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Welcome to episode 342 of Hit the Mic with The Stacey Harris.

Today we're sitting down and talking about another social media management tool. This week we're talking about viraltag. Before we get into the specifics of viraltag though, I want to make a small disclaimer that I make whenever I do any of these kinds of episodes, and that is this. The social media tool that is best is the one you're going to use. If you are not going to use it, it doesn't matter how awesome, how free, how expensive, how feature filled, how whatever. It won't work. Okay? If you love the tool you're using now, great. Use it. If you don't think that viraltag's a fit for you, that's okay you're not broken. The tool you're going to find the best results with is the one you're going to use. With that said, let's break down viraltag because for a lot of you, it might be a perfect solution. Cool? Cool.

Starting off, viraltag. Let's talk about some features. You've got the ability to schedule content for all of the big guys: Instagram, LinkedIn, Pinterest, Twitter, Facebook, etc. which is a great, great place to start because not everybody has all of those features. You can also do things like upload content and schedule it in bulk. Meaning you can hit sort of all the places you need to get content to or if you have somebody who maybe writes your content for you, they can send you say, a Google spreadsheet or an excel document or whatever for your approval, and then they can upload all of those at one time into viraltag without having to sort of go in and schedule everything one by one. That's really, really powerful.

Also, you can create a slightly different post for the same piece of content all at one time. Meaning, I can upload a video or an image and create the Instagram post, the Pinterest post, the Twitter post, and the Facebook post at one time without having to upload that image four times. That is a huge, huge time saver. It's not something I've seen with a lot of other networks.

There's also integrations with things like Canva and RSS feed so you can create images and handle your content curation right inside a viraltag. I know for a lot of you being able to do things in one place is really, really valuable. With that said, one last really awesome feature and then a feature that I wish was there. The awesome feature being evergreen content, post recycling. The ability to have a queue that goes out and tweets go out and out and out and then when it's empty, it sort of cycles through again. I know a lot of you are using tools like MeetEdgar. I use eClincher to do that. I believe Sendable does that. More and more tools are adding this feature because it's a great way for us on the content curator side, our creator side of things, to keep sharing past content that still has value. And viraltag allows you to do that as well.

Now a not so great feature, or a missing feature really, is there's no social listening. With viraltag, it's all about broadcast. It's not about conversation, so you're still going to need to go use the networks or another tool to actually manage your incoming message, at replies, comments, things like that. However, the broadcast side of this tool is really solid as far as the amount of networks you're talking to, post recycling, allowing you to add your RSS feeds and things like that so you can do your content creation all in one tool. There's a really great thing called Circles that allow you to create like little communities of people to collaborate with friends and peers and really, colleagues, JV partners, whatever so you can kind of share each other's content and grow your re

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Welcome to episode 341 of Hit the Mic with The Stacey Harris.

Facebook Live. I love it. It's fantastic. Last week we talked about how I've been using going live to really improve my social media community, and the engagement, etc, etc. Really, we talked about two reasons you should never go live on social media, or at least the two reasons people give me and why they're just utter BS. It was only a little click baity you guys. It was only a little click baity.

Today I want to talk about three tips I have been using to improve my Facebook Lives. As I mentioned last week, I, you and I, we go live together on Facebook once per week, minimum. Generally speaking it's on Thursdays, I've gone live more than once a week a couple of times this year, but the Thursday show is pretty much the standard issue Facebook Live time for you and I to connect.

I want to talk about a few things I've done to, again, improve that, not only from a you guys getting a better show, but from a me seeing real results standpoint. Transparency, guys. Seeing results is important. Number one. I started using OBS. OBS allows me to stream from my desktop on my webcam, in fact, to you guys in the Facebook world. It also allows me to do things like smoothly transition from me onscreen to my desktop to, if I'm going to have guests or anything, I can stream more than one person, and flip back between the two of us, and do side by side stuff, and I'm able to do that really seamlessly. I have not done Facebook Lives with a guest yet, although it's something that I might do at some point. I just haven't yet.

