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More Coffee. Less Drama. episodes
- Now You Know: Templates for Reels?
Yep. Instagram is testing this feature with a small batch of creators.
What is it, and what will it allow you to do?
+ This feature COULD save small businesses time and energy on the app.
Find out more by listening to today's episode!
Resources Mentioned:
https://www.storybeat.com
https://inshot.com
Want to Connect or Send Questions?
@morecoffeelessdrama / [email protected]
8 min - Now You Know: Instagram Is Changing How They Rank Content
Adam Mosseri, the CEO of Instagram announced a few changes coming to the app.
In today's episode we'll be talking about:
- Product Tags
- Enhanced Tags
- Ranking for originality (where we'll spend most of our time today!)
What the heck does it mean? How does it affect you? What are new "best practices" you should adhere to?
Find out all that and more today in 8 minutes or less!
Let's Connect!
Instagram: @morecoffeelessdrama | @maplewildmarketing
Via Email: [email protected] | [email protected]
8 min - Now You Know: The Newest Social App That Is Sure to Make Meta Jealous
The newest social app is capturing Gen Z in a way that Meta could only dream of.
'Be Real' is the newest social app as of Q1 2022, has been downloaded 7.41 Million times (up 315% in Q1).
With Mark Zuckerberg saying that 'young people are the new north star' - we just HAVE to talk about this app and what it's all about.
Make sure to subscribe, follow along and leave a review if you're loving this new format.
Let's Connect!
Instagram: @morecoffeelessdrama | @maplewildmarketing
Via Email: [email protected] | [email protected]
6 min - Work Smarter, Not Harder - with Melissa Harstine
So excited to share my first guest with you guys: Melissa Harstine of Melissa Harstine Creative!
In today's episode, we chat about:
- What is Market Research?
- Why does Market Research Matter for My Small Business?
- A Practical Example of A Small Business Using Market Research
- What Happens When You Don't Use It
- Where You Can Start
- Applying and Using the Information
- Limited Time - How To Work it Into Systems
Resources Mentioned:
- Finding the Right Message - Jen Havice
- Ashlyn Carter - 4 Ways to Easily Organize Your Market Research
- Melissa's Guide On How to Easily Conduct a Customer Interview
*BONUS: A video tutorial by Melissa on how to do a customer research interview (The questions you should ask, how to prepare for the interview, etc.)
Want to Connect with Melissa?
www.melissaharstine.com
Instagram: @melissaharstinecreative
Facebook: www.facebook.com/melissaharstinecreative
Want to Connect with Kayla?
Sign Up for My Newsletter: https://bit.ly/maplewildmarketingnewsletter
Get Social: @morecoffeelessdrama | @maplewildmarketing
Drop Me A Line: [email protected] | [email protected]
Head to My Website: www.maplewildmarketing.com
Schedule a Chat With Kayla: https://bit.ly/chatwithmaplewild
36 min - Now You Know: Instagram Is Cutting Payouts For Creators
Instagram is on the struggle bus.
While it originally promised monetary gains higher than TikTok for Creators, the opposite is coming true.
Come listen and find out for yourself just how difficult it is for Creators to monetize their videos on the app.
We'll also chat briefly about Facebook's future and how we're all feeling about the algorithm these days.
Want to Connect?
Sign Up for My Newsletter: https://bit.ly/maplewildmarketingnewsletter
Get Social: @morecoffeelessdrama | @maplewildmarketing
Drop Me A Line: [email protected] | [email protected]
Head to My Website: www.maplewildmarketing.com
Schedule a Chat With Kayla: https://bit.ly/chatwithmaplewild
9 min - Season 2 Has Been a Year In The Making
Oh hey! I didn't fall off a cliff...
Emotionally, maybe - but otherwise, I'm just hanging on for dear life.
Totally be open and vulnerable about being a military spouse, a solopreneur and digging my heels in on what's been one wild and crazy two year journey for my personal life and my work life.
We're also talking about the shape of season 2 and what the episodes are going to look like this season. Let's get into it.
Want to Connect?
Sign Up for My Newsletter: https://bit.ly/maplewildmarketingnewsletter
Get Social: @morecoffeelessdrama | @maplewildmarketing
Drop Me A Line: [email protected] | [email protected]
Head to My Website: www.maplewildmarketing.com
Schedule a Chat With Kayla: https://bit.ly/chatwithmaplewild
11 min - Your Reputation Matters.
Online reputation management is often overlooked and it's the best and easiest way to not only gain new customers, but to reward the ones you already have!
We're chatting about:
- Do's and Don'ts
- Your Customer's Journey and Identifying the "Right" Time
- Your Process and How To Stay Consistent
- Asking the Right Questions
- If You Can Use and How You Should Use Incentives Wisely
- Responding to and Managing Both Positive and Negative Reviews
This is the FINAL episode of Season One! If you have loved this podcast as much as I've loved creating it for you, please take the time to rate/review wherever it is you're listening from right now or head to apple podcasts: https://podcasts.apple.com/us/podcast/more-coffee-less-drama/id1515992310 to leave your review there.
We'll be taking a break for the summer, and then I'll be back in the Fall with BRAND NEW episodes, new guests, and all sorts of practical marketing tips for your business.
Until then, may your coffee be hot, and your stress low!! See you next season!
25 min - Google or Facebook Ads? Which Is Best for YOUR Business?
So you want to start advertising online?
How do you know which platform to use?
In this episode, we'll be chatting about:
- Why Online Advertising is Important
- Facebook Ads and Google Ads: A Brief Overview
- A Comparison Between the Two
- What They're Best For
- How They Can Be Paired Together
Listen now!
29 min - Is the Future Of Social Media Audio?
Is social audio just hype or is it here to stay?
We've been hearing all about Clubhouse & the dozens of other social audio apps that have been popping up. Include Facebook and Twitter - two of the social media giants.
But what's going on with it? What do we actually need to know?
This episode is a bit different than my usual in that we're going to be chatting about predictive analysis of the market. Listen in to some of the experts talk about the way the market is going and what we should expect from social audio in the future.
Listen Now!
28 min - Research. It's What You Need.
Ever feel like you have no clue what to say online?
Ever feel increasingly frustrated by your content?
ENTER RESEARCH.
This episode we're talking about:
- Why You Need to Research
- How To Research
- Tools You Can Use to Research (+ Save More Time!)
- How to Improve Your Content Writing
Listen Now!
24 min
About More Coffee. Less Drama.
From the publisher's feed
Join me and a lineup of inspiring guest experts as we dive deep into topics like branding, content creation, customer engagement, and much more. We'll share real-world success stories, marketing news, and practical tips that you can implement right away to see results.
Grab your favorite coffee mug, settle in, and get ready for a fresh perspective on small business marketing. Whether you're just starting out or looking to take your business to the next level, More Coffee. Less Drama. is your go-to source for marketing wisdom, delivered with a dose of positivity and a touch of humor.