Monetize Media

On today's episode, we speak with John Miller, founder of Scribewise, a content marketing firm. John is an expert when it comes to leveraging content to grow your business and close sales. He works with clients across a range of verticals to help them craft their content strategy to get their brand in front of the right audience.

While not our typical guest, John understands how content can serve as a top of funnel tactic to generate business opportunities, something any creator can learn from. Listen now as John walks us through how businesses can use content building his agency, the local sports website he founded that employed Stephen A. Smith, and created national reporters and the process of selling and reacquiring his own business.

• (0:09) Introduction to John Miller and his expertise in leveraging content to grow businesses.
• (1:31) The origin story of John’s business, and how he got into content marketing through his love of sportscasting in Philadelphia.
• (4:12) The business struggles you face when you focus only on the product and forget the marketing.
• (6:27) The importance of failing and learning to pivot.
• (8:26) John describes what his company Scribewise does.
• (11:45) The importance of an engaged, niche audience to monetize your content. A billion Instagram followers probably isn’t the solution.
• (15:07) Leveraging word of mouth and thought leadership for more sales.
• (22:03) Deciding “Am I the business or am I the content arm?” and the internet’s democratization of content.
• (33:12) Lessons learned on how to merge your company or be acquired.
• (39:37) What kind of marketing is working well for John’s clients right now.
• (41:14) A call for courageous marketers.
• (42:04) Closing thoughts with Kyle and Jason.

Guest Social Media Links:

John Miller:

Linkedin (https://www.linkedin.com/in/johnmillerscribewise/)

Twitter: ( https://twitter.com/ScribeMiller)

Scribe Wise

LinkedIn: (https://www.linkedin.com/company/scribewise/)

Twitter : (https://twitter.com/Scribewise/)

Youtube : (https://www.youtube.com/channel/UCUMsVWZwYwDTfvoihU7JEWw)

Website: ( www.scribewise.com)

Raising Stake Links

Website (https://raisingstake.com/)

Twitter : (https://twitter.com/raisingstake)

Newsletter : (https://raisingstake.beehiiv.com/)

Linkedin : (https://www.linkedin.com/company/raising-stake/)

TikTok : (https://www.tiktok.com/@raisingstake)

YouTube: (https://www.youtube.com/channel/UC5r1IqOMv_wi9E8WPBAazDQ)

Facebook : (https://www.facebook.com/raisingstake)

Follow us on Social Media: 

Listen on your favorite streaming platform: (https://link.chtbl.com/MonetizeMedia)  

Twitter: (https://twitter.com/monetizemediahq)   

TikTok: (https://www.tiktok.com/@monetizemediahq)    

Linkedin: (https://www.linkedin.com/company/monetize-media/)   

YouTube: (https://www.youtube.com/channel/UC8a20ZIx7dx1reQ4pdvCBPA)   

Check out our website for more information: (https://www.monetize.media)  

This podcast is hosted by Kyle Scott and Jason Ziernicki and produced by (PodcastSins.com)   

Copyright CBWG Media Group LLC.   

Please consider subscribing and sharing this episode if you found it entertaining or informative.    

If you want to go the extra mile, you can leave us a rating or review which helps the show with rankings and algorithms on certain platforms. you can leave us a review on Podchaser or Apple Podcasts       

Make sure you’re subscribed to the podcast so you get the latest episodes.    

DISCLAIMER:       

Any and all opinions expressed are solely the hosts and guest(s) and do not represent or express the views or opinions of monetize media.

On today’s episode we speak with Miles Becker of MilesBeckler.com. Miles is a thought leader in the online marketing space, having built a lifestyle brand with his wife and a following of hundreds of thousands on YouTube.

He gives away deeply tactical advice on everything from SEO and affiliate marketing. A must have resource if you want to monetize your audience. I personally used Miles’ videos when I was learning my own SEO strategy in 2018. Miles has an unbelievable world view and incredible insights on digital attention, society, and the ways that creators can funnel the attention to create sustainable businesses.

Listen now as Miles takes us on a journey from why you must build your email list, how AI dictates our social media use, and what trends he’s seeing in short form video. 

• (0:08) Introduction with Kyle and Jason.  
• (1:04) Introduction to Miles and how he got on the show.  
• (3:43) The origin story of Miles and his business, and how he describes what he does. 
• (8:25) Growing email lists, why it's important, and how social media is changing. 
• (14:00) How people can leverage the social media platforms to bring them into a funnel.   
• (19:40) How attention has changed over the years and the increase in reliance on devices.           
• (23:55) How short form content impacts audience allegiance to creators, and how search platforms increase your credibility.  
• (29:12) Leveraging your abilities, learning to delay gratification, and building compound growth. 
• (38:44) What the revenue breakdowns are for Miles’ businesses.        
• (43:19) How Miles is currently most bullish about.  
• (48:35) Where you can find Miles Beckler online. 
• (49:07) Closing thoughts with Kyle and Jason.  

