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Welcome to episode 362 of Hit the Mic with The Stacey Harris.

We are celebrating. Yes, that's right. This month marks two years since the launch of Hit the Mic Backstage, so we're starting the whole month celebrating the anniversary. I wanted to talk about what I have learned and has taken for me and the lessons I've had in running this community for the last two years and in continuing to run this community.

I see a lot of the membership sites that started just after I launched or in the year after I launched, a lot of them aren't around anymore. I think a lot of that comes from not really being super clear on what it takes to maintain a membership site. We spend a lot of time curious about what it will take to launch, what tech we need to build it on, and how big our list size needs to be and how to process recurring payments and all of those things.

Sometimes, I know this was definitely true for me, I didn't think nearly as much about what it would take to run a membership site. That's one of the things I love and you're going to hear me shout these guys out probably several times during this episode, The Membership Guys, who have a great podcast. Mike and Kelly are fantastic. They have a great membership site I'm a part of.

They also have done masterminds that I've been a part of and live events that I've attended and they're friends of mine. They're just fantastic people who genuinely know their stuff. They spend a lot of time in their community and in their marketing talking about not just what it takes to launch, but what it takes to run.

They're doing a really good job of educating us on this stuff. I wanted to tell you from somebody who doesn't teach this day to day what my experience has been, my lessons have been, maybe a couple of things I wish I would have known earlier. We're going to focus on three or four main areas and we'll dive in in that way. The first thing I want to talk about though is commitment. You really have to be committed to growing this membership site.

One of the things that I had to choose very early is if I wanted to have launch periods and I wanted to launch multiple times per year or if I wanted to have it open all of the time. I chose to have it open all of the time, which basically means I'm always in some way in launch mode. Instead of having the collective stress of a very intense launch over a week or two weeks and the work it takes to do that both before the actual two week open period and then during that two week period, I have a slightly lesser version of that all the time.

I'm always selling the membership site. We have put in place a lot of pieces so that the membership site can always be in launch mode. It can always be in sales mode. That means little stuff like budgeting for Facebook ads all the time, meaning I don't have a launch budget that's XYZ and it scales down for the month afterwards. No. I have a budget for 12 months and there's a monthly budget for Backstage.

In addition to that, there's a monthly budget for anything that I do have a launch period around. Earlier this year, we launched the Backstage Amplifier Mastermind, which I will talk more about later because we're changing it up a little bit. That was a more focused launch period. It had an open and it had a close. In addition to my always going Backstage budget, I needed an additional budget for that.

That's something to consider if you're going to have

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Welcome to Episode 361 of Hit the Mic, with The Stacey Harris.

All right, guys, I want to talk Facebook Ads today, because there are some things I would like you to know, right now. I know we're going into that time of year. It's August now, we're looking at fall launches, and end of the year promos, and things like that. And that means a lot of Facebook ads. Maybe you're even look at your list growth goals for this third quarter, and you're realizing it's gonna be over soon. Whatever it is, you want to run some Facebook ads, here are the things I want you to know, right now. We've got three things for you today.

So we haven't talked a ton about Messenger ads, here, yet, but basically, they're ads that run a lot like News Feed ads they've got the same sort of description photo layout. They run in the Messenger area, and destinations, can be, and by destinations I mean wherever they end up when they click, can be a Messenger, meaning they can click to send you a message, or the other destination can be a webpage. So, something like a landing page, something like you would do with a News Feed ad. I actually really like Messenger ads set up with destinations to send me a message, because that's the environment they're in, so it makes more sense to click out, and end up sending me a message versus sitting on a landing page. Both can be run successfully, but I like the Messenger destination in that ad format. It's worked really well for a lot of people.

So, I really like that, but the news about this is that it's now available globally, meaning we can all do it now, which is exciting. Again, these are just gonna look like News Feed ads, and I'll actually include a picture of it on the show notes, but it's gonna look photo destination, that kind of thing. It's just gonna appear in their Messenger area. So, your Messenger app on mobile, or your message area on the desktop. Cool? So, this is a really cool opportunity for you to connect with your potential audience.

