Money Making Conversations Master Class

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Jennifer Ledwith.

She is the founder of Scholar Ready, whose mission is to help students excel in standardized testing and scholarship applications.

🔑 Key Themes & Highlights

1. The Inspiration Behind Scholar Ready

   • Ledwith founded Scholar Ready after realizing many students struggled with scholarships due to weak essay-writing skills.
   • She personally secured scholarships to fund her college education, graduating with minimal student debt.

2. The Importance of Standardized Test Preparation

   • Scholar Ready helps students prepare for PSAT, SAT, and ACT exams to unlock scholarship opportunities.
   • Ledwith emphasized that test scores are crucial for college admissions and financial aid.

3. Overcoming Barriers to Higher Education

   • Many students fear essay writing and test-taking, limiting their scholarship potential.
   • Ledwith’s program provides personalized tutoring to build confidence and improve scores.

4. Scholarship Application Strategies

   • Students must research scholarship providers and tailor their essays accordingly.
   • She advises applicants to highlight unique qualities beyond grades and test scores.

5. Encouraging Persistence & Resilience

   • Ledwith stresses that rejection is part of the scholarship process and should not discourage students.
   • She encourages students to apply widely and refine their applications based on feedback.

📘 About Jennifer Ledwith
Jennifer Ledwith is an education entrepreneur dedicated to helping students succeed in college admissions and scholarship applications. Through Scholar Ready, she provides tutoring and workshops to improve test scores and essay-writing skills, ensuring students have the financial resources to pursue higher education.

 #BEST

#STRAW

#SHMS

 

 

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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Keith Milner.

Purpose of the Interview

The interview aims to inspire aspiring entrepreneurs by sharing Keith Milner’s journey from corporate America to entrepreneurship. It emphasizes discipline, leadership, risk-taking, and strategies for building generational wealth, particularly for underrepresented communities.

Key Takeaways

1. Foundational Lessons from Childhood

   • Growing up in a disciplined, hardworking family taught Keith accountability, integrity, and the principle of choices and consequences.
   • Education was highly valued in his household, shaping his drive for success.

2. Corporate vs. Entrepreneurial Mindset

   • Corporate careers can feel secure but are often riskier because you lack control over your destiny.
   • Entrepreneurship offers greater control and potential for generational wealth.

3. Leadership and Teamwork

   • Lessons from sports—teamwork, discipline, and leadership—translate directly into business success.
   • Establishing a common goal and coaching employees is crucial, but underperformers must eventually be let go.

4. Risk and Value

   • Many African-Americans view entrepreneurship as risky, but Keith argues it’s less risky than employment in an at-will state.
   • Success depends on creating value that customers are willing to pay for.

5. Franchising Journey

   • Relationships opened doors to Jersey Mike’s franchise ownership.
   • Entrepreneurship requires hands-on involvement—Keith still works in his stores when needed.

6. Advice for Aspiring Entrepreneurs

   • Adopt a growth mindset and positive attitude.
   • Follow the Five P’s: Plan, Prepare, Produce, Pivot, Persevere.
   • Understand that entrepreneurship is a daily grind—“Every morning in the jungle, the lion wakes up running.”

Notable Quotes

• On discipline and accountability:
  “If you said you were going to do something, you did it. If you were told to do something, you got it done.”

• On choices:
  “We make choices every day, and if you don’t make the right choice, there are consequences.”

• On entrepreneurship vs. employment:
  “Entrepreneurship and small business ownership is the best way to create generational wealth.”

• On leadership:
  “There are very few things in life you can do alone. You need people, you need a team.”

• On success formula:
  “You control the inputs, and therefore you can charge what you want—as long as you generate enough value.”

• On entrepreneurial mindset:
  “Plan, Prepare, Produce, Pivot, Persevere.”

• Swahili proverb:
  “Every morning in the jungle, the lion wakes up running… The question becomes, who’s going to run the fastest?”

#SHMS #STRAW #BEST

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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Michael Woodward.

He is the founder of Woodward Property Group, and discusses his journey from poverty to entrepreneurship, his success in real estate, and his commitment to education.

