More Profitable Podcast | Business Podcast Strategy for Coaches and Consultants

Welcome to episode 352 of Hit the Mic with the Stacey Harris. Hello, hello. Let's talk ... New month, new three things you need to know. Today we're going to talk about the things I want you to be paying attention to in June. The things I want you to have on your radar and the things I want you to be - are you ready for this - taking action on. Yes, I said it, taking action on. Every month, every single first Tuesday of each and every month, we do an episode like this where we talk about the three things you need to know right now.

Up until now, it's been pretty social media focused. I think we're going to widen it a little bit. Just the three things you need to know right now and the reason you need to know these things is not necessarily because it's brand new information, some of it is, but some of it is just the things I want you to be paying attention to right now.

For example, today we have one thing where there's an update and we have two things I want you to be taking action on, I want you to be doing. Set aside some time to take action on what we're doing today. If you're listening to this in the car or while you're exercising, make a mental note. Better yet, make a note in your phone if you're like me. I do a lot of voice memos while driving and listening to podcasts or while running listening to a podcast. It's only awkward at the gym when people are like, "Who's that crazy girl talking to?" Myself. But I want you to pay attention to the action part of this. I want you to pay attention to the implementing part of this, because that's where the money is. That's where the movement is. That's where the progress is. Don't skip that step.

Let's talk about the three things I want you to know in June 2017. Kind of just take a minute to say what you're all thinking, "How the hell is it June? When did that happen?" The kid is going to be out of school in like a week, two weeks? Maybe a week. No, it's next week. He gets out next week. I can't even remember. The kids getting out of school, summer vacations are starting here in the northern part of the world, but it's June. It's the halfway mark. It's six out of 12. Crazy. All right. We're changing.

First up, update. Social media update. Snapchat and Instagram have both made updates, so pay attention to those. Instagram is what I want to talk about, because way more viewers are using Instagram than Snapchat. If you want to know about all social media network changes when they happen, make sure you're a member of backstage, because that's where I post all of this stuff as soon as it's happening. We have a whole section in our private forum called Network News and every single time there's an update, that's relevant, I share it there, so check that out. Hitthemicbackstage.com if you have been living under a rock and don't know what I'm talking about.

Instagram updates. Instagram is adding some very cool new features to stories that are going to allow you to really look at other stories and connect with stories in your relevant space. You'll be able to actually pay attention and see other stories based on location. This is going to be really killer for people who are doing events or people with brick and mortar businesses, maybe a restaurant or a salon or a practice or a physical store, whatever it is, people will actually be able to share stories, tag your location in the story and share ... When I see that story, I can click on it and see other stories from that area. That's going to be really killer.

On the flip side of that, the

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Welcome to Episode 351 of Hit the Mic with me, Stacey Harris.

All right, guys, so we've been doing the Facebook Live experiment all year. We've had a couple of weeks where we didn't go live, for one reason or another, but mostly, I want to say there's been like three weeks we didn't go live all year, but here we are, five months into the year, it's the end of May now, and I wanted to talk about some of the things I'm doing with the eyeballs that I'm getting. So I've talked a little bit about why I'm using live, and the things I'm doing inside of lives, but I want to talk a little bit about how I'm using that content to support the other parts of my business, whether it's repurposing or driving traffic or promoting things or whatever, so I wanted to talk about what to do after you go live with your live content. One thing to note is, this doesn't have to be Facebook Lives. It can be YouTube. It can be Periscopes. Whatever it is you're using to go live, I don't care the medium.

I just want to talk about live video content and what you do next. Even Instagram Live now has the option to save, so woo-hoo. But you can reutilize this content over and over again, so first and foremost, I'm using it to drive traffic, not just inside the live, but with the replay. Meaning, when we go live on Facebook, it gets downloaded from Facebook, and it goes up with the keywords and all of that lovely YouTube magic to YouTube. Because guess what, guys? YouTube's totally a search engine, okay? I know you've heard this, but it's like the number two search engine in the world, and it's owned by the number one search engine in the world, so use it. The Instagrams you're doing, the Facebooks you're doing, make sure you're setting those up.