Or, I really like these ads, like retargeting kind of things, meaning I put the ad in front of a custom audience made out of people who have, maybe signed up for a webinar, and this can be a followup sales sequence, meaning "If you have questions about xyz that we offered on the webinar, send us a message, and we can answer them." Or, upsells, "Hey, you joined us for let's use Hit the Mic backstage, for example, if you'd like to upgrade that, and get a jumpstart here's a way to ... you know, you can book a call with me, drop us a message, or book your time here." If I want the destination to be a landing page.

So, that can be a really cool way. I like to do that. I like Messenger ads to a warm audience, just because they recognize the face, they recognize the person, so that can be really helpful. But, I have heard, I have not seen, I have not executed, successful one to cold audience, just because I've only tested, so far, to a warm audience. But, that's how we have been utilizing them, for us and for our clients, all right?

Number two, kind of building on that, destinations matter. So I want to talk about this in two ways. Number one, I talked about, with Messenger ads, I really like to send people to message us, to a message destination because that's the environment they're in. That's something that's really valuable to think about. Where are they when they're engaging with your ad, and what's their kind of mindset, what are they thinking about? On the flip side of that, that also impacts not just what the destination is, but what the destination looks like.

For example, if I'm sending an ad through Instagram, they're gonna be on a mobile device. I need to make sure wherever they're ending up looks good on mobile. For a long time, I would say probably the first twel

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Welcome to episode 360 of Hit the Mic with The Stacey Harris.

All right guys, episode 360, first episode of August 2017. It's August 1st today and I'm like, "Dude, where is the year going?" Oh, it's killing me. But we've got some cool, cool stuff to talk about today. I want to talk about three things I want you to know right now when it comes to your online marketing, when it comes to your social media time, all three things are social media related today. We've got two Facebook things and a LinkedIn update, which I'm very excited about so let's jump right in.

Okay, so real talk, Facebook bots are amazing. I'm absolutely obsessed. I think they're really, really cool. I think they're going to be a really powerful way for us to connect in a new way with our community and they're going to be a really powerful way to serve our community on Facebook in a different way. However, like all new gadgets and gizmos and fun things, there are some people using it in some really screwy ways. There's some people using it in some really, really awesome ways. I want to make sure you are one of those awesome people using it in a really cool way to connect.

I actually first really dove into bot stuff and how it worked and the structure back in March when I attended a conference that Digital Marketer puts on called Traffic and Conversion. The CEO of the Digital Marketer who's a guy by the name of Ryan Deiss, for those of you who are not familiar with Digital Marketer, I'm obsessed. Ryan made a really good comment and I really, I run all of my bot related conversations through this filter, which is that bots allow you to automate the start of conversations. Not conversations completely, not sales, but the start of conversations.

The bot is really allowing us to get in front of someone and say, "Hey, can I help you?" "Hey, what can I support you with?" "Hey, where can I direct you?" "Hey, what do you need?" Now automating the need for me to never, ever respond to messages again. I think that's a really important filter when you're looking at how are you going to use your bot for good and not for evil. That's what I really encourage you to think about when you're setting up your bots. If you want to learn more about bots we're talking all about bots in The Mic Backstage this month. In fact, just today a brand new training went live with some cool Facebook bot options.

We talk about how to use Facebook bot right inside of Facebook. There are some bot features right in Facebook and I do suggest turning those on, looking at those, setting those up. If for no other reason to say, "Hey, I got your message, I'll be back soon or someone on our team is going to respond quickly." You don't even have to offer them up a resource right there but just saying, "Hey, you're heard. Hey, we got this, we'll be right back," or, "Hey, we only answer messages between such and such and such and such, we'll get back to you then." Again, we're just making sure that these people feel heard. We're automating the start of a conversation, we're not automating the conversation.