🔑 Key Themes & Highlights

1. From Poverty to Business Success

   • Grew up in Miami’s Liberty City, learning business skills from his grandmother, who ran a small candy shop in the projects.
   • Used his experiences to build a career in real estate and education.

2. Educational & Entrepreneurial Journey

   • Founded Alpha Educational Consultants, a tutoring company that expanded into real estate consulting.
   • Mentored students, led college tours, and helped individuals navigate property investments.

3. Building Wealth Through Real Estate

   • Purchased his first duplex at 20, living rent-free while tenants covered the mortgage.
   • Continued acquiring properties, eventually amassing over $1 million in real estate assets.

4. Woodward Property Group & Lowe’s Partnership

   • Transitioned into property management and home improvement, securing a contract with Lowe’s to renovate high-end kitchens.
   • Expanded his business to manage multiple Lowe’s locations across Atlanta.

5. Lessons in Business & Financial Growth

   • Emphasized the importance of credit management and strategic investments.
   • Encouraged aspiring entrepreneurs to take calculated risks and seek mentorship.

📘 About Michael Woodward
Michael Woodward is a real estate investor, educator, and entrepreneur based in Atlanta. Through Woodward Property Group, he provides property management and home improvement services, while continuing his mission to mentor and uplift communities through education and financial literacy.

#AMI

#STRAW

#BEST

#SHMS

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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Justin M. Lee.

Purpose of the Interview

• To showcase Dr. Lee’s journey from a young real estate agent to a multi-industry entrepreneur.
• To inspire listeners with strategies for wealth-building through real estate, construction, and logistics.
• To encourage financial literacy, ownership, and collaboration within underserved communities.
• To issue a call to action for minorities to explore opportunities like Amazon DSP and real estate investment.

Key Takeaways

1. Early Career & Education

   • Started young in real estate, embraced discomfort in rooms dominated by older professionals.
   • Leveraged millennial tech skills (social media marketing) to help veteran brokers grow.
   • Earned a doctorate degree and became a licensed real estate broker.

2. Social Media as a Business Tool

   • Built a strong presence on TikTok (90K followers) and other platforms.
   • Helped older real estate firms thrive by creating digital visibility.
   • Emphasized that “business must look as good online as in person.”

3. Financial Literacy & Homeownership

   • African-American communities often lack foundational financial knowledge.
   • Key barriers: misunderstanding credit, fear of debt, and lack of exposure to ownership benefits.
   • Advocates teaching the difference between good debt (real estate) and bad debt (consumer credit).

4. Real Estate Process

   • Initial onboarding: credit score, income, tax filing.
   • Connect clients with lenders, secure pre-approval, then negotiate and close within 30–45 days.
   • Uses property tours as motivation even for those not yet approved.

5. Pooling Resources for Wealth

   • Industry dominated by white men and foreign investors who use syndication.
   • Dr. Lee created a private family fund with fraternity brothers and friends.
   • Acquired 150+ apartment units and commercial properties by pooling resources and forming LLCs.

6. Amazon DSP Opportunity

   • Owns an Amazon Delivery Service Partner business (42 trucks, 200 employees).
   • Offers minorities a chance to apply for DSP with $10K grant.
   • Taught him true CEO skills: HR, payroll, compliance, and scaling operations.

7. Construction Business

   • Entered construction after experiencing exploitation in fix-and-flip projects.
   • Learned the business side (permits, change orders) and got licensed.
   • Built major projects like a 10,000 sq. ft. restaurant in Atlanta.
   • Advocates for Black representation in construction, an industry dominated by whites and Hispanics.

8. Personal Background

   • Raised in New Orleans during Katrina by a single mother and grandparents.
   • Mother invested FEMA checks into real estate, teaching him property management and renovation skills early.
   • Believes knowledge is power and emphasizes planning and consistency.

Notable Quotes

• On embracing discomfort:
  “I learned to embrace the uncomfort and make it one of my biggest strengths.”

• On social media:
  “You have to make your business look the same way online as in person.”

