In this episode, our guest is LinkedIn expert, Adam Houlahan from Web Traffic that Works where he helps people build personal and business brands.

In this episode we cover:

•Advantages of building a personal brand on LinkedIn for Business-Business & Business-Consumer marketing

•The things you shouldn't do on LinkedIn

•How to make good, valuable connections

•How to build influence and position yourself on LinkedIn

•The different types of content for the publishing platform and status updates

•LinkedIn native video

•Example of someone who uses LinkedIn really well

•Engagement bait

•Advertising on LinkedIn

•Some quick tips to leverage your profile.

Links mentioned in the podcastWeb Traffic that Works

Adam on LinkedIn

Free LinkedIn course

In this episode, I interview Jay Fiset the Creator of Masterminds to Millions program that helps people to launch, fill and run successful masterminds. 

In this episode we cover:

•Why you need to be in a mastermind as well as leading a mastermind

•The three things you need to consider when choosing a mastermind

•When to measure ROI from a mastermind you are part of

•How to approach a mastermind you want to be a part of

•Knowing when you are ready to lead your own mastermind

•Influence, celebrity and access -  the ingredients of when you need to consider leading your mastermind

•Promise, position, structure and price - the key components of establishing a successful mastermind

•The two reasons why masterminds don't have successful launches

•The ideal number of face-to-face interactions to create intimacy within your mastermind

•The concept of a Commitment Day in the start of your mastermind

•Setting parameters and frameworks for your mastermind

•The three components that you need to run a long-term successful mastermind

•The problem of too much content

•Qualifying potential members for your mastermind

•The Beta model conversation

Links mentioned in the podcast

•Mastermind to Millions

On another solo episode this week. I suggest five things you can be doing to make the most of this quieter time to set it up your business for a prosperous year ahead.

In this episode I cover:

•Looking at new ways to build your email list

•Why just a 'newsletter' doesn't cut it anymore

•Creating a valuable exchange for your opt-in

•Avoiding barriers and making it easy for people to subscribe to your list

•Creating short form opt-ins that are designed to solve a problem for your customer

•Using this down-time in your business to connect with your existing clientele

•Appealing to two different client bases.

Register for our upcoming free interactive online training The 7-step method to motivate prospects to choose YOU over your competition here

Links mentioned in the podcast

•Free Webinar: The 7-step method to motivate prospects to choose YOU over your competition

•Course9

In this solo episode I talk about a subject that I am passionate about and that is helping people to identify whether an online course is right for their business.

In this episode I cover:

•Why an online course isn't right for everyone

•The importance of a good sales page when selling your course

•Why an online course isn't the best option if you are starting out and wanting to build credibility

•Why a course is a good product offering for those that aren't yet your ideal client

•Using an online course to free up time and teach on a greater scale

•Creating additional revenue streams

•How courses can benefit thought leaders to reach audiences of scale

•Tapping into a one-to-many business model

•Broadening your target market through partnerships

•Scaling your business through digital global distribution

•Using evergreen content in your course

•Creating a legacy through your online course

•Seeing your online course as part of your overall business infrastructure

Register for our upcoming free interactive online training Will they buy? Here to help you validate your online course idea.

Download the Is an online course right for you Checklist here

Links mentioned in the podcast

•Free Webinar: Will they buy?

•Course9​

​In this episode we are joined by the co-founder of digital start-up agency Periscope Martin Corr.

This new marketing business agency offers world class strategy, consulting, infrastructure and services to ecommerce businesses.

In this interview we cover:

What affiliate marketing is and isn't

The three key stakeholders in an affiliate relationship and the roles they play

Why people are paying for leads and not just sales and conversion

The research you need to do when going into affiliate marketing

Identifying where the risk is in the affiliate relationship

Questions that you should be asking of the affiliate network when doing your research

Where to find affiliate networks that cater for professional services

How to deal with competition in your affiliate programs

How earnings per click works (EPC)

What affiliates are looking forward from the merchant to help drive your sales and traffic

Tips for building a relationship with your top affiliates

Different methods of ongoing management of your affiliate program

How creating a private affiliate program worked for SurfStitch

Obstacles to consider when starting a relationship with an affiliate network

The unnecessary concern over fake traffic

Identify potential fraudulent transactions

How Periscope works with e-commerce business to grow their online presence and sales

Links mentioned in the podcast

Periscope

In this episode we are joined by acclaimed speaker, trainer, business consultant and founder of Speakable You, Jacqueline Nagle.