Also, it allows me to do things like schedule an upcoming stream on Facebook, so I can actually let you guys know in advance, which is particularly helpful considering I don't go live at the same time. I go live around the same time, some time between nine and ten-thirty, usually on Thursdays when there's not a challenge or something happening. Also, when I have the challenges, I'm able to schedule when we're going to be live to do some video stuff, and then share a link to that live and the email before it happens, and say this is where we're going to connect. Just like I would a webinar link. That's been incredibly helpful and I'm able to do that through OBS.

One of the first things I would suggest if you're looking at up-leveling your Facebook Lives, you want to move up from just your iPhone or your smartphone or whatever, look at using OBS. That's a really great way to up-level. That's not to say that going live on your iPhone or Samsung or whatever smartphone device you have isn't cool. If that's where you're at to start, do it. Again, pointing to last weeks episode, if you haven't listened to it yet, go listen to it. It doesn't have to be fancy, it just has to get done.  If you want to up-level it, and you want to be able to do some cool stuff, check out OBS. That was a big game changer in not only up-leveling the value I was able to give, and up-leveling the environments and the kind of content I'm able to share, but also for me, it has a much more pro feel, and I'm much more likely to do it when I have it scheduled, and I've already told you guys I'm going to be live Thursday at ten am. That's an advantage for me.

Again, guys, transparency. When I tell you I'm going to do something, I'm a whole lot more likely to do it t

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Welcome to episode 340 of Hit the Mic with The Stacey Harris.

Hello hello. We're going to talk about something I have been using to grow my community this year and something that you really need to be using. We alluded to this in the "3 Things You Must Know" episode last week, but we're going to dive in deeper, and it's going live.

I want you to know, going live doesn't have to be a certain place, a certain frequency, a certain length of time. Going live might look different for each one of you. For me right now, it has really meant using Facebook Live. My community is there, my audience is there, my attention is there honestly. It's been kind of a no brainer for me to use that.

Then disperse that content in the other places, meaning that Facebook Live episode can go up on YouTube. I can share snippets of it in my story on Instagram and Snapchat. I can really break that out; I can share that YouTube video on Twitter and LinkedIn. I really can use that Facebook Live content in all of the places.

There are some tools that will let you to go live in multiple places, I have not found one yet that I find reliable and quality enough to share with you and give a recommendation. Stayed tuned, I am on the hunt for something like that.

For me, and honestly for a lot of you listening; the great entry point, a great place to get started, a great place to just start taking action is going to be Facebook Live. It really is a simple, simple way to go live. So do it, go live.

I want to talk a little bit about the two big objections I get to going live because I see these all the time when I'm talking to clients, or we're talking in the membership community about how to go live and if you should do it. I want to combat these two big pushbacks. Number one; it doesn't have to be brand new content and it doesn't have to be content that exists only in that Facebook Live, or YouTube Live, or Periscope, or Instagram Live or whatever.

Repurpose this stuff guys. Use your most popular blog posts as a great way to get started on doing video. Break those tips down into a series of videos, and then use that call to action to point them back to the full blog post on the website. You know your audience is interested in that, or it wouldn't be your most popular blog post. See what I'm saying?

A great way that I have been doing this is taking pieces of trainings, or webinars, or podcast content and just repurposing that into video. By repurposing it, I mean really, really simply saying, "Hey, here's a little chunk of this content. If you want more, go over here." Sometimes that's join us at Hit the Mic Backstage. Sometimes that's join us on the podcast, sometimes that's go read this blog post. Whatever it is; it's taking a piece of something I've already created and presenting it in a new way.

The big value point for this guys, is that not only is it a time saver for us, and you've heard me sing the praises of repurposing enough times that I don't need to do that; on the flip side of that, you're going to allow that content to reach a whole new audience, to reach some people who maybe prefer video or happen to be tuned in and just didn't see that blog post or that podcast.