• On financial literacy:
  “Real estate is always going to be good debt. Bad debt is the Macy’s card.”

• On collaboration:
  “Pooling resources shows how far we can go and how fast we can go—but together.”

• On planning:
  “If you don’t plan, you plan to fail. All you have to do is stick to the plan.”

#SHMS #STRAW #BEST

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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Paul Rainey.

He holds a powerful executive role in the media world, shaping the future of iconic brands like Billboard, Rolling Stone, and SXSW.

🏆 Paul Rainey’s Executive Career at Penske Media Corporation (PMC)

Current Role

• Executive Vice President of Operations and Finance at Penske Media Corporation (PMC).
• Oversees operations and financial strategy for Rolling Stone, Billboard, Variety, The Hollywood Reporter, Vibe, SXSW, and more.
• Provides strategic input across PMC’s global media brands and live events, including the Billboard Music Awards, SXSW, and American Music Awards.

Key Responsibilities

• Leads financial decision-making, acquisitions, and operational procedures across PMC’s portfolio.
• Serves on several boards, including as Audit Committee Chair of Redaptive, Inc. and a Director at SXSW.

Background & Education

• Holds a Master of Science in Accountancy and a BBA in Finance and Computer Applications from the University of Notre Dame.
• Formerly held leadership roles at General Electric, Global Eagle, and Harris CapRock Communications, managing billion-dollar operations across five continents.

📘 About PMC & Cultural Influence
PMC is a global media powerhouse, reaching over 350 million people monthly. Its brands shape culture through journalism, entertainment, and live events, including SXSW

Paul Rainey is a rare blend of creative storyteller and corporate strategist, bridging the worlds of graphic novels and global media leadership. Whether he’s crafting a sci-fi twist in a comic or guiding the future of Billboard and SXSW, his influence is both wide-reaching and deeply personal. Let me know if you’d like a visual timeline of his career or a deeper dive into one of his roles. 🎬📈✨

 

#STRAW

#BEST

#SHMS

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Two-time Emmy and Three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed April Showers.

Founder of Afro Unicorn, joins Money Making Conversations Masterclass to share how she built the first Black woman-owned, fully licensed character brand in major retail. With over $20 million in sales, Afro Unicorn celebrates diversity and empowers women and children of color.

🔑 Key Themes & Highlights

1. Origins of Afro Unicorn

   • April was inspired by a friend's repeated reference to her as a "unicorn," highlighting her extraordinary ability to balance multiple businesses and raise two children.
   • Noticing existing unicorn imagery lacked representation, she created Afro Unicorn to uplift young girls of color.

2. Challenges & Early Growth

   • Despite facing personal hardships—including her son's hospitalization and several family losses—April remained committed to her mission.
   • Her persistence led to a viral moment where a young girl wearing an Afro Unicorn shirt caught Walmart’s attention, resulting in a licensing deal.

3. Licensing & Expansion

   • Instead of manufacturing herself, April strategically partnered with licensees to distribute Afro Unicorn merchandise.
   • Within a year, she secured 45+ licensing agreements, expanding into books, bedding, hair care, party supplies, and more.

4. Business Strategy & Advice

   • Trademarking Afro Unicorn early, hiring an accountant and lawyer, and writing a business plan were critical to her success.
   • She advises entrepreneurs to visualize success, stay consistent, and never quit.

5. Future Plans

   • April is developing Miss April’s Crown, an animated series teaching young entrepreneurs business skills through affirmations and mentorship.

📘 About the Brand
Afro Unicorn is available at major retailers, including Walmart, Target, and Amazon.

#STRAW

#BEST

#SHMS

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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Ken Taunton.

Founder and president of The Royster Group, a nationally recognized, certified Black-owned professional staffing firm. Here's a breakdown of the key themes and takeaways:

🎯 Key Highlights from the Interview 🏢 About The Royster Group

• Founded in 2001, the firm specializes in:
  • Executive Search (C-suite to Director level)
  • Healthcare Staffing (physicians, nurses, ancillary staff)
• Operates nationally, serving both public and private sectors.