Even the YouTube streaming, the YouTube Live stuff, if you're utilizing that, make sure you're going in and put in the keywords, and a cover graphic, and titling it well, and doing the work so that the legs on it, life-wise, are as long as they can be, that that content is still findable. I mean, not even searchable, but findable, because that's really what matters. So use it to drive traffic. Make sure you're including a call to action to get somewhere, whatever the next step is. A free opt-in, subscribing to the channel, liking the page, purchasing something, reading a blog post, listening to a podcast, watching another video. I don't know. Whatever it is that your next steps would be, use the video to drive that traffic, both live and in its afterlife, if you will, as searchable content.

I also, we're slowly but surely starting to do this more consistently, but we've been adding those episodes. We are actually embedding the YouTube video on the website, so it's actually more new content on my site as well, so we're kind of back in the format of having two pieces of content every week, because we have the live that goes up along with the podcast each week. So, again, we're driving traffic. We're driving traffic. Number two, we're repurposing the content, so pulling the audio out and making it a podcast, or utilizing a transcript and putting it up on Publisher, or utilizing a transcript and making it a guest post for another blog. I've even had requests to embed the video alongside some content as a guest post, so use that content in as many ways as you can. Be repurposing the live.

I have a couple of clients who, they build their whole piece of content straight out of doing a Facebook Live, so they'll do a Facebook Live, and then a transcript is made, the audio is pulled out, and on their website, they actually have a video, an audio, and the written blog post. So no matter how you want to consume the content,

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Welcome to episode 350 of Hit the Mic with The Stacey Harris.

Content calendars, content calendars. Yes, I love them. Yes, I talk about them a lot. It's because of very, very important reason. Are you ready? They are critical to your consistency, and thus your success when it comes to not just content marketing, not just email marketing, not just social media marketing, but all of these things. When you can be consistent with your content, you can impact more people, you can grow your reach, you can grow your business.

Here is why content calendars really matter, because not only do they allow you to be consistent in execution, they let you be consistent in messaging across these different types of marketing, meaning I'm able to really easily keep the same consistent message across my social media channels, across my content, across my guest content meaning podcast guesting, guest posts, LinkedIn Publisher stuff, as well as my emails. All of it really relies on each other.

We talked about this on a Facebook Live last month. Really these pieces work best together when they're reliant on each other and they're feeding off of each other. Building a content calendar really, really helps that because again, they're all spending time supporting each other instead of my email list gets one message, and my social media channels are getting another kind of message, and my content's talking about this other third thing over here, and none of these things support each other. It's really hard to fully convey a message because yeah, multiple touchpoints, that's right. You knew I was going to say it. You probably said it already out loud. Maybe people in the coffee shop are looking at you strangely, or that guy you just ran by, or wherever else you listen to this show.

When you have a content calendar, it's really easy to say, "Oh, these all say the same thing," or, "Yeah, I need these guests posts to out this month because this is what we're talking about on the podcast," or, "This is what we're doing the Facebook Lives about," or, "This is what the email series is going out." That's why I want you to take the time to figure out your content calendar. It really comes from your marketing plans, your larger marketing plans, your larger launch plans. When we are doing a push for Hit the Mic Backstage, our content all supports that.

Spoiler alert. This fall, I'm going to have a big, cool thing to share with you guys without that spoiler because I'm not going to tell you what it is yet. I'm going to have some cool things happening this fall. The content will start supporting that and priming you guys for that probably, let me look at my calendar here, in September. In September, you guys will start getting more information about this because in October the first phase of this cool thing we're doing in the fall is going to roll out and it will roll right into some cool stuff we're doing in November, and then we will build off that momentum for a launch we're doing in January for another round of the Backstage Amplifier Mastermind, which is happening right now as well. All of this stuff will feed off of each other, and I know that because I have my launch calendar, I have what I'm doing for the next 12 months already laid out.