You're giving it to them in another way so that they can connect with it, so they can get what they need. I say this all the time, but it's our job to get them from problem to solution. If you're not getting them from problem to solu

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Welcome to episode 339 of Hit the Mic with The Stacey Harris.

Welcome to our first episode of March which means it is a three things you must know episode, and so these are the three things I want you to be paying attention to when it comes to your social media time in March 2017. Now here's the deal. Some of these things will be relevant even outside of March, so if this is not March when you're listening, keep listening, because guys, these are things that I'm seeing questions on, I'm seeing frustration around, and so I really want to get this in front of you get clear. If you want to stay up on the latest and greatest of all things social media anytime, the place to be is of course inside of Hit the Mic Backstage. That's where I make all announcements on sort of network updates, strategy changes, tool updates, things like that. So if you are listening to this because of a intense need to be in the know, head over to to hitthemicbackstage.com because that's the place to be. All right?

With that, let's get started.

Number one thing I want you to be paying attention to in March is around the tools you're using. We're actually going to review a new tool this month called Viraltag. I'm a big fan of eClincher. I have done countless episodes reviewing tools, and still one of the most common questions I got in February of this year was what tool should I be using to manage my social media? What tool should I be using to schedule? What tool? What tool? it's not about the tools, guys. It's about using it, and the best tool for you to use to manage your social media is the one you're actually going to use. If that's Hootsuite, if that's Buffer, if that's eClincher, if that's Meet Edgar, if that's Viraltag, if that's Post Planner, and I don't care what it is. I care that it fits your needs and that you are going to login and actually use it, because that's where the difference happens. That's where the change happens, and that's where your business and your community is impacted is when you actually use the tool.

You know, the same can be said about just about anything. The webinar that's going to make all the difference in your business is the one you attend and then the one you take action on. The course that's going to change your business forever is the one you actually use, so this is one of those things that applies to literally all the things, but I want you to remember, especially when it comes to social media, the tool that is going to work is the one you're going to use.

Now there are different tools for different budgets and different needs a different network focuses. Again, I've reviewed a lot of them. I'll actually link to all of the review episodes in the resource section over on the show notes page for this episode, but at the end of the day, if you're not going to use it, it's not going to work. It's not going to make a difference. So make sure you are using it, and that means getting comfortable with it. That means setting aside time to figure it out, to watch the tutorials, to reach out to your social media person get training. Whatever it is that you need to make sure that you are, yes I'm going to say it again, actually using

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Welcome to Episode 338 of Hit the Mic with The Stacey Harris.

Wrapping up February we're going to talk one more Facebook ads episode. Full disclosure, this will not be the last episode we ever have on Facebook ads because this is literally a humongous topic. Just the last one for right now, we're wrapping up February. I want to talk about some Facebook ads mistakes. These are the three most common and, in my opinion, the most fatal Facebook ads mistakes you can be making. I'm not saying you necessarily are making them but maybe a friend is and you want to tell them about this. We're going to break this down.

I want to keep today really short and sweet because I want you guys to take some action on this stuff. I'm going to make this really, really quick and dirty. Are you ready? Well, maybe not dirty but quick. Let's kick off with my biggest Facebook pet peeve. Okay, that's a soapbox. If you know me at all you know what's coming. Boosted posts. Yes, the boost button is easy, it's right there. Facebook tells you all the time, "This post is doing so well you should tell more people about it. Here, here, here, hit the boost button. All the cool kids are doing it." Just say no, just say no.

Now, the boost button can be fantastic if you have a goal in mind for that boosted post. If you have set a custom audience before and so you have somebody specific that you can send that boosted post to. However, most of you who hit the boost ... Okay, let's say this. Most people who hit the boost button are doing it because they're afraid of the ads manager or because they don't know what to do but somebody told them Facebook ads were a good idea. They're sick of their reach being nothing and so they hit the button. Then they spend 10, 20, 50, 100 bucks and they don't actually know what impact it had. Mostly because they don't know what impact they were hoping it would have outside of people seeing it.