💼 Executive Search Insights

• Royster is a retained executive search firm, meaning they are hired by companies to find top-tier talent.
• Focuses on diverse, seasoned professionals with 7–10+ years of experience.
• Clients include major corporations like Home Depot, Merck, and Pfizer.
• Emphasizes the importance of diversity in leadership and actively includes women and people of color in candidate pools.

🏥 Healthcare Staffing

• Healthcare remains a high-demand field due to an aging population and workforce shortages.
• Royster recruits nationally and advertises through their website, conferences, and referrals.
• There’s a growing need for diverse healthcare professionals to reflect the population they serve.

🧾 Resume & Job Search Tips

• Resumes should be keyword-optimized to match job descriptions.
• Candidates should reach out to recruiters, follow up, and apply through multiple channels.
• Avoid vague resumes—include specific achievements and metrics.

🏆 Business Philosophy & Certification

• Thornton emphasizes the value of being a certified Black-owned business, not as a crutch but as a strategic advantage to gain access to opportunities.
• He acknowledges the challenges and scrutiny minority businesses face and the importance of capacity and execution.
• Advocates for mentorship, SBA resources, and relationship-building as keys to success.

📈 Entrepreneurial Journey

• Thornton transitioned from pharmaceutical sales and HR to founding his own firm after noticing a lack of diversity in executive placements.
• Started Royster with a bootstrap model—a desk, a phone, and determination.
• Now leads a $20M+ company and was named Small Business Person of the Year in Georgia.

 

#STRAW

#BEST

#SHMS

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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Travis T. Wade.

CEO of The Guardian, a private security corporation. The discussion focused on hiring the right people, leadership strategies, and the importance of HR in business success.

🔑 Key Themes & Highlights

The Importance of HR in Hiring

• Wade emphasized that HR is the backbone of any business, ensuring the right people are hired and retained.
• He shared insights on how HR principles translate into building a strong security team.

Finding the Right Employees

• The Guardian uses a conversational interview approach rather than traditional questioning.
• Wade believes that getting candidates comfortable reveals their true personality, helping assess their suitability for security roles.

Key Traits for Security Professionals

• Patience is the most important quality—impatient candidates are not a good fit for security work.
• Security officers must be calm, observant, and able to de-escalate situations rather than react impulsively.

Reducing Employee Turnover

• Wade stressed that treating employees well after hiring is just as important as selecting the right candidates.
• He shared strategies for lowering turnover by fostering a supportive work environment.

📘 About Travis T. Wade & The Guardian
Travis T. Wade is a seasoned HR professional with over 25 years of corporate experience. His company, The Guardian, operates in Georgia, Alabama, and North Carolina, providing armed and unarmed security, personal protection, and private investigations.

#BEST

#STRAW

#SHMS

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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Ryan Richmond and Greg Bowman.

Co‑owners of Popcorn Remix, a Georgia‑based gourmet popcorn brand known for more than 60 innovative flavors ranging from King Crab Legs to Charlene’s Banana Pudding to chocolate‑covered strawberry.

Together they share their partnership story, the origin of Popcorn Remix, the explosive growth of their brand, how they built a powerhouse fundraising platform (WePowerFundraisers.com), their expansion into major sports and entertainment venues, and the unique combination of hustle, creativity, faith, and community service that drives their success.

🎯 Purpose of the Interview

The interview was designed to:

1. Highlight the Popcorn Remix brand and its explosive growth

From a storefront in Conyers, GA, to Mercedes‑Benz Stadium, Truist Park, the Georgia World Congress Center, the Atlanta Dream, and major convention centers.

2. Showcase their entrepreneurship journey as Black founders

They share how they partnered, overcame limitations, created their own lane, and scaled a product category long dominated by major national brands.

3. Promote their fundraising platform (WePowerFundraisers.com)

A system that gives organizations up to 50% of gross sales, ships popcorn directly to supporters, and supports churches, schools, nonprofits, cheer teams, and more.