Guest Social Media Links: 

Miles Beckler: 

Website: (https://www.milesbeckler.com)

Twitter: (https://twitter.com/milesbeckler)

LinkedIn: (https://www.linkedin.com/in/beckler/)

YouTube: (https://www.youtube.com/milesb)

Facebook: (http://facebook.com/miles.beckler.page)

Instagram:(https://www.instagram.com/milesbeckler/)

Pinterest: (https://www.pinterest.com/milesbeckler/)

 Follow us on Social Media: 

Listen on your favorite streaming platform: (https://link.chtbl.com/MonetizeMedia)  

Twitter: (https://twitter.com/monetizemediahq)   

TikTok: (https://www.tiktok.com/@monetizemediahq)    

Linkedin: (https://www.linkedin.com/company/monetize-media/)   

YouTube: (https://www.youtube.com/channel/UC8a20ZIx7dx1reQ4pdvCBPA)   

Check out our website for more information: (https://www.monetize.media)  

This podcast is hosted by Kyle Scott and Jason Ziernicki and produced by PodcastSins.com.   

Copyright CBWG Media Group LLC.   

Please consider subscribing and sharing this episode if you found it entertaining or informative.    

If you want to go the extra mile, you can leave us a rating or review which helps the show with rankings and algorithms on certain platforms. you can leave us a review on Podchaser or Apple Podcasts       

Make sure you’re subscribed to the podcast so you get the latest episodes.    

DISCLAIMER:       

Any and all opinions expressed are solely the hosts and guest(s) and do not represent or express the views or opinions of monetize media.

On today’s episode we talk with Jessica Williams, founder of Pet Talk Media and YouDidWhatWithYourWeiner.com. Jessica has become the world's foremost expert in outdoor excursions with your Dachshund. We explore with Jessica how to own a super specific niche, and how that can be both a good thing and a bad thing when it comes to growing an online business. Still, the site is profitable and it has allowed Jessica to run her own lifestyle business. Listen now as Jessica talks about the opportunities that come with having a very narrow and focused audience, the consulting work she does to supplement her income, and her recent competition. 

• (0:08) Introduction with Kyle and Jason.  
• (0:52) Jessica’s background and the backstory of You Did What With Your Weiner.
• (6:25) Early business models that Jessica pursued with blogging.  
• (12:02) Where the business revenue comes from and what the breakdown is, and rising competition in the niche.
• (16:55) The type of products that drive the affiliate revenue and standing out from competitors in the niche. 
• (22:46) Expanding into video content.          
• (27:28) The in-person club and the possibility of creating physical products. 
• (30:52) Starting a new blog, acquiring a new blog, and how they operate.
• (41:32) A moment when Jessica had doubts about the business.       
• (46:32) Pet Talk Media, Niche Blog Biz blog coaching, and future plans for Jessica’s businesses.   
• (51:45) A tool or plugin that Jessica cannot live without. 
• (55:09) Where you can find Jessica and her sites online. 
• (58:05) Closing thoughts with Kyle and Jason.  

Tool(s) / Resources mentation In this Interview: 

Wordpress: (https://www.wordpress.com)

Media Vine: (http://www.mediavine.com)

Adthrive:

Guest Social Media Links: 

Jessica Williams and You Did What With Your Weiner: 

Main Blog : (https://youdidwhatwithyourweiner.com/)

For My Dachshund: (https://formydachshund.com/)

Seattle Dog Club : (https://www.meetup.com/Adventureweiner-Club-of-Seattle/)

Linkedin : (https://www.linkedin.com/in/jessicarhaew/)

Instagram: (https://www.instagram.com/youdidwhatwithyourwiener/)

Twitter : (https://twitter.com/YDWWYW)

Facebook : (https://www.facebook.com/YouDidWhatWithYourWeiner)

Pinterest :(https://www.pinterest.com/Adventurewiener/)

YouTube : (https://www.youtube.com/channel/UCuprhGaeD9rIivmloXNZUZA)

Pet Talk Media:

Company website : (https://pettalkmedia.com/)

Twitter : (https://twitter.com/PetTalkMedia)

Instagram : (https://www.instagram.com/pettalkmedia/)

Facebook : (https://www.facebook.com/PetTalkMedia/)

Consulting Website (https://nicheblogbiz.com/)

Follow us on Social Media: 

Listen on your favorite streaming platform: (https://link.chtbl.com/MonetizeMedia)  

Twitter: (https://twitter.com/monetizemediahq)   

TikTok: (https://www.tiktok.com/@monetizemediahq)    

Linkedin: (https://www.linkedin.com/company/monetize-media/)   

YouTube: (https://www.youtube.com/channel/UC8a20ZIx7dx1reQ4pdvCBPA)   

Check out our website for more information: (https://www.monetize.media)  

This podcast is hosted by Kyle Scott and Jason Ziernicki and produced by PodcastSins.com.   