That can lead to frustration, wasted dollars, and deciding that Facebook ads just don't work which is simply not true. If you're going to use the boost button know why and know who. Why are you hitting the button is our call to action in there. Do you want people to engage in the comments? Do you want to drive traffic or something? Why are you hitting the boost button? Then know who's going to see it. Have you built a custom audience with your email list? Do you want to send it to your page likes? Even if you're sending it to your page likes make sure you fill out that demo information of age, gender, and location because, guess what, there are tons of people who like your Facebook page who are not actually in your target market, who are not actually in your ideal client avatar.

We don't care if they see the post. We care if the right people see the post. Make sure that you are filling out that targeting information when you set the budget and boost the post. Do not just hit the boost button and say, "Well, I run a Facebook ads now, that's so exciting." No, that's not exciting. I want you to run good Facebook ads, okay? That's number one. Number two, and we talked about this in the last two episodes, you have no budget or you have no call to action or you have no clear idea of who you're talking to. I'm kind of lumping this one all into one because we have kind of touched on it in the last few episodes.

Being unclear with any one part of the strategy behind your Facebook ads is going to leave you leaving money on the table. I don't want that to happen. I don't want to see you saying, "Stacey, I spent $200 on Facebook ads and nothing happened. You said that they were going to work and they don't work." They don't work when you don't know who you're talking to, when you

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Welcome to episode 337 of Hit the Mic with The Stacey Harris.

Continuing our February theme with Facebook ads, I want to talk today about setting your budget and I want to highlight a couple of expenses that maybe we don't consider when we're looking at a Facebook ads budget because sometimes things pop up that we don't think about. I want to highlight some of those things, and why they need to be factored into your overall budget. One of the most common questions I get is how much should my Facebook ads budget be? We talked a little bit about budgets last week when we talked about should you be using Facebook ads as part of your launch and I want to touch on this briefly. There is no right answer to what your Facebook ads should be. There is no, it has to be XYZ or you won't be successful. What happens though is your Facebook ads budget is going to dictate the other things you do as far as how many different campaigns you run, or how many different ad sets you run or where you run them or for how long you run them, to what kind of audience you run your ads to and how big the targeting range is for your ads.

There is no magic number as you have a higher budget, you will probably get more results. Not necessarily better results, but more, not because one budget's better than the other, but because you have more to spend so that you can do it for longer and you can reach more people and things like that. That's something to consider but there's not one magic answer to what your Facebook ads budget should be. The biggest thing you need to remember is that when your Facebook ads budget is any size, you have to pay attention to the targeting because no matter how much you're spending, if you want to be spending smart, you have to be speaking to the right people. You have to be targeting to your audience. That's where going back to the drawing board and knowing exactly who it is you're talking to is mission critical. If you're skipping that step, you're leaving a lot of money on the table.

Now before I go any further down this rabbit hole of budgets and targeting and things of that nature, I want to highlight a couple of places where you may be spending money that you don't realize needs to be part of that budget. The big one is graphics. If you're hiring someone to create graphics or you're paying for a graphics tool or you're buying stock photos, all of that needs to be considered because, guess what, your Facebook ads graphic, it matters. It needs to be eye-catching. It needs to be something relevant. It needs to be something that's going to get me to stop and read that text. Read that copy, because the more text that's on there, the less the ad is delivered.