4. Inspire entrepreneurs

Greg and Ryan share candid advice on partnership, sacrifice, differentiating your product, and believing in your gifts.

💡 Key Takeaways

1. A Powerful Partnership Built on Hustle, Trust & Alignment

Greg and Ryan met years ago through a men’s empowerment group and eventually partnered after Greg conceived the popcorn concept.
Ryan didn’t have the money but had “all the hustle in the world”—and that’s the partnership foundation. 

They call themselves the Visionary & Executioner, committing to outwork anyone and always show up for each other.

2. Popcorn Remix Was Created to “Remix” What Popcorn Could Be

The brand name came from their church’s theme, “Year of the Remix.”
They wanted flavors never seen before: butter pecan, crab legs, chocolate‑covered strawberry, cookies and cream, lemon pound cake, jerk chicken, etc. [

Only three people in the world know the signature butter pecan formula.

3. Their Innovation Extends Beyond Flavors — Even the Kernels Are Different

They use “mushroom” kernels (round, fluffy) instead of standard “butterfly” kernels to prevent breakage, reduce seed fragments, and support orthodontic patients. [

Their popcorn is fluffier, smoother, and more versatile for gourmet coating.

4. The Storefront Is an In‑Person Experience

The Conyers, GA store provides:

• Free sampling of all 60+ flavors
• Music based on the time of day
• Engaging, fun staff
• Fresh gourmet popcorn made on-site

The storefront is intentionally designed to be a “vibe.”

5. Live Activations Are Their Secret Weapon

Their background in music and entertainment helps them:

• Work crowds
• Convert curious customers into buyers
• Perform high‑energy demos
• Showcase “activation flavors” like Lemon Pound Cake, which comes with instructions 

These activations drew attention at Falcons games, arenas, conventions, and more.

6. Popcorn Remix Is in Major Venues Across Georgia

They have partnerships with:

• Mercedes‑Benz Stadium (all levels)
• Truist Park / Atlanta Braves
• State Farm Arena
• Atlanta Dream
• Georgia World Congress Center
• Georgia International Convention Center

They’re a favorite for cheer, volleyball, and large-scale events.

7. Their Brand Went Viral — Celebrities and even the White House Took Notice

Celebrity/luminary support includes:

• Whoopi Goldberg
• Daymond John
• Sherri Shepherd
• Anthony Hamilton
• Cathy Hughes (Radio One/TV One founder)
• The White House (Hip-Hop 50th celebration invitation)

Their popcorn has literally made it to the White House. 

8. Their Fundraising Platform Is a Game-Changer

WePowerFundraisers.com gives:

• Up to 50% of gross sales to organizations
• Automated direct‑to-door delivery
• No upfront costs
• 10‑day fundraiser windows
• Ten curated flavors for easy purchase

They’re now targeting national Greek organizations (“Divine Nine”) to scale. [

9. Massive Growth: $1.5 Million in 3 Years

They realized they “had something” when they hit $1.5 million in revenue, without debt, and only two founders running things.

They even had to turn down a $4M deal because they didn’t yet have the production capacity—prompting them to invest heavily in a new warehouse.

10. They Reinvented Their Ops with Subscriptions & TikTok Shops

They recently added:

• A monthly popcorn subscription
• A TikTok Shop that allows creators to sell Popcorn Remix and earn revenue 

These innovations help them scale nationally.

🗣 Notable Quotes (with citations) On their partnership

“He said, ‘I ain’t got a whole bunch of money… but I got all the hustle in the world.’” 

On their role to each other

“I refuse to be outworked… whenever you call, I’m available.” 

On Popcorn Remix’s purpose

“We want to remix popcorn… make it unlike anything you’ve ever seen before.” 

On competition

“When you're going against a giant, you gotta have something real… We had a rocket launcher.” 

On their breakthrough moment

“We grossed $1.5 million in three years… from popcorn. I knew we had something.” 

On celebrity validation

“When Whoopi sent the picture… and then the White House… that was it.” 

On entrepreneurship

“Dreams don’t expire. How you start is not how you finish.” 