Copyright CBWG Media Group LLC.   

Please consider subscribing and sharing this episode if you found it entertaining or informative.    

If you want to go the extra mile, you can leave us a rating or review which helps the show with rankings and algorithms on certain platforms. you can leave us a review on Podchaser or Apple Podcasts       

Make sure you’re subscribed to the podcast so you get the latest episodes.     

DISCLAIMER:       

Any and all opinions expressed are solely the hosts and guest(s) and do not represent or express the views or opinions of monetize media.

On today's episode, we speak with Ross Pomerantz, the man behind the widely successful business humor social media account, Corporate Bro. Ross has become the avatar for corporate sales bros across the country, particularly in silicon valley.

He’s amassed a massive audience with workplace humor, which is a trend we’ve identified in content. He monetizes through advertising, apparel sales, advisory opportunities, speaking engagements, and his new investment arm, Corp Capital, a very interesting side of the business. Listen now as Ross walks us through his process of creating a steady flow of content, using his following to create business opportunities, and why pushing the envelope allows him to stand out. 

• (0:08) Welcome back and what to expect in the future.  
• (4:38) Guest introduction by Jason and Kyle.  
• (5:33) How Ross Pomerantz originally got into content creation and how he found his content niche.
• (11:28) How to scale and grow your brand and yourself after the initial traction and audience growth, and how Ross monetizes his content.   
• (22:00) How Ross felt about sales and why he left.  
• (24:15) The Corporate Bro merch store and strategy.       
• (27:22) Monetization strategies of Corporate Bro and the story behind the Corp Capital fund. 
• (31:58) How Ross got started with business advising and how it works.  
• (37:21) The benefits of using LinkedIn for content creation.          
• (41:18) How Corp Capitol has been doing and how it works. 
• (45:04) How Ross got into speaking events.   
• (47:30) Goals for Ross and the brand in the future, and what he would like to be doing. 
• (48:52) What the revenue pie looks like for Corporate Bro. 
• (50:14) Whether there was a point where Ross thought Corporate Bro may not work, and the decision to switch to using his personal name.
• (54:47) A tool or program that Ross could not survive without. 
• (55:47) Where you can find Ross and Corporate Bros online.
• (56:33) Final thoughts with Jason and Kyle.

Guest Social Media Links: 

Corporate Bro:

Ross Linkedin : (https://www.linkedin.com/in/corporatebro/)

Corporate Bro Linkedin : (https://www.linkedin.com/company/corporatebro/)

Website: (http://www.corporatebro.com)

YouTube: (https://www.youtube.com/CorporateBro)

Twitter: (https://twitter.com/TheRealCorpBro)

Facebook: (https://www.facebook.com/Corporate.Bro/)

Instagram:(https://www.instagram.com/corporate.bro)

TikTok: (https://www.tiktok.com/@corporate.bro)

Sales are Dope Series : (click here)

Links mentation In this Interview: 

Slack: (https://www.slack.com)

 Follow us on Social Media: 

Listen on your favorite streaming platform: (https://link.chtbl.com/MonetizeMedia)  

Twitter: (https://twitter.com/monetizemediahq)   

TikTok: (https://www.tiktok.com/@monetizemediahq)    

Linkedin: (https://www.linkedin.com/company/monetize-media/)   

YouTube: (https://www.youtube.com/channel/UC8a20ZIx7dx1reQ4pdvCBPA)   

Check out our website for more information: (https://www.monetize.media)  

This podcast is hosted by Kyle Scott and Jason Ziernicki and produced by PodcastSins.com.   

Copyright CBWG Media Group LLC.   

Please consider subscribing and sharing this episode if you found it entertaining or informative.    

If you want to go the extra mile, you can leave us a rating or review which helps the show with rankings and algorithms on certain platforms. you can leave us a review on Podchaser or Apple Podcasts       

Make sure you’re subscribed to the podcast so you get the latest episodes.     

DISCLAIMER:       

Any and all opinions expressed are solely the hosts and guest(s) and do not represent or express the views or opinions of monetize media.

 Welcome back to part two of our ten actionable insights from our first ten interviews. If you have not listened to part one, you can pause this and go back and listen to our last show which was the first five actionable items we had. Or, in all honestly, the order doesn’t really matter so if you like this, you can go back. 

These are part two of our takeaways from our first ten episodes, trying to identify trends and themes that we’ve seen early on that apply to if not all of the creators we’ve interviewed, most of them, and will contain a key takeaway that you can take whether you’re a vlogger, podcaster, blogger, whatever it is. 