Now that used to be actually a hard rule on Facebook where you couldn't have more than a certain percentage of text. You may remember the 20% rule. However now you can have as much text as you like, however it will impact the delivery rate of your ad. For example, if you have an ad with a lot of text, maybe 50% of the graphic total, it will be delivered less frequently than something with no text at all. I tend to find that I have the most success when my ads have very little to absolutely no text on them. I kind of let the graphics speak for itself and then really take advantage of the copy that's under the graphic with the headline and that little bit of text and of course the copy in the ad itself. I've found the most success with that. Then you don't have to worry about a delivery issue with too much text. Think about that. It's something to consider. But if you're going to use text, you're going to want to use text in a very smart way and you're going to want this graphic to look good.

You're going to be spending money for people to

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Welcome to episode 336 of Hit the Mic with The Stacey Harris.

As promised at the end of last week's episode, I'm keying off a whole series of three Facebook Ads-related podcasts. We're going to start today with one of the fundamental questions, which is, "Should you even be using Facebook Ads as part of your launch?" I want to bring this up because, A, I know a lot of you are launching, a lot of my clients are launching. We've been doing a lot of one-on-one calls with people who are going through launches and who want Facebook Ads advice. We know that this is a massive time of launching. We're a little bit into the new year now, it's time to stretch your legs. Get those things that you've been working on creating rolling out. That's awesome. I'm so excited because I love seeing what you guys are creating and offering. The question then comes up, "Should you even bother with Facebook Ads?" Most often this question comes up because of budget. That's where I want to start with.

A lot of people ask me, "Well, I only have X amount of dollars to spend." Maybe it's $100, maybe it's $500, maybe it's $1000, is that really enough to run Facebook Ads? Here's the reality is, yes. $100, $500, and $1000 are all enough to run Facebook Ads. You do not have to have a $10,000 budget to run a successful ad campaign. Here's the caveat, though. Your successful ad campaign is going to look different than somebody who has a $10,000 budget. Also, your targeting is going to need to look different. You cannot the target the same size group when you have a $100 as when you have $10,000. You just can't. You have to be more specific. You have to be really, really tight with your targeting. You're not going to get 5,000 people on your list for $100. Make sure that you're paying attention to your expectations. Make sure you're paying attention to your targeting. Don't let budget stop you from creating an ad campaign. You can absolutely run a successful campaign with a small lower budget.

That's really, for me, in my opinion, that's really one of the biggest benefits of Facebook Ads, is that you can run a successful campaign at any budget. It really does, it allows you to do things on another level that we haven't always had the opportunity to in the past. When we think about advertising days gone by, when the extensive advertising was billboards and commercials and things like that. Yeah, no, $100 budget is not going to get you real far. However, in the land of social media, $100 budget will get you a whole lot further than it would in traditional media. Yes, even if you have a small budget, you can absolutely run a Facebook Ad campaign. Here's the thing, though. You need to pay attention to that targeting and to the goal. Be really, really clear about how you're spending that budget.

For me, when we have clients who have really, really small budgets, let's say $100. One of the things we'll do is instead of running an ad campaign to a cold audience created through interests and things like that, we will run an ad to a lookalike audience with half of our budget. Then we'll run a retargeting ad with the other half of the budget. Now, $50 will not get you a ton of opt-ins. However, will you then talk about a retargeting ad to your email list, to the people who have been on the page before. You start to get narrower and narrower with those warm leads, you're able to do a little bit more. We'll actually run retargeting ads to people who have been on the list and spent time on the website. Saying, "Hey, here's the opportunity that we're giving you," whatever the offer is, and actually go right for the sale from there with that other half of the budget.

That has been really, really powerful for maximizing the profitability of

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Welcome to episode 335 of Hit the Mic with The Stacey Harris.

It is the first Tuesday of the month which means three things you must know about social media this month is what's happening today. We are going to break down the three things I want you to know in February 2017, some of these things are updates with networks, some of these things are going to be relevant to you no matter what month it is, because I want you to pay attention to some things as you're moving into the middle of the first quarter of this lovely new year. Let's jump right in.

