More Profitable Podcast | Business Podcast Strategy for Coaches and Consultants

Full show notes at https://thestaceyharris.com/episode382

In this episode, Stacey breaks down the three things you must know in January 2018.

- Facebook Ads and algorithm updates

- Scheduling your social time

- Where you're spending time online

Send Stacey a Text

Support the show

Full show notes at thestaceyharris.com/episode381

In this episode, Stacey breaks down what information she looks at when investing in masterminds, coaching, and businesses. No promo or big pitch for a mastermind, just another perspective as you dig into opportunities in 2018.

Send Stacey a Text

Support the show

Full Episode Show Notes at thestaceyharris.com/episode380

Stacey breaks down updates to Instagram stories, using them to engage with your community, and drive sales in your business.

Send Stacey a Text

Support the show

Full Show Notes at - thestaceyharris.com/episode379.

In this episode, Stacey breaks down the definitions of social media strategist and social media managers. Figure out what each job is and when you need each one.

Send Stacey a Text

Support the show

Full Show Notes at - thestaceyharris.com/episode378

In this episode, Stacey breaks down the three things you need to know THIS month to do more with your marketing. 

Topics Covered - 

- Social Media Planning

- Video Marketing in 2018

- Setting Your Social Media Budget

Send Stacey a Text

Support the show

Welcome to episode 377 of Hit the Mic with The Stacey Harris.

Let's talk strategy. I'm excited about this because now's the time guys. Not necessarily because this is gonna be the thing that changes your life in 2018, but because right now, this will make your social media time less stressful. This is not one of those big, grandiose, you know, 'this is the only way you'll see success next year' kind of episodes or kind of conversations. What it is, instead, is 'here's what you need to do to make your day-to-day less frustrating.'

Now, as you've heard me talk about over the last month, now really is the time to be thinking about what's been happening and what you want, moving forward. Not because it's the end of the year, but because I'm guessing there is some goal that you have for the next 30 days or for the next 12 weeks, or for the next 12 months, that you'd like to see happen. And if you want to see that happen, you've got to be doing the work and looking at what's worked, and what's not worked. So that's what we're gonna talk about today, we're gonna talk about the fundamentals of building a strategy, and I'm gonna let you know about a way you can dive deeper that's 100% free. We're actually gonna be doing a live free training on this in December in just, like next week, so I want to let you know about that. So details about that will be on the show notes page for this episode and of course, at the end of this episode, I will remind you.

Now, the other cool thing is, what you're going to be putting together here, is the fundamentals of nearly every training we're gonna have in Backstage next year. So now is a great time to join us Backstage, especially if, it is the end of the year, you're looking for your 2018 mastermind setup. And 2018 coaching support. Great time to look at BAM, because we do have a couple spots open for next year. There's one-on-one support with me, you get a private area of the forum that's just for you and I, so you have access to me literally all the time. Now, I don't answer at all hours, but you get a much faster response there than you would just about any other way. It's really the only way to get direct one-on-one support from me that doesn't involve me actually managing your strategy for you, with our team. So, that is the way to go if you are looking for the support throughout next year, hitthemicbackstage.com is the place to go to learn more about that, and of course the BAM level of Backstage. Cool?

Alright, let's jump in, because there's no time like the present.

Alright, so I kind of hit on this earlier, I've talked about this on Facebook live recently, but the first step is really knowing where you're at right now. What kind of traffic are you getting to your website? What's the demographic of the people who are currently liking your page, or currently following you on Twitter? What kind of engagement are you currently getting on Instagram, or whatever the networks are, for you? What are you currently sitting at, as far as connections on LinkedIn?

So look at your numbers.

Also, when you're going through this evaluation, look at your profiles. Make sure that you're

Send Stacey a Text

Support the show

Welcome to episode 376 of Hit the Mic with The Stacey Harris.

All right guys, episode 376 is officially started. We're going to talk about communities today, and I want to talk a little bit about what I mean by that because sometimes there is a confusion about what community can mean and if a community is even possible in regards to a businesses' audience. And here is the real deal, not only is it possible, it's critical. Think about your favorite brands. Some people call massive supporters of Apple, for example, fanboys and fangirls or certain movie franchises or whatever the thing may be, Android devices, whatever the thing is. Those are all businesses, and they all have a rabid fan base. That fan base is the community.

So you can have the same thing. In fact, it's critical that you have the same thing. I would even go as far as saying it's more valuable for you to have something like that as a small business owner, solopreneur, or micro business owner, whatever category you fall into because your audience is not as necessarily massive from a number perspective. You want them to be really invested in buying you. In buying from you and supporting your brand. So that's what we're going to talk about today. We're going to talk about the three aspects of community building that you need to be paying attention to. And this kind of thing is relevant whether you have one person in your community, whether it's a Facebook like or a name on your email list or a customer, or whatever, or a million.