Intro 0:00 - 1:27

6: Sometimes you have to make shark moves (1:28-6:39)

6:40-8:36, Ep 5 | Nick Pittman, Norcast TV: Six Figure Income Doing Local Weather Forecasts

(https://player.captivate.fm/episode/8d0c1aca-7e3b-4b66-9b5b-eb86f03097af)

8:37 - 10:03, Ep 8 | Alexis Grant, They Got Acquired: The Bloomberg For Small and Medium Sized Acquisitions

(https://player.captivate.fm/episode/59327540-4f85-4cac-bfe9-c684406200e3)

7: Embrace doubt (10:07-14:37)

14:40 - 16:54, Ep6 | Brandon Perna, "That's Good Sports": The Daily Show meets Sports Center

(https://player.captivate.fm/episode/ac927b45-3c49-4a1c-94ab-1d0737092047)

16:57 - 18:06, Ep 10 | Adam Vazquez, Content Is For Closers: How To Turn Your Podcast Into a Business Development Tool

(https://player.captivate.fm/episode/df1cf6e9-f111-49dd-8a2b-9b045d2c24ef)

8: Consistency is key (18:09-23:30)

23:33 - 24:21, Ep 10 | Adam Vazquez, Content Is For Closers: How To Turn Your Podcast Into a Business Development Tool

(https://player.captivate.fm/episode/df1cf6e9-f111-49dd-8a2b-9b045d2c24ef)

24:24 - 26:04, Ep 9 | Kyle Scott, CrossingBroad.com: From Local Sports Blog to Massive Affiliate Success

(https://player.captivate.fm/episode/6480b66b-6e53-4fee-a2d2-500c05b7d29c)

9: Automate the mundane time sucks (26:06 - 31:17)

31:19 - 32:21, Ep 3 | Kenny Coleman, Bourbon Pursuit: From Whiskey Podcast To National Bourbon Brand

(https://player.captivate.fm/episode/fbc08d7e-4879-4c7f-94d9-e35214c4797b)

32:24 - 34;57, Ep 5 | Nick Pittman, Norcast TV: Six Figure Income Doing Local Weather Forecasts

(https://player.captivate.fm/episode/8d0c1aca-7e3b-4b66-9b5b-eb86f03097af)

10: Must be willing to learn from mistakes (35:00-38:26)

38:29 - 42:14, Ep 7 | Jason Ziernicki, Warwick Gaming: From Unemployment to an 8-Figure Affiliate Business

(https://player.captivate.fm/episode/e14b66ba-2f54-47bb-ac08-0a85be079d09)

42:16 - 45:07, Ep 1 | Josh Babbitt, The Hackers Paradise: The ROI of Building a Loyal Audience with Honest Reviews (https://player.captivate.fm/episode/f5e8e0ea-c210-48fc-b8e4-e63657339f9b)

Outro : 45:08 - 46:12

Part 1, Lessons Learned

1: You have to maintain authenticity

2: Setting time limits

3: Must be willing to take the leap

4: You should care about having the right audience, not the biggest

5: You have to be willing to evolve business model

Listen to Part 1 : https://player.captivate.fm/episode/72fc8554-9e0c-460f-b469-d24ec44c763f

Follow us on Social Media: 

Listen on your favorite streaming platform: (https://link.chtbl.com/MonetizeMedia)  

Twitter: (https://twitter.com/monetizemediahq)   

TikTok: (https://www.tiktok.com/@monetizemediahq)    

Linkedin: (https://www.linkedin.com/company/monetize-media/)   

YouTube: (https://www.youtube.com/channel/UC8a20ZIx7dx1reQ4pdvCBPA)   

Check out our website for more information: (https://www.monetize.media)  

This podcast is hosted by Kyle Scott and Jason Ziernicki and produced by PodcastSins.com.   

Copyright CBWG Media Group LLC.   

Please consider subscribing and sharing this episode if you found it entertaining or informative.    

If you want to go the extra mile, you can leave us a rating or review which helps the show with rankings and algorithms on certain platforms. you can leave us a review on Podchaser or Apple Podcasts       

Make sure you’re subscribed to the podcast so you get the latest episodes.    

DISCLAIMER:       

Any and all opinions expressed are solely the hosts and guest(s) and do not represent or express the views or opinions of monetize media.

10 Actionable Insights From Our First 10 Episodes (Part 1)

Today we are doing something a little different. Instead of having an interview, it’s the middle of summer, a number of potential guests are on vacation as are we off and on the last couple of wheels, so we thought it would be a good time to ten actionable insights from our first ten interviews.

