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My daughter was 6 years old the first time she came on this podcast. This time, at 11, she asked to come back on.
We sat down to talk about what she's actually absorbed about money over the years, just from being around it. It's a more personal episode than usual, and it turned into an honest look at how kids learn money habits long before anyone sits them down to teach it properly.
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Making more money and keeping more money are not the same skill. In this episode, Alpha unpacks why so many capable, hardworking people hit an invisible ceiling, whether that's in salary, business revenue or savings, and why the answer usually isn't "work harder." It's building the capacity to actually hold what comes in.
In this episode:
Most women aren't taught how to invest. We're taught to save, to budget, and if we're lucky, to buy a house. Share trading gets filed under "too risky" or "not for me" before we've even looked at it properly. This week I'm talking with Kaki Lee, a former chief pharmacist of 20 years who discovered a trading strategy called covered calls while on maternity leave and replaced her hospital income within six months. She now runs Cashflow Queen, teaching women how to trade on the US stock market with a strategy that can also protect up to 95% of your capital.
We get into why mindset makes up 80% of trading success (and strategy only 20%), what a covered call actually is in plain English, how much money you genuinely need to start, and why "share trading isn't for women" is a myth that needs to die. Kaki also shares how she's teaching her 11-year-old daughter to trade, and why paying more tax often means you're doing something right.
About Kaki Lee
Kaki spent 20 years in pharmacy, working her way up to chief pharmacist at a children's hospital in Perth. After the birth of her second child, she started trading covered calls and replaced her pharmacist income within six months, eventually leaving the profession altogether. Since then she's been a life coach, a podcaster, and is now the founder of Cashflow Queen, a 3-month one-on-one program teaching women to trade covered calls on the US stock market while working through the money mindset that trips most people up. She's also a multi-author and solo published author of four books, including Badass Asian Women.
What we cover
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Connect with Kaki
Disclaimer: This episode shares Kaki's personal approach and experience with share trading. It's general education and conversation, not personal financial advice. Always consider your own circumstances, and talk to a licensed financial adviser before making investment decisions.
This week I'm joined by Kerstin Rheinländer, a bespoke travel planner who's spent decades helping busy professionals travel in a way that actually restores them instead of travelling like the busy person they are on a day to day basis.
Kerstin isn't a travel agent. She builds journeys around who you are and what you actually need, not a list of places to photograph and post on social media. We talk about the difference between a holiday that exhausts you and one that restores you, why "bespoke" doesn't have to mean expensive, and what she learned about herself walking the Camino de Santiago after losing both her parents within months of each other.
But the part of this conversation that stuck with me most was about money. When we plan travel, it's often to tick a place of a bucket list. In years gone by, travel was a chance to experience new cultures, to expand our thinking, and to connect with ourselves and our loved ones as we experienced adventures with them.
What we cover:
• What "bespoke travel" actually means (it's not necessarily about luxury)
• Why exhaustion after a holiday isn't a badge of honour
• Kerstin's experience walking the Camino de Santiago after losing both parents last year
• The guilt women feel about spending time and money on themselves, especially in the "sandwich generation"
• Why we'll pay for a course we never finish but hesitate to invest in something that could genuinely change us
• What AI itineraries get wrong, and why judgment still can't be automated
• Where Kerstin is seeing real shifts in how people want to travel now
Quotable moment:
"Why is it so easy to justify spending money on things that we own, but we have a difficult time spending money on an experience that could actually shape who we are or who we can become?" – Kerstin Rheinländer
Connect with Kerstin:
Kerstin Rheinlander | TravelManagers
Kerstin Rheinlander | LinkedIn
This week Alpha breaks down six money personalities she has identified after years of working with female entrepreneurs and their partners: the Capable Avoider, the Busy Earner, the Optimistic Drifter, the Overwhelmed Achiever, the Intentional Builder and the Foundation Maker.
None of them are good or bad. They are a reflection of where you are at right now, shaped by life stage, upbringing, relationships and how much support you have had along the way. Alpha walks through what each type sounds like, what it costs to stay there, and what actually shifts things. Plus, she shares the free 10 question diagnostic she built to help you find out which one you are.
In this episodeWhy archetypes are not about boxing yourself in, they are about spotting common patterns
The Capable Avoider: financially capable, but manages money at arm's length
The Busy Earner: good income in the business, very little personal wealth to show for it
The Optimistic Drifter: a healthy relationship with money but no structure to make it stick
The Overwhelmed Achiever: high functioning everywhere except money, running on capacity not discipline
The Intentional Builder: doing the right things but frustrated that progress feels slow
The Foundation Maker: earlier in the money journey, often after a life reset, and completely okay to be there
Why the cost of avoidance is more than financial, it is the mental load, and how Alpha built the diagnostic tool, with a bit of AI help and a lot of real client data.