Number one, and this is one of those things that I want you to remind yourself of every month, stay consistent. February is notoriously the time where we have all long-since ditched our New Year's Resolutions. However, this is also really, really true for those goals and commitments you made in January for your marketing for this year. You said this is the year I'm going to get visible. This is the year I'm going to be consistent. This is the year I'm going to do "whatever" when it comes to your social media. Here it is February and maybe, just maybe, you're falling off the track a little bit. You have let go of some of that steam and momentum you had coming out of December into January, and you're just not being consistent.

I'm seeing this already a lot with Facebook lives. I know a lot of you emailed me at the end of last year and the beginning of this year and said, "Oh hey, I'm going to totally stay consistent. I'm going to do weekly, daily, twice weekly," whatever it was, Facebook lives. "I'm going to go live and provide that content, and I'm going to repurpose it," and so on and so forth. No more.

Here we are in February and a lot of you have done one or two, maybe even three Facebook lives and now you're kind of like, "Eh, I just don't have enough time, I just can't," whatever. Here's the deal guys, just like any other thing ... eating healthy, exercising, learning a new skill ... you have to stay with it until it's a habit. You're not going to see results the first three times you do it. I always think about this when I'm at the gym and I'm doing something new and I'm like, "This sucks and I don't want to," but I still don't want to the third time. By the third time I've done it, I'm not suddenly super thin and super buff. That's not what's happening. The same is true for your Facebook lives. You are not yet really in a habit to do it, and you're probably not seeing massive earth-shaking results just yet. You might even be one of the people who have emailed me and said, "You know, I'm just not getting a lot of people to show up live."

Okay, I want you to push through that because here's the thing ... you've done it three times. You've given them no reason to expect you to consistently show up forever and ever ... okay, maybe not forever and ever, but over and over again. I want you and I challenge you to look at the replay stuff. Look at the comments you're getting in your replay. My guess is you're probably getting a lot of engagement of views there because people just haven't caught on live. That's okay. You're just using the live time to create the content and if you get the engagement, awesome. You might not always, and you certainly probably won't ... that was a terrible sentence structure ... you very likely won't in the first three times you do it. Keep going, stay consistent.

The same is true if you're starting to post on new networks or you're trying different ad strategies or you're adjusting something with your opt-in. Stay consistent, get consistent if you haven't been consistent, and stay with it. Stay in the room, keep doing the work, it will pay off.

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Welcome to episode 334 of Hit the Mic with The Stacey Harris.

Oh my gosh guys, so we're going to talk about content again today. For the last time we're wrapping up our month of content focused content, and we're going to talk about types of content, and what type of content you should create. I love me some podcasting, but it's not for everybody's, because it's just not what everybody likes to do. That's cool guys. Let's jump in, and let's start with talking about what types of content are there.

First off, big picture. There's live and recorded. Any of the things I'm going to talk about you could do ... Although, maybe not blogging. That would be hard to do live, right? You can do content live, and then repurpose it into recorded content. You could do pre-recorded, prepped, edited, shay content. I like a mixture personally. It's how I like to create. Again guys, it's cool if you want to do something different. You don't have to do what I do, and nobody does. Live or recorded, that's really your first choice.

Second choice, blogging, podcasting, video. I really can't think of any other options, but I'm sure there are some that I don't know about. Illustrations, photography, there's a ton of kinds of content. Pick what works. We're going to dive in next on how to choose that, but I wanted to start with really just talking about the types of content. There's short form content, there's long form content, there's all kinds of content. What I want you to do is make sure that you are providing value for your audience, in whatever way fits. That could be blogging, that could be live content that gets repurposed into whatever else. It could be a million things guys. I really want you to create content. Do me a solid, create some value for your audience. It is a freaking game changer. Yes I said, "Freaking," because I don't want this episode to have an explicit label on it, okay? Okay.

