Move over custom hand-crafted gold plated thousand dollar 5-Hour Energy cufflinks from last year…because we have a new “chompion” within the absurd world of CPG branded luxury fashion accessories. So, on the most-watched red carpet event of the season…a night when million-dollar jewels adorn celebrities and fashion makes its boldest statements, 1800 Tequila claimed its place as the Met Gala's most unexpected luxury. Inspired by the iconic 1800 Cristalino bottle (and the blue Weber agave plant), a one-of-a-kind diamond…presented in a brooch, was worn by Grammy-nominated musician and actress Janelle Monáe. According to the jewelry designer, “every detail of the 1800 Tequila diamond brooch was crafted to embody the spirit of liquid in solid form.” So, while we likely won’t see many CPG brands trying their hand at designing diamonds…I think it’s super inspiring that 1800 Tequila maintained brand consistency across different artistic mediums.