So, let's jump in with that today. Before we get started, I want to remind you, like every other episode of this show, it's sponsored by hitthemicbackstage.com. If you want a great example what a community can do, join us in there. We've got massive amounts of trainings and accountability with the community aspects. We've got two private forums you can join in on. So we really meet you wherever you're at. And then we also have what I think is a massively valuable piece, our monthly Member Mastermind. So that's once a month, we get on live call. We've got some hot seat time. You submit questions to me. If you want to jump on live and get some coaching, you can do that. Whatever works for you to get the support you need to actually use this stuff. I'm not looking for you to join a library of trainings and just let it get virtually dusty. I want you to jump in and I want you to take action. So, that's why the Monthly Mastermind is in place.

If you really, really, really want to uplevel and stay accountable and get stuff done, join us at the BAM, it's the Backstage Amplifier Mastermind. That gets you a monthly one on one call with me as well. So the place to be, hitthemicbackstage.com. I will see you there, all right.

All right, let's jump in. Three elements of building a community.

You had to have known this was going to be the first one. It all starts with knowing who your customer is. We have this conversation so often and that's because it's absolutely critical. It is the first step. You have to know who you're talking to. If you don't know who you're talking to, it's impossible to connect because you're not going to be using their language. You're not going to be speaking to their pain points. You're not going to be connecting in the way that they connect.

And that could be a location. Tha

Send Stacey a Text

Support the show

Welcome to episode 375 of Hit the Mic with The Stacey Harris.

Today on the show, we're gonna talk about change. Change is scary. But also, super like, gonna happen to everybody and every business and everything in your life. It changes, it evolves, it grows. And that's good. But I feel like this time of the year, November, we kind of see the end of the year ahead, or depending on maybe when you start your year, I know a lot of people do like, mid-year is kind of their start, so maybe you're at the halfway point of your "year," your reflection time, I feel like for me, though, I kind of run my year either ... I feel like I have a lot of these refresher times.

Like, the school year, I guess September I always feel kind of like, it's new. But definitely, as the number changes, so in December and November, when we're looking ahead, this year is 2018 and like, January/February ... you have this whole. It's like the first page of a notebook. You have this whole stretch of time ahead of you. And I try not to plan or get too caught up in massive time periods. I definitely have a general idea of what I want the next, honestly, three years of my business to look like, in a really general sense. Like, super general sense.

But now, in November, is definitely when I start looking at what's up for next year in a slightly less-general sense. I tend to get more, more, more detailed when we look at 12 week quarters. But I'm a big fan of mapping out things, like Backstage trainings for the year. I really like to put together a general sense of what my editorial calendar will be for the year, what my launch periods will be for the year because that helps me know ... when I get an opportunity to be an affiliate for something, if I have the space for that, or if ... I get some crazy, awesome new idea. Again, if I have the space for that.

Or, more often than not, what needs to be removed from my life so I can make the space for it. So, in November, I start looking at what do I need to change to hit my goals? I also like to look back at what's changed since the last time I looked, so over the course of 2017, what's changed in my business?

And so today I want to talk about why change is good, and how to look at that.

Before I jump in, I want to remind you, if you love this show, which I know you do, you need to join us Backstage. HitTheMicBackstage.com is the place to be. We are all about giving you what you need, right now, to help you with your digital marketing. This is the place to stay updated with what's happening on networks, to pay attention to what you want to focus on, because we have how-tos on all of the major networks.

And speaking of change, we have some change over the course of 2018 that'll happen, because we're always making that community better. That community is always changing in the sense that, in 2018, for the first time, the bulk of our trainings that I have laid out, are gonna be about strategy. We have an entire library of step by step, how-to use networks, and now we're gonna delve into some of the why's and the strategies that can help us grow and help us, you know, actually see results and stuff. Doesn't that sound lovely?

So if you want to be a part of that, HitTheMicBackstage.com is the place for that. I highly recommend you join us, because well, it's just

Send Stacey a Text

Support the show

Welcome to episode 374 of Hit the Mic with The Stacey Harris. All right, guys, it is November.

Like, for realsies. And we have the first episode of November hitting you, which means it's three things you need to know. And they're all social media focused this month. Two Facebook notes and one Instagram. I'm amped. I'm really amped. I apologize in advance for my voice. I'm getting over a cold. But the content will be good if you can just bear with the voice, all right?

All right, so let's jump right in by saying this episode, like all 373 episodes before it, is sponsored by Hit the Mic Backstage. HittheMicBackstage.com is the place to go if you are looking for a social media lifeline. Really, a lifeline is the right word here. Because that's where I'm doing updates all the time. Whenever networks make changes, that's where I share them. And in December, we have a brand new, completely revamped Facebook ads training coming out. We just released in the last two months LinkedIn, YouTube, and some other really great trainings.