On community fundraising

“It’s one thing to ask for something. It’s another to give something back.” 

#SHMS #STRAW #BEST

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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dawnn Lewis.

Summary of the Interview

On Money Making Conversations Masterclass, Rushion McDonald interviews Dawnn Lewis—iconic actress, singer, songwriter, voice actress, philanthropist, and founder of the A New Day Foundation. The conversation traces her extraordinary career, starting from her childhood as a singer, dancer, and actor, through her rise to fame on A Different World, her decades-long voiceover career (including The Simpsons, Futurama, Star Trek: Lower Decks), and her ongoing philanthropic work supporting youth nationwide.

Dawnn discusses the challenges of being a multi-talented artist in an industry eager to box people into one lane, how A Different World both elevated and pigeonholed her, and how animation opened a vast new chapter for her that has lasted more than 30 years. She shares her philosophy on longevity, discipline, relationships, and the responsibility to give back. The interview also highlights her foundation’s programs supporting students, HBCUs, and underserved communities.

Purpose of the Interview

1. Celebrate Dawnn Lewis’s multi-decade, multi-disciplinary career

The interview showcases the depth of her talent—from singing and songwriting to acting, animation, and Broadway.

2. Highlight representation and legacy

Dawnn discusses the cultural impact of A Different World and her groundbreaking role as a Black female captain in Star Trek: Lower Decks.

3. Inspire audiences with her journey from Bed-Stuy to global success

Her story emphasizes perseverance, big dreaming, and ignoring limitations others impose.

4. Promote the A New Day Foundation

Dawnn details programs empowering youth, HBCU students, and underserved communities.

5. Provide insight into surviving and thriving in entertainment

She shares the importance of relationships, versatility, and constant self-improvement.

Key Takeaways

1. She was a “triple threat” long before Hollywood discovered her

Singing, dancing, and acting from age 7–11, she began performing professionally at 10 and even launched her own musical theatre degree program at the University of Miami.

2. A Different World brought fame but also typecasting

While it launched her into global visibility, it also led people to underestimate her songwriting, music, and voiceover abilities.

3. Her voice acting career spans more than 30 years

She has voiced characters on The Simpsons, Futurama, Star Trek: Lower Decks, Craig of the Creek, Fairly OddParents, Mortal Kombat, and many more.
Her entry into animation came from imitating her young niece for a role.

4. Representation matters deeply to her

Seeing Nichelle Nichols on Star Trek inspired her as a child; today, Dawnn is one of the very few Black captains in the Star Trek universe.

5. The industry rewards resilience and relationships

Dawnn emphasizes that her longevity comes from consistently doing excellent work and nurturing her professional network.

6. She founded the A New Day Foundation to uplift youth

Her programs serve teens, HBCU students, and communities nationwide, providing mentorship, laptops, scholarships, and life skills training.

7. Dawnn’s journey is one of intentional growth and constant reinvention

She never stopped expanding—into Broadway, television, songwriting, animation, philanthropy, and leadership.

Notable Quotes

(All quotes from the uploaded transcript.)

On talent and early training

• “I was singing, dancing at seven, acting at eleven… doing all three professionally since I was about ten years old.”
• “I thought I was going to be a recording artist… I had my own single out. I was charting on Billboard.”

On being boxed in

• “I didn’t start getting pigeonholed until I did A Different World… now you’re just an actress.”

On entering animation

• “There weren’t very many people of color in the animation world… the director said, ‘Who are you? How come I never met you before?’”
• “I get to voice characters they wouldn’t hire me visually to play.”

On representation and Star Trek

• “In the legacy of Star Trek, it’s me and Avery Brooks as the Black captains.”
• “Seeing Nichelle Nichols made me hopeful… she was my hero.”

On career longevity

• “You quiet the naysayers by just showing up and doing the work.”
• “God keeps opening doors and giving me what I need to walk through them successfully.”

On giving back

• “I am my best investment.” (also used in her foundation’s mission)
• “Where you were yesterday is not where you have to end up today.”

@#SHMS #STRAW #BEST

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