Those are really low hanging fruit bot stuff to set up that Facebook is actually doing natively and that's killer. Also in the training we're talking about some more advanced stuff using the tool I use for my chat bot, which is Many Chat. I love Many Chat, I think it's fantastic. If you're looking to get into the bot game I really, really recommend you check out Many Chat becau

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Welcome to episode 359 of Hit the Mic with The Stacey Harris.

I'm really excited to talk about e-mail marketing today because inside of Hit the Mic Backstage right now, you'll find a full version of best practices, tips, tools, all of that stuff to grow your e-mail list and to actually use your e-mail list. Because as we're gonna talk about, it's not just about growth, it's about using it. And so you can check that out at HittheMicBackstage.com. Let's jump in on today.

So, we're gonna talk about four things today. The first being goals, and the reason we're gonna talk about goals is because literally everything else we're gonna talk about ... In fact, growing your e-mail list at all doesn't matter if you're not clear on this part. I want you to really think about why you need an e-mail list, and we talked about this a couple of weeks ago, but really, like what is the purpose of your e-mail list?

Now, I don't want you to tell me or yourself or whoever you're talking to about this because quote the money's in the list. Yes, you can monetize your list, but you still need to know how and who and why and with what and all of that stuff, and so you need to know your goals. My e-mail list absolutely has multiple goals. Ultimately, it's about getting clients, but it's not about getting one kind of client, and so ... And we're gonna talk about this a little bit later, then we have to look at things like segmentation, but that comes down to, again, knowing my goals.

I am building new e-mail funnels all the time. Great, those only work if I know the goal. Think about what the purpose of your e-mail list is, it may have multiple purposes, it probably does as far as selling different things, but you have to know what those are. I had a client recently, and we talked about this a couple weeks ago, but I had a client recently and we were having this conversation and she was talking about just growing her list, and I was like, "Great. Why?" You know, maybe you want to run a live event. Okay, and obviously you want to have people to sell that live event to, but you need to know the timeline. There's your goal. Okay, so I know I want to have this event in January and it's June right now, it's gonna be July in just a few days, I want to build the list to increase interest in that.

Awesome, now we have a goal and a timeline. We can absolutely start funneling an e-mail list towards that goal ultimately because we're providing them value. However, if it's, "I want to build an e-mail list because some day I want to do a group mastermind, a small group, high dollar, super VIP mastermind someday." Awesome, start building your list, keep building your list, and keep building your list, but now the people who joined your list let's say a year ago aren't necessarily in the same space. First of all, a lot of them might not still be in your list, but you're just building for the sake of building, and that's really where we get to our second point, which is the idea of quality over quantity.

We talked about this in probably every scenario, in fact I know for a fact we've talked about it about this, a list of 10,000 people is only valuable if they're 10,000 people who give a crap about what you're talking about. This is why we don't buy e-mail lists, this is why we don't trick people into being on our list, this is why we don't break spam laws, this is why we deliver value and we keep engaging them because we want them to be quality leads. I would hands down rather have 1,000 quality leads or 100 quality leads than 10,000 names and e-mail addresses that mean nothing, that do nothing, to send an e-mail add

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Welcome to episode 358 of Hit the Mic with The Stacey Harris.

All right, we're going to shift gears a little bit. I want to talk about landing pages. So often, I get emails or I'm talking to clients and they're talking about their Facebook ad's not working. One of the most common things that comes up is it's really not about the ad. The ad is killer, the targeting is killer. Everything from the ad perspective is on point.

The problem falls into that what's next category. That is generally a lot of times, not all the times, but a lot of times a landing page. Whether you're running ads to an opt in or a webinar intro or whatever that landing page is for, maybe it's even a sales page and you're running a retargeting ad, whatever it is, a lot of times the problem falls to the landing page. That's why I want to talk about some landing page best practices today.

First of all, what is a landing page, because sometimes these terms are used to represent different things. For our purposes today, a landing page is a one page on your site, meaning there's not a menu to all the other pages. There's not a bunch of links to content and things like that. It serves one purpose and that's to either get people to opt in or get people to buy or get people to get notifications for or to download something. Whatever that thing is, its job is to do that one thing. There is a singular calls action and a singular action presented as an option. That's what we're going to be referring to today when we talk landing pages.