We also have a monthly mastermind where you get a little feel for one on one time with me, because you are the focus for five to fifteen minutes as long as you submit a question. That's all you have to do. So join us, HittheMicBackstage.com. Again, this is your online marketing, your social media lifeline. Use it. This is how you phone a friend. I'm your friend. Cool?

All right, so let's jump into the three things I want you to know in November about social media. Yeah? Cool? You in?

Let's do this. Number one, I did a Facebook live about this, and I'll link to it over in the show notes. But there are some newsfeed tests happening, there's also some newsfeed changes that have rolled out. Don't freak out just yet, but it does mean some changes are coming. Right now, they are testing the idea in six countries on Facebook of having two newsfeeds. One for sponsored posts from pages and stuff from your friends, also people who you have agreed to connect with one to one so to speak. So your profile connections. And then a second newsfeed that would actually be all about your pages. That would be the organic post content from pages.

Now, this has some people kind of up in a tizzy for lack of a better word in the English language, because they're freaking out that their stuff's not going to be seen. I take a little bit of an issue with that because of two things. A, Facebook has even said there are not currently any plans to roll this out globally. And B, I don't think it's a totally horrible thing if it got rolled out globally, to be honest with you. For one, I think it separates the kids from the grownups a little bit. I'll be honest with you, the people who are really serving their community and getting engagement are still going to get organic traffic. The people who are willing to invest through ads are going to see an ROI on it because that content's going to show up in the main timeline.

So I don't think it's all bad. I think it may also improve the user experience for Facebook users, which means their more apt to use platform that we're trying to market them on. There's no downside to that for us. Now, yes this will change the way we as pages show up. That's a natural part of social media. For those of you who have spent a lot of time learning Facebook, wouldn't you rather have to evolve the way you show up here than start over somewhere else? Right now, we're seeing a lot of people use their Facebook page as a megaphone to sell, sell, sell, sell, sell, sell,

Send Stacey a Text

Support the show

Welcome to episode 373 of Hit the Mic with The Stacey Harris.

All right guys, let's talk YouTube. So over the last several months I have raved and raved and raved about Facebook lives and how fantastic it can be to connect and I actually had somebody email in and say, "Well, what about YouTube? Do I still need to be doing videos on YouTube if I'm also doing all this Facebook video stuff?" And so that's what I wanna answer today. I want to talk about why YouTube is still totally relevant, still totally important and valuable, and wonderful, and how to use it to support what you're doing, maybe with other video channels.

Before I do that, I do want to jump in and let you know Hit the Mic Backstage is absolutely your next stop after this episode because tomorrow, November 1st ... Holy crap, I can't believe it's going to be November tomorrow, we've got a brand new training launching a new training YouTube best practices, so it's really going to expand on everything we talk about today. This is going to be your one-stop shop for exactly what you need to do to get the fundamentals of your YouTube game on point. All right, so hitthemicbackstage.com to check that out.

Let's jump in. We're going to cover three things today.

And the answer is yes. YouTube is the number two search engine in the world. And guess what guys? It's owned by the number one search engine in the world, and results from YouTube actually pop up in Google results, so yeah, guys it's still relevant. The power here comes from not saying, "I'm ditching YouTube and I'm going to Facebook video." But sharing them in both places, because there's not an exclusive rule here. No one says that just because a video's a Facebook live originally, it can't go to YouTube. In fact, any content I've put up on YouTube this year has originated from Facebook live.

Don't skip it, use it.

Facebook is fantastic for video and it's wonderful for the short period in which you're live and then the following, slightly longer period in which it can show up in the news feed of people paying attention to your page, then it kind of loses some of its steam. That's not the case with YouTube, because again, number two search engine in the world, the relevance is still there because it can still show up in search results so if you're creating content that's valuable, it's still findable, it's still searchable, it's still reachable, it's still viewable. That's why you gotta continue to pay attention to this tool.

Number one, don't forget to do the SEO work, and when I talk about SEO or Search Engine Optimization, what I'm really talking about is your headline, or your title, your video title, and your description. That's where you want to make sure that the keywords that your audience is using to find that video. One of things we've started doing with some of our client's videos is actually including transcripts in the description. We've seen some great results with that. The best results have really been though in keeping it short and on point, relevant links, keyword packed description, and when I say keyword packed, let me just clarify that I do not mean keyword stuffed. I do not mean inventing a place to put keywords so that we can just shove as much as possible in there. What I do mean is using the words your potential viewer is going to use when looking for that video to describe that video. It really is that simple when we're talking about the SEO.

Then making sure our tags are on point, now this is where we can start stuffing keywords. This is where we can start ... jus

Send Stacey a Text

Support the show