In addition to that, I have my content calendars, yes, for already next year laid out to support those launches so that I can, again, I can have content start going out in September priming you for what's happening in October. All of my content will be priming you for that because I know what's coming. Then when it launches in October,

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Welcome to episode 349 of Hit the Mic with The Stacey Harris.

Today I want to talk about the newest option for custom audiences on Facebook. I'm ridiculously excited about this. These are some really cool options and we're going to talk about what they are, when to use them, and the one that I want you to implement right away. First things first, what are these new choices? I want to take a step back, because I realize I've mentioned these briefly in past episodes and we've talked about them in backstage, but in case you haven't watched the video of Inside Hit the Mic Backstage about custom audiences, let me just briefly say what custom audiences are.

Custom audiences allow you to save a group of people that you want to target as a demographic for your ad. These could be from an email or from a lead magnet or from a look alike audience, or they could be a saved audience that you've built with your targeting that you have figured out. Basically it's just sort of your little library of audiences. You can build these audiences a few ways. What we're going to talk about today is the newest ways. These ways are really based on engagement with your page. In fact, one of them is somebody, one of the options, is literally people who have engaged with your page in the last however long you want it to be. It defaults to I think 365, as in 365 days. But it's a really powerful way for you talk to exactly who you want to be talking to with your ads. You need to, need to, need to get clear on what custom audiences are. That's why I'm saying if you have not yet watched the video in Backstage about custom audiences, now really is a good time to do that because it pairs very well with this episode.

Custom audiences. Also in the forum area of the membership site, there is another video specifically about these custom audiences. I'll actually add that to the training library before this episode goes live. Just you know, ignore that. Let's talk about the ones based on engagement. Again, people who've engaged with your page. Also you can do people who have opened your canvas, people who have opened or completed a lead ads form, and as well as video. We're going to talk mostly about video a little bit later in the episode. But I absolutely love these, because these are the people who are engaging with you on Facebook and maybe they just haven't gone that next step. They haven't opted into your email list or bought in at that level, so to speak. This is a really great way to target those people and really get in front of those people. Again, the new choices are all around engagement with your page, so people who have actually interacted with your page, people who have opened your canvas or canvases, people who've opened or completed a lead ad. We're going to talk about that again in just a second. Then people who have spent any amount of time watching one of your videos.

Let's talk about when to use these custom audiences. These are great for a, what I'm going to call sort of a soft re-targeting. Especially when you're  talking about that lead ad option. Maybe somebody opened the form and started completing it, but didn't actually finish completing the form and submitting the information. You can re target the ad to them and say, "Hey. You were halfway there, make sure you submit your information to get your x, y, z." Whatever it is that that promise was. Whatever that thing you promised was, it cold be a video or a report of some kind, or whatever it is. It's just saying, "Hey, I know you want to get this because it's fant

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Welcome to episode 348 of Hit the Mic with the Stacey Harris. With all the changes in the last year with Instagram, I wanted to help get clear on how you can use it right now, how you can make these pieces, like Instagram stories and Instagram lives, and of course your good old faithful, your actual profile to work for you now. I thought I'd talk a little bit about how I'm using it, how some of my clients are using it, how we sort of mend these pieces together. We're going to do that by really talking about each of the three pieces, starting with Instagram stories. Then, we'll talk about Instagram live, and we'll wrap it up with our profile page. Okay?

Let's jump in with Instagram stories. Instagram stories are a really powerful way for you to share what's happening that day. I do like having some plan if this is something that you are really going to be using. Even as far as actually planning what shots are going to happen or what chunks of video are going to go out. The cool thing about Instagram stories is that you can blend together multiple messages throughout the day to really tell one cohesive story. A really great example of that is behind the scenes of a product development, or a product launch, or packaging of some sort of special bundle. I do it a lot when I shoot video. If I'm doing a video day, I'll actually do stories throughout the day of my setup and what I'm shooting and my wardrobe changes and things like that, because it gives you again that connection point that we talk about all the time.

