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What are the best ways to monetise your video content? In this episode, Ash and Kane compare two of the biggest video platforms right now, YouTube -vs TikTok. They talk about the advantages of using an established platform such as YouTube but also the differences between YouTube and the more dynamic TikTok and what each has to offer creators.

KEY TAKEAWAYS

• It’s harder to reach the threshold on YouTube to use its monetisation tools,
• The major downside of TikTok is you don’t always get access to the partner programme unless you consistently hit the threshold. With YouTube, once you have hit it once then it’s lifetime.
• It’s 10-20 times easier to get big views on TikTok, meaning it can be consistently easier but if you can put the work in long-term then you will earn much more on YouTube once you hit their threshold.
• Ensure your content is at least 1 minute 5 seconds on TikTok as it has this tendency to cut off the end of your video.
• Don’t artificially lengthen your content, as this will mean people will stop watching and impact your overall views. Your Editor should be able to use your content to create something that is both long enough and quality content so people don’t switch off.
• Those who have very good production with an editor will see the difference in monetisation as they will be able to keep the audience engaged and interested in their content.

BEST MOMENTS

“The first year of YouTube is a slog”

“It’s easier to get millions of views on TikTok”

“As soon as I open the TikTok app my attention span drops by 50%”

“If you can evoke emotion whether its laugh cry, or controversy people are more likely to engage and its more likely to go viral”

“AI is now very good at replicating what is already working”

"The content is the main thing which is why your podcast should be your focus" 

VALUABLE RESOURCES

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Podcast Production - The Cost of the Wrong Choice

How to Launch a Number 1 Podcast - Part 1

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

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