Monkey Mondays from Rusty Monkey

n today’s Monkey Monday, aka ‘Fun Chat’, Matt and Chris are discussing the value of brand confidence.

Have you noticed that when you see some marketing material from a really successful brand leader, it never feels like they’re desperate for you to buy their product. Instead, they’re confident that their product will improve your life, and they’re confident that you’ll buy it.

The consumers of today don’t like being sold to. They’re cynical about big business, and they can smell panic.

Companies like Apple and Nike have real brand confidence, and that makes them more attractive to their customers.

Here’s the breakdown

00:00 - Noises

01:10 - Confidence

02:07 - Selling

02:50 - Features

05:06 - Levels

06:30 - Panic

08:26 - Faith

Rusty Monkey | 3 cool things for a better work life

https://www.rustymonkey.com/blog/3-cool-things-for-a-better-work-life

Your website is one of the most important online marketing tools you own, so it’s important to get it right. Yet so many organisations don’t know how to brief their web agency when they approach them for a new website. If you’re in this position, we want to help. Download our killer web brief template, fill it out as best you can, and hand it to your chosen agency. We think you’ll get much better results.

Download 'The Killer Web Brief' here.

Download 'The Killer Web Brief Walkthrough Guide' here

Not sure where to start? We can help you fill this monster in, with no obligation to continue working with us. Just drop us a line and we’ll set up a free 1 hour chat to talk about what your business really needs to succeed.

Here’s the breakdown

00:00 - Pants

00:34 - Intro

02:44 - Business

03:49 - Vision

05:27 - Goals

05:48 - Audience

07:30 - Users

10:34 - Website

12:42 - Website goals

13:41 - Old website

14:21 - Content

16:03 - Branding

17:50 - Promotion

18:37 - Deadlines

20:00 - Risks

21:01 - Budget

23:30 - Final bits

25:26 - Anything else?

There are almost limitless options when it comes to marketing your business online, yet so many businesses get stuck in a rut of always doing things the same way. You pile all our budget into just one avenue of marketing, never exploring the other channels available to you, and never reaching your true potential.

In today’s Monkey Monday vlog, Matt and Chris are introducing the PESO model, which maps out the countless ways you can market yourself online. Some strategies work better for certain businesses, while other less-explored paths might do wonders for yours.

They say three is a magic number, and this is episode three of season three, so it’s bound to be a good one. Today Matt and Chris are talking about OKRs and how setting better goals can change your whole business, from boosting growth, to building audiences, and retaining good staff.

John Doerr | Why The Secret to Success is Setting the Right Goals

https://www.youtube.com/watch?v=L4N1q4RNi9I

OKR software:

https://gtmhub.com/

https://www.cultureamp.com/

https://lattice.com/

Greetings primate fans! We’re hitting your airwaves again with another Monkey Monday.

Today Matt is sharing some ideas he’s had about project management.

These apply really well to creative industries like ours, but maybe they can be expanded out to other sectors? Let us know what you think!

It’s the start of a new season of Monkey Monday vlogs! We’ve made it through what has been, let’s face it, a pretty grim summer, and now we’re sharing with you some insights we’ve had over the last few months on how to invigorate your business.

We’ve got some exciting new content coming up over the series, so stay tuned for our next instalment.

Be Water, My Friend. - The book which Chris Mentions.

Today we’re talking about how to get the best out of your agency. All too often, people come to us asking for a new website, or a new this, or a new that, because they think it will solve all their business problems.

The issue with this approach is that the solution they believe they need is not always the solution that will work. They could spend a huge amount of money on something they don’t actually need.  It’s far better to bring a problem or goal to your agency, and trust their expertise to provide you with the best solution for your budget. 

If you feel like your business is floundering in these uncertain times, get in your hammock and write down a list of all the problems you face and take it to your agency.

They might come up with some really creative answers that you haven’t even thought of.   Hit subscribe for more inspiring content from the Rusty Monkey team, and leave a comment with your ideas of subjects you’d like us to tackle next.

Today we’re talking about the benefits of switching off your distractions.  We’ve all been there. Even with the best of intentions to stay focused on a task, we still find ourselves scrolling through Instagram or checking our emails when we should be working on a project.

Sometimes that long list of things to do can leave us feeling overwhelmed.    In today's episode Matt and Chris are sharing advice on managing your time effectively, working remotely, working with your team, and tips on how to complete those jobs you just keep putting off. 

Hit subscribe for more inspiring content from the Rusty Monkey team, and leave a comment with your ideas of subjects you’d like us to tackle next.   

Finally, check out our very own video page for information on how we can help you make cool vlogs and other video content.