We talked about it in the last episode. We've talked about it a lot in my backstage. That connection point is the reason stories is valuable. That really is going to give you the chance to showcase what's happening in that 24 hours. Please things things. Make sure they make sense, and make sure they're cohesive with what's going on. Use them to support the content you have going out on the profile, the lives you have coming up, the content you have going out on your website, the content you have going out on other social media channels, the ads you're running at the moment. All of those pieces, this is still a part of that. Don't think about short-term social and Instagram stories as something that's separate from your overall strategy. It's not. It's just another support piece. It's just another touchpoint for us to connect this way in a little more of a short-term way because it does expire. People aren't going to be finding it six months later. It allows us to touch base right then.

It's also a really, really, really cool way to know who your biggest fans are. You can see who's watching those stories, so you can see. Oh, I know these six clients or listeners or viewers or readers or whatever; they watch every single story. Maybe I should reach out to them. Maybe I should make sure I'm engaging on some other content. Maybe I should see if they want to be a part of XYZ program, products, group, whatever. Utilize those stories to again support and also identify who you're going to connect. It's the only thing on Instagram that allows you to see who's watching in and out and it and out over and over again, who's lasting through whole stories. That's powerful. Okay?

The second thing I want to talk about is Instagram live. Instagram did a really cool thing. In I think April they released this. You now have the ability to save your Instagram lives to your phone, which is awesome because now as temporary as they are, because there's no replay or anything like that on Instagram; you know at least repurpose. Meaning, you can now go and share that video on YouTube or wherever else it makes sense again for your brand. What I really love about Instagram live is they're really so far staying true to the original live video, on the go, on the fly model that Periscope and Blab had early on where content was only available for a very short period of time.

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Welcome to Episode 347 of Hit The Mic with The Stacey Harris.

It's a new month and that's means today we're talking about three things you need to know right now. Often these are network updates and things like that. But, this month I actually want to talk about some more strategy stuff, because there are a lot of questions coming up in some one-on-one calls I've had and in Backstage about when to do these things or if an idea is crazy. I want to just dispel all of that right up front, all right?

Three things you must know right now in May. First things first, the idea of running ads to content. This is a really great brand awareness goal, because again, you can lead with value by leading with your content. Often times, we think an ad can only be run if it's immediately going to pay off in an opt-in or immediately going to pay off in a purchase. That's not the case.

In fact, I often run ads that really have no larger goal in the immediate future than getting my page, my content, my face in front of my target audience. That's often the only immediate goal I have, so sometimes that will mean driving traffic to a video that's around Facebook. I'm not even driving traffic away from Facebook. I'm just driving them to value or driving them to a text only post or an image post. Again, right on Facebook that I want them to engage with. Or run an ad to a piece of content like this episode.

It really is just about putting the content and the value in front of my target audience, so that when I follow that up with a pitch for a webinar or an opt-in of some kind of a membership trial or just straight up Backstage or whatever it is the next step is for that person. It's not the first time they've seen me. It really is that simple guys. So, your immediate goal to not have to be, "I'm going to get an opt-in. I'm going to make a sale." Your immediate goal can simply be brand awareness and the best, best, best way to establish brand awareness. The best way to build credibility and get those good feels from the people who are seeing your content. Give them value.

We talk about value a lot. We talk about content and focusing on giving. But, this is a prime example of where that may cost you a little. That's okay.

Honestly, I love running small budget ads to a look-a-like audience for content. I'll run an ad for an episode of Hit the Mike TV. We do weekly Facebook lives and we call it into my TV and I'll actually boost that post and target that to a look-a-like audience. Especially with the new custom audiences. Based on the people who watched a certain percentage of the video originally. Yeah. You can do that. It's a really, really powerful way for me to get the exact same people who are already enjoying content ... More people like them. So, I can actually drive views to a video.