A little bit of a midway checkpoint to see some of the themes that you can take with you and implement into your business. We’ve called these out along the way and thought this would be a good checkpoint to walk through them, talk about them, and then also play some of these clips. These are some of the most important learnings that we’ve seen, even just in the small handful of interviews we’ve done so far. 

We’ve identified ten different trends that we’ve seen over these first ten interviews. So we’re going to name them and our Producer Cameron will play clips of the examples that we cite as we go through. 

If you like this show, if you haven’t listened to the podcast yet, this is a good starting episode because it’s a sampler pattern for all of the shows we’ve done so far. So you’re going to be able to duck in and out of guests we’ve had, pick the ones you like, and go back and listen to those shows. 

Without further adieu, let’s get onto our ten points:

1: You have to maintain authenticity (3:06-6:55)

6:57- 10:45,  Ep 1 | Josh Babbitt, The Hackers Paradise: The ROI of Building a Loyal Audience with Honest Reviews (https://player.captivate.fm/episode/f5e8e0ea-c210-48fc-b8e4-e63657339f9b)

10:46-12:42, Ep 2 | Kent Auslander, Hot Route Tips: How Madden Freakout Video Helped Launch Premium Subscription Site

(https://player.captivate.fm/episode/3241aa18-8b13-4b70-a4f3-d04874e67a2d)

2: Setting time limits (12:46-16:10)

16:12-18:36 , Ep 9 | Kyle Scott, CrossingBroad.com: From Local Sports Blog to Massive Affiliate Success

(https://player.captivate.fm/episode/6480b66b-6e53-4fee-a2d2-500c05b7d29c)

18:38- 20:10, Ep 10 | Adam Vazquez, Content Is For Closers: How To Turn Your Podcast Into a Business Development Tool

(https://player.captivate.fm/episode/df1cf6e9-f111-49dd-8a2b-9b045d2c24ef)

3: Must be willing to take the leap (20:13-24:54)

24:55-27:29 , Ep 1 | Josh Babbitt, The Hackers Paradise: The ROI of Building a Loyal Audience with Honest Reviews (https://player.captivate.fm/episode/f5e8e0ea-c210-48fc-b8e4-e63657339f9b)

4: You should care about having the right audience, not the biggest (27:32-32:40)

32:43-38:22, Ep 4 | Jason Barrett, Barrett Sports Media: Building a Valuable Niche Brand with Advertising, Events and Consulting

(https://player.captivate.fm/episode/5b9584ed-b9ca-425a-8fee-361cf6474605)

38:24-39:56, Ep 8 | Alexis Grant, They Got Acquired: The Bloomberg For Small and Medium Sized Acquisitions

(https://player.captivate.fm/episode/59327540-4f85-4cac-bfe9-c684406200e3)

5: You have to be willing to evolve business model (40:00-44:49)

44:52-48:07, Ep 3 | Kenny Coleman, Bourbon Pursuit: From Whiskey Podcast To National Bourbon Brand

(https://player.captivate.fm/episode/fbc08d7e-4879-4c7f-94d9-e35214c4797b)

48:08 - 53:15, Ep 9 | Kyle Scott, CrossingBroad.com: From Local Sports Blog to Massive Affiliate Success

(https://player.captivate.fm/episode/6480b66b-6e53-4fee-a2d2-500c05b7d29c)

Part 2, will contains actionable insights on :

6: Sometimes you have to make shark moves

7: Embrace doubt

8: Consistency is key

9: Automate the mundane time sucks

10: Must be willing to learn from mistakes

People Mentioned In this Episode

Our Producer : (https://www.linkedin.com/services/page/4a8b5330a40327b5b0)

Tell to Two Friends Feature - Jacob De Leon of Project Spurs : (https://twitter.com/projectspurs)

(https://projectspurs.com)

 Follow us on Social Media: 

Listen on your favorite streaming platform: (https://link.chtbl.com/MonetizeMedia)  

Twitter: (https://twitter.com/monetizemediahq)   

TikTok: (https://www.tiktok.com/@monetizemediahq)    

Linkedin: (https://www.linkedin.com/company/monetize-media/)   

YouTube: (https://www.youtube.com/channel/UC8a20ZIx7dx1reQ4pdvCBPA)   

Check out our website for more information: (https://www.monetize.media)  

This podcast is hosted by Kyle Scott and Jason Ziernicki and produced by PodcastSins.com.   

Copyright CBWG Media Group LLC.   

Please consider subscribing and sharing this episode if you found it entertaining or informative.    

If you want to go the extra mile, you can leave us a rating or review which helps the show with rankings and algorithms on certain platforms. you can leave us a review on Podchaser or Apple Podcasts       

Make sure you’re subscribed to the podcast so you get the latest episodes.    

DISCLAIMER:       

Any and all opinions expressed are solely the hosts and guest(s) and do not represent or express the views or opinions of monetize media.

