Chandler Bolt is the founder & CEO of SelfPublishing.com, the #1 online resource for writing, self-publishing and marketing books online. He built one of America's fastest-growing private companies, scaling it from $0 to $75M+. He is also the author of 7 bestselling books, including his most recent, titled “Published.”
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[00:01:01] Getting into the publishing industry.
[00:01:30] First published books.
[00:01:59] Deciding to write a book.
[00:03:24] Money made from the first book.
[00:04:12] Traditional publishing versus self-publishing.
[00:05:06] The downsides of traditional publishing.
[00:06:03] Size of the business.
[00:06:30] Pricing structure.
[00:07:28] Similarities between publishing industries.
[00:09:04] Services provided by the business.
[00:10:58] Saturated markets.
[00:11:31] The impact of AI on the publishing industry.
[00:12:54] Combating AI in writing.
[00:14:00] Best marketing tactics to promote a book.
[00:15:18] The New York Times Best Seller list.
[00:19:33] Helping clients meet their goals.
[00:21:45] Using books as cash-flowing assets.
[00:23:17] The top 1% of the industry.
[00:25:35] Money made from the book "Published."
[00:26:46] Paying for the domain.
[00:27:21] Business expenses.
[00:28:36] Profit margins.
[00:28:53] Business structure.
[00:30:45] Learning lessons from delegation.
[00:33:13] Managing employees.
[00:34:03] Removing yourself from tasks.
[00:35:11] Building a marketable brand.
[00:37:01] Who should write a book.
[00:39:02] Process for working with clients.
[00:40:33] Finding a book topic.
[00:42:26] Having a book define your business.
[00:43:58] Example of ideating a book topic.
[00:47:24] Packaging yourself.
[00:47:59] Storytelling is a skill.
[00:50:08] Creating a story bank.
[00:50:36] Return on investment for books.
[00:51:36] Evergreen promotional tools for books.
[00:52:40] Marketing hacks for book launches.
[00:55:29] Titles and book covers.
[00:56:26] Involving people in the creative process.
[00:58:38] Choosing the title and cover for "Published."
[01:00:31] Running ads for customer acquisition.
[01:03:23] Dirty secrets of the book industry.
[01:04:31] Most successful client book launch.
[01:05:30] The stresses of running an 8 figure company.
[01:07:02] Personal finances.
[01:08:16] Personal investments.
[01:09:50] The barbell strategy.
[01:10:42] Biggest mistakes made by entrepreneurs.
[01:13:00] The downside of an entrepreneurial mindset.
[01:15:10] The best decision an entrepreneur can make.
[01:16:21] Buying digital real estate.
[01:18:26] Building a media team.
[01:19:49] The psychology of investing.
[01:22:10] Results of investing in a media team.
[01:24:02] Understanding social media metrics.
[01:26:06] Content team members.
[01:26:58] Slow growth versus viral moments.
[01:28:24] Future plans.
MONEY TALKS with Jesse
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