Often my videos will have some kind of call to action, so that may net me an opt-in to something or a purchase or something. But, more often than not. You know what it does definitely net me? A like on the page, a comment I can engage with, and touch point. Those touch points are valuable. We've talked a lot about touch points and the process of sales and it takes seven touches for somebody to really respond to something. In the land of the two second attention spans that touch point has increased, so find ways you can interact with people. You could have those touch points that are filled with value and ads to content, ads to value, ads for the sake of brand recognition are a powerful first step. Okay.

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Welcome to Episode 346 of Hit The Mic with The Stacey Harris.

So Facebook launched stories much like we've seen on Snapchat for a longer time now and Instagram for quite a while now. We now have the option to share stories on Facebook and so today I wanted to have a little bit of a conversation around this idea of short-term content and its value in our overall marketing plans. Where does this content fit in our big-picture strategy? Does it really hold any value for us from a marketing perspective if it disappears? Goes away so quickly. 24 hours is not that long of a time obviously. So let's talk about that. And I encourage you to come into the private community on Backstage and share your thoughts, especially as we go into next week. while on May 1st you guys will get access to the full training on how to use this stuff and how to make this stuff work for you. We'll do a quick Snapchat review on there, quick Instagram review on there. Facebook stories review and we'll have some training on how to create content once and share it to the multiple channels in a way that makes sense.

If that's something you want to do so check that out. I wanted to talk about this kind of theoretically today, kind of strategically how does this fit? So, first of all it's got to be more than marketing messages. Just like with any other channel the same rules apply when it comes to not being all sales, all promo, all the time. And I think that's one of the big mistakes we're seeing people make right now is there is a ton of actual promo content coming through those channels because the promo does disappear. So every day your posting on Instagram stories or Snapchat or Facebook stories or wherever it is that is your medium of choice and saying, "Don't forget to join this program. Don't forget to join ... " XYZ and that's kind of all you're showing. And so, we need to make sure that we're mixing that in with personality.

Behind the scenes, those kind of pieces that really prop up the promo so that when the promo does come I'm going, "Oh yes, totally. I want in. Because I see the way he runs his business. I see the opportunity she has because of the things she's done. I see how he works with his team ... " Whatever it is for that business. So look at how you can make it, again, more than marketing, more than promo and more than sales messages, so that you're really connecting with the community. Obviously, that's what we want to do with our social media overall but this becomes a little easier to forget when we talk about short-term content. On the flip-side of that, you've got to choose the right space. You don't need to be on all three. Use the one that makes sense for your community.

For example, a lot of you might be looking at Facebook stories and thinking, "Great, yes here's another option for me to show this content." However, I know that I'm not supposed to promote my business on my profile. I'm supposed to do it on my page. And so, I don't have a lot of business community connections there. I've got my colleagues who are not an ideal fit for my customers or I've got just friends and family and obviously they are not my customers. So why would I post content there? The answer to that is ... don't. If it doesn't make sense to you to use that tool because your audience is not there, don't use it. Don't freak out about having to use these tools because they're there. Use the ones that make sense. I'm seeing this a lot, a lot with Snapchat/Instagram. A lot of you said, "Why am I trying to build this audience on Snapchat? Why am I trying to move the needle there when my audience is already on Instagram, loves Instagram, it's their first open ... I'm going to use Ins

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Welcome to episode 345 of Hit the Mic with the Stacey Harris.

As important as creating quality content is and it's massively, hugely amazingly, foundationally important, so is curating content. Unfortunately, a lot of the conversations I've been having on coaching calls and with clients and at speaking engagements, and through e-mail, there's really a disconnect in understanding why other people's content, or OPC, is so important. Even more so than that, how does it make sense in your strategy to be driving traffic to somebody else? That's exactly what we're going to talk about in this episode.

