In this episode, I talk to Peter Burgess who helps small to medium-sized enterprises systemise and automate their businesses.

Peter is the founder of Olivitek Software who specialise in custom software development, technical consultancy and data consultancy (BI and data visualization). As a software developer, Peter works out if businesses need a software solution built for them of if they could use an off-the-shelf product to meet their needs.

In this episode:

● The story of how Peter came into the software development business

● His first tech gig at Nokia and how they worked on software

● His journey from IBM to building his own company in Australia

● Application or Solution Right Mapping and Roadmapping - Peter's processes in creating software for his clients

● Common off-the-shelves solutions that can be used and make an impact for marketing, sales, and schedules

● Situations where custom systems and integrations may be needed

● Systems and how they help you see information and statistics that can create dashboards to help you see data quickly

● Why feedback from the market is important

● Peter's examples of changes and impacts in businesses because of the Roadmapping process

● The benefits of Roadmapping

● The importance of understanding the business motivation for a project

● Return on Investments and timeframes to achieve it.

Links mentioned in the podcast

Peter Burgess on LinkedIn

Olivitek Software

In this episode, I talk to Dr. Anthony Metivier, book author and ambassador for Thinkific. We talk about marketing products effectively including his own product the Magnetic Memory Method.

In this episode we cover:

•Experience and knowledge in leveraging IP where he has created an ecosystem that has helped a lot of people

•How he stumbled upon memory teaching

•The story and catalyst of how he started this kind of teaching

•Explanation of how direct response marketing works

•Books and social accounts as a passage that is pointing to a central hub and funnel

•How he tracks communications to know what people have and haven't done

•The particular structure he uses for his emails and content

•Dual Path Readership

•Facebook vs. YouTube

•Aware and unaware market

•How he uses YouTube and creates engagement for his videos

•Discussing selling pitches in videos

•How to know how much free stuff to give

•Why you want your competition to pay attention to you

•Proprietary language used by Dr. Anthony

Links mentioned in the podcast

•LinkedIn

•Website

•Branding You Academy

In this episode, I talk to Sally Eberhardt, author of the book Pain-free Networking for Introverts. We talk about pitching and long-term benefits of networking.

In this episode we cover:

•Sally's background and what made her decide to write a book about networking for introverts

•Sally's personal daunting feeling and dread of networking as an introvert

•Key things for people both introverts and non-introverts about networking

•Determining the right opportunities and events for networking

•Networking by developing relationships

•How to deal with people monopolizing your time during networking

•Managing expectations during a networking function

•Networking is about giving

•The importance of having an elevator pitch and Sally's own pitch

•Tips to remember about setting yourself up before a networking event

•Following up and keeping in touch

•3Rs - Recognize, Remember, Reward

Links mentioned in the podcast

•Facebook

•LinkedIn

•Website

•Twitter

•Instagram

In this episode, I interview James Rose, an engineer who brings ideas to life. We talk about how he successfully created 2 products that went into market, his new business Content Snare, and his experiences.

In this episode we cover:

•The story of Silver Siphon, how it came to be from idea to selling it to an investment firm in Silicon Valley

•The process of selling and investment

•His 2nd business, Content Snare, and the services it offers

•How the business and its services evolved

•The launch of Content Snare and how it started

•Grow Your Web Design Business Community

•The growth of the business and building their email list

•How SEO helped their business

•The challenges they encountered in spreading the word about Content Snare

•How they plan and their roadmap

•Tips on pricing products

Links mentioned in the podcast

•Content Snare Blog

•Jimmy Rose Personal Blog

•LinkedIn - Jimmy Rose

•Grow Your Web Design Business Facebook Group

•Podcast - Agency Highway

In this episode I interview Georgia Thomas, author of The Small Business Legal Toolkit, and we talk about protecting your business' products and services.

In this episode we cover:

•Georgia's services for small businesses with a special focus on Intellectual Property

•Coaches trademarking their product and program names and copywriting content

•Testing where value lies before trademarking your program and identifying the level of protection you need

•How trademarking classifications work and its cost

•Georgia's Legal Mapping Strategy Sessions for business owners and what it covers

•Georgia's book and her experience with businesses who have availed her services beyond the startup phase

•The importance of Intellectual Property, licensing and how it works

•Building an Asset bank and its use

•Misconceptions about trademarks - its purpose, what they are and aren't

•How international trademarks work

•Issues with tagging for key names or key terms with trademarks

•Working with a lawyer you can connect with and who understands how your business runs

Links

WIPO

IP Australia

LinkedIn - Georgia Thomas

Legal Toolkit

Legal HQ

The Small Business Legal Toolkit

In this episode, I interview Carrie Gurr, Director at Taipan Group Ltd.

Taipan Group Ltd. provides advice and develops strategies to asses and mitigate cybersecurity risks to an organisation

In this episode, we tackle the following:

What is the GDPR or General Data Protection Regulation in the EU

Effect of the GDPR to business owners in Australia

How to Minimize risk in data capturing for retailers and online business owners

Kinds and amount of data covered

Requiring and clearing consent from clients on the use of collected information

Different approaches to locating and dealing with your clients covered by the GDPR

Understanding the risk of a breach in your database

Principles of best practice in managing your data

The risks and consequences for businesses when they are breached

How creating risk profiles and performing end-to-end business data analysis can help identify and mitigate the risks of the business

Paid solutions and softwares storing customer data - are they safer?