On today’s episode, we speak with Adam Vazquez, founder of Heard Media, a podcast production agency and host of the Content Is For Closers podcast.

Adam’s company helps professionals and creators produce and distribute their podcasts. Adam has a unique background in marketing.

From writing an award-winning commercial at Vaynermedia to interviewing leading creators, Adam has a unique understanding of using content to effectively market products and services. He uses his podcast to raise his profile and for business development.

His work allows him to see the real-world impact and data behind the latest trends in podcasting. Listen now as Adam walks us through working for one of the leading business influencers on the planet, taking the leap to start his own company, and the future of podcasting.

On to the interview.  

• (0:08) Introduction by Jason and Kyle.  
• (1:00) Adam’s origin story, how he founded Heard Media, and the award-winning commercial he wrote.
• (6:23) Adam’s experience working at Vaynermedia.  
• (10:00) Adam’s experience with going out on his own to start his own company, how he got traction, and the importance of a supportive partner. 
• (16:52) The importance of discovery and interaction in content creation, and setting expectations for growth and success. 
• (24:01) What Heard Media offers and why.      
• (30:15) The importance of finding and serving 100 people instead of focusing on monetization first.  
• (34:02) What trends Adam is seeing, the future of the company, and what the team currently look like. 
• (38:45) How Covid impacted podcasting trends.         
• (42:50) One thing Adam would change over the past five years.  
• (42:37) If there was a moment where Adam thought he might fail.    
• (45:01) A tool or service that Adam can’t live without. 
• Where you can find Adam, Heard Media, and Content Is For Closers online.     

Kyle Interview on Content is for Closers : https://www.contentisforclosers.com/podcast/how-to-monetize-an-audience-of-any-size/

Links mentation In this Interview: 

Content Is For Closers: (https://www.contentisforclosers.com) 

Notion: (http://www.notion.so) 

Guest Social Media Links: 

Adam Vazquez: 

Linkedin: (https://www.linkedin.com/in/adamvazquez)

Twitter: (https://twitter.com/AdamVazquez)

Heard Media:

Website: (http://www.trustheard.com)

Twitter: (https://twitter.com/TrustHeard)

 Follow us on Social Media: 

Listen on your favorite streaming platform: (https://link.chtbl.com/MonetizeMedia)  

Twitter: (https://twitter.com/monetizemediahq)   

TikTok: (https://www.tiktok.com/@monetizemediahq)    

Linkedin: (https://www.linkedin.com/company/monetize-media/)   

YouTube: (https://www.youtube.com/channel/UC8a20ZIx7dx1reQ4pdvCBPA)   

Check out our website for more information: (https://www.monetize.media)  

This podcast is hosted by Kyle Scott and Jason Ziernicki and produced by PodcastSins.com.   

Copyright CBWG Media Group LLC.   

Please consider subscribing and sharing this episode if you found it entertaining or informative.    

If you want to go the extra mile, you can leave us a rating or review which helps the show with rankings and algorithms on certain platforms. you can leave us a review on Podchaser or Apple Podcasts       

Make sure you’re subscribed to the podcast so you get the latest episodes.    

DISCLAIMER:       

Any and all opinions expressed are solely the hosts and guest(s) and do not represent or express the views or opinions of monetize media.

On this show I interview my business partner and co-host of this show, Kyle Scott. Kyle knew at a very young age that he wanted to be involved with covering sports and giving his slant on a story.

From joining a physically mailed newsletter group at the age of four, to living in his parents basement in his mid-twenties, Kyle has fought to make his dream a reality. As the co-founder of CrossingBroad.com, Kyle has provided a unique and at times irreverent stance on Philadelphia sports.

Since 2009, he’s built an unbelievably loyal audience that unbeknownst to them, almost became part of the Barstool Sports family.

He’s broke huge national stories, took on the largest names in Philadelphia sports reporting, and has ultimately built a sports betting affiliate cash machine that led to a 25 million dollar acquisition exit. This was quite a conversation.

Kyle remembers breaking down in tears when he realized his business may not recover because of a tunnel vision mistake on a specific revenue stream. He walks us through the amazing process of growing Crossing Broad from zero traffic to one of the most popular sports blogs in the country.

He also tells how two Crossing Broad readers potentially saved the site with an investment that ended up paying off big for everyone. Kyle is a humble person with an insane drive to be successful. Working with him over the past four years has provided me with many learning experiences that I hope you can pick up on a bit during the show. 

