You have an ego.

We all have egos when it comes to our marketing - and they need to be kicked out of the building. In this episode, we're going to chat about 5 ways to remove it from your marketing and your life. Included in our conversation: your customer's journey, staying away from "shiny object syndrome", being in the business of change, and reframing your mindset around humility.

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Instagram: @maplewildmarketing

Facebook: www.facebook.com/maplewildmarketing

Pinterest: www.pinterest.com/maplewildmarketing

LinkedIn: https://www.linkedin.com/in/kaylafujinaka

I'm joined today with Tara Cochran, owner of Olive Fox Brand Strategy + Design. She’s a fellow entrepreneur, and has an amazing creative flair that fits perfectly with her business. We’ve had lots of amazing chats over coffee and hikes about strategy and design – that’s her specialty and something she’s incredibly passionate about.

On today's episode we chat through:

Speaking of resources, here's a few you need from today's episode:

Programs: Canva, Adobe

Books: "How to Style Your Brand" (Fiona Humberstone), "Building a Storybrand" (Donald Miller), "Eat That Frog!" (Brian Tracy)

Font and Color Type Trail Guide From Olive Fox Design

Ways to Get in Touch with Tara:

Website: www.olivefoxdesign.com | Email: [email protected]

Instagram | Pinterest | LinkedIn

LET'S CONNECT!

Website: www.maplewildmarketing.com | Email: [email protected]

Instagram: @maplewildmarketing | Facebook | YouTube | Pinterest | LinkedIn

Video. The word that can cause you to *insert your worst fear here*.

Many of the people I work with describe video as a "nemesis" or "scary" - and I definitely understand why!

However, in 2021 - you need a strategy. Even if it's a 2x a month strategy. If you have a plan, you will succeed.

In today's episode we talk about how to build a plan you'll actually stick to, ways to research ideas, structuring your video, tools to help you accomplish your video goals, and repurposing your content.

The principles I talk about in today's episode covers everything from TikTok, to the longer videos you produce for your YouTube channel!

Read the Blog: https://maplewildmarketing.com/your-video-marketing-strategy-needs-5-things/

LET'S CONNECT!

Instagram: @maplewildmarketing

Facebook: www.facebook.com/maplewildmarketing

Pinterest: www.pinterest.com/maplewildmarketing

LinkedIn: https://www.linkedin.com/in/kaylafujinaka

Any guesses?? Okay, okay. I'll tell you.

We're talking about Instagram Stories today. But not JUST Instagram stories. I'm doing a small section on Reels, TikTok and the trends of short form videos.

I'm going to share with you their future potential and why you should be using them to your advantage in 2021. In this new marketing landscape, it's more important than ever to evolve and grow (while still understanding your limitations of time!) Instagram stories could be an incredible way for you to capture your audience's attention and increase your authority and visibility online.

For full podcast notes, head to my website: www.maplewildmarketing.com/blog and read the blog post!

LET'S CONNECT!

Instagram: @maplewildmarketing

Facebook: www.facebook.com/maplewildmarketing

Pinterest: www.pinterest.com/maplewildmarketing

LinkedIn: https://www.linkedin.com/in/kaylafujinaka

Welcome!

In today's episode, I'm going to walk you through 5 main reasons why comparison will slowly drain the life out of your business.

There's so much noise in our culture today, and I think as business owners, our job is not only to filter that noise, but to outright ignore it if it interferes with how we do business and relate to others.

Wouldn't you agree?

If you love this episode as much as I loved recording it for you, make sure you leave a 5 star review wherever you're listening. It sounds small, but is so helpful!

For full podcast notes, head to my website: www.maplewildmarketing.com/blog and read the blog post!

LET'S CONNECT!

Instagram: @maplewildmarketing

Facebook: www.facebook.com/maplewildmarketing

Pinterest: www.pinterest.com/maplewildmarketing

LinkedIn: https://www.linkedin.com/in/kaylafujinaka

We're talking about all things "trendy" in episode 2! Join me as we wade through topics like video marketing, the future of automation, the latest in content marketing, "moments" to watch, and more. If you want to get the scoop on what to pay attention to in 2021, this episode will have you on the edge of your seat.

And if you're working from home, that means your posture and your marketing game will have a workout. WIN-WIN. 

For full podcast notes, head to my website: www.maplewildmarketing.com/blog and read the blog post!

LET'S CONNECT!

Instagram: @maplewildmarketing

Facebook: www.facebook.com/maplewildmarketing

Pinterest: www.pinterest.com/maplewildmarketing

LinkedIn: https://www.linkedin.com/in/kaylafujinaka

Bold statement, right?

In today's world this is what we need more of. VALUE. Your customers crave it, and your pricing structure demands it. Today's episode is geared towards you realizing where that value comes from, and how to add more of it, so you don't have to think about lowering your prices.

If you know the value is there for your client, and you know exactly what you're worth - you can save yourself a lot of headache and fear. 

For full podcast notes, head to my website: www.maplewildmarketing.com/blog and read the blog post!

While you're here - please make sure to leave some love and rate/review this podcast. 

LET'S CONNECT!

Instagram: @maplewildmarketing

Facebook: www.facebook.com/maplewildmarketing

Pinterest: www.pinterest.com/maplewildmarketing

LinkedIn: https://www.linkedin.com/in/kaylafujinaka

Let’s talk about lowering your price. Whoa. There’s a loaded sentence. I’m going to make a bold statement here, that I’m going to unpack in this blog post. “You don’t need to charge less. You need to add value.”

There’s this fear that all entrepreneurs have. “My prices are too high”, “No one will pay this much money”, “should I offer a huge discount to make it more appealing?” Look. I get it. COVID has thrown all of us for a loop. Maybe a few loops. But don’t get it twisted!

Don’t let that fear back you into a corner where you think that you need to slash your prices. There are ways for you to add value and stay consistent with your pricing. If you lower your pricing, you could really end up shooting yourself in the foot.

Here’s a few key points before we get started. You should know how much your services cost. I.e. Sit down and think through… 1) How much does my product cost 2) What amount of time do I spend on each item 3) How much would I like to be making on an hourly basis? 4) Are there taxes I need to add? 5) Shipping?

Once you know those things, the rest of this gets a LOT easier. With all that said, let’s dive into 7 ways you can add value to your customers WITHOUT having to lower your price.

As always, if you love the show - consider donating to it or subscribe and review so others can hear it too!

More Coffee. Less Drama. is a podcast that will inspire you to take practical steps to marketing your business.