Securing data through people, process, and technology

How prevention is better than cure when managing data solutions

Services offered by the Taipan Group in securing and protecting the data of their clients

What small businesses can do to secure and protect their data

Sharing ownership of the data within the organization

Australian compliance laws in data privacy like The Privacy Act of Australia and others

Looking at compliance as a best practice in handling information, managing data, and being a security-aware organization

Guide for businesses in budgeting for information security

Online payment processing websites like Stripe, Square, etc. - are they more protected than independent payment processing?

Checklist for business owners - 8 steps towards checking your compliance to GDPR

Links mentioned in the podcast

Linked In - Carrie Gurr

Website - Taipan Group

In today's solo episode, I will walk you through the exact process I use to help my clients shape their online course, get resources up and online and ready for sale and distribution in 12 weeks.

In this episode, we tackle the following

•The exact steps that I go through when helping a client and how taking action help in the process

•The importance of creating and making your sales page connect with the needs of your clients

•The need for being clear and concise about identifying the outcome, who, what, and why's of your course and how it can help you prepare the script to produce your content

•Connecting with your viewers by tackling the issues/problems that affect them and presenting your solutions using their language

•The advantage of enumerating your audience's obstacles and giving concrete examples of the benefits they enjoyed from getting your course

•The power of testimonials - why you need them and what you can do to improve them

•An in-depth discussion on all other items to include in your sales page and how it helps the audience decide to purchase your course

•How organizing the people involved in the production of your videos and having them strictly follow timeframes contribute to the success of the launch

•Identifying the programs, software, services, and resources you'll need

•Why you need to invest in your output and enlist the services of professionals

•Discussion on how to build your modules and identify gaps in the process

•How to make and what to include in your sales video

•Tips in preparing for the filming of your content

•How to get leads and convert them to sales through an email series

•What to do, review, re-check, test and correct before you launch the product

•Why you need another person's criticisms and thoughts on your content before you release it

•The importance of sticking to a timeline.

Links mentioned in the podcastTemi

Email

In this episode I talk with Jacob Aldridge from businessDEPOT about how he is helping small business owners to identify and develop products from their IP.

Over the past 12 years, more than 300 active growth businesses in Australia, the UK, and Asia-Pacific have worked with Jacob in his role as an international Business Coach, Partner and Advisor.

As Director of Advisory at businessDEPOT, Jacob is working one-on-one with SME businesses and directors, while also leading the development of the Strategic Advisory services across Workshops, Group Programs, and Online business guidance.

In this episode we cover:

•How professional service-based business can use technology to convert time and their knowledge into tools and products to grow and scale their offerings.

•The time for money trap business owners fall into.

•How Brandonian has used their owner's IP as a way to train up their staff and develop a diagnostic tool as pre-qualifying lead generator.

•Recognizing how valuable your knowledge and expertise is as IP that can be used to grow and scale your business.

•The process of creating and documenting your IP.

•How Business Depot's new niche Real Estate Principal business coaching product Real Reach came about and the challenges faced in launching a collaborative based online training program.

•The importance of ensuring there is a market for your product before create anything.

•Why getting an external perspective is so important when trying to identify and monetise your IP.

•The process of Blackboard Fridays, Business Depot's weekly content marketing activity and how they repurpose that content across multiple platforms.

Links mentioned in the podcastBusiness Depot

Tyson Cobb interview

Blackboard Fridays

Brandonian

In this episode we are joined by Dr Emily Verstege about the untapped area of online diagnostics and quizzes for monetizing your knowledge and building a thought leader status.

In this interview we cover:

•How she teaches influencers, experts, thought leaders to build diagnostic surveys to help build their profile

•How diagnostic tools can help to create warm leads and increase your conversion rates

•Using diagnostic tools on your website as a lead magnet

•Shaping content and teachings to deliver relevant treatments and outcomes

•How the power of personalised content can help gain great traction for prospects

•Why you need to reverse engineer when building your diagnostic tool

•How a family tragedy lead her to change your career

•How the New York Times used a reader survey to get the most clicked on article in that year

•How a bespoke marketing diagnostic tool has helped a personal branding expert to grow the speaking side of her business and how she uses that to customise her keynotes

•Using a diagnostic tool to drive website traffic, captures leads, engagement on social media and be the connecting link between your offline  and online marketing

•Using a diagnostic tool to segment your database and identify areas for new products

•How to utilise the information gathered from a diagnostic tool to create a leveraged position and in turn assist in authoring a book

•Measuring the return on investment on a creating a diagnostic tool

Links mentioned in the podcast

•Dr Emily Verstege

•Monetising Knowledge Podcast Facebook Group

•Monetising Knowledge

•Course9

In this episode I interview independent book publisher, author and illustrator Dyan Burgess. 

Dyan has self-published a whopping 2 million words and currently produces a book per month.

In this episode we cover:

•Why you should look at publishing your own books

•Her journey to publishing her first book which then lead to her and her husband publishing over 100 children and business books

•Some of the downfalls to consider when using a traditional book publisher

•The connection that a physical book can still make with your audience

•Idea generation for books and publications

•How the initial focus of supporting and listening to existing clients helped to create a blog and then books for her husband Matthew's law practice

•How she manages to publish one book a month and how Bake a Business Book came about

•Common obstacles that hold people back from publishing

•Frameworks of putting your knowledge into a book format

•How a book can help you to refocus and move forward in your business and career

•The importance of knowing your why for writing a book

•How to use links and QCodes in your book to connect with the audience and remain relevant

•Opportunities that can arise from being a published author and the impact it can have on your personal brand awareness

•The importance of getting feedback on book ideas and seeing how others use your content for new book and product ideas

•Tips for marketing and leveraging your book

•The power of webinars in book marketing and idea generation.

Links mentioned in the podcast

•Creating a book in less than 60 minutes

•Dyan Burgess website