Number two, how do we pick which of these options is right for us? First of all start with whatever. Don't worry about picking the quote on quote, "Right one." I hate this idea that some things are right, and some things are wrong. It just fires me up, and I'm going to try not to rant about it really hard. Start with something. For the first year of my business, well for the entire first year I was in business. When I was still doing On Demand Virtual Assistant we did written content super inconsistently, super low skill level. In retrospect it's embarrassing and I'm so glad none of it exists anymore, although it's the internet so I'm sure somewhere it's still in existence. We won't talk about that, cause I'm blocking it out.

Then for the first, probably six-ish months of Hit The Mic Backstage, which is of course now, "The Stacey Harris," we also did written content. Again, incredibly inconsistently and maybe only slightly better than when I did it as On Demand Virtual Assistant. Then I went, "Why am I not podcasting?" I was into mastermind's at the time, and someone else who was in the mastermind was launching a podcast, and was a podcaster. I was like ... I was talking to her and I was like, "Yeah, I love to edit. I went to school to be an audio engineer. That's my background, and I love audio. I could talk for days. Blog posts are just exhausting." She looked at me square in the face and went, "Why aren't you podcasting? You have the skill set, you have the expertise, it's what you prefer to do. Why aren't you podcasting?" I went, "I don't know."

It was genuinely because I didn't think I could. I didn't think I was far enough in my business to podcast. I don't know why podcasting seemed to have this illusion o

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Welcome to episode 333 of Hit the Mic with The Stacey Harris.

Today we're answering a question I get all the time, the "how often" question. We're going to talk about how often you should be creating content, because it really hinges on three other questions. There is not, contrary to what Pinterest infographics may tell you, one perfect answer to this question. It really depends on the answers to a few other questions. We're going to go through those questions so that you can figure out the answer for you because, guess what, guys, it might be different than the answer for me. Just like my answer now is different than my answer was a year ago or two years ago or three years ago when we started this show.

As you might know, we moved from two episodes a week to one episode a week moving into 2017. It's been a little weird because I created 300 and something episodes of the show going twice a week for three years, almost four years, so it's a little strange still, I'll be honest, but again, it became about, what is the answer to these questions. That's why I wanted to present this to you, because this answer might even be different for you now than it was before. Go through this. Remember there's not one right answer to this question. If you say, "Well, you know, you do episode once a week, maybe that's what I should do." No, not necessarily. Okay, so let's jump in.

If you are currently doing the side hustle thing, then committing to doing five blog posts, podcast episodes, videos, whatever it is, a week, is going to be really, really, really difficult. Even if you're full time, it's still going to be really difficult. Five episodes a week is a lot. Five pieces of valuable content a week is a lot, so that might feel impossible to you, then that's not the best place to start. Or maybe you have gone full time but you have the content to do more than once a month. That may feel like just not enough for you. Great, if your schedule allows you to do more, do more. Factor in, first and foremost, what is your schedule? When do you have the time and space to create value?

One little thing I want you to notice about that statement is, I didn't say to create content. I said, to create value. If you say, "Oh, well I can absolutely bust out six or seven blog posts a day, no problem, easy breezy." How much value are you going to be able to find in that content when you're busting out six or seven pieces a day? Not a lot. Certainly if you're doing that five days a week. It's tough. Now, full disclosure, I do tend to do four-ish episodes of these when I record them, but I don't do that every day, I do that every few weeks. I'm trying to get to a point where I'm doing this once a month where I record four weeks of podcasts in a day. That, A, it took me time to get there, B, I know the answer to a lot of other questions, so it's easier for me to create content. Also, C, it's the structure I've built that allows me to do that. I'm not creating that every day. Make sure there's value in there, okay.

How much valuable content can you currently create in your schedule? Now, if you say, "Oh, well, I can absolutely do once a month." Do once a month. That's totally okay. Maximize that content, really use that content in as many ways as you can. I would rather see you honestly putting out one spectacular piece of content a month that you repurpose and you reuse and you promote the bejeezus out of, than eight half hearted pieces of content a month because you go twice a week, absolutely. First things first, what does your schedule allow?

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