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How do we decide where to spend our hard-earned money in an increasingly crowded marketplace of overland gear? This question sits at the heart of today's episode, as Charlie pulls back the curtain on his personal approach to making informed purchasing decisions.

Dive into the practical steps every consumer should take before clicking "buy now." From researching company backgrounds and missions to contacting customer service directly, Charlie shares strategies that go beyond simply comparing price points. Learn why browsing LinkedIn profiles of company employees, searching for honest reviews in Facebook groups, and understanding a brand's longevity in the industry can reveal more about product quality than any marketing campaign.

Through specific examples like his 20-year loyalty to Baja Designs lights and recent research into suspension components, Charlie demonstrates how deeper investigation leads to better purchasing decisions. He candidly discusses how companies like Dometic have been manufacturing camping equipment for decades, while others are simply rebranding imported products with minimal value added.

The conversation takes a thoughtful turn as Charlie reflects on his recent interview with Overland of America's founders, emphasizing how their genuine commitment to serving the community influenced his desire to support their business. This reveals perhaps the most important element of conscious consumerism – understanding the values of the companies receiving our money.

Whether you're shopping for auto parts, suspension upgrades, or planning which events to attend, this episode provides a framework for spending that aligns with your values while ensuring you get quality products. In an age where reviews can be manipulated and trends come and go, Charlie's approach reminds us that the most satisfying purchases come from supporting businesses that contribute positively to the overland community.

What values guide your purchasing decisions? Have you discovered companies that deserve more recognition for their quality and integrity? Share your experiences and continue this important conversation.