• (0:07) Jason introduces his business partner and co-host, Kyle Scott. 
• (1:36) Kyle’s early days, his lifelong passion for sports and sports media, and his career path to starting his own sports media business. 
• (6:10) The beginning process and origins of Crossing Broad, how the blogs were initially marketed, and the utilizing Facebook to scale the blog.
• (16:13) The next steps to monetization after gaining traffic, and running a blog from his parents basement after quitting his job.
• (28:29) The first viral hit for Crossing Broad and how it impacted the business. 
• (34:35) The next steps in the evolution of Crossing Broad and some early regrets and mistakes.      
• (37:55) A moment where Kyle thought the business may fail, why you should never put all your eggs in one basket, and how Kyle tried to recover the business. 
• (47:54) How two readers invested in the brand to get reputable writers for the business and how Kyle initially saved the business by selling t-shirts.
• (55:48) The balance between hard work and luck, and the stabilization of the business.         
• (57:42) How the business and Kyle’s involvement changed when sports betting was legalized. 
• (1:01:40) Kyle’s advice to anyone who is self employed and one  tool that Kyle couldn’t live without in business.   
• (1:06:45) Where to find Kyle on social media.    

Guest Social Media Links: 

Kyle Scott: 

Twitter: (https://twitter.com/kylescottl)

Linkedin: (https://www.linkedin.com/in/kylelaskowski/)

Links mentation In this Interview: 

Crossing Broad: (https://www.crossingbroad.com) 

Chartbeat: (https://www.chartbeat.com) 

Tyler Kepner : (https://www.nytimes.com/by/tyler-kepner)

 Follow us on Social Media: 

Listen on your favorite streaming platform: (https://link.chtbl.com/MonetizeMedia)  

Twitter: (https://twitter.com/monetizemediahq)   

TikTok: (https://www.tiktok.com/@monetizemediahq)    

Linkedin: (https://www.linkedin.com/company/monetize-media/)   

YouTube: (https://www.youtube.com/channel/UC8a20ZIx7dx1reQ4pdvCBPA)   

Check out our website for more information: (https://www.monetize.media)  

This podcast is hosted by Kyle Scott and Jason Ziernicki and produced by PodcastSins.com.   

Copyright CBWG Media Group LLC.   

Please consider subscribing and sharing this episode if you found it entertaining or informative.    

If you want to go the extra mile, you can leave us a rating or review which helps the show with rankings and algorithms on certain platforms. you can leave us a review on Podchaser or Apple Podcasts       

Make sure you’re subscribed to the podcast so you get the latest episodes.    

DISCLAIMER:       

Any and all opinions expressed are solely the hosts and guest(s) and do not represent or express the views or opinions of monetize media.

On today’s episode we speak with Alexis Grant, founder and CEO of They Got Acquired, a digital media company focused on small and medium-sized acquisitions.

Alexis is building a massive resource for entrepreneurs and professionals in the M and A space that will help all stakeholders understand the value of their business and learn from other acquisitions.

Prior to founding They Got Acquired, Alexis built and sold a content agency, served as EVP of content for the Penny Hoarder, and sold niche website The Write Life.

Listen now as Alexis walks us through her journey throughout digital media, building and selling two businesses, her long-term vision for helping founders explore acquisitions, and the constant refinement of her process. 

• (0:08) Introduction to Alexis Grant.  
• (0:55) Alexis Grant's backstory and career start. 
• (3:33) How Alexis got into entrepreneurship and the process behind publishing her first ebook.  
• (7:53) How her trip to Africa impacted her life and career.  
• (9:59) Why and how Alexis started her content agency, how it made money, and the model she developed.   
• (13:11) What kinds of backgrounds and skills Alexis looks for in writers, and the team was managed.      
• (16:11) How to build your credibility and build trust with your readers.   
• (20:15) Alexis’s experience with being acquired twice, how it has influenced They Got Acquired, and long-term growth plans for the company.    
• (25:24) The possibility of selling data to B2B customers and other potential B2B opportunities.      
• (30:41) The overall revenue makeup of They Got Acquired and how the website is funded.   
• (32:54) How to balance personal, family, and work life.    
• (35:17) One tool that Alexis can’t live without.    
• (36:01) If she ever had a moment where she thought she may potentially fail. 
• (37:55) Where you can find Alexis and They Got Acquired.  
• (38:52) Closing remarks and thoughts about the interview. 