Let's jump in on these best practices, and I want to start with something that is becoming a bigger and bigger problem. That is don't forget to be your brand on your landing page. With tools like Instapage and ClickFunnels and LeadPages and all of these great landing pages tools, we're able to create really well optimized pages, but here's the deal. You have to edit them.

I find it really easy to identify a LeadPage or ClickFunnels. Those are the two that I have the easiest times sort of spotting in the wild. The other ones definitely fall into place, and as tempting as it is to you just use that, ranks number one conversion page and dump in your information and be done, you're doing your brand a big disservice, and for a couple of reasons. Number one, there's going to be a disconnect between whatever sent me, whether that's an ad or a organic piece of content or a link someone sent me, and what I'm actually finding. If you have a totally different color scheme and the stock photos that were in there from your landing page tool, it's going to look like their brand. It's also going to look like about a million other landing pages I have encountered around the web.

Absolutely there are going to be niches where people don't realize that. They're not as familiar with landing pages as I am or a lot of other online marketers are. For any of you, and I know a large section of you are business coaches, providing services to business, you're using the same tools potentially your clients are using, which means they can tell that it's really the LeadPages brand, and it's going to ... Really, whether it's conscious or not, it's going to cause a rub. It's going to cause a discomfort. I'm not saying that this is going to be something where it's like, "Oh, my god, I don't trust this person anymore. What are they thinking?" Psychologically, that touchpoint doesn't quite land. That's why you need to be making sure that these represent your brand.

You can actually still use a basic layout, and there will absolutely still be people like me who have memorized what these pages lo

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Welcome to episode 357 of Hit the Mic with The Stacey Harris.

I had a really interesting question sent to me through the website not too long ago, and I decided in addition to emailing this person an answer, I would bring it here, because I think several of you probably have this question. So we're going to talk about, does Twitter still matter? I have gotten a lot of pushback from people lately saying that Twitter is becoming sort of irrelevant and they're not getting traffic or they're not growing their followers, or they feel like it's a waster of time because they're just starting out there, and they don't know how to grow in any way. And so I wanted to talk about why Twitter can still totally be relevant for you, and why it might not be.

So number one, yes, Twitter overall is still currently, as of today, relevant. Like every social network, I'm sure it will come a point where it is not relevant, although I think social channels have done a better job in the last several years of finding ways to evolve. Facebook and Instagram are killer examples of this. LinkedIn, to a greater extent, is a real shining example of knowing their niche and knowing how to improve to speak to their niche. But who has evolved in a way it needed to, to keep up, so to speak? But I will say that I think everything sort of has its season, so I suspect at some point Facebook and Twitter and LinkedIn and the things of now will go away. They will be not necessarily replaced, but something will evolve to pull our attention. But for now, yes, 100% relevant.

With that said, there is not really a network that everyone has to use. It may come down to Twitter just not being some place where your community spends time. And that's okay. It may come down to Twitter being some place where your community spends a lot of time, and in which case, yes it's super relevant. So it always, always, always, when these questions come up of whether a network is for you, whether it's Twitter or LinkedIn or some network yet to be named, it comes down to: Is it relevant for your audience? Does it speak to how they consume content and where they spend their time? If it doesn't, then no, it's not super relevant for you.

Now, switching gears back to Twitter, the people who I have talked to through consults and things like that or who have come to engage our services, generally speaking, they're struggling with Twitter because they're doing something fundamentally wrong. And that's their over-automating. Now Twitter is a great and powerful place to add automation. With that said, you can't just autopilot it and expect it to drive thousands and thousands of pieces of traffic for you each and every day. It's just not the way it works. It's all about balance. I know some people who are really successful without doing any sort of automation on Twitter because it's their natural state and they enjoy that space, and they spend time there, and it works for them. I know people who automate 90% of what goes out on Twitter and they're really successful because A) they've automated really smartly, and B) they're still spending that 10% of time where they're coming in and engaging. And that's where I actually fall in.