Resources mentionedTake the free Money Personality quiz: moneymadesimple.com.au/quiz (10 questions, no email required to see your results)
This week I'm talking with Jo Goddard, founder of I'm Her Women's Wellbeing, a Brisbane-based wellness space specialising in touch-based modalities. Jo is a bodyworker, energy healer, and sacred sexological bodywork practitioner who holds space for women moving through all kinds of life seasons.
We covered a lot of ground. From what Kahuna massage actually is and why Jo calls it her "gateway drug," to the idea that touch isn't a love language, it's a survival language.
We also got into money. Jo's own money story, why barter and energy exchanges can quietly limit your business growth, and what it means to invest in yourself when everything around you feels uncertain.
If you've ever thought your relationship with money lives only in your head, this episode might shift that.
In this episode we talk about:
About Jo Goddard:
Jo also runs Braless Brunches: community events designed to give women permission to show up exactly as they are.
Connect with Jo:
https://www.imherwomenswellbeing.com/
https://www.facebook.com/jogoddard6
https://www.instagram.com/im.her_womenswellbeing/
AI is everywhere right now, including in the money space. But before you hand over your finances to a bot, it's worth understanding what AI is actually good at, and where it falls completely flat.
In this episode, Alpha breaks down the real story on AI and money management. She shares why she ended up building the Prosperess app after trying to use AI alone for bank statement analysis (spoiler: it wasn't pretty), the story of a couple who drove off a cliff following GPS, and why a counselling bot once told someone to end their life.
She covers what AI genuinely does well: data analysis, automating repetitive tasks, running calculations, and where it simply cannot replace a human. Understanding your money identity, your values, your lifestyle goals, and your emotional relationship with money? That's not something you can outsource to a machine.
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In this episode, Alpha opens up the Thriving Money System. It's the same system she uses with every single client, and the one she comes back to herself whenever something in her own money life starts to drift.
The Thriving Money System has 6 steps: Clarity, Mindset, Education, Systemize, Review, and Wealth. And before you assume this is another rigid, follow-steps-in-order framework, it's not. Think of it more like a jigsaw puzzle. The pieces don't always go together in sequence. What matters is that they all eventually connect.
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This one's a bit of a pep talk, and honestly, it's one I needed for myself too.
This year has thrown a lot of people off, and if you've been feeling like things are just harder than they should be right now, this episode is for you. I'm sharing 5 things that help me when life (or money stuff) feels overwhelming, and they work whether you're dealing with a to-do list that won't quit or trying to get your head around your finances.
Because here's the truth: you can do hard things. You just need a bit of structure to prove it to yourself.
In this episode I cover:
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In this episode, Alpha sits down with Francesca Casaro, developmental educator, autism and ADHD specialist, and founder of Neuro Connections, to talk about what neurodivergence actually is, why so many people are only getting diagnosed in adulthood, and how to stop working against your brain and start working with it.
Francesca's path is a fascinating one. Born in Italy, she moved to New Zealand, had a daughter, and it was only when her daughter started school that the journey toward diagnosis began, for her daughter, and eventually for Francesca herself. Both are autistic and ADHD. Rather than sitting with that information, Francesca went deep, completed a Master of Autism Neurodivergence, and built a career supporting autistic and ADHD families.
This conversation is warm, honest, and genuinely useful, whether you're navigating neurodivergence yourself, supporting a child, or simply trying to understand why some things feel so much harder than they should.
What We Cover· What developmental education actually is (and why it's different from teaching)
· Why autism isn't more common, we just understand it better now
· What a 'spiky cognitive profile' means and why it matters
· Why formal labels can be useful, but only when they give you tools, not more shame
· The neurodiversity movement and what 'neuro-affirmative' practice actually looks like
· How hyperfocus is a strength, not just an ADHD trait to manage
· What to do if you suspect neurodivergence, in yourself or your child, without a formal diagnosis
· Practical strategies for money avoidance when your brain works differently
· Why working to your strengths matters more than fixing your weaknesses
About Francesca CasaroFrancesca is a developmental educator and founder of Neuro Connections, based in Brisbane. She holds a Master of Autism Neurodivergence and works with autistic and ADHD individuals aged 9 and up, and their families. She also works as a facilitator with Reframing Autism. Francesca works face-to-face in limited capacity and offers telehealth sessions Australia-wide.
Find Francesca: https://neuroconnections.au/
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