Guest Social Media Links:  

Alexis Grant:  

Twitter: (https://twitter.com/alexisgrant) 

Linkedin: (https://www.linkedin.com/in/alexisgrant/) 

Personal Website: (https://alexisgrant.com/) 

Articles by Alexis : (https://www.usnews.com/topics/author/alexis_grant) 

They Got Acquired: 

Website: (https://theygotacquired.com/) 

Podcast: (https://theygotacquired.com/podcast) 

Twitter: (https://twitter.com/TheyGotAcquired) 

Linkedin: (https://www.linkedin.com/company/they-got-acquired/) 

Links mentation In this Interview:  

TheWriteLife: (https://thewritelife.com/author/alexis/) 

The Penny Hoarder : (https://www.thepennyhoarder.com/) 

ClickUp: (http://www.clickup.com) 

Follow us on Social Media:  

Listen on your favorite streaming platform: (https://link.chtbl.com/MonetizeMedia)   

Twitter: (https://twitter.com/monetizemediahq)    

TikTok: (https://www.tiktok.com/@monetizemediahq)     

Linkedin: (https://www.linkedin.com/company/monetize-media/)    

YouTube: (https://www.youtube.com/channel/UC8a20ZIx7dx1reQ4pdvCBPA)    

Check out our website for more information: (https://www.monetize.media)   

This podcast is hosted by Kyle Scott and Jason Ziernicki and produced by PodcastSins.com.    

Copyright CBWG Media Group LLC.    

Please consider subscribing and sharing this episode if you found it entertaining or informative.     

If you want to go the extra mile, you can leave us a rating or review which helps the show with rankings and algorithms on certain platforms. you can leave us a review on Podchaser or Apple Podcasts        

Make sure you’re subscribed to the podcast so you get the latest episodes.     

DISCLAIMER:        

Any and all opinions expressed are solely the hosts and guest(s) and do not represent or express the views or opinions of monetize media. 

On today’s episode, Kyle interviews his partner and co-host of this show, Jason Ziernicki. Jason started from building a small local SEO shop to becoming the largest daily fantasy sports affiliate in America before building a sports media business with Kyle, which was eventually sold for $25 million. He talks about his process from leaving his job with a baby on the way in 2008, to starting a local digital marketing agency, to becoming an SEO powerhouse in one of the most competitive fields (daily fantasy sports). The moment he almost failed. Building a business with Kyle. And the mental toll of the acquisition process.

This was a really fun interview - we wanted to take time to interview each of ourselves to really get behind the process of how we got to where we are, and Jason’s unbelievable story of someone who has gone from super lean beginnings with a single laptop to becoming one of the biggest affiliates in the US.

• (0:08) Kyle introduces Jason and the episode.  
• (1:40) The new “tell two friends” referral program and the origin story of Jason Ziernicki as he quit his job with a baby on the way to get into SEO.
• (13:15) The affiliate model that Jason used, why it was so successful for him, and the biggest affiliate check he ever received, and the volume of traffic during the DSF peak. 
• (19:23) The negative ramifications of regulation in the industry and its impact on revenue.
• (25:47) Jason’s biggest mistake Jason has ever made. 
• (28:42) The balance between planning and risk taking, and how to make calculated risks in business.    
• (35:04) How Jason got into sports betting when it was first legalized. 
• (38:42) How Jason partnered with Kyle and why they decided to work together.     
• (49:13) How Jason and Kyle grew a business together.  
• (53:50) How Jason and Kyle combined and scaled, what made their business good, and how they approached scaling nationally in sports betting.  
• (01:05:03) How COVID impacted the business.  
• (01:07:44)  The acquisition process and how they got through it.
• (01:13:19) How Jason used to explain what he does for a living and how it has changed.   
• (01:15:11) The scariest moment during Jason’s journey. 
• (01:16:40) The one tool or service that Jason can’t do his job without. 
• (01:18:56) Where you can find Jason online.

Guest Social Media Links: 

Twitter: (https://twitter.com/jziernick)

Instagram: (https://www.instagram.com/jasonziernicki/) 

Links mentation In this Interview: 

Draft Kings: (http://www.draftkings.com)

Bet New Jersey: (http://www.betnewjersey.com)

Promo Code Kings: (http://www.promocodekings.com)

Crossing Broad: (http://www.crossingbroad.com ) 

Follow us on Social Media: 

Twitter: (https://twitter.com/monetizemediahq)   

TikTok: (https://www.tiktok.com/@monetizemediahq)    

Linkedin: (https://www.linkedin.com/company/monetize-media/)   

YouTube: (https://www.youtube.com/channel/UC8a20ZIx7dx1reQ4pdvCBPA)   

Listen on your favorite streaming platform: (https://link.chtbl.com/MonetizeMedia)  

Check out our website for more information: (https://www.monetize.media)  

This podcast is hosted by Kyle Scott and Jason Ziernicki and produced by

( PodcastSins.com).   

Copyright CBWG Media Group LLC.   

Please consider subscribing and sharing this episode if you found it entertaining or informative.    

If you want to go the extra mile, you can leave us a rating or review which helps the show with rankings and algorithms on certain platforms. You can leave us a review on Podchaser or Apple Podcasts       

Make sure you’re subscribed to the podcast so you get the latest episodes.    

DISCLAIMER:       

Any and all opinions expressed are solely the hosts and guest(s) and do not represent or express the views or opinions of monetize media