I don't spend a ton of time day in and day out on Twitter. However, I have put tools in place to do things like send out content and engage new followers. Now when I say engage new followers, I am not, and I have to put this right at the top, I am not talking about automated direct messaging. I am not talking about automated replies. Don't do that. It's not good. What I do is I do use tool where it connects me with people who check certain boxes. So I use a tool

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Welcome to episode 356 of Hit the Mic with The Stacey Harris.

All right, 356 and it’s another three things you must know, this time for July 2017. Holy moly. I’m really, really excited because we’re going to talk about some cool stuff today including a massage change to Facebook groups. Actually, two changes to Facebook groups. Facebook groups are two of the things we’re talking about today, but one of them is way more exciting than the other. If you want to be the first to always find this stuff out, listening to the podcast is amazing, but here’s the deal. Hit the Mic Backstage members not only heard about this stuff a month ago, but they got it with tutorials. There’s actually a video walk-through inside of the community pages and now inside of the training area to use the changes we’re talking about today. There’s a definite upside to membership, so be sure to upgrade your life and your marketing knowledge by joining us at hitthemicbackstage.com. Again, that is the best way to find out about this stuff first and really see it in action. See it in practice and ask questions and things like that. All right? All right, let’s jump in.

Thing number one, the thing I’m less excited about with Facebook groups. It’s very cool and for a lot of you it’ll probably be really amazing. I’m not really going to use it so I’m not as excited. Now, with Facebook groups if you have your Facebook group categorized as a class, so if you’re running an online program, or you have an online community component to your coaching or something like that. With a Facebook group, you can set it up as class, and you can set up inside of that something called units. That would actually allow you to give access to specific units to specific groups and attach homework or tips to that specific unit.

You could break down your program for example into six modules and those six modules could be units on the Facebook group, and you could have extra bonus material in your Facebook specific to that unit and questions specific to that unit. Really allowing you to organize for the first time any kind of content in your Facebook group. Again, I’m not super excited about this for my own stuff because for Backstage we use a private forum right on the Backstage membership site, but I could see how a lot of you might really, really like this. In fact, we will be launching a strategy program that used to be called Social Pro. It’s actually changing its name, but we’ll be re-launching that in the fall, and it has a Facebook group. We may use this with that, or the community may just end up on the Backstage forum. I haven’t decided yet. Yeah, it could be really cool for a lot of you who are doing instruction online.

It would allow you to put Facebook lives in certain units. You could organize those Q&A calls we’re doing if you’re doing them from Facebook live. Any additional bonus materials you want to put in the Facebook group, you could do it through there, and really organize it. The thing I’m most excited about with this is it’s sort of the first sighting, the first sort of hint at being able to organize Facebook groups in any way. This was something I always liked about Google Plus groups, Google Plus communities over Facebook groups was the ability to organize. It really has the ability to put things in specific places so people could find others questions or similar questions or find things a little more easily. I’m hoping units is the first look at having that option in Facebook groups. I’m seeing a lot of improvements to Facebook groups. I’m assuming it’s because they want to keep people using them because they want to roll out ads inside of them in the future. Stayed tune for

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Welcome to episode 355 of Hit the Mic with The Stacey Harris.

Welcome again. Today we're going to talk about growing your e-mail list, but I want to shift the conversation slightly away from tactics or strategies. If you need those and some best practices check us out in Hit the Mic Backstage.  The July training, which will go up in just a couple of days, is all about best practices with your e-mail marketing, that's the place to get that. What I want to talk about today is this idea that you have to grow your list to do X, Y, Z, whether that's launching your program or building a membership site or writing your book or even launching a podcast. Some people are even saying to me, "You know, well, once I grow my e-mail list then I'll start really worrying about getting my content consistent." No, shift that perspective. What I really want to do is I want to challenge the way we think about the order in which we have to, and I'm totally doing air quotes right now, "we have to do things."

