scott launched agave-based hard seltzer brand Cacti with beverage giant Anheuser-Busch in 2020. While the liquid got meh-level customer reviews at the time, Cacti was abruptly discontinued at the end of 2021 after a crowd-crush incident happened during the Houston Astroworld concert. However, Travis Scott has been utilizing a subliminal marketing push since last December…suggesting Cacti will be returning with a new and improved product in 2024.

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