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SMEs in Malaysia have evolved and grown over the last 10 years to be more savvy about responding to Global trends and competing effectively in a borderless market. Among the many critical emerging issues are how intangible assets such as Intellectual Property ie trade marks, patents, designs, and copyrights are playing a more important role compared to physical assets as the lever of growth. How can SMEs monetise income streams from their IP and how will the TPPA affect their rights?
See omnystudio.com/listener for privacy information.
SMEs in Malaysia have evolved and grown over the last 10 years to be more savvy about responding to Global trends and competing effectively in a borderless market. Among the many critical emerging issues are how intangible assets such as Intellectual Property ie trade marks, patents, designs, and copyrights are playing a more important role compared to physical assets as the lever of growth. How can SMEs monetise income streams from their IP and how will the TPPA affect their rights?
See omnystudio.com/listener for privacy information.
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