I was talking to a client recently about going wide with her message. She's had incredible success with her one-on-one coaching services and working with her amazing clients. She's done incredible things to grow her list to a small but engaged number, however they, the people who are currently on her list want one-on-one services and she's ready to take her message a bit wider to really grow her impact. We were talking on our call as I was coaching her through some online marketing stuff, and we're talking about growing her e-mail list so that someday she could do things like write a book or launch a program or whatever. It was funny, because we were talking about all these big things that she wanted to do, but we kept scaling it down to, "Well, you know, for right now I can do this and I can do X and I can do Y while I'm building my list, so that someday I can do that."

Here is the thing, guys, the reason her list right now isn't purchasing group programs or interested in those kind of things is because she hasn't built a list of people who want those things. She's built a list of her ideal clients for her one-on-one services, which is amazing, but that's not where she wants to be for her next step. Growing her list more, doing more of what she's doing to get more people on that list is not going to be hugely valuable for her, because she's going to having more of those same people, that same ideal client for one-on-one services.

That's why instead of worrying about growing your list to X, Y, Z numbers, whatever magical number is in your head, 100, 5,000, 10,000, 25,000, whatever number it is that you've decided is, again air quotes, "enough" to do the program or write the book or launch the membership or get consistent with your content or whatever it is that your end goal might be, I want to challenge you to shift that. Because if you don't know what you want to offer these people, if you don't know what you want to deliver to them it's really hard to target content to them that's going to get them to take those next steps. That's why instead I want you to build an e-mail list with purpose.

I talk a lot about the fact that I'd rather have a 100 people on my Facebook page, Twitter follower, Instagram, e-mail list, whatever it is, that are, "Yes," that are like, "I want what she's got. Let me have it. I'm all about it," than a 1,000 people who don't want anything that I'm selling. Shift that. This is what we did on the calls, when do you want to do whatever those someday things are? Let's put an actual timeline to that, because if we know we want to launch a program in ... For example, we'll bring this sort of back to me so I can give you real-life examples, because obviously I'm not giving you real-life examples of client stuff. In January, we'll launch BAM again, the

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Welcome to episode 354 of Hit the Mic with the Stacey Harris.

Hello. We are going to talk podcasting today because I'm guessing that if you listen to this podcast, you probably enjoy podcasts. You might think to yourself, "Should I have a podcast?" The answer is maybe, all right? However, the answer is definitely no if you don't do the things first, we are going to talk about. Some of these are lessons learned through doing it the wrong way. Some of these are lessons learned through doing it the right way, but all of them are lessons. They're lessons that I hope that you can learn earlier than I learned them, all right? Let's jump right in. I want to keep this brief because again, I want to keep this actionable. If you do not know yet, FYI, there is a free Launch Your Podcast training at thestaceyharris.com/launchyourpodcast that takes some of the stuff we're going to talk about today and amplifies it. Even better, you want to go all the way in, there is a full-on five-module podcast program inside of Hit The Mic Backstage, as well as some podcasting trainings on growing your audience, et cetera, et cetera, so hitthemicbackstage.com to get those.

If you're not sure, you're still feeling this out, stick with me, and let's talk about some things. Number one thing that I think everyone should do and something that I didn't do nearly early enough in my own podcast was build a plan to repurpose, meaning audio is great. Podcasting is amazing. We all hear the stats of how podcasting is the only way to go, but here's the deal. It might not be for you. For me, it definitely isn't. In fact, a lot of people who consume this show don't listen to it. They actually read the transcript that goes up on the show notes page every week. I have a lot, a lot of people who consume the content that way. They don't actually listen to the show. They read it, and that's cool. How ever you best receive the value, as long as you take action on it, I don't care. On the flip side, some people prefer to produce video even though they want to have an audio podcast. Great. Record videos. Rip the audio. Make them a podcast. Get the whole thing transcribed, and do a blog post.