In this interview we cover:

Why preparation is the key to good conversations

How learning to become a good speaker grew her company

How she became an accidental speaker and the impact she saw it immediately had on her business

The importance of training and crafting her speaking skills

The process of conversations that happen after the pitch

Learning how to ask the right questions after your presentations

How to build your keynotes as if you are speaking to just one person

The importance of bringing lived experiences and stories into your presentations

How to tailor your presentations to different audiences

Why you need to know and address your customer's pain points in your presentations

Why you only need the right people to love you not 100% of the audience

Speak to share instead of speaking to sale

Be strategic in your speaking so you are delivering to decision makers are, not necessarily just your peers

Crafting your communications for when you have falls and failures as well as successes

Putting the elephant in the room in your conversations and presentations

Taking control of difficult conversations by powerful listening

The two obstacles that stop people becoming a powerful speaker

Knowing your character and style as a speaker

Links mentioned in the podcast:

Jacqueline Nagle

In this episode we are joined by the Jon Hollenberg, from Five by Five, a Gold Coast based web design agency who build great looking high performing websites with WordPress. He has also the author of "Love at First Site -A No B.S Guide To Getting Your Website Firing".

In this interview we cover:

What makes a high-performing website

The importance of knowing what the objective is of your website

How to save time by qualifying your leads through your website

The multiple step online questionnaire that Jon uses, and how that skyrocketed his overall conversion rate

How a multiple step questionnaire is helping your potential clients to make small incremental commitments during your sales process

The importance of user experience in a well designed site

How a new site for a shed manufacturer increased their incoming inquiries by 500% within the first month

Why you should invest in a good 'Your Story' video

The frequencies of call to actions on your website

Why you need to consider mobile devices in web design

The importance of incorporating more social proof into your web presence and the exact process Jon uses with Google Reviews.

Links mentioned in the podcast

Jon on LinkedIn

Google Review Widget  

Love at First Site

Five by Five

Monetising Knowledge Podcast Facebook Group

In this episode we are chatting to James Schramko from Superfast Business and Silver Circle. This show is about the recurring revenue model, otherwise known as a subscription based model and the movement of moving towards operating within this model.

In this interview we cover:

•The all-you-can-eat model

•Which businesses will fit the subscription model

•What is 'churn'

•The variations to start people on recurring subscriptions

•Using contracts in this model

•Understanding not everyone is a good fit

•Processes that qualify your customers

•Offering a support service to customers that don't qualify as a customer

•The importance of live events for your customers

•Listening to the repeated customer questions

•Being aware of fads

•Converting traditional businesses onto recurring revenue model

•The benefits of this type of model

•Some examples of businesses using this model

•Lifetime value of customers

•Ascension models and why they don't work for everyone

•The recurring relationship model for one-off products

•The importance of content marketing

•Using social media to syndicate your content

•Re-targeting to people who visit your website

•Membership forums

•The benefit of an App for membership sites

Links mentioned in the podcast

•SuperFast Business

•Silver Circle

•The App Match

•Work Less Make More book

•Monetising Knowledge Podcast Facebook Group

•Monetising Knowledge

•Course9

•Loyalest Webinar

In this episode we are joined by Glen Carlson from Dent Global - a global business accelerator program. We're talking about product development, product ecosystems and the ascending transaction model.

In this interview we cover:

•The value in intellectual property (IP) and why it needs to be leveraged

•When's the right time to start leveraging IP

•The first step in the process

•Why you shouldn't be afraid to share your IP and high value content

•Remember not everyone is your ideal customer

•The different types of IP

•The importance of consistency in content creation

•The reality of putting an idea out there to the world

•Developing a set of brand principals

•The different types of content and products and how they fit into a funnel

•The importance of everything in the product ecosystem connecting

•Create something free that people can watch, read, listen or do

•Having a product for prospects

•The importance of thinking how you can make your product better

•How to create a complete solution that people want

•The process of working out if your pricing is right

•The journey of content marketing identifying the problem to the prize

Links mentioned in the podcast

•Dent - Key Person of Influence

•7 Habits of Highly Effective People

•Monetising Knowledge Podcast Facebook Group

•Monetising Knowledge

•Course9

•Loyalest Webinar

In this episode we are joined by Tim Dwyer who talks to us about various ways to monetise knowledge.

Tim has over 20 years in business, and specialises in helping businesses strategically grow their assets, increase their business value, hone and leverage their capabilities.

In this interview we cover:

•How the different business phases reflects how you monetise knowledge

•The value of intellectual property (IP)

•Process mapping

•The different types of processes following the customer's journey

•Examples of effective onboarding processes

•The importance of productising for service based businesses

•Pricing and packaging information on websites

•Exploring uniqueness and best asset to move a business forward

•The illogical order of process mapping to build a sales strategy

•The importance of clear brand messaging

•How to Onboard at scale

•The different methods to capture IP with impact

•5 layers of building capability within a business

•Looking at different industries to see what they're doing well and creating a simple model

•Simpflying business rather than complicating it

Links mentioned in the podcast

•Tim Dwyer

•Monetising Knowledge Podcast Facebook Group

•Monetising Knowledge

•Course9

•Loyalest Webinar