Because OPC, or other people's content, is hugely valuable, hugely important, and can still do a lot for your brand because you're still a resource, even if what the value they're connecting them with is not your own. People still attach you to having gained that knowledge or that insight. Often times you can share content that supports your message or supports your customers, or clients, or community in a way that you don't. Answer questions that you don't answer without having to actually answer it because you share other people's content that answers those questions.

I want to talk about how I curate content so that we can clear up some of this confusion. Sound good? Number one, the tools, the trade, I use Feedly, F-E-E-D-L-Y, Feedly. I don't know how many of you remember Google Reader back in the day. I came to Feedly after Google Reader shut down, which was devastating to me by the way. I was very upset. I did persevere though, I found a way to struggle through. I actually really, really enjoy Feedly. I use the free level, I have tested the paid level and I just didn't use any of the features, so I use the free level.

Another really great option is Pocket. It's one that I have checked out and then I have clients who, they really love it. I have never moved away from Feedly because, well, I like Feedly. It's a user preference situation. Then, whatever scheduling tool you use will be the other tool of the trade. I use eClincher, and then when I schedule Facebook content, I schedule it right on Facebook. That's literally all you need to curate content.

Then, it's a matter of finding sources you want to share content from. One of the ways I do that is tapping my own customer base and network. There are a lot of people in my community and in my network who create killer content that I love to share. I like to share content from my mentors. Yes, I'm always looking for new content, that's why occasionally allowing yourself a limited scroll time on social can be really helpful. I'll check targeted hashtags, or scroll through what people are sharing on Facebook.

Selfishly, part of the reason I want you guys to be better at curating content is so that I'm finding new places to learn from and share from. You guys are in some cases, who I'm following, who I'm paying attention to, who I'm listening to. That's the purpose of this community is to grow together. That really, it's really, really simple when it comes to tools of the trade. Some place to manage all of the places you want to curate from so that you're not having to search the dark corners of the internet to try to find something worth sharing, because generally speaking, the dark corners of the internet do not have the best content. Well, I guess it depends on what you're looking for right?

So yeah, Feedly to manage that. Scheduling tool to actually schedule it out, and then some sources. Tap your network, tap your community, tap your client base, tap your mentors. Obviously, depending on your audience is, there's also large publications in every industry that you

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Welcome to episode 344 of Hit the Mic with the Stacey Harris.

All right, beginning of a new quarter means it's time to check in on your social media numbers, if you haven't yet. And yes, I don't just mean your social media numbers. I want you to check in on how your content's doing, how your website is doing, how things are converting, where your revenue goals are. I like to check in on all the things a lot because there is a wealth of information and answers to a lot of our pressing questions that we're spending thousands of dollars asking coaches and consultants and paying people to execute on things. A lot of times the answers to the question are in the data and other times it's good to check in to see if the things they're telling us or doing for us are, you know, well, working. So that's what we're gonna start with.

I want to talk about some of the social media numbers you need to be paying attention to and why they matter. Daily, I like to check in on my vanity metrics, my follower counts, a real big picture. Has anyone been engaging in the last couple of days or really in the last 24 hours? Full disclosure, I don't do this every day. I don't do it on weekends, just my work days. This is one of the things I do to literally start my day because it will impact where or how or what I am going to be doing during my social networking time. By social networking, I mean actual engagement on social media. It will really be impacted by how those numbers are doing versus my goals.

So whenever I'm checking in on these things I'm looking at where my goal is and where my results are coming from so I can see if they're lined up. I actually keep these in an excel doc in my Google drive and it gets opened every single morning. We look and see what's working and what's not working. Again, basically our vanity metrics are the email lists, the Facebook followers, the Twitter followers, the Instagram followers, and a real brief look at engagement, what's happening engagement wise. The whole thing takes about 10 minutes.