Now you've taken one piece of content you've created, and it's consumable in three ways. We've talked a lot about doing this with Facebook lives. You can do it that way. You can do it prerecorded so you can still batch. Either one is fine. Some combination of the two is okay, but when you're building your podcast plan, when you're thinking about launching your show, I want you to take a beat and think about the repurposing of it. Think about how you can evolve it into being multiple things. Another example with this show and you may have heard me talk about this in the past, but you may not have, in addition to the podcast being transcribed and it being in full transcript on the show notes of my own website, this gets edited into guest posts. Every Wednesday, a version of this podcast, an abbreviated version of this podcast goes live on LinkedIn. Also, those get submitted to sites like YFS Magazine and Huffington Post and places like that where I can regularly supply additional value.

Now, as I was saying, it's one of the words you've heard me say a couple of times is plan. The next thing I want to talk about is really building a plan. This is something we talk a lot about in the Launch Your Podcast free training, so if you hear me say build a plan, and you're freaking

Welcome to Episode 353 of Hit the Mic With the Stacey Harris.

I feel an intense need to sing school's out for summer right now because my mom did every year when I got out of school. The kid's officially on summer break and I am also on summer break. Now full disclosure, I'm totally working right now, however, content for the summer has been created. It's done, it's ready, it's waiting for you. It's waiting for you because I want to be able to focus on, that's right, summer stuff. Now I am totally working this summer, with the exception of a ten day trip we're taking in July. I am totally in the office.

My schedule looks different in the summer, I tend to work weekends and take days off during the week because one of the perks of our flexibility is that I don't have to try and entertain my kid when literally everyone else is trying to get their kid out of the house. We tend to go into hibernation on the weekends but it's lots of trips to the beach and Disneyland and shopping and movies and bowling and Dave and Buster's and all the things, plus a vacation in there. How do I get content out consistently? How do I deliver you guys the value that I want to deliver to you, that I want you to have available to you?

Well I plan for it, so today we're going to talk about things, how I sort of manage to get all of this done in the time constraints of running my business per usual in the spring, getting ready for summer. I do the same thing in the fall, usually in November I'm a little bit nutty because I'm getting ready to take December off. I, again full disclosure, am working this summer. We've got Backstage members, we've got management clients, we've got coaching and consulting clients, I've got spots available for strategy build if you're interested.

I've got some coaching spots available if you're interested, so I'm totally working, it just looks different and it's less hours and to make that happen I work ahead. These are the three things I do. Number one, I repurpose the crap out of my content. Meaning, we're covering things on Facebook Lives that we're covering on the podcast. We've built the system of repurposing all the time so I'm never in a place where I'm like, oh crap, I've got to get all this stuff done. Guest posts go out based on transcripts from this show. Facebook Lives are often topics straight up pulled from the show, to be honest with you and vice versa.

Sometimes I'll test something on Facebook Live and see what kind of traction it gets with you guys before I pull it in here. I'm repurposing, I'm not reinventing, I'm reusing, repackaging. The same can be done with offerings and I just, we just last month launched two new funnels, sales funnels, full disclosure, they're sales funnels, opt-in kind of things. We've got brand new Facebook ads and a brand new launch podcast training. Well guess what? Those are things that existed already. I merely repackaged them, I updated them. I made them look better, I made sure the information was on point and made sure the email sequence was better.

I improved it but I didn't reinvent it. It's not brand new, I never thought of this, I have to have a brand new idea every time. No, it's something that's been successful that I made better so it can be more successful and deliver more value so repurpose. Repurpose, repurpose, repurpose, I cannot say it enough. Literally, I could say 1,000 more times, it still wouldn't be enough. You've got to repurpose your content. Use what you've got. I'm willing to bet, there's one person who will download this episode of the show and they're going to realize that they have an opt-in they created that they've never used.

Better yet, an entire program they created and they never sold to anybody because they've never told anyone it existed. I know you guys do it, I've done it too, so look in your Google Drive, your Dropbox, wherever you store this stuff, look what you've got hidden away and do s

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