But what's cool is when I check in on these things quarterly, and I do my big review of the 12 weeks, if I hit my goals, if I missed my goals, and I evaluate what needs to be changed going into the next 12 weeks, it's nice to have that comparison of the daily numbers because I can see where my numbers were at the end of March versus the beginning of January or even the end of March to the beginning of March. I can see where there was growth, where there was some stagnant activity or, in all honesty, where maybe there was a decrease. Maybe I did a big promo push to ...

Great example of this, in March we did an affiliate promo for Denise Duffield Thomas, who I'm a big big fan of and she's one of the two people who I promote their content and their courses as an affiliate, and that obviously caused some unsubscribes on my email list, which is absolutely fine. I'm a big proponent of not being upset about unsubscribes. But, I could see very clearly in my numbers where there was stalled out growth. Although there were still people subscribing and growth to my email list, you can't actually see that growth because there were also unsubscribes happening and a little bit of a peak rate versus where they usually are.

Knowing what's going on and being able to see a whole stretch of numbers is really helpful. That's why I make sure I track those daily. On the flip side of that, weekly I'll go in and I'll actually look at my email list because I send an email once per week. I'll look at subscribes, unsubscribes, clicks, where they're clicking, what they're clicking on. I do this because, guess what guys, it will impact any testing or changes or evolving that

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Welcome to episode 343 of Hit the Mic, with The Stacey Harris.

It's the beginning of a new month and that means we're doing another three things you must know episode. These are the things you need to know about social media right now. We're going to talk about Facebook stories, we're going to talk about some Instagram updates and your overall social media security, and then we're going to talk about some Facebook ads updates with some new custom audience features that rolled out in March.

All of these are things you need to know right now and you could have known them even sooner if you're inside Hit the Mic Backstage. I know a lot of you already joined us back there but if you haven't yet be sure to come on over to hitthemicbackstage.com because it is the place to be to find out all of this stuff as soon as it happens. All right?

Let's jump in at number one, Facebook stories. Facebook has rolled out stories, again this is like a 24 hour piece of content, much like Snapchat, much like Instagram stories. I have to say I'm a little bit surprised because they did it with Instagram. I'm surprised that they're bringing this feature to Facebook as well just because I think the mentality of a Facebook user is a little bit different. With that said, people are using it, it seems to be going really well.

It first rolled out in Messenger and now you'll actually see it in your Facebook mobile app right up at the top. This is a mobile feature, it's not on the desktop as far as I have seen. I've not heard anything about it rolling out to the desktop but you will see it in the app if you use the app. I know a lot of you don't use the app, maybe you just use the group app. If you're using it, let us know, come on over to the Facebook page and let us know how you're using it. This is so far for personal accounts, there's no option to create stories at a page. Yeah, it's a little weird, I'll be honest. It functions really cool, they've got filters a la Snapchat, it's interesting.

I'm curious to see how people are using this long term. Right now I'm honestly doing the same thing I've been doing with Snapchat and Instagram. Content starts on Snapchat goes to Instagram and goes to Facebook Stories. Facebook Stories is not a real big priority for me, I'm not actually seeing a ton of people watching them yet but they're there and I wanted to tell you. Again, if you're using them come on over to the Facebook page, Facebook.com/thestaceyharris and let me know how you're using them and how they're working because I'm very curious.

My biggest concern, and I'm a little nervous to say this. My biggest concern is that this is going to muddy that line of people using their profile to market instead of their page to market. I think groups already do that because we can use our profiles to market inside of groups. And I'm afraid this is going to do a similar thing in muddying it because it's not available to pages. So be cautious so that, because again it's still against the terms and conditions to market primarily for commercial gain, as it says. So be cautious of that.

But it is a really cool way to connect if you use Facebook as a networking tool. I mean most people who I'm connected with on Facebook I've met at events or are clients or are mastermind friends, things like that. So it's a little muddy in that aspect, so this is a cool way to share another get to you know, touch point, behind the scenes kind of section of content. But really, I'

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